The Point

JULY 17, 2017

Demand Gen Report has published the results of this year’s “B2B Buyer’s Survey,” and the trends identified merit close attention for those marketers involved in B2B demand generation and content development. FINDING : 80% of buyers ranked deployment/ease of use as very important; compared to 75% who said the same of pricing.

Paid Search Agency 241

Paid Search Agency Demand Marketing Automation Services Peer-to-peer 241

The Point

SEPTEMBER 16, 2011

How is it that a quality white paper on a hot topic can still generate bad leads? Even a well-written white paper, by a respected author, on a hot topic of vital interest to your target audience, can still generate leads your salespeople will consider “junk.” It’s got to be the media, right? It’s the offer.

Paper 100

Paper Sales Qualified Leads Lead Scoring Lead Ranking 100

The Point

APRIL 22, 2020

I posted recently on LinkedIn that, in the current climate, leads from content syndication and other CPL programs may be an ideal replacement for lost trade shows and other events, and indeed can be an effective way to stay engaged in the marketplace at a time when many buyers are laying low. Quality content = quality leads.

Lead Scoring 162

Lead Scoring Lead Ranking CPL Cost per Lead 162

SmartBug Media

JUNE 16, 2020

“How do you understand the difference between lead generation vs demand generation?”. I posed this question to four different friends who work in various spheres of marketing, and here are the responses I got: “Demand generation is part of lead generation.”. Lead generation is part of demand generation.”.

Demand Generation Agencies 104

Demand Generation Agencies Demand Generation Lead Generation Paid Content 104

The Point

JANUARY 23, 2018

Inevitably, this short-term outlook trickles down to a company’s demand generation strategy. Here’s why: * Many tech products are first of breed solutions and/or of a complexity that demands a more long-term, consultative selling process. This requires a constant re-loading of the sales funnel with new, expensive leads.

Sales Management 253

Sales Management Sales Qualified Leads Demand Generation Agencies Lead Scoring 253

Prospectr

FEBRUARY 21, 2017

So, let’s take a look at “demand generation.” First, Let’s Define Demand Generation. I searched around some blogs to attempt to find a clear definition of demand generation. At their blog, they define demand generation like this : Demand gen typically gives away content freely in order to build awareness.

Demand Generation 147

Demand Generation Demand Generation Sales Qualified Leads 147

ClearVoice

OCTOBER 26, 2022

Creating high-quality content is only the first step in creating a powerful demand generation strategy. This is where demand generation tactics come in. Business-to-business (B2B) demand generation is a critical part of any successful content marketing strategy. Best practices for an effective demand gen campaign.

Demand Generation Agencies 59

Demand Generation Agencies Demand Generation Demand Webinar Metrics 59

KoMarketing Associates

SEPTEMBER 13, 2018

You are regularly creating content to get traffic and conversions, but is it really turning into the lead and email list numbers that you or your executives are expecting? If you know content can help you reach more of your target audience, there are some ways you can increase the value of your content. Gathering Leads for Sales.

Sales Qualified Leads 152

Sales Qualified Leads Top of Funnel Webinar Metrics Lead Scoring 152

Rev

FEBRUARY 8, 2023

And every customer is a “converted” lead. But, not all leads will convert. That’s where marketing qualified leads, or MQLs, come into play. and “Why do MQLs matter?” This blog post covers all you need to know about MQLs—from definitions to strategies for converting leads into paying customers.

Marketing Qualified Leads 78

Marketing Qualified Leads Lead Ranking Sales Qualified Leads High Quality Lead 78

The Point

SEPTEMBER 21, 2017

But don’t equate “staying in touch” – or lead nurturing success – with simply asking the prospect over and over whether he or she is ready to buy. For a more detailed discussion on this and similar topics, see our white paper: “ Lead Recycling: A More Cost Effective Approach to Demand Generation for High-Technology Companies”.

Lead Nurturing 224

Lead Nurturing Sales Qualified Leads Lead Scoring Lead Ranking 224

KoMarketing Associates

JANUARY 29, 2019

B2B marketers are heavily invested in content marketing and utilizing it to generate leads, but at what stage of the buying process is this tactic most effective? About 20 percent cited thought leadership, while 12 percent named ebooks and white papers.

Customer Surveys 144

Customer Surveys Lead Scoring Lead Ranking B2B Marketing 144

The Point

JUNE 28, 2011

The more tangible: the higher the perceived value, and the more likely the reader is to respond. I cringe to think of it now, but twenty years ago the task of including an image of the offer – even a white paper – usually resulted in a photo shoot. Still, the same principle applies. Add a drop shadow. Add graphics to the cover.

