Webbiquity

FEBRUARY 13, 2010

Marketing automation systems—from vendors like Eloqua , Marketo , Genoo , Manticore and others—are great tools for moving prospective buyers along the path from interest to desire to action. But they’re just that: tools. The book is a bit repetitive in places, but it’s repetition with a purpose; this is important stuff!

Emarketing 100

Emarketing Marketing Automation Services Manticore Marketing Management 100

Customer Experience Matrix

JULY 31, 2012

It starts with the four largest B2B specialists: Infusionsoft, HubSpot, Marketo, and Eloqua. I estimated 2012 revenues for HubSpot and Eloqua based on their client counts and revenue per client. These are actuals except for the 2012 figures for HubSpot and Eloqua, and I consider those to be educated, conservative guesses.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Marketing Report Marketing Management 120

Digital B2B Marketing

JUNE 14, 2012

To broadly improve your visibility within your market, you need to focus this content marketing initiative on the priorities your target audience has when they are not in market for or considering your solutions. In most cases, it will not, particularly the more senior your target audience is and the more specific your solution is.

Content Marketing 100

Content Marketing Planning Eloqua Marketing Automation Services 100

Directive Agency

APRIL 21, 2023

Advertising on directories is a highly effective way to reach your target audience and generate revenue for your business. Attract your target customers with directories. Start converting high-intent demand into Customer Generation with personalized performance marketing strategies that leverage the power of directories, today.

Peer-to-peer 59

Peer-to-peer Work Management Marketing Management Cost Per Click 59

Webbiquity

JULY 12, 2016

Options range from fairly simple, moderately priced systems targeted at midmarket companies to sophisticated suites for enterprise users. Sample review: “OpenEMM is first and foremost an email marketing package, with contacts database, subscriber list management, email targeting, and event-triggering. 7) Oracle Eloqua.

Marketing Automation Services 100

Marketing Automation Services Enterprise Management Marketing Automation Marketing Management 100

ANNUITAS

JANUARY 10, 2011

Steve has nearly 20 years of experience in brand building, demand generation and corporate marketing. He has served as chief marketing executive at TOA Technologies and Eloqua, as well as at Nuance Communications. I have been reading some articles that have been discussing brand versus demand generation.

Enterprise Management 100

Enterprise Management Marketing Automation Services Work Management Marketing Management 100

Customer Experience Matrix

NOVEMBER 5, 2009

The immediate take-away here is that the industry still needs to educate prospective buyers on why marketers need a separate system. Tags: software as a service demand generation marketing automation sales automation. Vendors take note. Will Marketing automation and CRM remain separate?

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Marketing Automation 120

Vidyard

SEPTEMBER 1, 2015

Luckily for you, we’ve compiled a list of some of the best marketing automation blogs because we’re helpful like that. So without further ado: Eloqua. Annuitas, a B2B Demand Strategy firm, offers B2B marketers a blog that focuses on helping them drive more revenue through an integrated demand generation strategy.

Marketing Automation Services 101

Marketing Automation Services Work Management Marketing Management Marketing Automation 101

Vidyard

SEPTEMBER 2, 2015

Luckily for you, we’ve compiled a list of some of the best marketing automation blogs because we’re helpful like that. So without further ado: Eloqua “Marketing Automation Does Not Equal Lead Nurturing…Technology will not deliver lead nurturing any more than buying lumber and nails will build a home.” Read the post.)

Marketing Automation Services 65

Marketing Automation Services Work Management Marketing Management Marketing Automation 65

Markempa

NOVEMBER 13, 2018

So, my history before Nudge was Eloqua, in the marketing space, obviously, it’s a space you’re very familiar with, you’re working a lot with marketers. So, my history before Nudge was Eloqua, in the marketing space, obviously, it’s a space you’re very familiar with, you’re working a lot with marketers.

Top of Funnel 52

Top of Funnel B2B Sales Eloqua B2B 52

Tony Zambito

APRIL 10, 2011

Understand Evolving Buyer Journeys : For years, we have been educated, trained, lectured, and even scolded perhaps about the linear progression of the buying cycle.    First, how your target social buyer persona utilizes social technologies may look different perhaps every six months – if not shorter. 

Buyer Personas 100

Buyer Personas Organization Buying Cycle Buyer's Journey 100

Vidyard

NOVEMBER 14, 2016

Storytelling isn’t just about being entertained – it’s about educating your prospects, and making sure they are not only captivated but walk away with meaningful information, and a tangible next step. And demand generation teams that see their video content as a silo will quickly be left behind.

