Kabbage

NOVEMBER 9, 2016

For marketers, it probably doesn’t come as a surprise that blogs are the second most used tactic for content marketing (behind social media content). Note: To make it easier to navigate this list, we broke it up into multiple categories. Social Media Blogs. Sprout Social Insights. B2B Marketing Blogs.

Advertising Agencies 226

Advertising Agencies Demand Generation Agencies Account Based Marketing Paid Search Agency 226

Kabbage

NOVEMBER 9, 2016

For marketers, it probably doesn’t come as a surprise that blogs are the second most used tactic for content marketing (behind social media content). Note: To make it easier to navigate this list, we broke it up into multiple categories. Social Media Blogs. Sprout Social Insights. B2B Marketing Blogs.

Demand Generation Agencies 188

Demand Generation Agencies Advertising Agencies Paid Search Agency Account Based Marketing 188

KoMarketing Associates

NOVEMBER 18, 2014

Software Advice’s recently released 2014 B2B Demand Generation Benchmark report revealed that the vast majority of B2B marketers (79 percent) use at least 11 different marketing software applications. Plans for 2015 Demand Generation Spending, by Channel. Chief Marketer’s Annual B2B Lead Generation Survey.

Budget Programs 120

Budget Programs Marketing Report B2B Marketing Research 120

Marketing Insider Group

JULY 13, 2010

And despite any reservations you may have, social media can help you get ahead. As social media usage continues to grow, the big debate in B2B Marketing involves questions like “ what is our role ?” Trend #1: Social media is being used more and more by professionals for decision making.

Social Media 100

Social Media Peer-to-peer Social Marketing B2B Marketing 100

Computer Market Research

SEPTEMBER 29, 2017

There are endless strategies to fuel your distributor’s demand generation workflow, but a channel-marketing plan without a performance-based foundation, which relies on a measurable return-on-investment from the output of marketing activity, is destined to come up short.

Allocation 60

Allocation Demand Generation Agencies POS Top of Funnel 60

Oktopost

MAY 12, 2024

On social media, many messages are amplified. While social media enables B2B marketers to promote their brands and be heard, it also empowers audiences, who are quick to voice their opinions. 69% of B2B buyers will share their poor customer experiences on social media or online review platforms.

Social Media 62

Social Media Paid Search Agency Planning Media 62

Adobe Experience Cloud Blog

JANUARY 4, 2016

Stephanie Schwab of Social Media Explorer breaks down a brand’s voice into four categories: Character/ Persona, Tone, Language, and Purpose. Here’s her list of attributes for each category—which of these descriptors resonate with your brand? So what should your brand guidelines include? How can your logo be used?

Brand Identity 48

Brand Identity Branding Demand Generation Agencies Guidelines 48

Adobe Experience Cloud Blog

AUGUST 10, 2018

Entire industries in web design (thank goodness), SEO, demand generation, and digital content marketing now thrive, but these images represent their most humble beginnings. Follow these guidelines, and you’ll have more traffic than you’ll know what to do with, but that’s a good problem to have, and we’re confident you’ll figure it out.

SEO 113

SEO Marketing Strategy Marketing & Strategy Content Marketing 113

Directive Agency

JULY 31, 2023

Step 3: Set up your campaign targeting Target a specific audience you want to craft messaging to that makes sense for their job title, industry, etc. In this example, we’re targeting 800-900 C-level marketing professionals in Canada and the US. If they are not, you can add them to the exclusions and cut down on wasted spend.

Linkedin 52

Linkedin Paid Search Agency Work Management Ads 52

SpotMe Blog

SEPTEMBER 15, 2022

You create emails, blog posts, social media posts, videos, visuals, and podcasts about it. You tend to see the ROI in the long run when you’ve repurposed your content and it brings people to your products or services in the future. This will help you create targeted content that will be more successful.

Enterprise Management 59

Enterprise Management Planning Content Marketing Webinar Metrics 59

Sword and the Script | B2B

DECEMBER 26, 2023

This combination, when successfully executed, will bring firm confidence in and deep respect for the communications function within organizations and in external client service.” ~ Hinda Mitchell , President and Founder, Inspire PR Group 2. This year, we saw in-house teams get downsized and agency budgets get reduced.

Marketing AI 131

Marketing AI Paid Content Work Management Marketing Management 131

NuSpark Consulting

DECEMBER 5, 2011

Its one thing to know the demographics of your target audience; but it’s another thing to understand what makes your prospects make business decisions to purchase; the pain points; business needs; drivers; purchase cycles. D- Demand Generation. B- Buyer Personas. Don’t take conversion strategy lightly. What’s your plan?

