KoMarketing Associates

JANUARY 8, 2019

Data without content makes the data not actionable and storytelling in content marketing without data makes it directionless. Data, while not necessarily creative, is a crucial part in how your B2B marketing creates the content and stories that it decides to tell its target audience. Discover Trends of What People Like. External Data.

B2B Marketing 125

B2B Marketing Content Marketing Planning B2B 125

Sprout Social

MARCH 30, 2020

As we’re scrolling through our Twitter or Facebook feeds, we’re passing by dozens of headlines in a matter of seconds. ” with a compelling title that stops readers in their tracks. What’s the goal of content marketing, anyway? That’s why it’s so important to answer the question of “Why bother?”

Work Management 135

Work Management Content Marketing Management Case Studies 135

Optinmonster

FEBRUARY 21, 2024

Here’s how it works: First, track your brand mentions. You can set up an alert with Google ( there’s a tutorial in this post ), or you can use BuzzSumo to monitor all mentions of your brand. Note: If you haven’t started building an email list yet, you need to read our definitive guide to email marketing.)

Paid Content 77

Paid Content Traffic Webinar Metrics Marketing & Strategy 77

Parse.ly

JUNE 11, 2020

If you want to maximize the reach of your content marketing efforts, you need to diversify those efforts to make sure you’re hitting all the right angles. Well, you need to have a working knowledge of owned, earned, and paid media — three different types of media that can boost your content marketing efforts in unique ways.

Paid Content 52

Paid Content Media Work Management Eye-Tracking 52

SnapApp

APRIL 4, 2018

Demonstrating the value of any marketing campaign is challenging. In fact, 43% of companies list it as the biggest marketing challenge: . . This is amplified in the B2B marketing arena where longer sales cycles and multiple touchpoints across a range of different channels make KPI selection and attribution much more complex. .

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

ClearVoice

MARCH 19, 2021

Shared an old Dos Equis “Most Interesting Man in the World” clip on Facebook? Brand awareness that you just ramped up through social sharing; for this, the marketers thank you. They can showcase a thousand products so fast the eye can’t follow (Target) or never show the product (insurance). Others include: Mortgage lenders.

Brand Identity 59

Brand Identity Branding Paid Search Agency Mobile Advertising 59

Sprout Social

JANUARY 27, 2021

In short, YouTube Analytics can provide a detailed roadmap to guide your video marketing strategy. YouTube Analytics: General Reports. If you’re trying view YouTube Analytics for the first time, simply visit the YouTube Analytics page directly. as well as other sites like Facebook or Twitter.

Youtube 138

Youtube Analytics Video Marketing Optimization 138

Hubspot

AUGUST 8, 2019

Marketers, can we be honest with each other for a second? As a marketer, PPC is a skill that you should have in your toolbelt — or at least have a basic understanding of. This guide will help you grasp pay-per-click marketing in its entirety. And, if done responsibly , PPC can be integral to your inbound marketing strategy.

Paid Content 77

Paid Content PPC Cost Per Thousand Cost Per Click 77

Directive Agency

MAY 17, 2017

In this post, we’ll look at a few tools to help you create reports, the exact metrics you should be tracking, how to set up a PPC report, and some screenshots of our reports and KPI dashboards. Shape – A great tool to help manage budgets across a number of different advertising platforms. What Metrics Should we be Tracking?

PPC 60

PPC Cost per Acquisition Lead Ranking Budget Programs 60

Conductor

DECEMBER 10, 2019

Search Engine Optimization Specialist at Tektronix, sat down with Humans of Marketing to talk about the journey from his first job at a bootstrapped startup, to his current role at a large company with a long history in its industry. How did you get started in marketing? Erik Bowitz, Sr. ” That’s pretty good.

Paid Content 52

Paid Content Planning Enterprise Management CMS Development 52

ConvertKit

FEBRUARY 16, 2021

Before launching Blogging for Devs, Monica already ran Affilimate , an affiliate dashboard and analytics tool for professional bloggers and affiliate marketers. She launched the email course in mid-May 2020 with a one-page website , a couple of paragraphs, a screenshot of her Google Analytics, an opt-in form , and a short bio.

Communities 76

Communities Newsletter Blogger Landing Pages 76

Optinmonster

JULY 21, 2021

In this guide, we’re going to show you how to create a quiz that generates leads so you can grow your email list, personalize your email marketing, and create a loyal subscriber base. Before you set out to create a quiz, you’ll first want to come up with good ideas that match your brand, industry, and marketing goals.

Lead Generation 81

Lead Generation Lead Scoring Lead Ranking Generation 81

Hubspot

JUNE 29, 2012

Indexed by Google. Tagged unbeknownst to you by a well-meaning friend on Facebook. That case study is Orbitz's behavioral targeting , and it could definitely rub some people the wrong way. As a marketer and a consumer, do you think it's taking marketing in a creepy direction? Or is it just smart marketing?