Video Marketing 50

Video Marketing Top of Funnel Marketing Automation Services Storytelling 50

PathFactory

DECEMBER 17, 2018

Think about it: If a B2B buyer has a genuine interest in your brand, a hunger to learn and self-educate, and a burning problem that you can help solve, they will consume more of your content in one session if given the opportunity. Traditional lead scoring models don’t take time into account. the timing of the follow-up is essential.

Lead Ranking 45

Lead Ranking Top of Funnel Marketing Qualified Leads MQL 45

Vidyard

SEPTEMBER 22, 2014

Honeywell, (NYSE:HON), Fiberlink (an IBM company), Intralinks and SevOne have recently turned to Vidyard to maximize their ROI on video and become more strategic with their demand generation and content marketing programs. They use video at every stage of the buying cycle to engage, educate, qualify and convert business.

Enterprise Management 50

Enterprise Management Video Marketing Marketing Management Marketing Automation Services 50

Vidyard

SEPTEMBER 22, 2014

Honeywell, (NYSE:HON), Fiberlink (an IBM company), Intralinks and SevOne have recently turned to Vidyard to maximize their ROI on video and become more strategic with their demand generation and content marketing programs. They use video at every stage of the buying cycle to engage, educate, qualify and convert business.

Enterprise Management 50

Enterprise Management Video Marketing Marketing Management Marketing Automation Services 50

Vidyard

SEPTEMBER 22, 2014

Honeywell, (NYSE:HON), Fiberlink (an IBM company), Intralinks and SevOne have recently turned to Vidyard to maximize their ROI on video and become more strategic with their demand generation and content marketing programs. They use video at every stage of the buying cycle to engage, educate, qualify and convert business.

Enterprise Management 50

Enterprise Management Video Marketing Marketing Management Marketing Automation Services 50

Hubspot

MARCH 6, 2014

CMOs and industry leaders have started to talk about “Customer Obsessed Marketing,” “Modern Marketing,” and “Demand Generation.” Now, there’s no coincidence that much of this newly found enthusiasm for inbound-like thinking falls on the heels of Oracle’s acquisition of Eloqua.

Eloqua 28

Eloqua Cold Calling Training Demand Generation Agencies 28

The ROI Guy

OCTOBER 13, 2010

Overcomes Marketing Information Overload, Transforming Traditional White Papers into Dynamic, Personalized Engagement Tools Alinean, the leading creator of value-based interactive sales and marketing tools for B2B vendors, today launched a new demand generation tool for B2B marketers – Alinean Interactive White Papers.

Paper 40

Paper Enterprise Management Marketing Management Lead Scoring 40

Customer Experience Matrix

MARCH 23, 2011

You may I recently pointed out that Eloqua , Marketo and Pardot all have about half of their clients with under $20 million revenue (but I suspect very few under $5 million). Vendors selling to larger companies have also been stressing education. So even the more powerful marketing automation systems have a lot of small(er) clients.

Work Management 120

Work Management Marketing Automation Services Marketing Management Marketing & Strategy 120

Industrial Marketing Today

MAY 11, 2010

webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing.

Sales Cycle 60

Sales Cycle Lead Ranking Marketing Qualified Leads B2B Sales 60

SnapApp

APRIL 4, 2018

And, of those not exceeding their revenue goals, a whopping 74% did not know the number of visitors, leads, MQLs, or sales opportunities they needed to hit their targets. . . MQLs require more education and follow-up to be converted to an SQL. . Tracking method – Eloqua. . . It’s a vicious cycle. Short answer: You can’t. .

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Vidyard

NOVEMBER 11, 2016

Lenovo also needed to ensure the results of this campaign made it into Eloqua, their Marketing Automation Platform. Rather than dropping buzzwords and generic marketing, Lenovo opted to speak to customers on a level they could relate to, and used entertainment as an education platform.

Sales Management 111

Sales Management Top of Funnel Video Marketing Marketing Automation Services 111

thePoint

MAY 25, 2018

The answer is to cultivate and educate some key advocates that will work with you to build the end-to-end measurement and appreciation of your impact on the business. Keep them informed, educated, and involved in the process. This is frequently called “demand generation.” Media and Media Campaigns.

Paid Search Agency 40

Paid Search Agency Work Management Sales Management Marketing Management 40

chiefmartech

FEBRUARY 1, 2020

And then we celebrate the winners of the five best (where “best” is a function of how they educate and inspire us). It’s also a good example of an enterprise multi-platform stack, with Adobe, Oracle Eloqua, and Salesforce all in the mix, along with a diverse set of more specialized products. Thanks, Mary and team!

Enterprise Management 131

Enterprise Management Work Management Marketing Management Marketing Automation Services 131

Televerde

DECEMBER 19, 2017

In this 5-part blog series, the experts at Televerde will give you a step-by-step education on how to modernize your marketing for increased profitability. Not long after integrating Eloqua with Salesforce CRM, this client recouped its investment and created a $36 million opportunity pipeline. The Time to Add Technology Is Now.

