NuSpark Consulting

JANUARY 21, 2012

B2B lead generation and lead management is a complicated process that can’t be detailed all in one book. It’s easier said than done which is why firms like mine exist, to implement proper lead generation tactics that build revenue. I would look forward to discussion on any books you think should be on my “hall of fame” list.

Demand Generation 100

Demand Generation Lead Generation Demand Generation 100

Anything Goes Marketing

NOVEMBER 15, 2009

Earlier this month I left my newborn and poor wife at home for an unforgettable week at Eloqua Experience in San Francisco. While there were a few keynote speakers, the conference focused on having the Eloqua community share their experiences so we could all learn from each other. They are some of the best and brightest out there.

Eloqua 100

Eloqua Twitter Sales Management Lead Ranking 100

Smashmouth Marketing

OCTOBER 20, 2010

Craig Rosenberg, the demand gen expert from Focus.com recently asked me to participate in putting together the eBook, The Focus Experts Guide: Sales and Marketing Pipeline and Funnel. I took a different approach to the discussion, and came up with the concept of a Demand Gen Cloud: With the advent of Social, Sales and Marketing 2.0

Top of Funnel 100

Top of Funnel Demand Manticore Word of Mouth 100

Leadspace

MARCH 22, 2023

As marketers, we aim to confidently and repeatedly deliver effective campaigns to the best opportunities within our target market – at the lowest possible cost. Applies scoring that indicates a company and/or person’s likelihood to be a good target buyer. and the higher the score the more engaged the buyer.

Ideal Customer Profiles 62

Ideal Customer Profiles Lead Ranking Lead Scoring Eloqua 62

Heinz Marketing

NOVEMBER 26, 2021

Identify which accounts make you the least money but require significant effort, enabling you to adjust efforts accordingly. Identify which accounts make you the most money, and then target those accounts with an ABM strategy. Phew… that’s quite the list! It’s a B2B account-based marketer’s dream!

Account Based Marketing 111

Account Based Marketing ABM Sales Management Budget Programs 111

Crimson Marketing

SEPTEMBER 12, 2014

One of the results of an increasingly connected digital world is the spectacular rise of demand generation at the top of the sales funnel. Heidi explains how to establish a tight engagement between the CMO and VP of Sales, and then build a demand generation process that creates velocity in the right prospect’s buying cycle.

CMO 100

CMO Paid Search Agency Demand Generation Top of Funnel 100

Customer Experience Matrix

NOVEMBER 16, 2010

Summary: Eloqua10 provides much-needed update to Eloqua's user interface and a new reporting infrastructure for “revenue performance management”. Eloqua is slated to officially release its long-promised Eloqua10 system on November 21. Previous versions of Eloqua were very powerful but notoriously difficult to learn and use.

Eloqua 120

Eloqua Allocation Enterprise Management Lead Ranking 120

Customer Experience Matrix

JUNE 13, 2016

But most vendors serving the ABM space have taken a much narrower approach, either in providing data about accounts, managing campaigns against externally-built account lists, or providing account-level metrics such as coverage, engagement, and funnel velocity.

Account Based Marketing 120

Account Based Marketing Marketing Automation Services Work Management Buy 120

Customer Experience Matrix

DECEMBER 19, 2011

Influitive founder Mark Organ was co-founder of marketing automation pioneer Eloqua. He describes Influitive in a larger context of “social nurturing” by peers of a company’s prospects and “convergence of demand generation with customer marketing” since customers now provide the bulk of public information about a company.

Work Management 120

Work Management Peer-to-peer Marketing Management Planning 120

Webbiquity

FEBRUARY 14, 2010

Marketing automation / demand generation software provider Manticore today announced the release of Manticore Technology VII, which includes a fully customizable user interface, email and landing page folders, an email delivery wizard, and drag-and-drop list building functionality. Subscribe to the comments for this post?

Manticore 100

Manticore Marketing Automation Services Lead Generation Marketing Automation 100

Ledger Bennett

MAY 24, 2018

If you haven’t implemented LinkedIn’s Lead Generation Forms into your demand generation strategy, then it’s safe to say you’re missing out! Both campaigns were targeting the same ABM audience and promoted the downloadable content with the same copy and creatives. But the best solution? Other blogs that may interest you.

Lead Generation 53

Lead Generation Linkedin Demand Generation Agencies Generation 53

Customer Experience Matrix

JULY 10, 2013

You can also think of Optify as having worked its way down from the top of the funnel (SEO) to the middle (marketing automation) and towards the bottom (CRM). Moving towards the middle of the funnel, Optify offers reasonably powerful email and landing page builders, based on templates or HTML.

