KoMarketing Associates

APRIL 27, 2017

Generally in PPC, we target high value keywords to inform and acquire new customers based on need, specific pain points, or keywords associated with products or services. Sales cycles that span multiple months, potentially even year-long in duration. Products or services tailored to specific buyer needs.

Paid Content 120

Paid Content Account Based Marketing Tactics B2B Marketing 120

Vidyard

DECEMBER 3, 2014

” While it’s important to use a variety of content throughout the sales cycle, video is emerging as the most powerful medium to drive increased engagement and conversion rates. It’s about giving our customers access to the right data to make smarter marketing decisions.”

Marketing Automation Services 51

Marketing Automation Services Act-On Marketing Automation Demand Generation Agencies 51

SmartBug Media

MARCH 19, 2020

Video marketing is one of the strongest ways to give a visual introduction or demonstration of your products or services—and it allows you to capture the attention of your buyer personas at the right stage of the Buyer’s Journey. Magnet Media is a video production, optimization, and strategy agency. Make It Social. Magnet Media.

Video Marketing 115

Video Marketing Practices Top of Funnel Work Management 115

Vidyard

DECEMBER 3, 2014

” While it’s important to use a variety of content throughout the sales cycle, video is emerging as the most powerful medium to drive increased engagement and conversion rates. It’s about giving our customers access to the right data to make smarter marketing decisions.”

Marketing Automation Services 50

Marketing Automation Services Act-On Marketing Automation Demand Generation Agencies 50

Digital B2B Marketing

NOVEMBER 19, 2013

Businesses needs to drive growth and lead generation is a key way the business expects marketing to contribute. However, sales cycles are long. It can take months, even years, before marketing is able to prove the value of lead generation efforts with revenue. Measuring B2B Publisher Lead Generation Programs.

Lead Generation 100

Lead Generation Sales Qualified Leads Lead Scoring Lead Ranking 100

NuSpark Consulting

OCTOBER 15, 2011

When people ask me what I do, I usually give them my standard 15-second commercial; generate quality inbound leads and shorten sales cycles via lead generation, lead nurturing, and content marketing. The importance of the seller-buyer relationship is mission-critical to a successful sale. I buy from people.

Marketing Automation Services 100

Marketing Automation Services Lead Generation Process Lead Ranking 100

NuSpark Consulting

OCTOBER 15, 2011

When people ask me what I do, I usually give them my standard 15-second commercial; generate quality inbound leads and shorten sales cycles via lead generation, lead nurturing, and content marketing. The importance of the seller-buyer relationship is mission-critical to a successful sale. I buy from people.

Marketing Automation Services 100

Marketing Automation Services Lead Generation Process Lead Ranking 100

Adobe Experience Cloud Blog

AUGUST 6, 2009

  Mike is a leading sales and marketing executive, leading the growth of Green Leads while sharing b2b demand generation knowledge with others.    If you are more of a high ticket, longer sales cycle type of sell, then quality pays off.  Our latest interview is with Mike Damphousse. 

Demand Generation Agencies 48

Demand Generation Agencies Thought Leadership Demand Generation Social Media 48

Adobe Experience Cloud Blog

JANUARY 19, 2009

The next interview in the B2B Marketing thought leader interview series is with Sean Donahue , Senior Reporter for MarketingSherpa in charge of MarketingSherpa's newsletters that cover business-to-business marketing, mobile marketing, online publishing, search, subscription sales and great minds in marketing. Test social media channels.

Demand Generation Agencies 48

Demand Generation Agencies Demand Generation Thought Leadership Demand 48

Metadata

SEPTEMBER 21, 2018

B2B companies have found that their videos, while viewed by fewer people, are just as important in their sales cycle. Twitter can also be an important B2B marketing medium. 80 percent of customer service requests are now done by reaching out on Twitter.

B2B Marketing 65

B2B Marketing Video Marketing B2B Viral Marketing 65

Pam Didner

JANUARY 1, 2021

You’ll learn from sales VPs from industry-leading companies, technology influencers, analysts, and management and leadership experts. Digital Marketing for Financial Services. Experience 50 sessions from leading executives in B2B — sharing perspectives from sales, marketing and operations. Marketing Impact 2025.

Conference 52

Conference B2B Marketing Marketing AI B2B Thought Leadership 52

Marketing Insider Group

SEPTEMBER 1, 2011

Believe that the price is everything and use it as the only sales tool. If you as a seller are convinced that you must always discount everything to get someone to buy your product or service, you quickly de-value it, and the prospect perceives a “Let’s make a deal” approach rather than purchasing something with inherent value.

Telemarketing 100

Telemarketing Demand Generation Agencies Urgency Marketing B2B Sales 100

The Point

MARCH 3, 2010

And indeed, when it comes to outreach programs designed to generate net new prospects, more educational offer content (e.g. product demos) because the more educational material appeals to a broader spectrum of prospective buyers and not just those further down the sales cycle.

