Oktopost

JUNE 20, 2022

Caitlin Doyle, Social Media Manager at Demandbase shares her tips for higher engagement. This week on Behind the Post, host Olivia Messina asks Caitlin Doyle , Social Media Manager at Demandbase all the right questions. If you’ve spent anytime scrolling a Demandbase feed, you’ve seen their fun, fresh, and engaging social presence.

DemandBase 125

DemandBase Youtube Social Media Top of Funnel 125

Convince & Convert

FEBRUARY 9, 2024

One last note: Every major sales platform is integrating content personalization, automated responses, lead intelligence, and predictive analytics. All the big solution providers (Salesforce, HubSpot, Demandbase, etc), and a few new ones, are working to build the all-in-one Sales AI solutions. We need better leads.”

Deliverability 131

Deliverability Ad Frequency DemandBase Paid Search Agency 131

Customer Experience Matrix

APRIL 1, 2009

I had a nice little chat with DemandBase two weeks ago. But it turns out that DemandBase has been inching its way up the value chain. Some time ago they released a free widget, DemandBase Stream, that shows the companies visiting your Web site in a news ticker on your computer desktop.

DemandBase 120

DemandBase Lead Scoring Lead Ranking Jigsaw 120

Customer Experience Matrix

MAY 19, 2010

Summary: DemandBase has added real-time access to its data identifying Web site visitors, enabling Web sites to deliver customized pages. It’s more than a year since my original post about DemandBase. According to DemandBase, this compares with one to two seconds for conventional IP address look-ups. Clever folks.

DemandBase 120

DemandBase Leadlander Jigsaw Marketing Automation Services 120

Engagio

JANUARY 30, 2024

Predictive analytics models are the (often very sophisticated) tools used to perform this analysis. This data can come from historical records (think CRM), real-time feeds (social media, BI tools), structured data (spreadsheets), unstructured data (text, images, etc), and more. That’s predictive analytics. Next up: Data cleansing.

Lead Ranking 62

Lead Ranking DemandBase Forecasting Lead Scoring 62

Martech

MAY 3, 2023

Email marketing is a powerful tool for nurturing leads. Leading readers down the marketing funnel naturally is crucial for creating a seamless user journey and boosting conversions. Nurturing leads with email marketing Now that we’ve discussed CTAs, let’s dive into email marketing and how it can help nurture leads.

Top of Funnel 102

Top of Funnel Lead Scoring Lead Ranking Marketing Automation Services 102

Engagio

APRIL 12, 2024

This, in turn, leads to steady (and predictable) revenue and lower acquisition costs over time. Happy and satisfied customers lead to loyalty and retention. Consistent, meaningful interactions lead to a deeper understanding of your customers’ evolving business challenges and objectives. Know the customer.

Marketing Management 62

Marketing Management Allocation Lead Ranking DemandBase 62

SmartBug Media

APRIL 4, 2022

As marketers, our job is to help our sales teams find high-quality leads. You may use outbound marketing to try and catch your audience’s attention, or you might use inbound marketing to attract leads to your website. These leads are perfect for your sales team because they’re already hot! Demandbase. What Is Intent Data?

Intent Data 98

Intent Data Intent DemandBase Account Based Marketing 98

Heinz Marketing

MARCH 8, 2018

In that vein, we started our own series asking several leading business leaders and sales experts (including but not limited to Anthony Iannarino , Dave Brock and Trish Bertuzzi. This week I’m thrilled to feature Stephanie Thomas , senior field marketing manager for Demandbase. What apps/software/tools can’t you live without?

Work Management 75

Work Management DemandBase Marketing Management Planning 75

Martech

MARCH 27, 2024

Increased sales and revenue: By concentrating efforts on high-value accounts, ABM can lead to higher conversion rates and increased revenue. This alignment can lead to improved communication and a more streamlined sales process. The personalized approach tends to resonate more with decision-makers, facilitating the sales process.

Account Based Marketing 114

Account Based Marketing Spending B2B Marketing ABM 114

Engagio

OCTOBER 1, 2021

Integrations with web analytics tools like Google and Adobe Analytics along with standalone solutions, like Demandbase Site Analytics , has made it easy for both marketing and sales to have a clear understanding of which channels and pages resonate most with their target accounts at all times.

Touchpoints 71

Touchpoints Marketing Attribution DemandBase Allocation 71

Martech

JULY 14, 2022

The more comprehensive platforms come from B2B mainstays such as Dun & Bradstreet, Salesforce and Marketo, which share the space with a growing group of independent ABM platforms including 6Sense, Integrate, Demandbase, Bombora, Jabmo, RollWorks (a division of NextRoll), N. Rich, MRP, Madison Logic, Terminus and more.

Account Based Marketing 124

Account Based Marketing Enterprise Management Work Management Marketing Management 124

ClickZ

JUNE 15, 2020

CRM tools like HubSpot and Salesforce Einstein have AI features like predictive analytics and machine learning built in. With so many different martech tools and platforms available, it can be difficult to figure out what solution is worth your time and money. Chiefmartec’s Marketing Technology Landscape — April 2020.

