NuSpark Consulting

JANUARY 21, 2012

B2B lead generation and lead management is a complicated process that can’t be detailed all in one book. It’s easier said than done which is why firms like mine exist, to implement proper lead generation tactics that build revenue. A smart practical guide to implementing search engine optimization. Search Marketing.

Demand Generation 100

Demand Generation Lead Generation Demand Generation 100

Vidyard

AUGUST 2, 2016

In fact, more than 100 brands are now using Vidyard’s integration with Oracle Eloqua to connect with more buyers and turn viewers into customers. But it isn’t by luck — they’ve taken a strategic approach to mapping out their video content strategy and aligning it to the buying journey of each key target persona.

Eloqua 50

Eloqua Bulldog Solutions Demand Generation Agencies Video Marketing 50

Metadata

SEPTEMBER 9, 2020

Industry’s First Autonomous Demand Generation Platform Disrupts Traditional ABM Space. 9, 2020 — Metadata.io, the autonomous demand generation platform, today announced it raised $6.5m It’s still hard to generate a predictable pipeline for sales and show ROI for marketing investments. About Metadata.

Marketing Analytics Tools 101

Marketing Analytics Tools B2B Thought Leadership Eloqua Demand Generation 101

Onalytica B2B

JANUARY 18, 2018

She has worked with all the major marketing automation companies – Marketo, Eloqua, HubSpot, and ExactTarget. She has a proven track record in integrated marketing, especially with establishing digital presence through SEO optimization, lead generation process, and website optimization. I open to anything.

Marketing AI 122

Marketing AI Eloqua Account Based Marketing Digital Marketing Funnels 122

Vidyard

MARCH 30, 2015

KITCHENER, Ontario – March 31, 2015 – The world’s leading modern marketers are realizing the power of video to engage their online audiences, and they are increasingly converting those viewers into customers by integrating video engagement data with their Eloqua marketing automation platform.

Eloqua 50

Eloqua Marketing Automation Services Marketing Management Software 50

Vidyard

MARCH 30, 2015

KITCHENER, Ontario – March 31, 2015 – The world’s leading modern marketers are realizing the power of video to engage their online audiences, and they are increasingly converting those viewers into customers by integrating video engagement data with their Eloqua marketing automation platform.

Eloqua 50

Eloqua Marketing Automation Services Marketing Management Software 50

Vidyard

MARCH 30, 2015

KITCHENER, Ontario – March 31, 2015 – The world’s leading modern marketers are realizing the power of video to engage their online audiences, and they are increasingly converting those viewers into customers by integrating video engagement data with their Eloqua marketing automation platform.

Eloqua 50

Eloqua Marketing Automation Services Marketing Management Software 50

ANNUITAS

APRIL 30, 2015

There were so many areas covered at the event, but a few topics that were all the rage at Eloqua Experience in 2013, e.g. content marketing, weren’t hot topics this year. It’s about maximizing value and optimizing results. Developing the strategy that supports demand generation is what marketers need today.

Lead Ranking 100

Lead Ranking Eloqua Demand Generation Lead Scoring 100

Madison Logic

MARCH 14, 2023

The LinkedIn integration with the ML Platform allows you to leverage the power of ML Insights to identify the accounts most likely to convert that will form your Target Account List, and then bring that data into LinkedIn Ads using Matched Audiences to refine your targeting in LinkedIn.

Multi-Channel 52

Multi-Channel Linkedin Advertising Channels Account Based Marketing 52

Leadspace

MARCH 22, 2023

As marketers, we aim to confidently and repeatedly deliver effective campaigns to the best opportunities within our target market – at the lowest possible cost. Applies scoring that indicates a company and/or person’s likelihood to be a good target buyer. and the higher the score the more engaged the buyer.

Ideal Customer Profiles 62

Ideal Customer Profiles Lead Ranking Lead Scoring Eloqua 62

ANNUITAS

MAY 28, 2015

Omit any of these components and the silos still exist and optimal results will not occur. By helping to establish and to support the dialogue between teams and enabling technologies like marketing automation to support the entire Demand Generation Strategy that drives revenue for the organization, not just a marketing program.

Lead Ranking 100

Lead Ranking Marketing Automation Services Lead Scoring Eloqua 100

LeadSloth

JUNE 7, 2010

Genius Demand Gen Academy , series of 12 webinars, starting June 9th. MarketingSherpa Lead Management webinar , June 10th (sponsored by Eloqua). The Demand Gen Academy is a free online learning program to help you master the process of demand generation with practical, hands-on training. Hubspot Show & Tell.

Lead Management 100

Lead Management Marketing Management Co-Registration Leads 100

Customer Experience Matrix

JUNE 13, 2016

When I first starting thinking about Account Based Marketing, I assumed that an ABM system would let marketers replicate at scale how sales teams manage key accounts: that is, to analyze each account in depth, set goals specific to that account, and then execute against those goals.

