The Point

AUGUST 27, 2019

LinkedIn’s big advantage over its key competitor – and the reason it’s now cannibalizing so many marketing budgets previously reserved exclusively for paid search (SEM). – is its ability to target specific audience demographics: job title, industry, etc. Does targeting by “Skills” work better than “Job Title”? Audience Size.

Paid Content 241

Paid Content Advertising Agencies Linkedin Advertisements 241

The Point

AUGUST 10, 2009

Tags: B2B Marketing Content Syndication Content marketing Demand Generation Inbound marketing Lead Nurturing SEM White Paper Syndication White Papers lead generation b2b demand generation b2b lead generation marketo.

SEM 100

SEM Content Marketing Marketing Automation Services Marketo 100

Webbiquity

AUGUST 1, 2019

At the top of the funnel, offer a white paper, ebook, checklist, or a free industry guide. Have a deep interest in SEO, SEM & Social Media related discussions. The post Seven Powerful B2B Lead Generation Processes and Tools appeared first on B2B Marketing Blog | Webbiquity. Connect with him on Facebook and Twitter.

Marketing Automation Services 205

Marketing Automation Services Lead Generation Top of Funnel Lead Scoring 205

The Point

DECEMBER 12, 2014

It’s still true that if your landing page has the aura of a product pitch, it may dissuade the prospect who is only looking for information, say: a white paper. Provide a full and complete description of whatever it is you’re promoting – a demo, a white paper, a Webinar, a free download.

Landing Pages 100

Landing Pages Lead Scoring Lead Ranking PPC 100

The Point

JANUARY 27, 2016

Demand Gen Report just published “ Top B2B Marketers Measure Lead Nurturing Effectiveness to Boost Performance ,” a special report in which they address the whys, whats, and how tos of measuring lead nurturing’s true impact. You can download a free copy of the report here. increased a massive 75 percent.

Lead Nurturing 100

Lead Nurturing Lead Ranking Marketing Qualified Leads Sales Qualified Leads 100

The Point

SEPTEMBER 20, 2010

Make SEM work harder. There are few B2B companies who don’t invest some consistent percentage of their quarterly marketing budget in paid search advertising (SEM). There are fewer still who do SEM well. Let’s do a Q4 campaign targeting the financial services industry.”. I’ll just assume you’re tracking conversions.

Marketing Budget Creation 100

Marketing Budget Creation Marketing Budget Paid Content Budget Programs 100

Webbiquity

JUNE 25, 2012

Sales leads generated through inbound marketing–the combination of content marketing, blogging, social media, website chat and SEM–cost 61% less than those produced through traditional demand generation techniques (e.g., Well-written white papers can also serve as effective long-term lead-generation assets.

Social Media 100

Social Media Social Marketing Allocation SEM 100

The Point

MARCH 25, 2016

Use SEM to generate incremental leads outside of your target list. Consider a 4-week paid search (SEM) campaign leading up to the date of the Webinar. Use LinkedIn Sponsored Updates and LinkedIn Text Ads to target specific demographics in advance of the Webinar.

Webinar Metrics 100

Webinar Metrics SEM Marketo Marketing Automation Services 100

The Point

OCTOBER 14, 2009

Do search campaigns demand a different approach to offer strategy compared to other demand generation programs, say emails? A better offer candidate for search campaigns is downloadable content – white papers, case studies, analyst reports, etc. Answer: yes.

Landing Pages 100

Landing Pages PPC Paid Search Agency Webcast 100

The Point

JULY 20, 2018

When a reader arrives at a landing page from an email campaign, he or she has already received a critical mass of information about you and the offer – whether that offer is a white paper, Webinar, demo, or whatever. It’s a relatively safe assumption that he or she is already “sold.” For Webinars, include a photo of the speaker.)

Landing Pages 113

Landing Pages Paid Search Agency Ads Cost Per Click 113

The Point

OCTOBER 7, 2014

In our experience with high-tech clients, we’re seeing fairly consistent success advertising on LinkedIn, primarily due to the ability to target specific demographics, a feature that Google would do well to emulate. However, as “native advertising,” Sponsored Updates can also generate 5x the engagement rate (including likes and shares).