Digital Asset Management 145

Digital Asset Management Lead Ranking Lead Scoring Enterprise Management 145

Only B2B

SEPTEMBER 1, 2020

We know Demandbase, a titan lead generation company acquired Engagio. ABM is about quality leads and engaging active buyers. The obsolete methods of Lead generation are transforming. Now you cannot solve demand generation problems with quantity leads. You should search for quality leads and active buyers.

Account Based Marketing 152

Account Based Marketing Planning Lead Ranking ABM 152

Launch Marketing

APRIL 20, 2022

jonmiller Jon Miller Chief Marketing Officer, Demandbase . As a co-founder of Marketo, Jon now continues to share thought-provoking content on Twitter in his new role as Chief Marketing Officer at Demandbase. He frequently interacts with his followers and posts useful tips and tools for all your content marketing needs. .

Twitter 118

Twitter B2B Marketing B2B Thought Leadership DemandBase 118

Engagio

SEPTEMBER 20, 2021

At Demandbase, we have a tried-and-tested, phased approach that will introduce you and your team to ABX so that you can find the right strategy among the countless possibilities that work for you. With Demandbase One, this step is simple. Traditional Marketing and Sales technologies are lead-based. Collecting the right data.

DemandBase 71

DemandBase Lead Ranking Marketing & Strategy Lead Scoring 71

Engagio

MAY 19, 2021

in data and have powerful new tools to help find the essential signals in extremely noisy environments. We asked what the broad shift from marketing to experiences — reflected here at Demandbase by the emergence of ABX — means to her. Ruth Stevens: Data Leads the Way. Follow Masha on LinkedIn and Twitter !

Account Based Marketing 143

Account Based Marketing Enterprise Management DemandBase Work Management 143

Engagio

JANUARY 24, 2024

For us, and Demandbase, we sell to sales and marketing teams. Meaning video saas moving away from just an extension tool…it’s a very limiting set of things you can do and now that space is getting more crowded. The post Touchdown Tactics: Super Bowl Predictions Meet B2B Sales and Marketing Strategies appeared first on Demandbase.

B2B Sales 62

B2B Sales Tactics B2B Marketing Marketing Strategy 62

DemandBase

JULY 23, 2020

The 2020 ABM Market Research Study from Demandbase is here. Top challenges, tactics, tools, and more from nearly 900 of your peers. In part, it could be due to an overreliance on lead-based metrics making it difficult to measure the effectiveness of an account-based approach. Drumroll, please. What’s in the 2020 report?

Account Based Marketing 120

Account Based Marketing ABM Budget Programs Allocation 120

Martech

JANUARY 21, 2022

Speak to your marketing peers to find out who is using which ABM tool and why. Explore ABM capabilities from account-based marketing vendors like 6sense, Demandbase, Salesforce, Integrate and more in the full MarTech Intelligence Report on account-based marketing platforms. General questions: How easy is the tool to use?

Account Based Marketing 120

Account Based Marketing Marketing Automation Services Marketing Management Vendors 120

Engagio

JANUARY 14, 2021

Many Sales reps don’t reach leads until they get to the “Known” stage, not earlier in the buying process. We conducted a study at Demandbase that showed that SDRs can save about 5+ hours a week of work with effective prioritization. At Demandbase, we use machine learning to identify this information; we call it the Qualification Score.

Ideal Customer Profiles 118

Ideal Customer Profiles Lead Ranking DemandBase Sales Qualified Leads 118

DemandBase

JULY 16, 2020

The Demandbase sales team has achieved considerably higher results from personalized outreach than with generic blasting. We have a saying at Demandbase that intent is the new lead , as explained by our VP of Sales Development, Jay Tuel, in his recent webinar. Personalization: It’s Not Just Jargon. percent to 10 percent.

Outreach 86

Outreach Enterprise Management DemandBase Buy 86

Valasys

OCTOBER 5, 2018

They introduced new content creation, sales tools, and auditing capabilities with the main aim of streamlining marketing and sales processes and boosting conversion rates. With the addition of powerful new content creation, sales tools, and auditing capabilities, we are continuing to set the industry standard for marketing automation.”.

Eloqua 76

Eloqua Lead Gen Marketing Automation Services Paid Search Agency 76

Heinz Marketing

SEPTEMBER 30, 2022

Needless to say, it’s easy to get excited about all the new tools available, be distracted by the newest shiny object in marketing technology, or think a new tool will automatically solve a marketing problem. . Are you planning to invest in new tools/tech in the near future? What tools have been the most valuable?

Ideal Customer Profiles 117

Ideal Customer Profiles Work Management Planning Marketing Automation Services 117

Only B2B

FEBRUARY 6, 2024

And learning how to collect b2b intent data helps in generating more quality prospects and increase the chances of getting more qualified leads. First-Party Intent Data Collection: Website Analytics: Utilize tools like Google Analytics to track website visitor behavior, identify high-engagement content, and understand buying signals.