Paid Content 100

Paid Content Lead Generation Lead Scoring Lead Ranking 100

LEADership

JULY 28, 2015

Based on a quick survey within the group, here are the top 10 questions that a majority of these B2B companies appear to be struggling with: We want to uncover relevant industry/market insights and target the right customers—how can we do that? Is data gathered from social media collated with customer insights gleaned across other channels?

Work Management 40

Work Management Process Marketing Management B2B Marketing 40

Brightedge

JANUARY 27, 2020

The marketing team now needs to ensure that their lead generation process revolves around precise personas and their buyer journeys. They need to know exactly who they want to reach and then create content targeted to them. If your marketing team has not already defined your target customers, that is the place to start.

Top of Funnel 59

Top of Funnel Lead Generation Lead Scoring Lead Ranking 59

Single Grain

APRIL 28, 2022

That's why working with a direct response agency is a good idea: You leverage all the benefits of direct response marketing without the potential downsides. TABLE OF CONTENTS: ↓ What Is a Direct Response Agency? The Benefits of Hiring a Direct Response Agency. How to Choose a Direct Response Marketing Agency.

Demand Generation Agencies 59

Demand Generation Agencies Paid Search Agency Advertising Agencies Paid Content 59

Valasys

AUGUST 1, 2019

Whether they be demand generation marketers focused on lead generation, B2B marketers looking to build brand resonance or marketers striving for both the aforementioned purposes, LinkedIn is the social networking platform having a goldmine of a diverse suite of marketing solutions for all of them.

Paid Content 45

Paid Content Advertising Agencies Linkedin Advertisements 45

The Point

APRIL 23, 2020

Assess social media strategy. Is your organic social media working hard enough? Are you able to track leads resulting from organic social and show real ROI? Is there an editorial calendar, or is social media simply an adhoc dumping ground for press releases and product announcements?

Budget Management 263

Budget Management Spending Work Management Marketing Management 263

Directive Agency

JUNE 2, 2017

Now there are dozens of time management guidelines out there to help you manage your priorities. Target The Conference Location With a Geofilter. A lot of marketing agencies clamor to get their brand name and logo on the sponsors page for these events. Target Conference-Goers with the Event Name #Hasthtag.

Paid Content 45

Paid Content Conference Tactics B2B Marketing 45

Madison Logic

DECEMBER 14, 2023

One of the most exciting applications of AI in B2B marketing is the use of generative AI to create unique, compelling content. Use generative AI to write blog articles, social media posts, and email campaigns. Another challenge is the learning curve with any new platform. And finally, there’s the human element.

Marketing AI 52

Marketing AI B2B Marketing Marketing Automation Services Work Management 52

Oktopost

FEBRUARY 15, 2024

A content creation studio is a dedicated third-party agency that develops and produces digital content for its clients. What services do content creation studios provide? There’s much more to content than a social media post or a blog entry on your website. For example, B2B trends in social media are constantly changing.

Marketing Budget Creation 62

Marketing Budget Creation Work Management Marketing Budget Marketing Automation Services 62

SnapApp

APRIL 4, 2018

And, of those not exceeding their revenue goals, a whopping 74% did not know the number of visitors, leads, MQLs, or sales opportunities they needed to hit their targets. . . The sales team also need to verify that the lead has a problem the company’s product or service can actually solve. It’s a vicious cycle. Brian Hansford.

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Industrial Marketing Today

JANUARY 26, 2010

It goes well beyond just cutting costs, today, it is more about accountability, analytics and engaging customers and prospects by using free or inexpensive social media tactics. Embrace social media: Yes, the jury is out on making a business case for social media but ignore it at your own peril.

Rules 60

Rules Marketing Websites Web 2.0 Buying Cycle 60

Oktopost

FEBRUARY 1, 2024

It covers various activities and channels, including: Brand design and messaging Paid advertising Content marketing Social media marketing Search Engine Optimization (SEO) Community management PR and events Influencer marketing Brand loyalty is becoming less of a given day by day. Top 10 brand marketing solutions 1.

Digital Asset Management 62

Digital Asset Management Enterprise Management Marketing Management Brand Identity 62

EveryoneSocial

FEBRUARY 10, 2022

If you’re active on social media, you’ve inevitably come across more people talking about personal branding. This has taken off primarily on LinkedIn, but it’s happening across all social platforms. Social Media Today ). Understandably so. Understandably so. So what should companies do? I think not. Chili Piper.

Paid Search Agency 98

Paid Search Agency Activities Personalization Demand Generation Agencies 98

Marketing Insider Group

DECEMBER 2, 2019

Use the Service-Profit Chain to Leverage Customer Loyalty. It’s called the “ service-profit chain ,” and it starts with employees who start the day with a smile on their face and a mission to serve their customers on their mind. Customers who receive superb service will become not only occasional customers, but regulars.