Marketing Analytics Tools 28

Marketing Analytics Tools Paid Search Agency Ad Exchange Privacy 28

Martech Advisor

MARCH 30, 2020

Digital marketing books are the base that can accelerate your understanding of the industry and give you with the knowledge required to succeed as a marketer. Digital marketing is an evolving field with emerging trends constantly making headways. Digital Marketing For Dummies.

Paid Content 140

Paid Content Work Management Marketing Management Marketing Analytics Tools 140

Marketing Insider Group

MARCH 28, 2024

If you’re a fan of marketing blogs, it’s likely that you’ve come across the term “ growth hacking ” – the idea that centering your marketing strategy around growth is the most direct route to success. By focusing on growth, the development of testing, campaigns and marketing material holds more value.

eCommerce 201

eCommerce Tactics Budget Programs Work Management 201

NetLine

AUGUST 9, 2023

“Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.” – John Wanamaker John Wanamaker was considered to be a marketing guru long before there were marketing gurus. (It With giants like Google planning to shelve cookies, we’re thrust into a new era: The post-cookie world.

Marketing Attribution 52

Marketing Attribution Marketing Analytics Tools Marketing AI Digital Asset Management 52

Hubspot

AUGUST 21, 2023

To have a successful product launch, you need to craft a thoughtful, actionable, effective go-to-market (GTM) strategy framework. Without proper planning, it’s impossible to know if you’re chasing the wrong audience, are too early or too late to a given market, or targeting a market that's too saturated with similar solutions.

Sales Management 69

Sales Management Top of Funnel Paid Content Template 69

Heinz Marketing

NOVEMBER 16, 2021

By Brenna Lofquist , Senior Marketing Consultant at Heinz Marketing. In today’s digital technology landscape there are numerous platforms, tools and technologies at the disposal of every marketer—almost too many. Integrations: Marketo, Facebook, Salesforce, Microsoft Dynamics, Google Sheets, HubSpot, and more.

Marketing Automation Services 117

Marketing Automation Services Marketing Analytics Tools Work Management B2B 117

Convince & Convert

APRIL 6, 2010

Look under “E&# for “eye glasses.&# Taxonomy is incredibly important in social media because it’s the most direct link between the worlds of social and search marketing. Remember, your most important customer is Google, and your content ladder needs to maximize your chances for search success.

Paid Content 145

Paid Content Ad Building Brand Identity Branding 145

Convince & Convert

MARCH 28, 2016

The metrics you’ll want to track will actually be dependent on your most important goals for a project or campaign. Although all projects are different, here are some great, mainstream metrics that I measure as a rule of thumb: 1-5: Digital Marketing Staples. Digital Marketing Staples. Overall Traffic. Conversions.

Marketing Analytics Tools 127

Marketing Analytics Tools Planning Paid Search Agency Click Rate 127

Martech Advisor

NOVEMBER 8, 2019

Content automation is defined as a digital marketing technique that predefines workflows to reduce human effort for certain marketing tasks. Content marketing automation can be applied to activities such as email marketing, content curation, proofreading, social media sharing, etc. Table of Contents.

Marketing Automation Services 56

Marketing Automation Services Automation Enterprise Management Work Management 56

QuanticMind

OCTOBER 24, 2017

Day 1 of #SMX East offers the keynote address from Google on online-to-offline (o2o), Shopping best practices, Display best practices and more. QuanticMind is covering the latest trends and tactics in paid search and digital marketing at SMX East 2017 from search publishers and expert practitioners. SMX East 2017, Day 1.

Paid Content 40

Paid Content Display Top of Funnel Cost Per Click 40

KoMarketing Associates

AUGUST 20, 2019

Marketing has changed significantly in the past years. If you think about it, Google didn’t even exist until 1998. Business to Business (B2B) companies have not escaped from the shift in marketing trends. It begs the question, “What are the key tactics to guiding marketing success in this digital era?”.

B2B Marketing 121

B2B Marketing Top of Funnel Planning Work Management 121

seo.co

NOVEMBER 4, 2021

Bounce rates will kill even the best efforts to market your business online. You might be radically successful in your inbound marketing strategy, funneling thousands of visitors to your site through search engine, social, and referral traffic, but if your bounce rates are too high, that traffic won’t mean anything.

Paid Content 98

Paid Content Marketing Websites Top of Funnel Marketing Analytics Tools 98

Online Marketing Institute

AUGUST 3, 2018

The Six Building Blocks of Digital Transformation -Optimizing Your Website for Voice Search & Position 0 -The Road Forward for Social Media Marketers – A New Reality -The Rise of the Algorithmic CMO See all Webinars ⟶ Newest Classes -Intro to Scrum -Are You Future Ready? -The These 6 tools can help you to find your way around.

