Adobe Experience Cloud Blog

JULY 6, 2010

Last week Focus.com’s Mastering Lead Management Virtual Event brought some of the leaders of B2B Demand Generation and Sales 2.0 Mac McIntosh, Business-to-Business Sales Lead Expert, presented 10 Best Practices for Lead Generation and Pipeline Acceleration during this lead management event.

Lead Management 48

Lead Management Work Management Marketing Management Lead Scoring 48

The Point

OCTOBER 8, 2009

Except awareness and thought leadership represent only a fraction of the potential return from social media, and in fact (I would argue) place well behind the windfall that social media makes possible in the areas of lead generation and lead nurturing. expand company’s leads database and community of followers.

Demand Generation Agencies 100

Demand Generation Agencies PR Social Media Paid Search Agency 100

The Point

JUNE 27, 2012

For today’s B2B marketer, content is the fuel that feeds the demand generation engine. But when lead generation, lead nurturing , customer marketing and social media programs all require a constant feeding of new, compelling content, what do you do when the pace of new programs outstrips your ability to generate that content?

Campaigns 100

Campaigns Peer-to-peer Lead Nurturing Paper 100

The Point

MARCH 3, 2010

The conclusions drawn in the article hold particular relevance for marketers engaged in lead nurturing, especially when those nurturing programs are constrained by a perceived lack of relevant offers. It’s the working assumption of B2B marketers that prospects don’t want to be sold to.

Lead Scoring 100

Lead Scoring Lead Ranking Lead Nurturing Webcast 100

Adobe Experience Cloud Blog

APRIL 11, 2017

They go to industry publications and social networks like Twitter and LinkedIn to learn about and discuss issues in their industry. On Twitter, you can identify potential buyers based on their tweets and following relations. We can tap into technology that associates specific Twitter activities to individuals in our database.

Intent Data 129

Intent Data Intent Email Marketing Social Marketing 129

Webbiquity

JUNE 28, 2012

The key criteria in converting an anonymous visitor to a known lead is to not only know who the company is but what they were looking at on your website. Follow Lisa on Twitter @lisajcramer or connect on her B2B marketing blog.

Marketing Management 100

Marketing Management Marketing Websites Lead Scoring Lead Ranking 100

LeadSloth

OCTOBER 4, 2009

Having seen many of the presentations in San Francisco, I found it useful to classify them in three main categories: Lead Generation. Lead Management. The first is obviously focused on getting more leads into your database, while the second topic focuses on nurturing those leads. Twitter & Questions.

Manticore 100

Manticore B2B Marketing Marketing Management Marketing Automation Services 100

LeadSloth

FEBRUARY 17, 2010

When talking about Social Media, most people immediately think of Twitter or Facebook. Let’s look at the 5 Ways in which Social Media is changing Lead Management and Marketing Automation. Lead Generation. Lead Nurturing. Marketing is starting to see sales as a customer who demands high-quality leads.

Marketing Automation Services 100

Marketing Automation Services Social Media Marketing Automation Social Marketing 100

KoMarketing Associates

JUNE 13, 2013

Based on multiple user surveys and research studies, it has been determined that the “big 3” of social media platforms include Facebook, Twitter, and LinkedIn. B2B Lead Roundtable – 14,216 members. This LinkedIn group focuses on B2B lead generation and demand generation programs.

Linkedin 120

Linkedin B2B Marketing Marketing Analytics Tools SEM 120

Adobe Experience Cloud Blog

JANUARY 19, 2009

Sean is exposed on a daily basis to the latest best practices in B2B marketing and is chock full of practical demand generation advice. What are your top 3 tips to help B2B companies improve their demand generation ? Lead nurturing and lead scoring seem to be coming into the mainstream. Test social media channels.

Demand Generation Agencies 48

Demand Generation Agencies Demand Generation Thought Leadership Demand 48

NuSpark Consulting

OCTOBER 15, 2011

When people ask me what I do, I usually give them my standard 15-second commercial; generate quality inbound leads and shorten sales cycles via lead generation, lead nurturing, and content marketing. Almost everything we do is a process, but not every process is managed properly. I am also active on Google Plus.

Marketing Automation Services 100

Marketing Automation Services Lead Generation Process Lead Ranking 100

NuSpark Consulting

OCTOBER 15, 2011

When people ask me what I do, I usually give them my standard 15-second commercial; generate quality inbound leads and shorten sales cycles via lead generation, lead nurturing, and content marketing. Almost everything we do is a process, but not every process is managed properly. I am also active on Google Plus.

Marketing Automation Services 100

Marketing Automation Services Lead Generation Process Lead Ranking 100

Ambal's Amusings

OCTOBER 20, 2009

T he High-Tech Direct Marketing Handbook is packed with 65 tips and techniques on demand generation strategy. CDI ), a full-service agency with offices in Seattle and Silicon Valley specializing in demand generation and lead management for high-technology companies. (CDI Blog Direct Connections Twitter HJSewell.