Advertising Agencies 179

Advertising Agencies Paid Search Agency Demand Generation Agencies Loyalty 179

Directive Agency

JUNE 12, 2017

In fact, they are different in quite a few aspects: Size of the target market. Values of the target audience. For a general guideline to the differences between B2B and B2C you can check out the infographic below, courtesy of Fusion 360. Which isn’t going to make demand generation or lead generation any easier on you.

Demand Generation Agencies 40

Demand Generation Agencies Search Marketing B2B Marketing Paid Search Agency 40

SmartBug Media

FEBRUARY 26, 2019

Many manufacturing companies are diversifying their marketing efforts from solely focusing on tradeshows, print ads, and press releases to increasing digital content marketing in order to generate more leads for their sales team. You can use your website and creative content to get your prospects excited about your company's products.

Top of Funnel 83

Top of Funnel Paid Search Agency Sales Qualified Leads Lead Scoring 83

Webbiquity

SEPTEMBER 10, 2012

This year, colleague Cheryl Burgess and I changed things up a bit, opening the award to nominations but focusing specifically on outstanding men and women who work for technology companies and are active on social media. Stacey is flat-out awesome: Social Media Manager for Vocus/PRWeb as well as serving her country as a U.S.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Hubspot

MAY 13, 2013

They target a niche audience in the Fortune 1000. Because of this, the company attends tradeshows and buys targeted prospect lists of "Directors of IT." They email these lists regularly with the goal to schedule more sales appointments, or maybe they will send a newsletter or product offer.

Marketing Automation Services 28

Marketing Automation Services Marketing Automation Automation RFP 28

Webbiquity

SEPTEMBER 10, 2012

This year, colleague Cheryl Burgess and I changed things up a bit, opening the award to nominations but focusing specifically on outstanding men and women who work for technology companies and are active on social media. Stacey is flat-out awesome: Social Media Manager for Vocus/PRWeb as well as serving her country as a U.S.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

PureB2B

SEPTEMBER 22, 2021

Content syndication, as previously said, blends content marketing techniques like producing excellent content that offers a lot of value for your target consumer with a more proactive strategy, such as telemarketing and cold email. Social Media. PPC is the quickest method to get targeted traffic to your website.

Effectiveness 118

Effectiveness Telemarketing Advertising Agencies Sales Qualified Leads 118

Content4Demand

MARCH 11, 2021

Both can drive demand generation while engaging buyers around a critical business issue or industry trend. These big-rock assets are fountains for derivative content, with plenty of opportunity to pull out data for infographics, blog posts, checklists and social media posts. E-Books & White Papers. Canon video.

Top of Funnel 122

Top of Funnel Webinar Metrics B2B Thought Leadership Sales Qualified Leads 122

Single Grain

APRIL 11, 2022

The best NFT PR agency could be the ultimate tool you need to get your Non-Fungible Tokens trending in front of the right audience. Capable of protecting your brand reputation, boosting awareness of your NFT project, and strengthening relationships with your target market, an NFT agency could be essential to your new venture.

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency PR Advertising Agencies 52

Hubspot

NOVEMBER 11, 2015

An email survey can be short and simple – simply asking customers to rate their last service transaction, for example – or take the form of a detailed questionnaire aimed at unearthing customer insights into the state of the industry. On the agile model, your annual marketing plan is more of a guideline than a set-in-stone plan.

Demand Generation Agencies 28

Demand Generation Agencies Work Management Marketing Management Paid Search Agency 28

Hubspot

SEPTEMBER 12, 2019

Nowadays, Facebook is one of the top platforms for digital advertising -- in fact, 93% of social media advertisers use Facebook ads on a regular basis. They offer rich, visual experiences for your viewers -- keeping them engaged as you highlight your brand and products or services. Image Source. Cirque du Soleil.

Facebook 72

Facebook Paid Search Agency Ads Mobile Advertising 72

Anteriad

APRIL 25, 2023

Account-based marketing Account-Based Marketing  (ABM) is a framework focused on targeting specific accounts or account segments, usually by purchase history, firmographics, product need, or strategic value. Advocate marketing The combination of customer service and marketing to have customers satisfied.

Paid Content 95

Paid Content Sales Management B2B Sales Top of Funnel 95

Anteriad

APRIL 25, 2023

Account-based marketing Account-Based Marketing  (ABM) is a framework focused on targeting specific accounts or account segments, usually by purchase history, firmographics, product need, or strategic value. Advocate marketing The combination of customer service and marketing to have customers satisfied.

Paid Content 84

Paid Content Sales Management Top of Funnel B2B Sales 84