chiefmartech

APRIL 28, 2023

If you register, you’ll also be able to catch any of the sessions you missed on demand afterwards.) sponsored by DXP platform Kentico. We’ll ask the questions we know you want real answers to. Register to join us for even one or two sessions — or for the entire day. (If Check with iab.it for more info.

Digital Experience Platform 88

Digital Experience Platform Work Management Marketing Management Hubspot 88

Martech

FEBRUARY 1, 2022

A digital experience platform, also called a DXP, is software that enables the creation, management, delivery and optimization of digital experiences in a variety of channels and contexts. Is your marketing team ready for the future of content and experience management? What DXPs do.

Digital Experience Platform 88

Digital Experience Platform Digital Asset Management Enterprise Management Marketing Management 88

Martech Advisor

JANUARY 21, 2020

Digital Experience Platforms (DXPs) play an integral role in the digital transformation journey of any company. Digital Experience Platforms (DXPs) play an integral role in the digital transformation journey of any company. Learn More: How to Make Digital Transformation a Reality.

Digital Experience Platform 56

Digital Experience Platform Marketing Automation Services Enterprise Management CMS Development 56

ClickZ

JANUARY 29, 2020

Acquia is a software-as-a-service (SaaS) company co-founded by Dries Buytaert and Jay Batson to provide enterprise products, services, and technical support for the open-source web content management platform Drupal. So Acquia has evolved to offer a full digital experience platform (or DXP) that’s built on open source principles.

Enterprise Management 70

Enterprise Management Work Management Marketing Management CMS Development 70

Martech

DECEMBER 1, 2021

Leading link management tool Bitly announced its recent acquisition of QR code generator platform Egoditor GmbH. The decision will expand Bitly’s already growing SaaS solutions to capture a wider marketer in search of digital experience platforms.

Acquisitions 93

Acquisitions Marketing Management Digital Experience Platform Paid Search Agency 93

Martech

OCTOBER 5, 2022

. “The digital execution gap is wider than it’s ever been and gets wider every day,” Kirsten Allegri Williams, CMO of Opticon, told media and analysts at Opticon, Optimizely’s conference in San Diego this week. Even in 2015, Episerver was locating itself in the digital experience platform category.

Digital Asset Management 98

Digital Asset Management Enterprise Management CMS Development Work Management 98

Martech

OCTOBER 30, 2023

Consumers now demand tailored brand interactions. Despite what some martech vendors might promise, there are no shortcuts or magic buttons for crafting tailored customer experiences. Beyond the hype, crafting an effective personalization strategy is no walk in the park. However, a phased, thoughtful approach remains essential.

Personalization 115

Personalization Practices Allocation Enterprise Management 115

Martech

DECEMBER 26, 2023

Customer expectations will climb, demanding more personalization across all channels, including mobile apps. “AI AI will allow for so many more edge cases and ways to personalize the customer experience, and we’ll start to expect all apps to feel like they have a much better understanding of us and our preferences,” said Savage.

Marketing AI 140

Marketing AI Paid Search Agency Marketing Analytics Tools CMO 140

Valasys

AUGUST 14, 2019

As most headless CMSs offer cloud-based solutions, so it is possible to automatically adjust one’s cloud infrastructure as per the demand. Enhances the Digital Experience Platforms : . Headless CMSs can scale & additionally avoid database constraints that one is likely to encounter while using a traditional CMS.

CMS Development 40

CMS Development Enterprise Management Digital Asset Management Work Management 40

Martech

SEPTEMBER 16, 2022

Digital experience platforms (DXPs) like Sitecore and Adobe Experience Manager provide robust content orchestration features including digital asset management, customer data management, personalization and testing and marketing automation. webpages, blog posts, e-commerce product pages, etc.).

Digital Asset Management 126

Digital Asset Management Paid Content Work Management Marketing Management 126

Martech

DECEMBER 18, 2023

Updated answer: Typical ecommerce/customer experience transformation challenges: 1. Scalability: Ensuring that your ecommerce platform and infrastructure can handle the increased number of SKUs and the growth in customer demand.

eCommerce 95

eCommerce Marketing AI Best Practices Consulting 95

ABM in Action

MAY 22, 2023

Amplience , a digital experience platform, was seeking greater visibility into its global partner-fueled sales funnel. The company also needed more metrics on demand generation campaign performance, as it currently wasn’t generating insights into the efforts that were yielding results.