Demand Generation Agencies 120

Demand Generation Agencies Marketing Automation Services Paid Search Agency Small Business Marketing 120

Directive Agency

APRIL 21, 2023

Bottom-of-funnel advertising should focus on gaining a share of the search engine results pages (SERPs) for high-intent keywords. Advertising on directories is a highly effective way to reach your target audience and generate revenue for your business. Attract your target customers with directories. But, how many?

Peer-to-peer 59

Peer-to-peer Work Management Marketing Management Cost Per Click 59

Vidyard

JUNE 29, 2015

Video is no longer relegated to just top-of-funnel brand awareness, why use those sorts of top-of-funnel metrics? Tech giant Lenovo loves how video and marketing automation platform Eloqua has transformed their marketing strategy and results. Where’s the dislike button? Here’s something you’ll reeeally like.

Case Study 50

Case Study Case Studies Lead Ranking Lead Scoring 50

SWZD

SEPTEMBER 16, 2019

Our guest this week was Alex Lin , Director of Marketing Automation and Demand Generation at CipherCloud. He said looking forward 10 years, marketing automation (by automation he means more than the Oracle Eloqua or Hubspot solutions of today) could potentially replace marketers as we know them. About CipherCloud.

Marketing AI 54

Marketing AI Ideal Customer Profiles Marketing Automation Services Eloqua 54

Customer Experience Matrix

MAY 18, 2007

Somehow I received a copy of “ Increasing Revenue Through Automated Demand Generation ” (registration required), the kind of title that sends chills up my spine. As the recommendations suggest, it provides a hosted system for integrated lead generation and management. But, still, this is perfectly reasonable stuff.

Manticore 120

Manticore Online Lead Generation Lead Generation Vtrenz 120

The Point

JANUARY 13, 2015

As a B2B agency , our firm creates and executes dozens of email campaigns every month, and that experience tells me that a large percentage of B2B marketers, even at companies that otherwise do a very sophisticated job at demand generation , fail to measure or compare email campaign performance using any metrics other than opens and clicks.

Lead Ranking 100

Lead Ranking Marketing Qualified Leads ROI Sales Qualified Leads 100

The Effective Marketer

JUNE 1, 2012

What does the sales and marketing funnels look like? Lead scoring is a tool that requires constant refinement and that will become a key element in helping you track your leads through the funnel. Grande Guide to Lead Nurturing , by Eloqua. Demand Generation: Marketo’s Secret Sauce , by Marketo. by MarketingProfs.

Marketing Automation Services 100

Marketing Automation Services Lead Ranking Marketing Automation Work Management 100

Vidyard

NOVEMBER 18, 2016

And to understand how companies can make the most of their content, we sat down with Chris Vandermarel, Demand Generation Manager at Toronto-based LookBookHQ. By coincidence I ran into an account executive at LookbookHQ who I went to school with at an airport. Let’s dig in!

Top of Funnel 50

Top of Funnel Demand Generation Case Studies Case Study 50

markempa

DECEMBER 29, 2011

This past year has been especially illuminating thanks to the brilliance of smart marketers who are expanding and perfecting the lead-generation concepts I wrote about years ago. In February , Paul Teshima, SVP of Product Management at Eloqua, set the tone for the webinar year. 61% send leads directly to sales.

Top of Funnel 120

Top of Funnel Webinar Metrics Lead Ranking Lead Scoring 120

Markempa

NOVEMBER 13, 2018

So, my history before Nudge was Eloqua, in the marketing space, obviously, it’s a space you’re very familiar with, you’re working a lot with marketers. So, my history before Nudge was Eloqua, in the marketing space, obviously, it’s a space you’re very familiar with, you’re working a lot with marketers.

Top of Funnel 52

Top of Funnel B2B Sales Eloqua B2B 52

Vidyard

NOVEMBER 14, 2016

Long regarded as simply a top-of-funnel asset, Viewtopia presented the evolution of video within an organization. And demand generation teams that see their video content as a silo will quickly be left behind. But that level of personalization isn’t just a top-of-funnel marketing tool anymore.

Video Marketing 50

Video Marketing Top of Funnel Marketing Automation Services Storytelling 50

The Point

FEBRUARY 11, 2013

HS: How are you different from marketing automation vendors like Eloqua or Marketo at addressing this issue? The funnels look different, conversion rates are different, the impact of marketing and sales on revenue is different. BC: First, our software is complementary to marketing automation systems and Salesforce.

Marketing Automation Services 100

Marketing Automation Services Salesforce.com Campaigns Budget Programs 100

Ledger Bennett

MAY 29, 2018

Many clients then implement remarketing strategies within media campaigns, taking what we know from our initial engagement and building audiences that refine their targeting. Nurturing known contacts via marketing automation email nurtures, generating MQLs and pushing prospects through the sales pipeline. What this looks like today.