Lead Scoring 100

Lead Scoring Lead Ranking Lead Nurturing Webcast 100

Marketing Insider Group

OCTOBER 7, 2010

Time Line Close The Time Line close is effective when a product or service will impact a prospect’s project plan, especially if the purchasing decision is a prerequisite to other activities in the project plan. The prospect’s answer will tell you what you need to do to advance the sales cycle. Can you help me understand that?”

Top of Funnel 100

Top of Funnel Telemarketing Work Management Marketing Management 100

The Point

JUNE 18, 2013

This makes it critical that sales teams are seen as partners that add value to the conversation. One way they can do so is by providing content that resonates with individual prospects and advances the sales cycle. KnowledgeTree answers that challenge by helping sales teams discover the right marketing content at the right time.

Salesforce.com 100

Salesforce.com Work Management Marketing Management Content 100

Marketing Insider Group

JULY 19, 2010

One responder can lead us to several opportunities within the company if the discussion we have is centered around the needs and pains of the company and not only one product or service. The representative needs to have many assets at the ready, as people like to view products or services in various ways.

Work Management 100

Work Management Marketing Management Lead Scoring Lead Ranking 100

DealSignal

SEPTEMBER 2, 2020

Demand generation and sales leaders are facing dramatic budget and staffing cuts, but their goals haven’t changed. Marketing and sales must generate awareness, pipeline, and revenue, and must prove their worth to the organization. No amount of advertising can shorten the sales cycle.

Paid Content 52

Paid Content Advertising Channels ROI B2B Marketing 52

DealSignal

SEPTEMBER 2, 2020

Why digital marketing is vital Demand generation and sales leaders are facing dramatic budget and staffing cuts, but their goals haven’t changed. Marketing and sales must generate awareness, pipeline, and revenue, and must prove their worth to the organization. No amount of advertising can shorten the sales cycle.

Paid Content 52

Paid Content Advertising Channels ROI Paid Search Agency 52

Webbiquity

DECEMBER 16, 2010

With Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media , the inimitable Liana “Li” Evans has provided the definitive handbook for social media marketers. Check out the Webbiquity bookstore. Share this on Bebo. Subscribe to the comments for this post? Share this on del.icio.us.

Social Media 100

Social Media Social Marketing Emarketing Media 100

Marketing Insider Group

NOVEMBER 4, 2010

Because of these two things, in order to win a B2B sale you first have to build trust, demonstrate how reliable your product is, and show how it is suitable for the particular business you’re speaking with. This all means the B2B sales cycle is often very lengthy. Related Posts: Why Is Search…So…Darn…Hard?!

Landing Pages 100

Landing Pages Top of Funnel Paid Search Agency Work Management 100

Marketing Insider Group

NOVEMBER 4, 2010

Because of these two things, in order to win a B2B sale you first have to build trust, demonstrate how reliable your product is, and show how it is suitable for the particular business you’re speaking with. This all means the B2B sales cycle is often very lengthy. Related Posts: Why Is Search…So…Darn…Hard?!

Landing Pages 100

Landing Pages Top of Funnel Paid Search Agency Work Management 100

Marketing Insider Group

AUGUST 12, 2010

Help sales fill their pipeline funnels. As the quality pressure starts to rise, you can only send to sales those opportunities that are further along in the sales cycle. It is possible to generate only highly qualified leads – just say something like: “If you are ready to buy, click here.&#

Work Management 100

Work Management Marketing Management Sales Qualified Leads Lead Scoring 100

Directive Agency

JULY 7, 2017

Content promotion degenerated from reaching your ideal end customer to sending out blind twitter blasts every time you publish a new piece. For example, a CEO of a Fortune 500 company isn’t going to be consuming information the same way that a marketing manager at your competitor’s digital marketing agency would.

Ideal Customer Profiles 49

Ideal Customer Profiles Top of Funnel Sales Management Content Marketing 49

Ambal's Amusings

OCTOBER 15, 2009

How to Choose Your Carrot: Effective Lead Generation Offers for High-Technology Marketers (White Paper). Blog Marketing Interactions Twitter Ardath421. You’ll see shorter buying cycle times. Blog Start with a Lead Twitter BrianJCarroll. Blog WritingontheWeb Twitter PatsiBlogSquad. Ardath Albee. Brian Carroll.

ROI 100

ROI B2B Marketing Paid Search Agency Planning 100

Ambal's Amusings

JANUARY 21, 2010

We have invited B2B Experts to shed light on the following question: " What is the biggest roadblock to converting marketing leads into the sales pipeline? Blog Marketing Interactions Twitter Ardath421. Ardath Albee's book eMarketing Strategies for the Complex Sale. Blog B2BContentMarketing Twitter SeamusWalsh.