Direct Marketing 100

Direct Marketing Demand Generation Agencies Work Management Marketing Management 100

Adobe Experience Cloud Blog

AUGUST 6, 2009

  Mike is a leading sales and marketing executive, leading the growth of Green Leads while sharing b2b demand generation knowledge with others.    Know your prospects, use tools such as LinkedIn, twitter, Google alerts.    I noticed you use Twitter frequently and have an active blog. 

Demand Generation Agencies 48

Demand Generation Agencies Thought Leadership Demand Generation Social Media 48

Customer Experience Matrix

JULY 30, 2009

Summary: Hubspot offers a bundle of Web traffic generation and lead management features in one low-cost package. The current version also hosts landing pages and Web sites, manages a lead database with profiles and Web activity history, generates lead scores, sends alerts to sales people, and synchronizes data with Salesforce.com.

Small Business Marketing 120

Small Business Marketing Bundling Work Management Paid Search Agency 120

Digital B2B Marketing

OCTOBER 6, 2011

Marketers have a huge blind spot when it comes to nurturing and lead scoring. It does not matter if you have built a sophisticated lead management and nurturing system, driven by content consumption, engagement and response. Share your thoughts in the comments below or with me on Twitter ( @wittlake ).

Lead Scoring 100

Lead Scoring Lead Ranking Peer-to-peer Leads 100

Online Marketing Institute

JULY 31, 2009

B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. As part of a broader lead generation, on-demand platform, Demandbase offers a free, downloadable Web application built on Adobe AIR (one of 3 investors in an $8M round they also announced.)

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Marketing Insider Group

APRIL 19, 2011

Much has been discussed about the importance of aligning sales and marketing with regard to marketing automation and lead management processes. Social Media is also a lead generating strategy and thus the publishing of the above e-Book, Paul’s fourth on digital media and lead generation strategies and tactics.

Social Media 100

Social Media Lead Generation Top of Funnel Social Marketing 100

LeadSloth

JUNE 23, 2009

Many digital marketers are using marketing automation tools to automate lead nurturing. But if you want to expand your business, you also need to continuously add new leads to your database. Traditional lead sources are tradeshows or lead programs with magazines. Inbound Marketing is more than just SEO. Conclusion.

Marketing Automation Services 100

Marketing Automation Services Inbound Marketing Marketing Automation Work Management 100

Marketing Insider Group

MAY 12, 2010

In this article I will argue for the importance of and the 5 steps to create marketing ROI through demand generation. If you follow these 5 steps, you will produce leads and revenue for your company, build a better relationship with sales, and improve your engagement with your customers.

Lead Generation 100

Lead Generation Sales Management Lead Ranking ROI 100

B2B Marketing Zone Posts

DECEMBER 7, 2009

Twitter Analytics: Five Practical, Lesser Known Free Tools for B2B Professionals , August 31, 2009. B2B Lead Management Market Heats Up , July 31, 2009. 10 Tips for Using Twitter And Email Marketing for B2B , December 21, 2008. Can Twitters growth continue? Can Twitters growth continue? , Demand Generation.

Demand Generation Agencies 40

Demand Generation Agencies B2B Marketing B2B Thought Leadership Planning 40

NuSpark Consulting

JUNE 9, 2012

For lead generation, conversion optimization, and lead nurturing strategies, retargeting may be the overlooked child, but there’s no question it can be very effective and an efficient tactic to bring prospects back to your website or content. Company C: Lead Nurturing. Lead management process.

Conversion Rate 100

Conversion Rate Paid Content Tactics Internet Marketing 100

Adobe Experience Cloud Blog

APRIL 1, 2011

Using lead management and marketing automation systems, we can narrow our focus and choose a target audience based on industry, job role, and previous interest. But registration doesn’t necessarily lead to attendance. Have a live Twitter chat during the event, or a Twitter after-party. Scarcity drives demand.

Webinar Metrics 48

Webinar Metrics Peer-to-peer B2B Thought Leadership Marketo 48

ViewPoint

JUNE 15, 2016

Sales Lead Management is a complicated process. Sales lead management is a tough subject to truly get your arms around. There are dozens of outside vendors who say they manage some portion of the sales lead process and more than two dozen internal departments that contribute to the process and the decision making.

Lead Management 120

Lead Management Work Management Marketing Management Sales Qualified Leads 120

Ambal's Amusings

FEBRUARY 18, 2010

Blog Marketing Interactions Twitter Ardath421. For example, some companies think they have to be on Twitter. But unless you have a lively blog or fresh content to share often, Twitter may not be the best first step. Download the Guide: Design Nurturing Programs to Drive Sales. Blog The Point Twitter HJSewell.