Conversion Rate 52

Conversion Rate Activities Conversion Top of Funnel 52

ABM in Action

JUNE 29, 2023

But that’s no longer acceptable in the modern selling environment, where practitioners need a unified view into buying motions as prospects and customers demand more personalization. It’s difficult for a marketer to think, ‘Well, how do I put ABM and leads in my systems and measure everything?” Russo explained.

Top of Funnel 52

Top of Funnel Sales Qualified Leads Lead Scoring Lead Ranking 52

The Customer

AUGUST 3, 2021

Quick-Take: In The digital experience platform and vendor hub is making a major change of course. As the marketing director, EMEA at a company that offers a CRM platform, I’ve found that they will often react more to a moment of friction than to a moment of seamless performance. TECHNOLOGY.

Industry CMS 92

Industry CMS Privacy Ad Exchange Vendors 92

ClickZ

APRIL 22, 2020

To be honest, there’s no real control over your brand’s message — you’ve hopefully got a platform to talk about topics you want to talk about, but you’ve also got to make way for all the customer feedback that you’re constantly receiving. Many CMOs are also struggling to adapt to the demands of digital transformation.

Digital Asset Management 91

Digital Asset Management Work Management Marketing Management Planning 91

SpotMe Blog

JULY 25, 2021

Features can include: Live or on-demand content. This can include recorded sessions (on-demand), live streams, polls, discussions, and more. Tip #3) Offer On-Demand Content for Increased Activation of all Audiences. The best part is that all the sessions are recorded and shared online for attendees to watch on-demand.

Examples 111

Examples Enterprise Management Work Management Conference 111

6sense

DECEMBER 16, 2021

Here are some tools to consider: PathFactory: This platform uses AI to analyze content and session engagement data to display content and connect buyers with the most relevant information on-demand. They have customization features for both content and media management, allowing for rich, dynamic website experiences.

Top of Funnel 62

Top of Funnel Marketing Websites Personalization Resource Management 62

Martech

OCTOBER 18, 2023

“I think a year ago there was uncertainty, just being honest, if we should stay true to our roots of offering a traditional coupled CMS and a DXP that offers less flexibility but more simplicity (because it is all-in-one),” he said. We asked CMO Shafqat Islam if that was all it was.

Enterprise Management 120

Enterprise Management Digital Asset Management Optimization CMS Development 120

TrustRadius Marketing

OCTOBER 27, 2022

Many of these customers can also be quite demanding. Salesforce Experience Cloud. Salesforce Experience Cloud is a Digital Experience Platform that also won Top Rated Awards for Community and Customer Engagement. Customer Relationship Management (CRM). This is true no matter what you’re selling.

Enterprise Management 96

Enterprise Management Digital Asset Management Marketing Budget Marketing Automation Services 96

Martech

OCTOBER 19, 2023

I think a year ago there was uncertainty, just being honest, if we should stay true to our roots of offering a traditional coupled CMS and a DXP that offers less flexibility but more simplicity (because it is all-in-one),” he said. We asked CMO Shafqat Islam if that was all it was. “I

Enterprise Management 103

Enterprise Management Digital Asset Management CMS Development Optimization 103

Martech

SEPTEMBER 9, 2021

DXP Acquia to acquire DAM and PIM provider Widen. Open source digital experience platform Acquia announced an agreement to acquire Widen, maker of digital asset management (DAM) and product information management (PIM) technologies. ON24 brings live and on-demand content together . Read more here.

Digital Experience Platform 95

Digital Experience Platform Digital Asset Management Webcast Marketing Automation Services 95

RebelMouse

APRIL 8, 2024

The news industry is demanding and competitive, requiring innovation, creativity, and reliable systems for high-volume publishing. According to statistics, digital publishing revenue is expected to exceed $27 billion by 2027 , and the market is intensifying.

CMS Development 115

CMS Development Industry CMS Paid Content Enterprise Management 115

chiefmartech

MAY 3, 2023

We had 20+ sessions from top marketing and martech leaders — and you can still catch most of them on-demand here for the next couple of weeks. It’s one day a year — the first Tuesday in May — to expressly celebrate all the amazing martech and marketing operations pros who make marketing work behind the scenes.

