The Point

APRIL 20, 2009

DM News, the venerable tabloid that I remember reading while cutting my direct marketing teeth back at Oracle in the late 1980s, is switching from a weekly to bi-weekly publication schedule. This prompted a discussion on LinkedIn wondering if the change augured tougher times ahead for direct marketers.

Direct Marketing 100

Direct Marketing Marketing Agencies 1 Demand Generation Agencies Relevance 100

Ambal's Amusings

OCTOBER 20, 2009

T he High-Tech Direct Marketing Handbook is packed with 65 tips and techniques on demand generation strategy. Sewell, the author of T he High-Tech Direct Marketing Handbook to get an insider look into the making of this Handbook. Sewell is president and founder of Connect Direct Inc.

Direct Marketing 100

Direct Marketing Demand Generation Agencies Work Management Marketing Management 100

Customer Experience Matrix

FEBRUARY 1, 2010

The gist of the argument is that traditional direct marketing agencies, marketing automation software vendors and marketing services providers have mostly remained focused on outbound campaigns. They did move from direct mail to email, but those are pretty much the same thing.

Database Marketing 120

Database Marketing Paid Search Agency Demand Generation Agencies Paid Content 120

markempa

SEPTEMBER 4, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! I hope you can make it.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Lead Generation Demand 120

The Point

APRIL 21, 2010

That was the challenge faced by Navicure , a leading Internet-based medical claims clearinghouse in Atlanta that helps medical practices increase profitability. Like many companies, Navicure’s corporate blog had evolved organically over time, and the marketing team was looking to leverage social media for more than just PR value.

Demand Generation Agencies 100

Demand Generation Agencies Sales Leads Paid Search Agency Work Management 100

The Point

MARCH 18, 2014

And marketing automation – the technology that empowers more personal, timely, relevant emails – just may be the best thing to happen to marketing since the Sears Catalog. Full disclaimer: my firm, Spear Marketing Group , is a leading Marketo partner.). Those days are long gone. And that’s all how it should be.

Demand Generation Agencies 100

Demand Generation Agencies Advertising Agencies Marketo Demand Generation 100

The Point

MARCH 17, 2014

Even the best of companies tend to evaluate copy, message, and other creative elements against their own internal set of standards, usually standards based on how the “powers-that-be” have decided your product or service should be positioned in the marketplace.

Demand Generation Agencies 100

Demand Generation Agencies Demand Campaigns Copywriting 100

markempa

APRIL 18, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Demand Generation Agencies 120

Demand Generation Agencies Lead Generation Marketing Automation Services Demand Generation 120

markempa

APRIL 5, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Lead Generation Demand 120

The Point

JANUARY 9, 2015

One of the basic rules of good, direct marketing copywriting is that a call to action should always be specific. I was reminded of this principle earlier today when a colleague forwarded an email received from a inside sales representative at a technology company looking to partner with our agency. And dialog.

Demand Generation Agencies 100

Demand Generation Agencies Copywriting Cold Calling Telemarketing 100

markempa

AUGUST 15, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

B to B 120

B to B Demand Generation Agencies Demand Generation Lead Generation 120

Digital B2B Marketing

JUNE 26, 2012

Thought Leadership Almost any type of content has been labeled thought leadership marketing in recent years. Unfortunately much of it reflects zero thought and leads no where. Whitepaper All whitepaper means anymore is a PDF from marketing. Depending on the definition, the cost of a lead may be 50 cents or $1,500.

Demand Generation Agencies 100

Demand Generation Agencies B2B Thought Leadership Advertising Agencies Allocation 100

NuSpark Consulting

OCTOBER 15, 2011

When people ask me what I do, I usually give them my standard 15-second commercial; generate quality inbound leads and shorten sales cycles via lead generation, lead nurturing, and content marketing. As a virtual agency, I am surrounded by quality people. I am also active on Google Plus.

Marketing Automation Services 100

Marketing Automation Services Lead Generation Process Lead Ranking 100

NuSpark Consulting

OCTOBER 15, 2011

When people ask me what I do, I usually give them my standard 15-second commercial; generate quality inbound leads and shorten sales cycles via lead generation, lead nurturing, and content marketing. As a virtual agency, I am surrounded by quality people. I am also active on Google Plus.