Paid Content 100

Paid Content PPC Twitter Linkedin 100

The Point

AUGUST 9, 2012

If it’s important that you only target specific regions, you’re probably better off considering either a list purchase, or possibly even paid search (SEM). Filtering by job title is, in our experience, rarely worth the additional cost, for the same reasons.

Cost per Lead 100

Cost per Lead Sales Qualified Leads CPL Campaigns 100

NetLine

APRIL 19, 2019

Our guide to contract management, which is a 101-level white paper describing how enterprise contract management works across a variety of industries. Driving awareness within your target account list is foundational for any ABM program.

Paid Content 45

Paid Content Enterprise Management Paid Search Agency Account Based Marketing 45

Marketing Insider Group

JUNE 30, 2020

Some other interesting stats from the report: Search engine marketing (SEM) remains the top paid advertising method B2B marketers use to distribute and promote content, and is voted the most effective promotion tactic. White Papers. White papers need to be some of your best content. Ease Buyer Pain.

Work Management 361

Work Management B2B Marketing Marketing Management Content Marketing 361

Ambal's Amusings

FEBRUARY 18, 2010

Sewell is president of Spear Marketing Group , a full-service agency with offices in Silicon Valley and Seattle that specializes in demand generation, lead management, and ROI-based marketing. The four most effective vehicles for inbound marketing are: Paid Search (SEM). Howard Sewell's Tip. Search Engine Optimization (SEO).

Demand Generation Agencies 100

Demand Generation Agencies Paid Search Agency Emarketing Inbound Marketing 100

KoMarketing Associates

MARCH 7, 2013

“Revenue acceleration via sales & marketing strategy, demand generation, sales pipeline & process improvement, retention & renewals.” “B2B marketing consultant focused on web presence optimization: SEO, SEM, social media, online PR. Write case studies, eBooks, white papers, etc.

Social Media 120

Social Media Ideal Customer Profiles Twitter Profiling 120

The Point

JANUARY 31, 2011

Navicure turned to their demand generation agency, Spear Marketing Group , for help. Spear also tested new offers like white papers, related to specific topics likely to be of interest to medical practices looking for ways to increase profitability. Expanded the scope of the campaign to include other search engines.

Paid Search Agency 100

Paid Search Agency Demand Generation Agencies Sales Qualified Leads PPC 100

The Point

JANUARY 25, 2012

Information offers (white papers, ebooks, information kits) often work best because they appeal to prospects across a broad segment of the selling cycle. Remember, it’s not the company you’re selling, or the product, it’s that white paper or video or Webinar the prospect gets when he or she fills out the form.

Landing Pages 100

Landing Pages PPC Paid Search Agency Tips 100

Industrial Marketing Today

OCTOBER 2, 2010

Are you targeting final decision makers, users and/or influencers? WHAT : What do you expect your list to do? While it is good to have multiple links in your email, don’t confuse your target audience by making multiple offers in the same email. How are you using email marketing to reach and engage with your target audience?

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

Marketing Insider Group

JANUARY 24, 2013

TomPick – Tom Pick – B2B marketing consultant focused on web presence optimization, SEO, SEM, social media, online PR. Mvolpe – Mike Volpe – CMO @ Hubspot – marketing, startups, entrepreneurship, SaaS, B2B, lead generation, blog, social media, SEO, analytics, VC, golf, Patriots, Red Sox.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Ambal's Amusings

OCTOBER 15, 2009

Creating Sales Opportunities with Lead Scoring – Genius.com white paper by Ardath Albee. How to Choose Your Carrot: Effective Lead Generation Offers for High-Technology Marketers (White Paper). Creating Sales Opportunities with Lead Scoring – Genius.com white paper by Ardath Albee.

ROI 100

ROI B2B Marketing Paid Search Agency Planning 100

Online Marketing Institute

NOVEMBER 8, 2010

The latest developments in Sales and Marketing Automation, especially the automatic link-up between CRM and Demand Generation software, remove much of the complexity. The math was complex, the interdependencies of various marketing campaigns was complex, and it was exceedingly difficult to align sales data with marketing data.

