The Point

AUGUST 27, 2019

LinkedIn’s big advantage over its key competitor – and the reason it’s now cannibalizing so many marketing budgets previously reserved exclusively for paid search (SEM). – is its ability to target specific audience demographics: job title, industry, etc. Does targeting by “Skills” work better than “Job Title”? Poor Company Page.

Paid Content 241

Paid Content Advertising Agencies Linkedin Advertisements 241

Metadata

DECEMBER 20, 2022

What did $42M in spend on Facebook and LinkedIn tell us about successful paid social ads? A lot—but mainly, it showed us the four elements of paid social ads —the ad format, channel, audience and offer type—must work in harmony to drive leads, pipeline and ROI. Offer types: Demo. First, what’s an offer type?

Linkedin 52

Linkedin Facebook Campaigns CTR 52

Salesforce Marketing Cloud

JUNE 2, 2022

And is each area getting the support it needs? This will help you equip them with the best resources they need to generate pipeline. Demand generation. These include paid social and display, gated ebooks and research reports, content syndication, third-party emails, and webinars. What’s their capacity?

Enterprise Management 98

Enterprise Management Peer-to-peer Demand Generation Agencies Account Based Marketing 98

Metadata

MAY 4, 2021

I’ve always been fascinated by SaaS companies and the way they work. Metadata is the first demand generation platform for B2B marketers. It’s changing the way B2B marketers scale and experiment with paid social campaigns. I brought content in-house to help drive organic demo sign-ups and revenue.

Work Management 89

Work Management Content Marketing Paid Social Agency Paid Search Agency 89

The ABM Agency

JANUARY 15, 2021

For some B2B companies, the 2021 marketing budget has increased due to the ongoing COVID-19 pandemic. While there’s some level of uncertainty, the general consensus is there’s extra money that can be used on marketing, albeit in different ways than previous years. Are there certain results you must reach first? .

Budget Programs 52

Budget Programs Paid Content Paid Search Agency Marketing Budget Creation 52

Metadata

APRIL 4, 2023

As efficiency takes center stage, companies are shifting from a grow-at-all-costs mindset to one that involves growth with…very few resources. Where the axe comes down will vary based on factors like company maturity, but more than likely, “hot channels” feel it. We’re in the era of efficiency. The pivot itself wasn’t surprising.

Cost per Lead 52

Cost per Lead Demand CPL ROI 52

Pam Didner

JULY 5, 2020

What is Account-Based Marketing? According to the Clear and Complete Guide to Account-Based Marketing from Engagio , ABM is: “Strategic personalized marketing outreach and engagement with prospects at target accounts using close collaboration between sales and marketing.” Account-based marketing operates in the reverse.

Account Based Marketing 86

Account Based Marketing Sales Management Paid Content ABM 86

Metadata

FEBRUARY 6, 2023

You can have the best content, landing page , experimentation strategy, and target audience, but if the ad doesn’t demand a click, who cares? Just think about that,” says Jonathan Bland, co-founder of Omni Lab, in his DEMAND session How to Build the Highest Performing Ad Creative. Why should your target audience click yours?

Creativity 52

Creativity Ideal Customer Profiles Paid Search Agency Ads 52

Directive Agency

APRIL 21, 2023

However, when it comes to growth marketing, directories can often be a marketer’s afterthought to Google ads and paid social. The right directories for your tech company are typically the ones that rank high on your key buyer search terms. Determine if investing in directories is right for your company.

Peer-to-peer 59

Peer-to-peer Work Management Marketing Management Cost Per Click 59

Metadata

SEPTEMBER 22, 2021

That said, Facebook ads can, in fact, be a waste of money if you fall prey to these mistakes B2B marketers often make: Using bad targeting Optimizing your ads against the wrong metrics. Using bad targeting. Working natively in the Facebook platform, you have limited options for targeting the people and accounts you’re looking for.

ROI 52

ROI Facebook Cost per Lead Paid Search Agency 52

Metadata

SEPTEMBER 22, 2021

That said, Facebook ads can, in fact, be a waste of money if you fall prey to these mistakes B2B marketers often make: Using bad targeting Optimizing your ads against the wrong metrics. Using bad targeting. Working natively in the Facebook platform, you have limited options for targeting the people and accounts you’re looking for.

ROI 52

ROI Facebook Cost per Lead Paid Search Agency 52

Metadata

AUGUST 21, 2020

It’s no secret that an effective demand generation strategy can help achieve these goals. More businesses are looking to better attain, nurture, and retain customers through their marketing strategies with enhanced demand generation, and you want in on the action. Demand generation is 90% of marketing.

