DemandBase

JANUARY 27, 2020

How can ABM and the Demandbase platform help you take action when accounts are showing buyer intent? After six months of inactivity, Collin, the Sales Development Rep assigned to the account received notification from the Demandbase Conversion Solution that account engagement was trending onsite. Capitalizing on Anonymous Intent.

Traffic 99

Traffic Account Based Marketing DemandBase Demand Generation 99

SalesIntel

APRIL 19, 2024

Understanding Lead Enrichment Lead enrichment refers to enhancing your information about potential customers or leads by adding more details such as demographics, interests, or contact information. This ensures users can access accurate and up-to-date information for more effective outreach. Access advanced-level B2B data.

Marketing Automation Services 40

Marketing Automation Services Budget Programs Ideal Customer Profiles Lead Scoring 40

SalesIntel

APRIL 19, 2024

Understanding Lead Enrichment Lead enrichment refers to enhancing your information about potential customers or leads by adding more details such as demographics, interests, or contact information. This ensures users can access accurate and up-to-date information for more effective outreach. Access advanced-level B2B data.

Marketing Automation Services 40

Marketing Automation Services Budget Programs Ideal Customer Profiles Lead Scoring 40

Engagio

JANUARY 14, 2021

So they aren’t spending the time to do their research, and our accounts are taking notice. This activity includes searches and research across websites and social media (yours and your competitors’). That’s when they are conducting research on and off our website and are most likely to be influenced by your messaging.

Ideal Customer Profiles 118

Ideal Customer Profiles Lead Ranking DemandBase Sales Qualified Leads 118

Launch Marketing

APRIL 20, 2022

Following the right people on Twitter is an easy way to stay on top of trends and learn valuable information all in one place. jonmiller Jon Miller Chief Marketing Officer, Demandbase . Give Jon a follow and discover an endless amount of useful information in the B2B marketing space. . randfish Co-Founder of SparkToro .

Twitter 118

Twitter B2B Marketing B2B Thought Leadership DemandBase 118

DemandBase

AUGUST 10, 2020

What was once a concrete second-half plan, in large part informed by the successes of previous quarters, is now a concrete second-half plan in large part informed by the ambiguity of the future. Some quick ABM adoption data from the 2020 ABM Market Research Study ). The cancellation of our annual tent pole event was a bummer.

Account Based Marketing 119

Account Based Marketing ABM DemandBase Peer-to-peer 119

Engagio

OCTOBER 1, 2021

Integrations with web analytics tools like Google and Adobe Analytics along with standalone solutions, like Demandbase Site Analytics , has made it easy for both marketing and sales to have a clear understanding of which channels and pages resonate most with their target accounts at all times. Digital marketing leaders can use this research.

Touchpoints 71

Touchpoints Marketing Attribution DemandBase Allocation 71

Martech

JULY 14, 2022

For some time, B2B buyers have conducted substantial research online before talking to a salesperson, and the vast amount of information available to buyers has given them an upper hand. Last year, Forrester Research found the average number of buying interactions occurring during the purchase process soared by 10 to 27 in 2021.

Account Based Marketing 117

Account Based Marketing Enterprise Management Work Management Marketing Management 117

Engagio

JULY 6, 2023

@demandbase Ramp up your 2023 ad strategy! By leveraging intent data, you can reach people who are actively researching solutions like yours and are therefore more likely to convert. appeared first on Demandbase. With so much competition for attention, it can be tough to stand out from the crowd.

ROI 71

ROI Ads Allocation DemandBase 71

DemandBase

JULY 16, 2020

The Demandbase sales team has achieved considerably higher results from personalized outreach than with generic blasting. We have a saying at Demandbase that intent is the new lead , as explained by our VP of Sales Development, Jay Tuel, in his recent webinar. Personalization: It’s Not Just Jargon. percent to 10 percent. Intent Data.

Outreach 86

Outreach Enterprise Management DemandBase Buy 86

DemandBase

MARCH 23, 2020

At Demandbase, we have taken specific steps in the past few weeks to ensure sales and marketing teams are communicating effectively. Real-time intent signals around keywords and browsing behavior tell you which accounts are researching topics relevant to your solution. It’s that simple. Many other vendors are doing the same.

Work Management 129

Work Management Marketing Management B2B Marketing DemandBase 129

DemandBase

JULY 2, 2020

You may have heard that this summer Demandbase acquired Engagio. And we are thrilled that some talented folks from the Engagio marketing team have joined us here at Demandbase, so as a more powerful organization we’ll create even better content B2B marketers will enjoy. Just In Time for Summer. (An But enough of that.

DemandBase 122

DemandBase Work Management Marketing Management Account Based Marketing 122

Engagio

NOVEMBER 5, 2020

You may have guessed by now that I’m talking about our new Demandbase ABM Platform. From the day I founded Engagio, to the day I realized that Demandbase was the perfect partner to accelerate our vision, I’ve been working tirelessly to create a next-generation marketing automation platform for B2B. . What are they doing on the web?