Paper 100

Paper Creativity Landing Pages Cost per Lead 100

The Point

OCTOBER 15, 2019

If your organization is generating plenty of leads but those initial inquiries aren’t converting to sales qualified leads, meetings, or pipeline, a myriad of things could be at fault: 1) sales follow-up may be sub-standard in either cadence, frequency, or message. 2) lead nurturing. 2) lead nurturing.

Sales Qualified Leads 138

Sales Qualified Leads Work Management Marketing Management Account Based Marketing 138

Webbiquity

AUGUST 1, 2019

B2B lead generation tools help marketers more effectively develop new prospective sales opportunities. They can help generate a bigger and better lead pipeline across any business and industry. Sales Automation: A sales automation tool helps with the lead generation process as well as moving sales prospects through the sales funnel.

Marketing Automation Services 201

Marketing Automation Services Lead Generation Top of Funnel Lead Scoring 201

The Point

APRIL 19, 2017

The best demand generation campaigns start with content that your prospects want. Sounds obvious, but the best content provides information of value, information that the reader doesn’t already have. Tip: make sure that the title of the content communicates that unique value.). There is no one, definitive answer.

Top of Funnel 214

Top of Funnel Demand Generation Agencies Demand Generation Paper 214

The Point

DECEMBER 12, 2014

As most PPC advertisers already know, Google’s Quality Score measures what Google perceives to be the quality of your keyword ads. In short, the better your quality score, the lower your cost per click, the more likely someone will see and click on your ad, and the less you’ll pay for that click.

Landing Pages 100

Landing Pages Lead Scoring Lead Ranking PPC 100

The Point

MAY 17, 2021

Whatever demand gen channels you use to generate marketing leads, there’s value in always promoting a mix of content and other offers that span the entire buying cycle: early-stage, mid-stage, and late-stage. Use of very short-term metrics will almost certainly devalue those leads and the perceived ROI from the program.

Marketing Management 207

Marketing Management Paid Search Agency Buying Cycle Demand Generation Agencies 207

PureB2B

MARCH 28, 2022

One of the major challenges the healthcare technology industry faces with marketing is lead generation. It’s safe to say that there’s a large gap in the identification and conversion processes of marketing qualified leads, especially when looking at priority buyers. Call to Action. Landing Pages.

Lead Generation 62

Lead Generation Lead Ranking Lead Scoring Marketing Qualified Leads 62

FunnelEnvy

FEBRUARY 19, 2024

Their initial impression, shaped by your B2B SaaS landing pages, determines whether they become a lead or bounce away. Slow pages lead to an increased bounce rate. The awareness stage can be the best landing page for lead generation. Frictionless Lead Capture. Think hero images, screenshots, or explainer videos.

Landing Pages 62

Landing Pages Top of Funnel Practices Demand 62

Marketing Insider Group

AUGUST 25, 2020

Automatic reminders to follow up, scheduling software so customers can meet with you at a time that suits both parties, customer information at your fingertips – all are yours with leading-edge sales automation programs. Use Account-Based Marketing to Target High-Value Customers. Nurture Leads with Personalized Emails.

Automation 271

Automation Sales Qualified Leads Lead Scoring Lead Ranking 271

Ambal's Amusings

AUGUST 5, 2010

Do you know your white paper audience? Are those concerns being addressed in your white papers? We asked white paper experts " How should a white paper that is addressed to a Technical Decision Maker be different from a white paper that is addressed to a Business Decision Maker?

Paper 100

Paper Enterprise Management Work Management Marketing Management 100

ANNUITAS

JANUARY 28, 2014

According to The 2014 Marketing Score Report by PR 20/20 “Organizations are missing opportunities to generate and nurture leads due to enormous gaps in their content marketing programs.”. Demand Generation Program must begin with buyer insights and understanding of the buyers purchase path.

Demand Generation 100

Demand Generation Lead Ranking Demand Marketing Strategy 100

Tomorrow People

MARCH 8, 2018

It is more time consuming, more demanding and more of a drain on your resources. Content marketing is the approach of fitting your content within a structured and measurable process to create better results in attracting leads and transforming them into customers — and increasing revenue. But what exactly is content marketing?

Marketing Budget 267

Marketing Budget Top of Funnel Lead Scoring Lead Ranking 267

Leadspace

JUNE 26, 2017

One particularly effective way to turn that indigestible mass of raw information into actionable intelligence is via lead scoring. It just isn’t humanly possible to quickly, efficiently and consistently know which leads or accounts to prioritize without an effective scoring system. Predictive Scoring.

Lead Ranking 67

Lead Ranking Lead Scoring Work Management Marketing Management 67

SmartBug Media

JULY 17, 2020

Generating leads is one of the hardest but most important tasks in business—it attracts interest, builds relationships, and helps you increase your revenue. Using authoritative content can help you generate leads, and there are some great content strategies that you can use to boost your chances of getting the leads you want.

