Litmus

MAY 24, 2022

Privacy-proofing. Though privacy has always been high-priority for marketers, the introduction of Apple’s Mail Privacy Protection (MPP) and the looming death of Google’s third-party cookies has put privacy in focus—now more than ever before. Plus, the demand for AMP is there. Omnichannel marketing campaigns.

Email Marketing 121

Email Marketing Trends Paid Search Agency Privacy 121

Litmus

AUGUST 6, 2021

But since we’re all worried about Apple’s Mail Privacy Protection , I thought I’d also share some things we don’t normally include in this monthly series: Apple Mail Dark Mode usage and iPhone usage outside of the United States. Get ready for Mail Privacy Protection by first establishing a baseline of your Apple Mail audience.

Privacy Protection 100

Privacy Protection Email Marketing Privacy Mobile Marketing 100

Litmus

DECEMBER 10, 2021

What data should I track other than opens, now that Mail Privacy Protection is in play? The introduction of Mail Privacy Protection doesn’t mean you have to do away with open rates altogether. The main effect Apple’s Mail Privacy Protection (MPP) has on email marketers is inflated opens.

Webinar Metrics 80

Webinar Metrics Privacy Protection Privacy Open Rate 80

illumin

FEBRUARY 8, 2024

Even more than they value privacy, customers demand and have come to expect security. In choosing a new approach to user targeting, privacy, consent, and data security should be at the top of every marketer’s priority list going into this new age.

Privacy Protection 52

Privacy Protection API Privacy Ad Exchange 52

Litmus

NOVEMBER 23, 2021

What are some of the pitfalls of personalization and how do you navigate the increasing demand for it? What are your predictions for what Apple’s Mail Privacy Protection will mean for email marketing? Enter the agile email marketing process—and the simple efficiencies to help you send better emails, faster.

Webinar Metrics 83

Webinar Metrics Planning Privacy Protection Best Practices 83

Martech

MARCH 16, 2023

Data protection and privacy are at the forefront of marketing conversations today as consumers demand greater control over their data. states roll out new privacy legislation. The news of large retailers getting sued or fined for privacy breaches is having an impact on consumers.

Work Management 95

Work Management Marketing Management Privacy Marketing Analytics Tools 95

Martech

OCTOBER 15, 2021

Privacy laws in Europe and in some U.S. California is also creating the California Privacy Protection Agency (CPPA), which will be in force in 2023 and actively audit and fine non-compliant businesses. Customers demand that businesses go above and beyond the minimum. Senate in July. Be transparent.

Ethics 107

Ethics Work Management Marketing Management Paid Search Agency 107

Salesforce Marketing Cloud

SEPTEMBER 11, 2023

This demand for personalization will only continue to grow. Third-party cookies, once a cornerstone of data collection for marketers, are slowly being phased out to improve consumer privacy protection. Anticipate your customers’ needs — and tailor your messaging to fit those needs.

Account Based Marketing 122

Account Based Marketing Work Management Digital Marketing Funnels Top of Funnel 122

Litmus

NOVEMBER 2, 2021

And now, privacy measures like Apple’s Mail Privacy Protection and the impending loss of third-party cookies are making this increasingly difficult. Email and workflow automation is crucial to both meet growing email demand and scale without overwhelming your team. So it gets put off. It’ll only continue to get harder.

Planning 112

Planning Privacy Protection Privacy Budget Programs 112

Valasys

JANUARY 15, 2024

We need innovative approaches to data sharing and privacy protection, fostering collaboration and unlocking the full potential of data-driven insights. The Talent Gap: The language of Data AI is complex, demanding specialized skills and expertise.

Trends 45

Trends Ethics Allocation Peer-to-peer 45

Brightedge

JULY 22, 2022

Another major change impacting digital marketers is significant new privacy protections. Customers have demanded data privacy and the marketing is responding. Soon, however, data privacy will no longer be just good business. Less than 5% of iPhone users have agreed to app tracking after being given the option.

Privacy Protection 52

Privacy Protection Marketing AI SEO Optimization 52

BenchmarkONE

NOVEMBER 3, 2021

Consumer Privacy Protections Will Hold the Spotlight . As consumers have become more vocal about their demands for privacy protections, Google announced that they will no longer support cookie tracking as of early 2023. Read on to learn more.

Paid Content 80

Paid Content Trends Planning Privacy Protection 80

Martech

AUGUST 27, 2021

Marketers and advertisers are facing choppy waters at the confluence of two powerful currents: a vigorous new era of consumer data privacy, rolling into “data-driven everything” practices like personalization and programmatic advertising — both now turbo-charged by artificial intelligence and machine learning. Read more here.