Marketing Automation Services 100

Marketing Automation Services Lead Generation Process Lead Ranking 100

The Point

APRIL 8, 2010

At our agency , when we send emails – for example, to blog subscribers – we include this “update profile&# option in two locations – one immediately under the body of the email (image at right), and another in the footer immediately under the unsubscribe link. *As That figure has almost certainly increased in the 8 years since.

Demand Generation Agencies 100

Demand Generation Agencies Marketo Demand Generation Lead Nurturing 100

Madison Logic

JUNE 6, 2023

Demand capture can be considered in the buying journey’s mid to lower funnel. It’s important to understand that demand creation and demand capture are two sides of the demand generation coin. B2B marketers need campaigns that move both in-market and out-of-market buyers through the funnel.

Demand 52

Demand Top of Funnel Enterprise Management Work Management 52

Marketing Insider Group

JANUARY 24, 2013

. @ B2BLeadBlog – B2B Lead Roundtable – B2B Lead Roundtable (MECLABS) reaches 9,000+ daily LinkedIn Group and Blog on: markting, lead generation, management, nurturing, research, case studies. One of @ b2bmagazine ’s top B2B agencies. One of @ b2bmagazine ’s top B2B agencies. ET Thursdays.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

The Point

NOVEMBER 9, 2009

First, there’s the leading candidate for Most Frequently Used Email Opening of 2009: “In these challenging economic times …”. Granted, I’m already sold on the value of Web conferencing, but even then, the email below from Citrix (makers of GoToMeeting ) leaves me thoroughly underwhelmed. Surely this isn’t news, right?

Email Campaigns 100

Email Campaigns Demand Generation Agencies Campaigns Demand Generation 100

Inbox Insight

MARCH 2, 2022

What channels are most critical to your Marketing Strategy? Side by side analysis reveals the US (32%) and UK (28%) both perceive Direct Marketing as a critical channel to their strategy. The majority (56%) of UK marketers instead tend to outsource up to 50%, rather than beyond the halfway mark like those in the US.

Multi-Channel 98

Multi-Channel Paid Content Advertising Channels B2B Marketing 98

The Point

MAY 27, 2014

Unfortunately, the “If X, then you need Y” school of writing crops up often in B2B marketing, in part, one supposes, because it’s a convenient though lazy way to connect a pain point with a company’s product or service. Adapted from “The High Tech Direct Marketing Handbook”.

Copywriting 100

Copywriting B2B Demand Generation Agencies Demand Generation 100

The Mx Group

NOVEMBER 17, 2017

Marketing Expertise. B2B Marketing Strategy. Account-Based Marketing. Demand Gen and Lead Management. Marketing Automation Optimization. Marketing Technology Outsourcing. Sales and Marketing Alignment. How do you assign revenue opportunities that are unique to ABM-generated accounts?

Account Based Marketing 95

Account Based Marketing ABM Marketing Automation Services Demand Generation Agencies 95

The Point

AUGUST 25, 2017

As one of the principals at a B2B marketing agency , I get asked for them frequently (though not always) by prospective new clients and, quite aside from the hassle of selecting (who have we not asked recently?), Most agencies (ours included) provide their client list online for all to see. No agency does all things well. (And

Demand Generation Agencies 198

Demand Generation Agencies Paid Search Agency Advertising Agencies Ad Agencies 198

Excelsior Research

MAY 26, 2021

LEAD GENERATION. DIGITAL MARKETING. DEMAND GENERATION. MARKET RESEARCH. QUANTITATIVE MARKET RESEARCH. LEAD GENERATION. DIGITAL MARKETING. DEMAND GENERATION. Digital marketing is the next era of marketing, so digitalize and transform your business with our help.

Email Marketing 52

Email Marketing Planning Business Demand Generation Agencies 52

NuSpark Consulting

DECEMBER 5, 2011

I thought I’d have fun with this post and attempt to explain key principles of lead generation and inbound marketing in an A-Z glossary format. All activity of the lead generation process needs to be measured via a robust analytics program. D- Demand Generation. E- Email Marketing.