Lead Scoring 52

Lead Scoring Lead Ranking Budget Programs Work Management 52

Single Grain

APRIL 1, 2020

Email marketing. If you can master these three sources while simultaneously uncovering a powerful sales and marketing alignment and nurturing your leads, in due time you can turn things around. For example, if your ideal customer is C-level managers and founders, then go and check who you've been bringing in so far.

Lead Generation 126

Lead Generation Lead Ranking Sales Management Sales Qualified Leads 126

Single Grain

DECEMBER 19, 2023

As a marketer or SEO expert, you definitely want to accomplish more tasks in less time. Whether it’s fetching all the metadata from a domain within minutes or identifying all the crawling issues of a website without manually reviewing each and every URL, tools have always been the savior for savvy marketers.

Lead Ranking 98

Lead Ranking Lead Scoring Budget Programs SEO 98

Convince & Convert

AUGUST 3, 2010

Make it useful and at least moderately pleasing to the eye. A digital marketing success story. Facebook, of course. Ironically, Facebook itself started as humble website. Facebook is waging a three-pronged war on websites. Incidentally, this is why Google is so afraid of Facebook. Build a website.

Social Media 167

Social Media Facebook Paid Content Marketing Websites 167

Sprout Social

JANUARY 11, 2021

Chances are you’re already tracking social media shares. But are you actually using those numbers to optimize your marketing campaigns? It’s a bummer that only 43% of marketers assess their campaign performance via social data. 8 ways to improve your campaigns by tracking social media shares.

Social Media 106

Social Media Campaigns Media Eye-Tracking 106

Optinmonster

JANUARY 15, 2020

That’s the day Apple’s first smartphone hit the market. As smartphone use has risen, marketers have had to adapt their strategy to keep up. In this article, we’re going to take a deep dive into your mobile marketing plan to make sure you’re not leaving any opportunities on the table. What Is Mobile Marketing?

Mobile Marketing 67

Mobile Marketing Planning Tips Paid Search Agency 67

accelerate agency

AUGUST 10, 2021

Here’s a scenario you’ve definitely been in: You’re putting together a piece of furniture, and halfway through, you realize you need a Phillips screwdriver , not a flat-head screwdriver. . There are numerous SaaS tools on the market right now, and odds are, you probably already use a few of them. . SaaS Email Marketing Tools.

Marketing Automation Services 52

Marketing Automation Services Work Management Enterprise Management Tools 52

Single Grain

JANUARY 24, 2020

A quality SEO report is necessary to ensure that you or your clients can easily measure and compare (with previous reports) the ROI from their online marketing. Generally, pulling a monthly report is sufficient – more frequently is a waste of time, and less frequently won't keep you on track as well. Why SEO Reporting Is Important.

Ideal Customer Profiles 90

Ideal Customer Profiles SEO Lead Scoring Lead Ranking 90

Sprout Social

FEBRUARY 26, 2020

Landing pages are easily one of the most important pieces of your social media marketing strategy , they’re unfortunately easy to overlook. That’s because marketers are often so laser-focused on attracting customers and followers. Sprout’s Facebook ad landing page is far from suit-and-tie. Beardbrand.

Landing Pages 115

Landing Pages Social Media Examples Media 115

Convince & Convert

AUGUST 3, 2010

Make it useful and at least moderately pleasing to the eye. A digital marketing success story. Facebook, of course. Ironically, Facebook itself started as humble website. Facebook is waging a three-pronged war on websites. Incidentally, this is why Google is so afraid of Facebook. Build a website.

Facebook 167

Facebook Marketing Websites Paid Content Social Media 167

Optinmonster

FEBRUARY 10, 2020

Inbound marketing may be the way to go. By mastering a few basic inbound marketing tips and tricks, you’ll be able to create evergreen content that attracts more customers to you over time. In this article, we are going to cover: What is inbound marketing? Which is best: inbound vs outbound marketing?

Inbound Marketing 100

Inbound Marketing Tips Planning Paid Search Agency 100

Albacross

JANUARY 17, 2020

In ActiveCampaign we enroll the leads into various relevant email marketing flows and onboarding activities, so we get in touch with our leads with correct timing and with relevant content based on the advanced data-filtering from Albacross. Airtable helps us stay organized – we use it as a CRM to track the customer's journey.

Marketing Automation Services 122

Marketing Automation Services Top of Funnel Budget Programs Work Management 122

Single Grain

NOVEMBER 18, 2022

AWeber is an affordable, reliable email marketing solution that helps businesses stay in touch with their customers and prospects. Overall, AWeber is a great choice for small businesses and entrepreneurs (particularly beginners) who want an easy-to-use, affordable email marketing software. Get My Free Marketing Plan .

Marketing Automation Services 52

Marketing Automation Services Autoresponders Landing Pages eCommerce 52