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The 3 Most Important Steps to Prevent Email Spoofing And Phishing

SendX

And out of all cyber incidents, 80% were made possible through phishing. That is why it is important to understand how to prevent email spoofing and phishing. What are Email Spoofing and Phishing? Email Phishing is accomplished through email spoofing (pretending to be a trustworthy source of email).

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The 3 Most Important Steps to Prevent Email Spoofing And Phishing

SendX

And out of all cyber incidents, 80% were made possible through phishing. That is why it is important to understand how to prevent email spoofing and phishing. What are Email Spoofing and Phishing? Email Phishing is accomplished through email spoofing (pretending to be a trustworthy source of email).

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Email Deliverability: What It Is and Why It Matters

Litmus

Email deliverability helps you measure how often your emails are landing in the inbox instead of being labeled as spam – helping you refine your approach and get in front of key audiences. Email deliverability matters and not just because you want your messages to be seen. What factors affect email deliverability?

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How To Improve Email Deliverability

DealSignal

How Can Marketing and Sales Teams Improve Email Deliverability? This is why it’s imperative to understand the following terms: SPF Authentication Process Sender Policy Framework (SPF) is a protocol that allows the domain admin to define the list of mailing servers being used. What is DMARC?

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MarTech’s Email Marketing Periodic Table: Manage deliverability and optimization like a scientist

Martech

The elements are gathered into categories based on their relationships to one another, and the categories are designated as related to either Optimization or Deliverability. Last year trust and compliance were grouped together but this year we decided to pull out these crucial elements related to how much trust affects email deliverability.

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How to Audit your Email Campaigns for Better Results

Webbiquity

Though it’s a somewhat time-consuming process, the insights you’ll gather after performing an audit are worth the effort. An email audit is extensive examination of email marketing processes to evaluate their effectiveness. Step #1: Evaluate the Content Creation Process. Deliverability. Content Creator(s).

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Email marketing strategy: A marketer’s guide

Martech

One thing to consider if you are having severe deliverability challenges is a double opt-in email. Subdomains help your customers recognize your brand’s name through the top-level domain; this prevents phishing attempts. Too many complaints will hurt your deliverability rate and sender reputation.