Paid Content 100

Paid Content Lead Generation Lead Scoring Lead Ranking 100

ANNUITAS

AUGUST 30, 2011

Relationship expands end-to-end demand generation and lead management service offerings for clients. Grand Rapids, MI – August 30, 2011 – The Annuitas Group, an expert provider of lead management process services, today announced that it has formalized an alliance with Harte-Hanks, Inc.

Demand Generation Agencies 100

Demand Generation Agencies Marketing Management Demand Generation Marketing Automation Services 100

markempa

APRIL 5, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Lead Generation 120

Lead Generation Generation Leads Lead 120

Ambal's Amusings

FEBRUARY 18, 2010

"Have an effective inbound marketing strategy." Sewell is president of Spear Marketing Group , a full-service agency with offices in Silicon Valley and Seattle that specializes in demand generation, lead management, and ROI-based marketing. Ardath Albee's blog Marketing Interactions.

Demand Generation Agencies 100

Demand Generation Agencies Paid Search Agency Emarketing Inbound Marketing 100

Excelsior Research

MAY 26, 2021

LEAD GENERATION. DIGITAL MARKETING. DEMAND GENERATION. MARKET RESEARCH. QUANTITATIVE MARKET RESEARCH. LEAD GENERATION. DIGITAL MARKETING. DEMAND GENERATION. Digital marketing is the next era of marketing, so digitalize and transform your business with our help.

Email Marketing 52

Email Marketing Planning Business Demand Generation Agencies 52

markempa

APRIL 19, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Lead Generation 120

Lead Generation Generation B2B Thought Leadership Leads 120

markempa

OCTOBER 28, 2005

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Lead Generation 120

Lead Generation Generation B to B Leads 120

markempa

MAY 13, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! So whos to blame?

Lead Generation 120

Lead Generation ROI Top of Funnel B2B Marketing 120

markempa

AUGUST 30, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Lead Generation 120

Lead Generation Generation B2B Thought Leadership Leads 120

The Point

JULY 19, 2010

The article contains some valuable insights on where Webinars fit in today’s B2B demand generation mix, and is definitely worth a read. Webinar leads can be more expensive than other vehicles, so measuring lead quality is critical. Last week I was interviewed by BtoB Magazine for an article, “Webinars: Are They Worth It?”

Webinar Metrics 100

Webinar Metrics Demand Generation Agencies BtoB Demand Generation 100

Ambal's Amusings

JANUARY 21, 2010

One of the goals of marketing is to generate leads. What is the next logical step once you have managed to get high quality leads? Yes, getting those leads into the sale pipeline. How do marketers overcome this roadblock? Salespeople need leads—right now. So marketing tries to feed the pipe.

Sales Qualified Leads 100

Sales Qualified Leads Lead Scoring Lead Ranking Marketing Leads 100

thePoint

MAY 25, 2018

Those are areas where you are going to lead and provide key input and skills. High-Level Marketing Tasks. a customer service rep, salesperson, or a savvy engineer that goes to a lot of conferences), so cast a wide net. For example, sales cannot simply reject anything other than leads where the customer is ready to buy.

Paid Search Agency 40

Paid Search Agency Work Management Sales Management Marketing Management 40

Tony Zambito

DECEMBER 20, 2015

There are still miles to go for companies and marketers to get to the deeper layers of goals and goal-directed behaviors, of which drivers and motivators are only a subset of. Documentation Leads To Effectiveness. This is telling in the sense that buyer personas are still being “siloed” in marketing. Will you help?

Buyer Personas 100

Buyer Personas Research Studies Demand Generation Agencies 100

Single Grain

APRIL 28, 2022

As a far more aggressive form of marketing than options like SEO and content marketing, direct response marketing can be an excellent way to generate leads quickly when your company needs to ensure rapid growth. TABLE OF CONTENTS: ↓ What Is a Direct Response Agency?

Demand Generation Agencies 59

Demand Generation Agencies Paid Search Agency Advertising Agencies Paid Content 59