Performance Branding: why strategy and data must work together to drive pipeline
Velocity Partners
FEBRUARY 27, 2024
You know, Marketo and Engagio founder and CMO at Demandbase (and, it just so happens, serial Velocity client). All those crappy eBooks, product-led campaign dross and ‘I just wanted to follow up my email last week’ carpet bombing have alienated most prospects. In the last decade, sales activation became the new religion.
Let's personalize your content