Generation 99

Generation Lead Scoring Lead Ranking Leads 99

The Point

JULY 1, 2019

For the last decade or more, it’s been an accepted principle – almost a key tenet – of B2B demand generation that business buyers don’t want to talk to a sales rep until the last possible moment. It’s why, for example, we marketers have assumed control for more and more of the lead funnel. For example: * Lead Scoring.

B2B Sales 124

B2B Sales Demand Generation Agencies Top of Funnel Lead Scoring 124

The Point

NOVEMBER 12, 2019

If you could layer third-party intent data into every lead gen program you run, would you do it? In other words, would you only ever want marketing leads from prospects pre-determined to be actively researching your category, solution, use case, etc.? Effective demand generation. My argument: no, you wouldn’t. .

Intent Data 149

Intent Data Demand Generation Agencies Intent Paid Social Agency 149

Rev

APRIL 2, 2019

According to a recent IDG white paper on lead generation , 61% of B2B marketers say increasing demand is the top challenge they face today. In theory, scaling a B2B business just requires boosting demand. How do you generate high quality leads, consistently? On one hand, B2B buyers are becoming much savvier.

Demand Generation 111

Demand Generation Ideal Customer Profiles Marketing AI Demand 111

The ROI Guy

MARCH 24, 2013

Traditional white papers are likely the staple of your content marketing portfolio, and for good reason. According to a recent IDG survey, 84% of buyers leveraged white papers as a key resource to help them make a purchase decision. Your current white papers just don’t have the same impact as they once had … but why?

Paper 40

Paper Ideal Customer Profiles Marketing Automation Services Eloqua 40

BOP Design

NOVEMBER 14, 2023

Our insights into these seven trends draw from our agency’s experiences, including client demands, industry research, and adjustments to policies set forth by tech behemoths like Google. Getting these conversions is the key to increasing revenue because more leads mean more sales opportunities.

Design 94

Design Trends Marketing Websites B2B 94

Adobe Experience Cloud Blog

FEBRUARY 11, 2020

Customers are increasingly demanding more from B2B organizations. They no longer want to be treated just as “leads” in your system. This is where an advanced lead generation strategy comes in. At the same time, the goal of lead generation has evolved to meet these changing customer habits. And they have options.

Lead Generation 174

Lead Generation Lead Ranking Ideal Customer Profiles Lead Scoring 174

Rev

SEPTEMBER 20, 2023

The undeniable reality of demand marketing is that buying behaviors have changed, and the old tried-and-true playbook hasn’t aged gracefully. Manuel has witnessed these transitions firsthand for the past two decades in B2B demand marketing. Because there is creating demand for your solution—and then there is forcing demand.

Demand 60

Demand Peer-to-peer Work Management Marketing Management 60

The Point

NOVEMBER 14, 2014

Research firm Software Advice have released their 2014 B2B Demand Generation Benchmark Report , a handy reference for anyone planning 2015 marketing spend. Based on responses from more than 200 BtoB marketing professionals, it provides useful insight on the types of demand gen programs and content that are trending in the marketplace.

Trade Show 100

Trade Show Demand Generation Agencies BtoB Lead Scoring 100

Content Marketing Institute

OCTOBER 31, 2018

When we truly excel at our jobs, we create demand where little or none existed. In fact, Apple didn’t even realize the demand it was creating. HubSpot created demand in a different way. Demand generation or demand identification. In many cases, businesses struggle with generating new demand.

Top of Funnel 95

Top of Funnel Demand Generation Demand Generation Agencies 95

Sharpspring

AUGUST 4, 2020

With the right B2B demand generation strategy, you’ll soon find yourself swimming in clients!In In this blog, get ready to learn more about what B2B demand generation is — and how to utilize it in your next marketing campaign to obtain optimal results. What Is B2B Demand Generation? B2B Demand Generation Strategy.

Demand Generation Agencies 54

Demand Generation Agencies Demand Generation Demand Generation 54

Marketing Insider Group

DECEMBER 4, 2019

SEO or Search Engine Optimization is a great way to attract more organic search traffic to your website for free so you can convert that traffic into leads into sales. For SEO, it’s common your page is ranked depending on how long people stay on the landing page. SEO only influences the rankings but does not control them.

Landing Pages 324

Landing Pages Conversion Top of Funnel Classified Ads 324

Anteriad

JANUARY 3, 2023

Most lead generation rockstars have their own secrets when it comes to the development and execution of lead generation campaigns. In fact, the internet is full of recipes, tips and tricks, methodologies and “how to” guides on what it takes to make your leads sing and your pipelines hum. So, what makes this blog different?

Intent Data 40

Intent Data Lead Generation Intent Lead Scoring 40