Marketing Automation Services 74

Marketing Automation Services Eloqua Forrester Buyer Personas 74

Online Marketing Institute

JULY 31, 2009

B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. As part of a broader lead generation, on-demand platform, Demandbase offers a free, downloadable Web application built on Adobe AIR (one of 3 investors in an $8M round they also announced.)

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Metadata

DECEMBER 15, 2020

Then see how this compares to the cost-per-lead in your demand model and whether you can stomach this. If you don’t know your cost-per-lead or don’t have a demand model, connect with me on LinkedIn, and I can help get you started. Check your audience and see who you’re targeting with your gift campaigns. Any thoughts?

Webinar Metrics 59

Webinar Metrics Cost per Lead Trends Lead Gen 59

Customer Experience Matrix

MAY 20, 2009

Summary: basic demand generation features are close to a commodity. One of the most popular posts ever on this blog is Low Cost Systems for Demand Generation , which listed several options that started at under $500 per month. Basic demand generation is on the verge of becoming a commodity if it isn’t one already.

Digital Asset Management 120

Digital Asset Management Work Management Marketing Management Rules 120

Content Marketing Institute

APRIL 26, 2018

Whitney Kisling, senior content strategist at Capital Group and managing editor of the investment fund’s content destination Capital Ideas , which educates financial advisors about the impact of economic and political trends and events on the investment environment. Challenge: Stay true to the editorial mission and show value to the company.

Top of Funnel 100

Top of Funnel Brand Identity Branding Marketing AI 100

Vidyard

OCTOBER 27, 2019

In general, the more places you share your video, the better. However, there’s no point in distributing video in locations your target prospects would never visit. And senders of automated emails decreased subscriber opt-outs by 75% when they incorporated videos into their emails, according to Eloqua.

Distribution 65

Distribution Paid Content Video Marketing Best Practices 65

Vidyard

OCTOBER 27, 2019

In general, the more places you share your video, the better. However, there’s no point in distributing video in locations your target prospects would never visit. And senders of automated emails decreased subscriber opt-outs by 75% when they incorporated videos into their emails, according to Eloqua. Learn From the Pros.

Distribution 68

Distribution Paid Content Video Marketing Best Practices 68

PathFactory

SEPTEMBER 12, 2018

Buyers are bringing salespeople into the conversation a lot later than they used to, so it’s critical to provide prospects with enough of the information they’re looking for when and where they want it in order to educate them to the point of wanting to have a conversation with sales. lift in customer adoption.

Forrester 40

Forrester Lead Ranking B2B Top of Funnel 40

Online Marketing Institute

JULY 31, 2009

My point: B2B marketers are looking elsewhere for help generating demand. 4) “Pure play” lead management – this group is lead by Eloqua , but there are a LOT of firms throwing their hat into this ring including Vtrenz, Hubspot, Manticore, Market2Lead, Marketo, LoopFuse, einsof, iHance, Precience, among many others.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

PathFactory

FEBRUARY 14, 2019

PathFactory has always been focused on two essential marketing outcomes: Enabling buyers by empowering them to binge on your marketing on-demand. Generating insight by measuring the consumption of your marketing at both the individual and account level. Individuals are grouped by account and prioritized by time spent on content.

Analytics 74

Analytics Eloqua Sales Qualified Leads Ideal Customer Profiles 74

Vidyard

DECEMBER 8, 2016

When theBATstudio worked to create videos for Oracle Eloqua, they didn’t just create a bunch of product videos from their point of view. Instead, they had Eloqua customers do the talking. But when you create videos to educate your audiences and sell to customers, are you thinking about what those videos can do for your customers?

Eloqua 50

Eloqua Paid Search Agency Video Marketing Marketing 50

Martech

FEBRUARY 25, 2022

Target customers. B2B and B2C upper mid-market and enterprise marketing teams, supporting retailers, banks, insurance, e-commerce, education, travel, hospitality, media, manufacturing and entertainment. SMS campaigns reach customers quickly with personalized, targeted messages. Target customers. Target customers.

Marketing Automation Services 118

Marketing Automation Services Enterprise Management Work Management Marketing Management 118

SnapApp

MARCH 18, 2013

Leslie Bradshaw, COO at Guide on Infographics for B2B vs B2C: "Infographics are a high-level tactic that are good for educated audiences; they are not actually good for consumer audiences. via Eloqua. Content loading. Consumer audiences are much more likely to share something on Facebook that's really snackable.

B2B Thought Leadership 48

B2B Thought Leadership Eloqua Viral Marketing Thought Leadership 48