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Klaviyo Product Update Roundup - April 2023

SmartBug Media

This series will dive into the latest product updates and how they can benefit your e-commerce business. This feature not only streamlines the process of creating campaigns but also displays clear and concise language and visual aids to provide actionable tips for providing personalized experiences to their customers.

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How to increase profitability by monetizing off-Amazon advertising

SmartBrief - Marketing

The result of using off-Amazon channels is an advertising cost of sales ( ACoS) measured by cost per action (CPA), which can be lower than with Amazon Sponsored Product Ads. However, with careful planning and an integrated execution, you can ensure that the right channels are being used to promote the right product to the right audience.

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Technical SEO: Everything You Should Know About Sitelinks

Brightedge

Sitelinks, however, do not get displayed automatically. Google only displays them for sites when they believe they are highly relevant and helpful for the user. Google itself also selects the pages that get displayed within the sitelink portion, with the site owner having no direct control over the process.

SEO 111
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Google Ads Strategies That Will Increase Conversions and Improve Your ROI

Single Grain

80% of internet users see ads on the Google Display Network daily. Showing the price of a product upfront proves you’re a trustworthy business. Focus on two-to-three word phrases that align with your brand or products. These are keywords similar to the ones you’re bidding on but irrelevant to your company or products.

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Account-Based Marketing Ad Targeting: Cookie or IP-Address?

NuSpark Consulting

Account-based marketing, also known as ABM, is a strategy to target the individuals who will buy your products. You will create ads and messages to update and highlight the benefits of your products or service to reach only the people who are the decision-makers. Using cookies. Cookies are small amounts of saved data in browsers.

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Personalized Search: How to Optimize For Search Personalization

seo.co

Tech companies are attempting to reduce logins by spreading one account over several platforms and products. In time, this degree of personalization may increase in intensity, as search engines have more information to work with and more options for display. Shared account access. Digital assistants merging offline and online.

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Guide to mobile advertising: Types of ads and main platforms

ClickZ

Marketers may utilize mobile advertising in conjunction with other digital advertising channels such as display, search, social, or video to diversify their advertising strategy. It is a simple and safe way for a brand to get their name and product viewed by as many people as possible. Source: Gotchamobi. Native ads. Source: Appsflyer.