Demand Generation Agencies 100

Demand Generation Agencies Paid Search Agency Emarketing Inbound Marketing 100

PureB2B

MARCH 22, 2017

Facebook and Twitter are trailing email when it comes to acquiring new customers. Putting segmentation into action enables you to track your leads’ activity according to what category they belong to. Want more ways to nurture leads and improve conversion rates? Check out our FREE lead nurturing whitepaper!

Email Marketing 80

Email Marketing Lead Ranking Lead Scoring Sales Qualified Leads 80

Adobe Experience Cloud Blog

NOVEMBER 22, 2011

by mgulati Most of us have come a long way and have witnessed how life was before Google, or even before Twitter and LinkedIn. Remember, it is an iterative process in that once you have lead scoring defined and working, make sure you revisit and enhance it based on information you’ve collected over time.

Lead Scoring 48

Lead Scoring Lead Ranking Lead Nurturing Work Management 48

ViewPoint

APRIL 18, 2012

While still in the early days of companies adopting it and developing best practices, Aberdeen is seeing social media marketing moving from being around awareness and thought leadership to really being around demand generation and lead management and so forth. ” The Role of Social Media.

Trends 120

Trends Practices Marketing Automation Services Work Management 120

Adobe Experience Cloud Blog

APRIL 29, 2009

I first met Maria when her company selected Marketo Lead Management for their marketing automation system, and was immediately impressed with her demand generation expertise. She'll be contributing demand generation best practices on a regular basis, focusing on tips and techniques for the hands-on marketing practitioner.

Marketo 48

Marketo Inbound Marketing Demand Generation Lead Nurturing 48

Ambal's Amusings

MAY 27, 2010

Blog Marketing Interactions Twitter Ardath421. Leading Lights: Marketing and PR Strategist David Meerman Scott – video interview. Blog Modern B2B Marketing Twitter Marketo InboundMarketer. "Simple Content Creates Quality Leads!" What kind of content is most useful in each phase of the B2B marketing cycle?

B2B Marketing 100

B2B Marketing Content Marketing B2B Planning 100

Marketing Insider Group

AUGUST 12, 2010

Contacts from companies that are qualified as leads but not yet passed to sales can end up landing in the target list for an email blast or an event invitation. In other companies lead nurture is a very formal and well-defined process. hot lead management. Share your thoughts, post a comment.

Work Management 100

Work Management Marketing Management Sales Qualified Leads Lead Scoring 100

Digital B2B Marketing

OCTOBER 6, 2011

Marketers have a huge blind spot when it comes to nurturing and lead scoring. It does not matter if you have built a sophisticated lead management and nurturing system, driven by content consumption, engagement and response. Share your thoughts in the comments below or with me on Twitter ( @wittlake ).

Lead Scoring 100

Lead Scoring Lead Ranking Peer-to-peer Leads 100

markempa

DECEMBER 12, 2016

I’ve compiled a list of the 10 most popular and shared posts on the B2B Lead Blog, chosen by marketers, just like you, to help you get ready to have a great 2017. My methodology was compiling the aggregate social shares across Twitter, LinkedIn, Facebook, and Google+. The Biggest Contributor to B2B Revenue.

Account Based Marketing 84

Account Based Marketing Marketing Qualified Leads Lead Scoring Lead Ranking 84

Capstone Insights

SEPTEMBER 25, 2017

This can often be traced back to a handful of reasons including mergers and acquisitions, division or country level purchases, outsourced demand generation efforts, and/or the need to do transactional combinations alongside lifecycle nurturing. Facebook Twitter LinkedIn.

Marketing Automation Services 45

Marketing Automation Services Marketing Automation Allocation Work Management 45

Adobe Experience Cloud Blog

JULY 15, 2009

At the moment, it's social media and Twitter. Lead generation, lead management and lead nurturing. Lead management has to come first, because without it, lead generation is wasted and lead nurturing can't take place. I rank lead nurturing second.

B2B Thought Leadership 48

B2B Thought Leadership Thought Leadership B2B Sales B2B Marketing 48

Adobe Experience Cloud Blog

AUGUST 21, 2012

You can connect with Matt via email , Twitter , LinkedIn or his blog. You need to understand the economics of the full sales funnel – how many opportunities are required to generate a closed sale, and how many leads are required to find a qualified, short-term opportunity (for starters). Lead management /nurture workflow development.

Work Management 48

Work Management Marketing Management Top of Funnel Lead Ranking 48

Online Marketing Institute

NOVEMBER 4, 2010

An immediate, relevant, courteous, personalized e-mail from the rep assigned to that lead will help ensure that no real and immediate opportunities are falling through the cracks. Put the right lead follow-up processes in place, and only then will content syndication be a successful part of your demand generation mix.

Demand Generation Agencies 40

Demand Generation Agencies Paid Search Agency RSS Paper 40