Account Based Marketing 62

Account Based Marketing Marketing Automation Services ABM DemandBase 62

DemandBase

NOVEMBER 5, 2020

You may have guessed by now that I’m talking about our new Demandbase ABM Platform. From the day I founded Engagio, to the day I realized that Demandbase was the perfect partner to accelerate our vision, I’ve been working tirelessly to create a next-generation marketing automation platform for B2B. . What are they doing on the web?

Account Based Marketing 52

Account Based Marketing Marketing Automation Services ABM DemandBase 52

Scoop.it

SEPTEMBER 14, 2023

They keep making better-informed decisions and attracting more customers. Gathering and analyzing data about your industry helps you make better-informed decisions, stay afloat, and ultimately grow your business. You can analyze your customer database to get this information. How do they do it? Don’t overlook this.

Churn Rate 86

Churn Rate SMB Marketing & Strategy DemandBase 86

Engagio

AUGUST 23, 2021

Potential customers want to use your website for research on their own terms. If you don’t have the information they need, or if you make it too hard to access, they’ll simply do their research elsewhere — and you’ll miss out on valuable clues about when they move into a new stage of the buying journey. Make it easy for buyers.

Demand Generation 149

Demand Generation Demand Generation B2B Thought Leadership 149

DemandBase

JUNE 18, 2020

According to the Radicati Group, a technology market research firm based out of Silicon Valley, office workers receive a little over 120 emails a day , and we can assume that business leaders endure even more. Research Online Resources. Well, there are actually many. Battling for Prominence in the Inbox. Your Contact’s Perspective.

Process 90

Process DemandBase Account Based Marketing Wikipedia 90

DemandBase

MARCH 16, 2020

When I log in to Demandbase Targeting : • I’m making sure we’re continuing to see Lift by using ads to bring new accounts to the site and increasing the engagement of accounts that have recently been to the site. • Account-Based Marketing enables Sales to support accounts at the earliest stages of their research and decision cycles.

Account Based Marketing 80

Account Based Marketing ABM Paid Search Agency DemandBase 80

Engagio

OCTOBER 18, 2023

Researched – driven by systematic insight generation (not two minutes on LinkedIn). I love the look and feel of Demandbase.” as well as what content the account is researching offsite (tracked using B2B intent data). It informs you not just about which doors to knock on but also what to say when those doors open.

DemandBase 71

DemandBase Sales Qualified Leads Account Based Marketing CAN-SPAM 71

The Point

AUGUST 25, 2020

A basic assessment will enable you to identify gaps in resources, personnel, data, and technology that in turn can help prioritize investment, research and planning. What information do you have on those contacts and when was the data last updated? – What technologies are available to support an ABM initiative?

Ideal Customer Profiles 147

Ideal Customer Profiles Account Based Marketing ABM Lead Ranking 147

Martech

OCTOBER 8, 2021

The new additions to the list are Demandbase, 6Sense, RollWorks and Triblio. The intent data informs B2B marketers about where accounts are at in their purchase journeys, while the integrations serve to automatically push the data into the ABM platforms for activation. This tendency, too, has increased as a result of the pandemic.

Account Based Marketing 95

Account Based Marketing ABM Ideal Customer Profiles Profiling 95

Engagio

AUGUST 17, 2021

As the VP of Alliances and Business Development at InsideView, a Demandbase company, Heidi is in charge of managing InsideView’s OEM partnerships and strategic alliances. As a salesperson, the last thing I want to do is have to do a bunch of research all over the web to find information about a prospect.

InsideView 71

InsideView DemandBase First-Mover Advantage B2B Thought Leadership 71

Engagio

MAY 14, 2021

In fact, one of the fundamental principles of Account-Based Experience (ABX) is recognizing that our buyers live in a world of information abundance and attention scarcity, making any form of interruption marketing ineffective. To say that modern buyers are overwhelmed with information is a cliché. Attention scarcity. CSO Insights).

Work Management 126

Work Management Marketing Management Marketing Automation Services B2B Thought Leadership 126

Engagio

JANUARY 16, 2024

” Gazing into the future: B2B Sales Julia McClatchy discusses key findings from McKinsey’s research on B2B trends. “Now it’s really about how you can meet the buyer through sales and marketing to ensure that they’re getting the right level of information so that they can ultimately make the best decision overall.”

Conversion 62

Conversion Best Practices Marketing Analytics Tools DemandBase 62

Only B2B

JULY 28, 2023

According to research by Sirius Decisions, B2B organizations with tightly aligned sales and marketing teams experience 24% faster revenue growth and 27% faster profit growth over a three-year period. According to a study by Demandbase and Ascend2 , 60% of marketers cite data quality as the top barrier to successful ABM implementation.

