| | | NuSpark | |  DemandBase + Leads | 5 articles |
| Page 1 of 1 | Previous | Next | NUSPARK APRIL 13, 2012 The Lead Generation-Inbound Marketing- Funnel Optimization Toolkit Then Compuserve and Prodigy … You also had Thomas Register and mailing lists to find leads…. Nowadays there are hundreds and hundreds of online tools and platforms that assist us in generating, converting, and nurturing leads into sales. Leads are now email addresses, conversation is written dialog and content, and the phone is saved until later in the sales process. Where SEO connects prospects to websites for further research, paid search connects prospects to specific landing pages and microsites, designed specifically for lead generation. And a fax machine. | NUSPARK MARCH 17, 2012  New Infographic: B2B Lead Generation & Content Marketing Trends The infographic summarizes key data from a variety of research reports covering B2B and technology lead generation, media strategy, and content marketing trends, from initial solution research to lead nurturing. Chief Marketer’s 2012 Business-to-Business Lead Generation Survey: Your Best Prospects. 2011 B2B Website Demand Gen Survey Results, DemandBase/Focus.com. | | | | | |
| NUSPARK OCTOBER 21, 2012  Targeting B2B Companies with Online Display and Social Media Advertising Online display can now be a demand generation tactic, along with content syndication and paid search in its ability to drive low-cost qualified leads that meet B2B advertisers’ target demographics. . B2B Advertising and Lead Generation platforms are offering company targeting utilizing their large big data databases of b2b buyer intent and website usage. Really. . LINKEDIN. FACEBOOK. | NUSPARK JANUARY 12, 2012  Focus Roundtable Recap: Optimizing Landing Page Conversion Rates I consult clients on proper conversion tactics as part of my lead generation services, and wanted to host this roundtable to raise awareness of the benefits of testing and optimizing landing pages for lead generation. Let’s do some math: Let’s say your average landing page visitor to email/lead capture conversion rate is 15%. | NUSPARK DECEMBER 18, 2011  A Primer on Website Visitor ID and Smart Form Technology for Lead Generation Long available within marketing automation, these programs complement sales and lead scoring efforts, by allowing you to capture intelligence and follow-up with firms visiting your digital destinations. Here I can see how people from CDW Computer Centers navigated my website or clicked on email links via my lead nurturing efforts. DemandBase has a similar structure. | |
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