Lead Ranking 49

Lead Ranking Marketing Qualified Leads Demand Generation Agencies Campaigns 49

Directive Agency

FEBRUARY 22, 2019

Many top B2B data providers not only deliver contact information to build lists but also provide predictive analytics on target accounts. It requires a deep understanding of your target buyer’s persona and what key characteristics help segment them from everyone else. That’s all it takes! 2012 – 2014 Average CPC).

Database Marketing 45

Database Marketing PPC Work Management Marketing Management 45

Televerde

AUGUST 1, 2019

This is often the case for many marketers when it comes to demand generation. However, before you freak out and start questioning everything you thought you knew about demand generation, take a deep breath! Like many concepts in modern B2B marketing, every company has their definition of demand generation.

Demand Generation Agencies 61

Demand Generation Agencies Demand Generation Demand Ideal Customer Profiles 61

Vidyard

FEBRUARY 4, 2014

You might be releasing top-of-funnel content to boost brand awareness, but you’re probably looking for increasingly measurable ways to tie your videos to ROI. Similar to other pieces of content, this lead capture method is best suited to mid-funnel videos, as it does require some buy-in from the viewer.

Top of Funnel 63

Top of Funnel Video Marketing Lead Ranking Lead Scoring 63

Leadspace

JULY 14, 2016

If you spend your days as a B2B demand generation marketer trying to generate more leads—and better leads—too many leads might not sound like a problem. If you have several product offerings, which product should you target to which leads? Strong medicine for healthy B2B demand generation campaigns.

Lead Ranking 48

Lead Ranking Lead Scoring Demand Ideal Customer Profiles 48

Vidyard

AUGUST 7, 2015

If you’re unsure where to start or what to do next, you’re in luck: Recently, David Johnson, Director of Product Marketing of Oracle Eloqua within Oracle Marketing Cloud, and Mike Griebenow, our Revenue Operations Systems Manager here at Vidyard, put on an awesome show for their webinar audience.

Lead Ranking 53

Lead Ranking Lead Scoring Video Marketing Eloqua 53

markempa

AUGUST 4, 2014

It was certainly a book that changed the way that I think about demand generation in so many ways and you were, really as I started a blog on demand generation, I look to your writing as an example for the right thing to do and you are still bogging and podcasting today a decade later. Steve: That’s crazy!

Lead Generation 120

Lead Generation Sales Qualified Leads Generation Demand Generation Agencies 120

SnapApp

APRIL 4, 2018

And, of those not exceeding their revenue goals, a whopping 74% did not know the number of visitors, leads, MQLs, or sales opportunities they needed to hit their targets. . . However, if you are in a rush we broke down the most commonly cited metrics across each of the funnel stages. . . Marketing Sourced Opportunity Funnel.

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

PathFactory

DECEMBER 17, 2018

This empowers them to have more productive conversations and move leads through the funnel faster. Traditional lead scoring models don’t take time into account. It wasn’t long ago that the term digital body language was coined by Paul Teshima and Steve Woods, co-founders of Eloqua and Nudge.ai. And that’s a big problem.

Lead Ranking 45

Lead Ranking Top of Funnel Marketing Qualified Leads MQL 45

Vidyard

JULY 7, 2016

And nobody has more experience working hand-in-hand with customers than Brian Hansford, Director of Client Services for Demand Generation and Marketing Technology. Then it’s about building that into the funnel and eventually measure the results. What’s one aspect of marketing automation that companies are missing out on?

Sales Management 60

Sales Management Marketing Automation Services Demand Generation Agencies Ad Building 60

Vidyard

SEPTEMBER 22, 2014

Honeywell, (NYSE:HON), Fiberlink (an IBM company), Intralinks and SevOne have recently turned to Vidyard to maximize their ROI on video and become more strategic with their demand generation and content marketing programs.

Enterprise Management 50

Enterprise Management Video Marketing Marketing Management Marketing Automation Services 50

Vidyard

SEPTEMBER 22, 2014

Honeywell, (NYSE:HON), Fiberlink (an IBM company), Intralinks and SevOne have recently turned to Vidyard to maximize their ROI on video and become more strategic with their demand generation and content marketing programs.

Enterprise Management 50

Enterprise Management Video Marketing Marketing Management Marketing Automation Services 50

Vidyard

SEPTEMBER 22, 2014

Honeywell, (NYSE:HON), Fiberlink (an IBM company), Intralinks and SevOne have recently turned to Vidyard to maximize their ROI on video and become more strategic with their demand generation and content marketing programs.

Enterprise Management 50

Enterprise Management Video Marketing Marketing Management Marketing Automation Services 50

Vidyard

SEPTEMBER 24, 2014

With the right marketing automation platform in place, like Marketo, Eloqua, or Pardot, you have the data from all crucial customer touch points in one place to consolidate all of the collected data. You can see the customer’s complete path to purchase and nurture them with intelligent, personalized nurture campaigns.

Multi-Channel 51

Multi-Channel Paid Content Multi-Touch Attribution Advertising Channels 51