Sales Qualified Leads 100

Sales Qualified Leads Lead Scoring Lead Ranking Marketing Leads 100

ViewPoint

APRIL 18, 2012

While still in the early days of companies adopting it and developing best practices, Aberdeen is seeing social media marketing moving from being around awareness and thought leadership to really being around demand generation and lead management and so forth. One isn’t working at the service of the other.”

Trends 120

Trends Practices Marketing Automation Services Work Management 120

Adobe Experience Cloud Blog

NOVEMBER 16, 2009

Social media can be many things: a place to network with friends, a way to follow market trends and monitor brand sentiment, a customer service tool for identifying unhappy customers. But is it a tool for demand generation? The Age of Social Media (today and future).

Lead Generation 48

Lead Generation Social Media Social Marketing Lead Scoring 48

FunnelEnvy

APRIL 1, 2024

The Software-as-a-Service (SaaS) industry is experiencing phenomenal growth as technological advancements are making cloud-based solutions more accessible, scalable, and secure than ever before. This shift towards on-demand software allows businesses of all sizes to access sophisticated tools. What is B2B Demand Gen for SaaS Companies?

Marketing Budget 67

Marketing Budget Top of Funnel Marketing AI Webinar Metrics 67

Directive Agency

JUNE 2, 2017

B2B marketing is all about building relationships over long sales cycles. A lot of marketing agencies clamor to get their brand name and logo on the sponsors page for these events. That’s where Twitter comes in to save the day with it’s #hashtag targeting. Target The Conference Location With a Geofilter.

Paid Content 45

Paid Content Conference Tactics B2B Marketing 45

The ROI Guy

MAY 6, 2010

. “Leading B2B solution providers recognize that old sales and marketing techniques must evolve to meet these new economic buyer demands, and as a result, they are recognizing the need to connect and sell to economic buyers with Alinean -developed assessment, ROI and TCO demand-generation and sales enablement tools.&#

Work Management 40

Work Management Marketing Automation Services Marketing Management ROI 40

PureB2B

MARCH 22, 2017

Facebook and Twitter are trailing email when it comes to acquiring new customers. With this information in hand, you can come up with different customer personas such as those interested in demand generation, data management, or sales leadership, to name a few. Have a Personal Appeal.

Email Marketing 80

Email Marketing Lead Ranking Lead Scoring Sales Qualified Leads 80

Directive Agency

MAY 26, 2017

Demand generation is one of search marketing’s leading pain points for a reason. Ideally, search marketing is meant to build brand awareness and drive interest and sales for your unique product/service. To make more out of their digital campaigns, many companies have niched their service or target market.

Demand Generation Agencies 61

Demand Generation Agencies Demand Lead Ranking Practices 61

PureB2B

MARCH 22, 2017

Facebook and Twitter are trailing email when it comes to acquiring new customers. With this information in hand, you can come up with different customer personas such as those interested in demand generation, data management, or sales leadership, to name a few. Have a Personal Appeal.

Lead Ranking 62

Lead Ranking Email Marketing Lead Scoring Sales Qualified Leads 62

Hubspot

AUGUST 21, 2023

You can create a GTM plan for a new service, a new branch of your company, or even an entirely new business. Go-to-Market Strategy Benefits As you develop a new product or service, it’s vital to start drawing a go-to-market strategy that’s customized to fit your budget and your buyer persona. Test your messaging.

Sales Management 69

Sales Management Top of Funnel Paid Content Template 69

Industrial Marketing Today

SEPTEMBER 27, 2010

I look forward to the responses (since I don’t have an internal sales team.) I service industrial companies, as you do. Connecting with people through social can cut down on the number of face to face meetings that technical sales people would traditionally have to have with a customer to aquire a sale.

Social Media 60

Social Media Social Marketing Media Planning 60

Adobe Experience Cloud Blog

JULY 6, 2010

Last week Focus.com’s Mastering Lead Management Virtual Event brought some of the leaders of B2B Demand Generation and Sales 2.0 Some of the tweets about her session include: KBlalock : Are you creating content for all stages of sales cycle or deferring to your competitors. That’s marketing intelligence.

Lead Management 48

Lead Management Work Management Marketing Management Lead Scoring 48

Online Marketing Institute

NOVEMBER 8, 2010

Unlike B2C, B2B customers generally have a significant Lifetime Value beyond the initial purchase. Think repeat purchases, service, parts, etc over the average lifespan of B2B customers. And marketers can finally show ROI just like their sales, manufacturing, and financial counterparts. Please contact Gossamar for credentials.

ROMI 40

ROMI Ad Building Marketing Automation Services Privacy Policies 40