Privacy 114

Privacy Work Management Marketing Management Privacy Protection 114

Martech

SEPTEMBER 22, 2021

RPEOrigin.com co-founder Ryan Phelan has a lot to say about “Pixelgeddon” – also known as Apple’s Mail Privacy Protection feature, which went into effect on Monday, Sept. The market is quickly evolving, as marketers demand integrated marketing functionality that rapidly translates into bottom-line return.

Marketing Automation Services 119

Marketing Automation Services Lead Scoring Lead Ranking Privacy Protection 119

ClickZ

OCTOBER 2, 2020

30-second summary: Consumer backlash against tactics like re-targeting have led to an industry-wide mandate to adopt stronger privacy protections for consumer behavior on the internet. These shifts are in response to a greater demand for data privacy and transparency into how consumer data is measured and used.

Privacy 96

Privacy Ad Exchange Privacy Protection Paid Search Agency 96

Martech

JANUARY 27, 2023

They cite research purporting customers demand that marketers focus on personalization and seamless omnichannel experience. But just as CX-focused consumers have noticed these trends, so too have the privacy-focused ones and their government representatives. Meanwhile, the United States has gotten into the privacy act (so to speak).

Advertising Agencies 137

Advertising Agencies Privacy Paid Search Agency Privacy Protection 137

Litmus

OCTOBER 28, 2022

When asked how Apple Mail Privacy Protection (MPP) impacts deliverability , Meyers explained what open rates really indicate. With a Litmus Live MAX ticket, you’ll get post-event access to all live and on-demand sessions (and even Litmus Live 2021 sessions) for an entire year. Already feeling nostalgic for Litmus Live 2022?

Open Rate 85

Open Rate Privacy Protection Marketing Management Click Rate 85

Litmus

DECEMBER 7, 2022

Data privacy will demand that social media and email cross-pollinate. Make sure to register for our December Litmus Talks webinar where we’ll be discussing ALL the things we at Litmus think will be top of mind in email throughout 2023. Many marketers are relying on social media to grow an audience that they do not own.

Email Marketing 92

Email Marketing Trends Planning Paid Search Agency 92

Martech Advisor

APRIL 1, 2020

This new breed of consumer, armed with smartphones, multiple social and gaming apps, social video and music apps, and a higher bar for personal privacy protection, will expect not just access to apps -- but app experiences that help them live a better life. Think this seems too touchy-feely?

Enterprise Management 55

Enterprise Management Privacy Protection Broadcasting Work Management 55

Martech Advisor

MARCH 30, 2020

This new breed of consumer, armed with smartphones, multiple social and gaming apps, social video and music apps, and a higher bar for personal privacy protection, will expect not just access to apps -- but app experiences that help them live a better life. Think this seems too touchy-feely?

Enterprise Management 52

Enterprise Management Privacy Protection Broadcasting Work Management 52

Customer Experience Matrix

APRIL 13, 2018

What does scare them is identity theft , so it’s just possible that regulations addressing that issue might provide privacy protections as a bonus.

Ad Building 120

Ad Building Peer-to-peer Privacy Privacy Protection 120

SmartBug Media

AUGUST 23, 2023

Sales automation: Sales departments can use AI for lead scoring, demand forecasting, and prospect outreach. Ethical Concerns & Bias Transparency, privacy protection, creative infringement, and other ethical considerations are crucial when it comes to AI adoption in consumer-facing applications.

Marketing AI 52

Marketing AI Efficiency Work Management Marketing Management 52

Adobe Experience Cloud Blog

APRIL 20, 2020

Smart tools such as Mozilla’s Enhanced Privacy Protection are leading the web development community to more transparent, GDPR compliant website tracking. Firefox 70 has empowered the web user with the tool to block crypto miners, fingerprinting , and cross-site and social media trackers. . Boosting security at scale.

Marketing AI 169

Marketing AI Marketing Websites Ad Building Process 169

Valasys

AUGUST 29, 2023

To abide by laws and win customers’ trust, marketers must place a high priority on data security and privacy. Protecting customer information requires the implementation of strong data protection measures and good data governance. ABM focuses on building deep relationships with a select few key accounts demanding.

Marketing AI 52

Marketing AI Account Based Marketing Segmentation ABM 52

Martech

OCTOBER 18, 2021

Privacy laws in Europe and in some U.S. California is also creating the California Privacy Protection Agency (CPPA), which will be in force in 2023 and actively audit and fine non-compliant businesses. Meeting customer expectations, breaking up these segments, and bringing them together can be demanding for marketers.