Digital Experience Platform 93

Digital Experience Platform Multi-Channel Work Management Paid Search Agency 93

Martech

DECEMBER 6, 2021

“For too long marketing and IT leaders have worked on separate islands,” said Lynne Capozzi, CMO of digital experience platform Acquia, in her presentation at our MarTech conference. Marketers were seen as the dreamers, responsible for building the brand experience. But, according to Capozzi, this world is going away.

Paid Search Agency 129

Paid Search Agency Work Management Marketing Management Touchpoints 129

Martech

APRIL 21, 2022

It’s almost a standard feature with e-commerce and digital experience platforms. The recommendation component in e-commerce suites, he said, is usually driven by the demand of the market: “Hey, we also need that. Again, product recommendations are nothing new.

Ideal Customer Profiles 92

Ideal Customer Profiles Cross-Selling Work Management Marketing Management 92

Martech

DECEMBER 22, 2021

At the same time, independent CDPs, some of them well-established and well-known, are being gobbled up at an unprecedented rate by more comprehensive marketing suites or digital experience platforms. There’s a demand from their buyers for unified data. It’s really hard to build a CDP so it makes more sense to buy one.

Enterprise Management 108

Enterprise Management Marketing Automation Services Work Management Marketing Management 108

ClickZ

JULY 31, 2019

Specifically, when success depends on aligning across sub-teams such as brand, product marketing, demand generation, communications, public relations, visual merchandising, etc. Companies with significant organizational complexity in their marketing department. CZ: What’s the biggest problem you solve for your customers?

Enterprise Management 91

Enterprise Management Resource Management Digital Asset Management Work Management 91

Convert

MARCH 21, 2023

For a demo experience, log in with username “demo” and password “demo”. Contentsquare (Clicktale) Clicktale is now part of Contentsquare, the Digital Experience Platform (DXP) for customer experience analytics on websites, web apps, and mobile apps.

Comparison 52

Comparison Budget Programs Tools Marketing Analytics Tools 52

Navigate the Channel

AUGUST 21, 2023

B2B companies who blog consistently receive 67% more monthly leads than companies who don’t blog regularly, Demand Metric reports. B2B companies that blog consistently receive 67% more monthly leads than those that don’t, reports Demand Metric. How do consistent blogs impact B2B companies?

B2B Thought Leadership 65

B2B Thought Leadership Lead Scoring Lead Ranking Content 65

TrustRadius Marketing

NOVEMBER 2, 2022

The Deputy platform enables users to schedule in line with demand, prepare accurate payroll, and communicate more clearly. Widen DAM is available standalone or as part of Acquia DXP. 3M+ total digital brand assets managed by Fanatics. Portals – Curate collections and create personalized brand experiences.

Enterprise Management 52

Enterprise Management Digital Asset Management Work Management Marketing Management 52

TrustRadius Marketing

NOVEMBER 2, 2022

The Deputy platform enables users to schedule in line with demand, prepare accurate payroll, and communicate more clearly. Widen DAM is available standalone or as part of Acquia DXP. 3M+ total digital brand assets managed by Fanatics. Portals – Curate collections and create personalized brand experiences.

Enterprise Management 98

Enterprise Management Digital Asset Management Work Management Marketing Management 98

TrustRadius Marketing

NOVEMBER 2, 2022

Splashtop is a remote support software solution for IT, support teams, and help desks that enables users to securely connect on-demand to users’ computers and mobile devices with a simple session code or with unattended anytime access. . Widen DAM is available standalone or as part of Acquia DXP. user experience services.

Enterprise Management 92

Enterprise Management Digital Asset Management Work Management Marketing Management 92

TrustRadius Marketing

NOVEMBER 2, 2022

The Deputy platform enables users to schedule in line with demand, prepare accurate payroll, and communicate more clearly. Widen DAM is available standalone or as part of Acquia DXP. 3M+ total digital brand assets managed by Fanatics. Portals – Curate collections and create personalized brand experiences.

Enterprise Management 52

Enterprise Management Digital Asset Management Work Management Marketing Management 52