Intent Data 62

Intent Data Intent B2B Sales ROI 62

DemandBase

MAY 14, 2020

But rest assured, fellow marketers, at Demandbase, we’ve been hard at work finding the answer to a summer bereft of your best-laid plans. The tour is all about showcasing what’s next in B2B, including Account-Based Marketing, industry best practices, and the latest insights and tools for B2Bers. Intent is the new lead.

Account Based Marketing 98

Account Based Marketing ABM DemandBase Top of Funnel 98

Engagio

JULY 27, 2021

Since the cloud model is cost-effective and highly accessible, it has been one of the leading catalysts of predictive analytics all by itself. The uses mentioned above are no stranger to Demandbase. Leads and contacts earn minutes of engagement that are aggregated back to the account level. In conclusion.

Lead Ranking 71

Lead Ranking Ideal Customer Profiles Lead Scoring Analytics 71

Marketing Insider Group

AUGUST 3, 2020

An expert round-up on Forbes Agency Council revealed that the majority of B2B business leaders saw incredible results from an ABM program, including improved lead generation, opportunities for personalization, lowered costs, and better relationships with clients. ABM gives the sales team fewer leads to work with. Faster sales cycles.

Account Based Marketing 338

Account Based Marketing ABM Top of Funnel Lead Ranking 338

Engagio

JANUARY 12, 2021

While leads and opportunities are essential for B2B marketing metrics, they are insufficient to measure Account-Based Marketing. ABM occurs at every stage of the funnel , unlike lead-based metrics, which are overly focused on net-new business creation. Take each lead’s activity and identify which account he or she should be part of.

Account Based Marketing 112

Account Based Marketing ABM Lead Ranking Top of Funnel 112

Walker Sands

JULY 23, 2019

Luckily, numerous digital tools can automate, or at least streamline, targeting and personalization. You can easily hone in on your ideal prospect using LinkedIn’s sophisticated demographic and firmographic targeting tools to segment users by your key accounts and the job titles for your decision makers.

Account Based Marketing 40

Account Based Marketing ABM Top of Funnel Budget Programs 40

NuSpark Consulting

DECEMBER 18, 2011

Long available within marketing automation, these programs complement sales and lead scoring efforts, by allowing you to capture intelligence and follow-up with firms visiting your digital destinations. Here I can see how people from CDW Computer Centers navigated my website or clicked on email links via my lead nurturing efforts.

Lead Generation 100

Lead Generation Reachforce Lead Scoring Lead Ranking 100

Engagio

JUNE 29, 2021

Pull out the much-reviled DOS-based quoting tool and who knows what might happen. The fit data will come from a scoring model that you either develop yourself (a fitness rating system of 1-5 stars is enough to begin) or obtain through a platform like Demandbase, which calculates it for you using machine learning.

Marketing Automation Services 71

Marketing Automation Services Lead Ranking Service DemandBase 71

DemandBase

FEBRUARY 14, 2020

As a lead on our Sales Engineering team here at Demandbase, I’ve spent a lot of time in meetings with marketers who are just trying to cut through the noise and find solutions that work. for example, Demandbase offers a certification that over 3700 marketers have completed to increase their knowledge of ABM overall).

Account Based Marketing 72

Account Based Marketing Vendors ABM DemandBase 72

Engagio

JANUARY 20, 2024

The idea that we would make someone fill out a form to get a piece of content, have them check the boxes, then call that a lead is crazy. She recommends marketers learn about and experiment with AI tools. . “I feel like MQL ‘s are totally useless. Buyers don’t operate that way.”

Marketing AI 62

Marketing AI Lead Ranking Multi-Touch Attribution Conversion 62

Engagio

AUGUST 17, 2021

In the latest episode of the DBTV series I’m Thinking of, I sat down with Heidi Bamburg to get the inside scoop on sales intelligence and what the right tool can do to propel Sales teams towards bigger and better wins. Today’s guest: Heidi Bamburg. This is your one-stop on-demand streaming hub for all the latest in B2B Go-To-Market.

InsideView 71

InsideView DemandBase First-Mover Advantage B2B Thought Leadership 71

NuSpark Consulting

MARCH 17, 2012

The infographic summarizes key data from a variety of research reports covering B2B and technology lead generation, media strategy, and content marketing trends, from initial solution research to lead nurturing. Chief Marketer’s 2012 Business-to-Business Lead Generation Survey: Your Best Prospects. Here’s the Infographic.

Lead Generation 100

Lead Generation Trends B2B Marketing Generation 100

Top Rank Marketing

NOVEMBER 15, 2023

With the recent launch of our all-new 39-page 2023 B2B Influencer Marketing Report , there’s no better time to put these questions to some of the top B2B industry influencers, leading B2B marketers from major brands, and influencer marketing technology executives. This methodology will enhance strategies and achieve maximum ROI.

Work Management 122

Work Management Marketing Management B2B Marketing B2B 122