Account Based Marketing 120

Account Based Marketing Marketing Automation Services Work Management Buy 120

Customer Experience Matrix

SEPTEMBER 1, 2010

Eloqua “ The Business Case for Integrated Demand Generation ” offers data from Forrester, CSO Insights and several Eloqua clients. CSO Insights, “Optimizing Lead Generation: What’s the Payback,” 2006 Best in Class Average % higher % reps making quota 66.1% The data is a couple of years old but still valid.

Marketing Automation Services 120

Marketing Automation Services Lead Ranking Marketing Automation Marketing Qualified Leads 120

Directive Agency

APRIL 21, 2023

Let’s go through how to pick the right directories, whether it’s worth spending money on them, and how to optimize and measure your performance. If you do decide to advertise in directories, optimization is imperative. 4 ways to optimize your ad spend on directories. Attract your target customers with directories.

Peer-to-peer 59

Peer-to-peer Work Management Marketing Management Cost Per Click 59

ANNUITAS

MAY 17, 2016

Email deliverabilty and data quality are paramount for any successful Demand Generation Strategy. Last week at the Atlanta Eloqua User Group Meeting, email deliverablity and privacy expert, Chris Arrendale of InboxPros , shared his knowledge on deliverability and privacy essentials.

Deliverability 100

Deliverability CAN-SPAM Eloqua Privacy 100

Ledger Bennett

MAY 24, 2018

If you haven’t implemented LinkedIn’s Lead Generation Forms into your demand generation strategy, then it’s safe to say you’re missing out! Both campaigns were targeting the same ABM audience and promoted the downloadable content with the same copy and creatives. And are there any downsides? But the best solution?

Lead Generation 53

Lead Generation Linkedin Demand Generation Agencies Generation 53

Cintell

NOVEMBER 9, 2015

Erika has over 15 years of B2B marketing, public relations and demand generation expertise. At ANNUITAS Erika manages all aspects of marketing including demand generation, content marketing, social media and public relations helping to build pipeline and drive results for the ANNUITAS team.

Ideal Customer Profiles 100

Ideal Customer Profiles Buyer Personas Peer-to-peer Public Relations 100

Webbiquity

FEBRUARY 13, 2010

Marketing automation systems—from vendors like Eloqua , Marketo , Genoo , Manticore and others—are great tools for moving prospective buyers along the path from interest to desire to action. They begin in most cases with some basic online research, which is why web presence optimization has become so critical. Post this on Diigo.

Emarketing 100

Emarketing Marketing Automation Services Manticore Marketing Management 100

ANNUITAS

NOVEMBER 10, 2010

We are glad to have Steve Woods, CTO of Eloqua as a guest contributor to The Annuitas Group blog. Steve is a thought leader in the world of marketing automation and lead management and is also a prolific writer on topics related to demand generation and the current transitions within the marketing profession.

Lead Ranking 100

Lead Ranking Marketing Qualified Leads Lead Scoring Sales Qualified Leads 100

Customer Experience Matrix

JULY 10, 2013

Optify was founded in 2008 and launched its original product, a search engine optimization (SEO) tool, about a year later. What Optify does offer inbound marketers is extensive support for search engine optimization. I’ll use the extremely scientific approach of selecting Optify, since it appears in all four categories.

Demand Generation Agencies 120

Demand Generation Agencies Marketing Automation Services Paid Search Agency Small Business Marketing 120

Smashmouth Marketing

OCTOBER 20, 2010

I took a different approach to the discussion, and came up with the concept of a Demand Gen Cloud: With the advent of Social, Sales and Marketing 2.0 techniques and tools, optimized Inbound Marketing strategies, and a much more sophisticated buyer, the days of a funnel are gone. They jump around.

Top of Funnel 100

Top of Funnel Demand Manticore Word of Mouth 100

ANNUITAS

JANUARY 10, 2011

Steve has nearly 20 years of experience in brand building, demand generation and corporate marketing. He has served as chief marketing executive at TOA Technologies and Eloqua, as well as at Nuance Communications. I have been reading some articles that have been discussing brand versus demand generation.

Enterprise Management 100

Enterprise Management Marketing Automation Services Work Management Marketing Management 100

Webbiquity

SEPTEMBER 1, 2010

Read on to learn how social media is changing PR, how pitching bloggers is different from traditional media outreach, how to optimize press releases for search and online distribution, which tools should be in your social PR toolbox and more here in some of the best articles and blog posts on social PR of 2010 so far. Share it on StumbleUpon.

PR 100

PR Marketing Automation Services Blogger Eloqua 100

DealSignal

SEPTEMBER 5, 2023

LeadIQ DealSignal and LeadIQ are both popular Pipeline Generators. However, DealSignal stands out as the preferred choice for sales and marketing professionals seeking extensive data coverage, unmatched accuracy, precise targeting filters, and strong integration capabilities. DealSignal commits itself to data quality.