Marketing Automation Services 100

Marketing Automation Services Top of Funnel Paid Search Agency Privacy 100

Choozle

JUNE 2, 2021

When a website visitor comes to your site and others, the third-party cookie tracks this information and sends it to the third-party who created the cookie — which might be you as a marketer through your demand-side platform or data management platform. Learn more about Project Rearc here. So why are third-party cookies going away?

Marketing Management 94

Marketing Management Advertising Agencies Privacy Privacy Protection 94

Sprout Social

FEBRUARY 26, 2024

GEICO excels at responding promptly and calmly on their support account, @GEICO_Service —quickly bringing the exchange from mentions to DMs, which ensures privacy protection for their policyholders. Which means the customer care team needs to execute flawlessly. Providing quality customer care on social is a differentiator for GEICO.

Enterprise Management 64

Enterprise Management Brand Identity Branding Work Management 64

NetLine

AUGUST 16, 2019

As a Privacy Shield certified buyer engagement platform , we’re positioned to help marketers better understand the importance of seeking vendors that comply with global privacy protection regulations. But first, let’s get you up to speed on Privacy Shield. What is it. Why we got certified.

Privacy 45

Privacy Privacy Protection Lead Ranking Brand Identity 45

Litmus

FEBRUARY 7, 2023

There’s still a supply and demand issue. More interactivity in emails Interactivity generates twice as many conversions as static content, according to Demand Metric , and Dyspatch says that 50% of email recipients said they want to interact more with content inside their email. Avoid ambiguous rating scales.

Email Marketing 91

Email Marketing Design Trends Work Management 91

Navigate the Channel

SEPTEMBER 15, 2023

Bonus Trend #4 – Data Privacy and Personalization As data privacy concerns grow, marketers must prioritize ethical data usage. Customers expect personalized experiences but also demand transparency and control over their data. Striking the right balance between personalization and privacy will be crucial.

Marketing AI 65

Marketing AI Trends Ethics Privacy 65

Convert

APRIL 26, 2022

Austria recently prohibited the use of Google Analytics because their data is stored in the United States, where privacy protection is more limited. You should be able to find out where the data is held in the organization’s privacy policy. So, which A/B Testing Platforms are Privacy-Friendly?

Privacy 52

Privacy CMS Development Work Management Privacy Policies 52

Litmus

NOVEMBER 12, 2021

This quarter, we released a host of new updates—all geared toward helping you navigate increased email demand, new privacy measures , and the need to become more agile. A lot has changed in the world of email this year. And a lot has changed in Litmus to reflect that.

Webinar Metrics 84

Webinar Metrics Privacy Enterprise Management Eloqua 84

Walker Sands

MARCH 5, 2020

In the fall of 2018, Senators Kamala Harris, Cory Booker, Elizabeth Warren – who all went on to become presidential contenders – signed letters demanding federal agencies that regulate job discrimination and economic opportunity, including the FBI, tackle questions related to facial recognition software and algorithmic bias.

Privacy 40

Privacy Campaigns Privacy Protection Lock-In 40

SmartBug Media

JANUARY 17, 2020

According to a 2018 Demand Base study, only thirty-two percent of organizations surveyed report being fully compliant, and many are in the process of still obtaining compliance. Privacy by Design. GDPR has been in effect since May 2018, yet many marketers are still adapting their marketing ops and data management to be compliant.

Privacy 80

Privacy Work Management Paid Search Agency Marketing Management 80

The Customer

APRIL 14, 2020

11 min Data Privacy Demands a Legit Data Protection Strategy May 26, 2021 Organizations—even those without much of a concern about bad actors—need to formulate a legitimate data protection strategy that protects privacy. 14 min Does Strong Data Privacy Make for Stronger Security?

Privacy 52

Privacy Ethics Privacy Policies Enterprise Management 52

Hinge Marketing

MARCH 12, 2020

At the same time, this process will have to be counterbalanced with adequate privacy protections. Chat features are often dismissed as being too “salesy” or demanding too much support from business development teams. Ideally, this has the net effect of increasing a return on effort and producing higher-quality leads.

Marketing Automation Services 121

Marketing Automation Services Design Marketing Websites Service 121

Martech

DECEMBER 28, 2023

In addition, the increased need for privacy protections will likely further push brands toward adopting more efficient — and controllable — campaign executions. More bundling for streaming services The migration of must-see TV to streaming on-demand services has resulted in fragmentation.

Advertising Agencies 131

Advertising Agencies Advertisements Advertising Media 131