ROMI 40

ROMI Ad Building Marketing Automation Services Privacy Policies 40

The Point

MAY 30, 2023

Webinars and white papers can be reinvented as infographics, checklists, blog posts, even video. Rather than cut back on paid search (SEM) budget arbitrarily, look for keywords, ad groups, and campaigns that generate a bunch of clicks (and thus cost money) but few conversions. Clean up your CRM database.

Marketing Budget Creation 147

Marketing Budget Creation Budget Programs Marketing Budget Paid Search Agency 147

The Point

JANUARY 6, 2014

It’s a new year, so what better time to get your demand generation strategy “in shape” for improved performance? Blogs have long been the exclusive province of the PR team, but demand generation marketers are starting to realize the potential for blogs to generate leads in a big way. Improve SEM conversion rates.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand Autoresponders 100

The Point

FEBRUARY 4, 2013

Most surveys on the topic of B2B email marketing, for example, lump multiple offer types (Webinars, white papers, demos, free trials) into the same single reporting bucket, which renders the cumulative data meaningless. More than 10 percent of the reporting companies discontinued their paid search (SEM) campaigns in 2012.

Advertising Benchmark 100

Advertising Benchmark Paid Search Agency Marketing Report Demand Generation Agencies 100

The Point

FEBRUARY 18, 2014

The type of content most likely to work best for demand generation. Commodity products are tailor-made for inbound marketing: SEO, paid search (SEM), content marketing, online display advertising. And does your demand generation strategy align with the type of product you’re selling?

Paid Search Agency 100

Paid Search Agency Demand Generation Inbound Marketing Lead Gen 100

Outgrow

AUGUST 26, 2022

So at Stack Overflow, I manage five marketing teams – the brand team, the communications team, the demand generation team, the product marketing team, and the content team. So we can say, longitudinally, here’s how we moved the needle with a specific population of folks within our target market, on X, Y, and Z.

Work Management 52

Work Management Marketing Management Paid Search Agency Outgrow 52

The Point

JUNE 16, 2015

Single term broad match keywords are frequently less targeted and can drive your cost excessively with little return. Targeting with phrase matching is more precise than broad matching and more flexible than the exact match option. When using broad match, consider restricting its use to keyword phrases with at least two words.

PPC 100

PPC Paid Search Agency Adwords Campaigns 100

Contently

JUNE 6, 2022

The Zendesk CRM free trial landing page demonstrates a smart and straightforward SEM landing page with customer logos, a clear value prop, and a simple call to action. A content hub can showcase a brand’s content, combining blog articles with other content types, like white papers, infographics, reports, etc.

Microsite 148

Microsite Landing Pages Top of Funnel Demand Generation Agencies 148

Anteriad

APRIL 25, 2023

Account-based marketing Account-Based Marketing  (ABM) is a framework focused on targeting specific accounts or account segments, usually by purchase history, firmographics, product need, or strategic value. That is behavior-based marketing, which uses user activity to target potential leads.

Paid Content 95

Paid Content Sales Management B2B Sales Top of Funnel 95

Anteriad

APRIL 25, 2023

Account-based marketing Account-Based Marketing  (ABM) is a framework focused on targeting specific accounts or account segments, usually by purchase history, firmographics, product need, or strategic value. That is behavior-based marketing, which uses user activity to target potential leads.

Paid Content 84

Paid Content Sales Management Top of Funnel B2B Sales 84

Golden Spiral

NOVEMBER 20, 2020

Mia is the Director of Demand Generation for Finalsite where she has risen through the ranks while training a dynamic team of writers and digital marketers. Mia major is the director of demand generation for Finalsite. You don't need like SEM rush. gain more clicks. convert more users. Our Guests.

Lead Scoring 62

Lead Scoring Lead Ranking Video Marketing Planning 62

WebMarketCentral

SEPTEMBER 14, 2009

Examples include David Raab's Guide to Demand Generation Systems , Marketo's Landing Page Test Calculator and this podcast from Laura Ramos on using Web 2.0 If you don't want to see their ads, a fee-based version is available for a reasonable $25 per year. tactics to boost b2b marketing results.

Tools 20

Tools Best Practices Web 2.0 Adwords 20