Demand Generation 64

Demand Generation Demand Generation Agencies Demand Generation 64

Outreach

JUNE 2, 2020

We created a virtual booth that gave one-click access to talk live with an Outreacher, download relevant content, watch a demo, and join numerous giveaways. Producing and Editing Sessions: A video production agency ensured all Unleash sessions had a cohesive look and feel. How does this company support data privacy compliance?

Conference 52

Conference Paid Search Agency Lead Ranking Paid Social Agency 52

KoMarketing Associates

APRIL 10, 2018

Here’s some news that might come as surprising: a recent study in the UK of IT professionals working in B2B said they preferred that companies market to them using email by a gross majority: 57 percent. In order to send emails that your target B2B audience actually wants to open, consider the following five formats. Drip Campaigns.

Email Marketing 212

Email Marketing B2B Marketing Paid Search Agency Ideal Customer Profiles 212

The Point

OCTOBER 7, 2014

In our experience with high-tech clients, we’re seeing fairly consistent success advertising on LinkedIn, primarily due to the ability to target specific demographics, a feature that Google would do well to emulate. Ready to take the plunge into Social PPC? Avoid more generic calls to action such as “Learn More.”.

Paid Content 100

Paid Content PPC Twitter Linkedin 100

Pam Didner

OCTOBER 15, 2022

Target event attendees. Many event organizers use a combination of organic and paid media, as well as full-blast email and targeted LinkedIn outreach strategies to build up attendance. In many tech companies’ conferences, there are many tracks based on trends and product topics. Start with a plan! Event goals.

Work Management 83

Work Management Marketing Management Planning Effectiveness 83

Hubspot

APRIL 6, 2020

In outbound sales — the legacy system of most sales teams — companies base their sales strategy on seller actions. In inbound sales — the modern methodology for sales teams — companies base their sales process on buyer actions. Demand Generation. Customer Profile and Product Offering. Hiring, Onboarding, and Compensation.

Webinar Metrics 82

Webinar Metrics Marketing & Strategy Budget Programs High Quality Lead 82

LEADership

AUGUST 12, 2014

Are you looking to accelerate demand generation? Sign up for our email newsletter to receive tips and information on B2B lead generation. 5 Warning Signs of B2B Lead Generation Failure. WEAK DEMAND GENERATION STRATEGY: If your demand generation strategy is on a shaky foundation, you have a host of problems on hand.

Lead Generation 40

Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 40

Metadata

SEPTEMBER 20, 2023

That many people reading our 2023 B2B paid social benchmark report were surprised by the high cost per opportunity (CPO) of paid social advertising. Why don’t demand generation marketers know how much they pay for opportunities, especially in a down economy ? Let’s take a step back.

Cost per Lead 52

Cost per Lead Demand Generation Agencies CPO Paid Social Agency 52

SnapApp

DECEMBER 13, 2018

We’re able to grab the attention of those targets that tend to be heads down and out of pocket for most of the week, or even longer. The meat of your webinar should be compelling enough to hold the attention of attendees, but it should also start a conversation in an area that your company is an expert in.

Webinar Metrics 48

Webinar Metrics Co-Registration Marketing Automation Services Banner Ads 48

Metadata

SEPTEMBER 1, 2022

This guide walks you through the features you should look for in demand generation tools, red flags to avoid, and a description of three top-notch tools. You’ll come away with some great info about demand gen tools that will help your company increase conversion rates and load up your sales funnel with high-quality leads.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Budget Programs Paid Content 52

Vidyard

FEBRUARY 4, 2020

Benefits of Webinars for Business Webinars are one of the most popular types of video for businesses—alongside demos, how-to videos , customer testimonials, and explainer videos —according to research from Demand Metric. There’s a good reason why 51% of companies have already invested in webinars. Webinars generate leads.

Webinar Metrics 65

Webinar Metrics Lead Ranking Lead Scoring Work Management 65

Terminus

NOVEMBER 11, 2019

For those not familiar with the term, account-based marketing (ABM) is an end-to-end go-to-market strategy designed to focus a majority of marketing, sales, and customer success efforts on the accounts with the highest likelihood of success through data-driven targeting and personalization programs at scale. How about LTV?

Account Based Marketing 20

Account Based Marketing ABM Ideal Customer Profiles Churn Rate 20

Zoominfo

MARCH 7, 2023

Building a technology stack to support your account-based marketing (ABM) strategy is no easy feat. Regardless of your approach, it’s important to invest in ABM technology solutions that support these three areas: Account planning Company and contact data Intent and visitor intelligence Account planning How many accounts are enough?

Sales Management 130

Sales Management Account Based Marketing ABM Ideal Customer Profiles 130

Metadata

JULY 13, 2021

You don’t spend (or aren’t planning to spend) $10k/month+ in paid social ads. If you’re not spending at least $10k every month in paid social ads, Metadata might not be the right fit just yet. In a phrase: higher spend matched with experimentation means you can improve your messaging, your targeting, and your ad creative.