B2B Sales 52

B2B Sales Ideal Customer Profiles Generation B2B 52

SWZD

SEPTEMBER 16, 2019

Our guest this week was Alex Lin , Director of Marketing Automation and Demand Generation at CipherCloud. He said looking forward 10 years, marketing automation (by automation he means more than the Oracle Eloqua or Hubspot solutions of today) could potentially replace marketers as we know them. About CipherCloud.

Marketing AI 54

Marketing AI Ideal Customer Profiles Marketing Automation Services Eloqua 54

Marketing Insider Group

JANUARY 24, 2013

Eloqua – Eloqua - Eloqua pioneered the Marketing Automation industry, and today is the leader in Revenue Performance Management and modern marketing strategies. NoyesJesse – Jesse Noyes – Managing Editor @ Eloqua. 20+ years in B2B direct marketing, demand gen, and lead management.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

markempa

AUGUST 4, 2014

Tweet “I think at its core, lead generation is really about relationships,” said Brain Carroll, Executive Director of Revenue Optimization, MECLABS. Instead of just trying to optimize our marketing, we need to understand is how our customers are really thinking and feeling. Steve: That’s crazy! So much time has passed!

Lead Generation 120

Lead Generation Sales Qualified Leads Generation Demand Generation Agencies 120

Markempa

NOVEMBER 13, 2018

So, my history before Nudge was Eloqua, in the marketing space, obviously, it’s a space you’re very familiar with, you’re working a lot with marketers. It can be optimized a lot better just to tee up those silver platter moments. They’re actual gives that build trust and move a buyer along with the relationship.

Top of Funnel 52

Top of Funnel B2B Sales Eloqua B2B 52

Directive Agency

FEBRUARY 22, 2019

Many top B2B data providers not only deliver contact information to build lists but also provide predictive analytics on target accounts. It requires a deep understanding of your target buyer’s persona and what key characteristics help segment them from everyone else. One of your target keywords might be: “crm software”.

Database Marketing 45

Database Marketing PPC Work Management Marketing Management 45

Customer Experience Matrix

JULY 22, 2010

Although the world has certainly changed since the late 1990’s, I see no reason to expect a different pattern among demand generation vendors. Eloqua and Silverpop are the obvious candidates. A few might survive as independents serving the most sophisticated clients.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Management 120

Televerde

OCTOBER 23, 2019

Televerde is a sales and marketing solutions provider that specializes in inside sales and demand generation. The women are hired, compensated and skilled in the basics of sales and marketing, and certified in technologies such as Marketo, Salesforce and Eloqua. What an incredible example of optimism!

Conversion 71

Conversion Eloqua Thought Leadership Work Management 71

markempa

MARCH 8, 2006

Im speaking on the "8 Critical Success Factors for B2B Lead Generation Success" along with Mark Organ, CEO of Eloqua. Watch the recorded webcast now Sponsored by Eloqua , provider of the leading integrated demand generation platform for executing, automating and measuring highly effective B2B marketing programs.

Webcast 120

Webcast Ideal Customer Profiles Lead Generation Generation 120

Televerde

AUGUST 1, 2019

This is often the case for many marketers when it comes to demand generation. However, before you freak out and start questioning everything you thought you knew about demand generation, take a deep breath! Like many concepts in modern B2B marketing, every company has their definition of demand generation.

Demand Generation Agencies 61

Demand Generation Agencies Demand Generation Demand Ideal Customer Profiles 61

LeadSloth

JUNE 23, 2009

I’ve personally often used Google AdWords to drive traffic to websites: it’s instantanious and you can fine-tune campaigns to target a specific audience. Search Engine Optimization may be a more cost-effective alternative. Search Engine Optimization focuses on getting your site in the natural search results.

Marketing Automation Services 100

Marketing Automation Services Inbound Marketing Marketing Automation Work Management 100

markempa

DECEMBER 29, 2011

This past year has been especially illuminating thanks to the brilliance of smart marketers who are expanding and perfecting the lead-generation concepts I wrote about years ago. In February , Paul Teshima, SVP of Product Management at Eloqua, set the tone for the webinar year. 61% send leads directly to sales.

Top of Funnel 120

Top of Funnel Webinar Metrics Lead Scoring Lead Ranking 120

Leadspace

NOVEMBER 16, 2015

That might work if you have the time, bandwidth and dedication to upload it, optimize it and make it work with your CRM. Believe it or not, some predictive analytics vendors basically give you a data dump. You’ll spend a lot of money and get a.csv file. Ask your vendor these questions.

Work Management 48

Work Management Marketing Management Vendors Lead Ranking 48