Marketing Qualified Leads 62

Marketing Qualified Leads Account Based Marketing Lead Ranking Sales Qualified Leads 62

KoMarketing Associates

JANUARY 12, 2017

Sixty-two percent of them believe the marketing emails are informative, while 27 percent consider them irrelevant. A survey conducted by Demandbase and Wakefield Research at the end of 2016 revealed that 80 percent of B2B marketers believed AI would revolutionize marketing within the next five years.

Customer Surveys 123

Customer Surveys Email Marketing Personalization DemandBase 123

DemandBase

SEPTEMBER 26, 2018

There is a world of valuable information outside the CRM which can facilitate research, increase efficiency, and accelerate deals but until now, it has been siloed. Prospects have a wealth of information available for researching products and services. That must change. Competition is increasing.

Account Based Marketing 63

Account Based Marketing ABM CRM DemandBase 63

Modern B2B

AUGUST 14, 2023

Thinking about what we show our audiences, three big opportunity areas – keyword research, content development and data analysis – come with fresh challenges for people and process. An over-reliance on AI might not just optimise based on keywords out of context, but could also include terms that impact brand reputation.

DemandBase 52

DemandBase Enterprise Management B2B Peer-to-peer 52

Hubspot

DECEMBER 23, 2022

In 2022, 29% of salespeople reported that improving sales process efficiency was their top goal, according to HubSpot research. That includes news related to funding, information about funding type, and who financial backers are. Identify “at-risk” accounts by seeing if prospects are also researching competitors. What Users Say.

Enterprise Management 77

Enterprise Management Ideal Customer Profiles Work Management Marketing Management 77

PathFactory

JUNE 29, 2023

Researching external/3rd party/competitive content helps define content strategy. Guiding your accounts to the information they’re searching for by highlighting trending topics across visitors. Integrating with 6sense or DemandBase to sync analytics across platforms.

Practices 52

Practices Marketing & Strategy Ideal Customer Profiles Best Practices 52

DemandBase

JANUARY 15, 2019

Here at Demandbase, we enjoyed a particularly successful approach to solving these prospecting challenges. For each account, an SDR combs through LinkedIn to identify likely contacts and uses search engines to find information they can use to start a conversation. Equip your sales reps with the Demandbase Conversion Solution.

Efficiency 49

Efficiency DemandBase Personalization Account Based Marketing 49

PathFactory

MAY 3, 2022

There has been a myriad of information on revenue operations for years, prompting the increasing popularity of this role at B2B companies of all sizes. According to research from SnapApp and Heinz Marketing, around 82% of B2B buying committees now include at least one Millennial employee. Product-led growth (PLG) has exploded.

Ideal Customer Profiles 59

Ideal Customer Profiles B2B Sales Top of Funnel Account Based Marketing 59

DemandBase

OCTOBER 23, 2018

To make sure your entire team is on the same page around ABM, check out the ABM Certification from Demandbase. You need to make sure you are communicating with and enabling Sales with all the right information, at the right time in order to scale ABM successfully. Have a one-stop shop for all information. Have a group?

Account Based Marketing 78

Account Based Marketing Trends B2B Marketing DemandBase 78

Lattice

MARCH 22, 2016

Their efforts, however, have been targeted at their top 50 to 100 accounts because of the resources required for selecting your target accounts, researching their key challenges, developing customized offers and driving campaigns in a coordinated way between sales and marketing. EMC targets hundreds of thousands of customers.

Account Based Marketing 100

Account Based Marketing DemandBase SMB ABM 100

Lattice

MARCH 21, 2016

Their efforts, however, have been targeted at their top 50 to 100 accounts because of the resources required for selecting your target accounts, researching their key challenges, developing customized offers and driving campaigns in a coordinated way between sales and marketing. EMC targets hundreds of thousands of customers.

Account Based Marketing 100

Account Based Marketing DemandBase SMB ABM 100

Engagio

NOVEMBER 19, 2020

You can find this information from a variety of sources, including annual reports, LinkedIn, and third-party data vendors such as Dun & Bradstreet and Leadspace. You can source this data from desk research but to be most efficient, tap into the knowledge of data intelligence firms such as HG Insights , ZoomInfo , and Built With.

Demand Generation 106

Demand Generation Ideal Customer Profiles Account Based Marketing ABM 106

TrustRadius Marketing

OCTOBER 3, 2022

Popular third-party sources are Bombora and ABM platforms like 6sense and Demandbase that have publisher co-ops aggregating search and content consumption to monetize as topic and keyword-search data. Now, there’s a new type of second-party data—downstream intent data—that surfaces buyers actively researching your product or a competitors’.

Intent Data 52

Intent Data Intent Top of Funnel Ideal Customer Profiles 52