Buy 98

Buy Cost per Lead Account Based Marketing Paid Social Agency 98

Martech

MAY 30, 2023

It’s a new paradigm in 2023, supported by research. To answer this, here’s a look at some how well-known companies are successfully using a range of different marketing personalization software solutions. This led to targeting any big brand that came to mind. No personalization, no leads. Or only a handful of them. The result?

Cost per Acquisition 126

Cost per Acquisition Personalization ROAS Paid Search Agency 126

Zoominfo

JUNE 15, 2022

Profiling prospective customers is vital to ensuring that a marketing campaign is targeting the right people with the right message. With better profiles, demand generation teams can craft stronger advertising campaigns. Marketers can attract and retain prospective customers more effectively.

Ideal Customer Profiles 130

Ideal Customer Profiles Profiling Work Management Marketing Management 130

The Point

NOVEMBER 23, 2021

That’s because either 1) the results were generated through surveys, which (as any reputable statistician will tell you) causes all sorts of data bias, and/or 2) the data fails to account for the wide variance caused by differences in offer (e.g. webinars vs. ebooks), product category, and target market. Am I taken to a form?

Linkedin 130

Linkedin Cost per Lead Paid Search Agency Ads 130

Metadata

JANUARY 8, 2024

Liam Barnes , Head of Demand Generation at Bionic, whipped out the 2023 version of this adage during his DEMAND session : “If you don’t measure them your campaigns, you’re screwed.” As a demand generation marketer , you’re under more pressure than ever to prove your paid campaigns are driving pipeline and revenue.

Cost per Lead 52

Cost per Lead Demand Ideal Customer Profiles Marketing Analytics Tools 52

Directive Agency

APRIL 22, 2022

On the other hand, the demand generation team has some pretty aggressive lead goals and time is running short, as always, to meet that goal before the quarter is out. The second, and less common way (at least for demand gen purposes) is to republish the same piece of content — an article, a video, an infographic, etc.

Top of Funnel 52

Top of Funnel Cost per Lead Marketing Automation Services Demand Generation 52

Zoominfo

JANUARY 14, 2022

How to determine what number to ask for At big companies, your budget is often not in your control. But at small companies and hyper-growth companies, they may ask you what you need. It’s a simple equation: Revenue target / average selling price (ASP) = number of deals. In that case, how do you know what to ask for?

Marketing Budget Creation 100

Marketing Budget Creation Marketing Budget Budget Programs Marketing Qualified Leads 100

Strategic-IC

OCTOBER 12, 2021

Once SaaS companies reach the Rapid and Maturity stages, it’s time for the Marketing to get serious - and that’s where an Account-based strategy comes in. Why is an Account-based strategy the right fit for Rapid and Mature SaaS companies? Target mid-market and enterprise accounts?. Have a long sales cycle?.

Account Based Marketing 62

Account Based Marketing Ideal Customer Profiles Enterprise Management Top of Funnel 62

Metadata

DECEMBER 15, 2020

This can definitely be a drawback when exchanging gifts, and more importantly, people’s time, for demo requests. You should first look at your cost-per-lead from any paid campaigns you’re running to generate the demo requests, plus the cost of the gift. Not a single person actually showed up to their demo.

Webinar Metrics 59

Webinar Metrics Cost per Lead Trends Lead Gen 59

The Point

AUGUST 25, 2022

Why then, in a world of on-demand, streaming, watch-where-when-and-how-you-like content, do we B2B marketers still insist on promoting live Webinars, and expect attendees to show up on a specific day at a specific time, fully cognizant they’ll have the option to watch the recorded event at a later date?

Webinar Metrics 52

Webinar Metrics Demand Generation Agencies Top of Funnel Paid Social Agency 52

The Point

MAY 30, 2023

Record short testimonial videos to use on landing pages and on social media. Crowd-source a “101 Creative Ways that Companies Use [Insert Product Here]” ebook. Does every ad (display, search, paid social) include an A/B test? These days, however, it’s critical that every campaign perform at its best.

Marketing Budget Creation 147

Marketing Budget Creation Budget Programs Marketing Budget Paid Search Agency 147

PureB2B

AUGUST 19, 2021

People tend to confuse the distinctions between marketing, advertising, and public relations since they are all used to promote a company and its products. It gets even more challenging when sponsored material shows up with news stories and ads appear as social media postings. An Overview of Marketing.

Advertising Agencies 62

Advertising Agencies PR Advertisements Advertising 62

PureB2B

AUGUST 19, 2021

People tend to confuse the distinctions between marketing, advertising, and public relations since they are all used to promote a company and its products. It gets even more challenging when sponsored material shows up with news stories and ads appear as social media postings. Marketing and its Applications.

Advertising Agencies 62

Advertising Agencies PR Advertisements Advertising 62