Biznology

AUGUST 26, 2013

Your most important tool in B2B is, arguably, the marketing database. In fact, your database is the roadmap for your B2B marketing; it’s the “recorded history of the customer relationship.” So what goes into a marketing database? Contact(s) information. Photo credit: Wikipedia.

De-duplication 80

De-duplication B2B Marketing SIC Planning 80

Biznology

MARCH 6, 2015

Marketing automation systems are increasingly baking this option into their tools. Categories like marketing manager and financial analyst don’t seem to work anymore. A resource like that is a good first step. As a general rule, in marketing databases, never overwrite. Keep everything data stamped.

De-duplication 80

De-duplication B2B Marketing Work Management Marketing Management 80

Online Marketing Institute

JULY 31, 2012

Sales & Marketing. --> Bloggers. --> Resources. Top Social Media Measurement and Tracking Tools. While Facebook and Twitter offer their own analytics tools, a host of third-party offerings exist to pick up where they leave off. Here, digital audience marketers chime in on the ones they’re using now, and why.

Social Media 40

Social Media Enterprise Management Marketing Management CMS Development 40

PureB2B

DECEMBER 5, 2019

In a hyper-competitive economy, analysis driven by data can help develop strategies and efficient activities that will catch your target market interest and improve both bottom-line and top-line figures. However, the relationship between data and marketers has become distressed due to the quality of data companies have.

B2B 62

B2B Validation Sales Qualified Leads Verticals 62

PureB2B

AUGUST 3, 2016

Educating your readers about the industry you belong to will turn your brand into a go-to resource. Sharing valuable information is a great way to get customers to trust your brand, and blogging is the perfect platform for you to do exactly that. Try Marketing Tools Like a Slide-in CTA. Generate Quality Leads.

Lead Generation 62

Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 62

PureB2B

AUGUST 3, 2016

From highly personal journals and day-in-a-life updates, blogs have metamorphosed into its present day format as an important online business tool. In fact, HubSpot claims that marketers who prioritize blogging are thirteen times more likely to have a positive return on investment. Try Marketing Tools Like a Slide-in CTA.

Lead Generation 48

Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 48

Hinge Marketing

MARCH 1, 2016

Digital marketing technologies that help us reach out to prospects, convert leads into clients and then retain those clients. Database marketing systems that personalize communications with prospects and clients. Marketing and sales tools that automate and optimize lead generation and our nurturing efforts.

Marketing Management 48

Marketing Management Service Budget Programs Thought Leadership 48

Directive Agency

MARCH 27, 2017

The best B2B marketers are always looking to improve their craft and hone their skills, which is why the following fifteen B2B marketing books are required reading for any marketer looking to create and foster lasting inter-business relationships. The Fundamentals of Business to Business Sales and Marketing by John M.

B2B Marketing 49

B2B Marketing B2B Paid Search Agency Social Media 49

Online Marketing Institute

JULY 31, 2009

B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. Yesterday, Demandbase announced a new software suite to help marketers harvest passive traffic visiting Web sites. And for including explicit (words) and implicit (deeds) information in the algorithm.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

SalesIntel

FEBRUARY 28, 2024

Main features: Over 20 million companies available Proprietary and accurate company technographic data that you can export to your own database Data on Buying Intent including over 12000 topics Over 14 million human-verified contacts 95% accurate B2B account and contact information. Request Demo Clearbit G2 Rating: 4.4/5 Seamless.ai

Work Management 52

Work Management Marketing Management Ideal Customer Profiles Zoominfo 52

Webbiquity

JANUARY 12, 2021

That means both B2B and B2C marketers are challenged to answer the same question: how can I know which marketing tactics are actually driving sales, so I can allocate my marketing budget more effectively? Most analytics tools are limited in their ability to answer this. Tom: So, it tracks multilevel attribution.

Allocation 229

Allocation Marketing Budget Marketing Attribution Multi-Touch Attribution 229

WebMarketCentral

SEPTEMBER 5, 2006

Chris shares his knowledge and thoughts on email-related topics such as database marketing, list building, and *spam*. Buzz Marketing for Technology : buzz marketing guru Paul Dunay shares his innovative ideas for technology marketing. So do lots of other people (though most not quite as well).

Buzz 20

Buzz Viral Marketing CMO Small Business Marketing 20

DiscoverOrg

NOVEMBER 29, 2016

Safety with Tools: Phone, Email, CRM, Data. The next step for our hierarchy of needs for building a high-performing SDR team is to provide them with the tools to get their job done. If you’d like to get into the weeds on how we execute any of these, don’t hesitate to reach out: Tool or Process.

Lead Ranking 120

Lead Ranking Lead Scoring Trigger Marketing Marketing Prospects 120

The ROI Guy

SEPTEMBER 20, 2012

Alinean announced this week an ROI Guarantee for Value Marketing Tool campaigns. The ROI Guarantee alleviates the anxiety inherent with advancing to new interactive value marketing programs, by delivering assured performance.” Click here to learn more about Alinean Value Marketing Tools.

Lead Scoring 40

Lead Scoring Lead Ranking Marketing Automation Services ROI 40

PureB2B

OCTOBER 16, 2016

In recent years, marketing has come to rely on the input of big data in order to create compelling strategies and to launch sure-fire new campaigns. B2B data and database marketing are now an integral part of virtually every decision-making process. Monitor Marketing ROI. Fortunately, those days are over.

Marketing Management 62

Marketing Management Peer-to-peer Cross-Selling Loyalty 62

PureB2B

OCTOBER 16, 2016

In recent years, marketing has come to rely on the input of big data in order to create compelling strategies and to launch sure-fire new campaigns. B2B data and database marketing are now an integral part of virtually every decision-making process. Monitor Marketing ROI. Fortunately, those days are over.

Marketing Management 62

Marketing Management Peer-to-peer Cross-Selling Loyalty 62

ViewPoint

JUNE 15, 2018

It’s not a sales-only process, and it’s not a marketing-only process. Tools like CRM or marketing automation or project management software provide no clear vision for enabling disparate departments in busy companies to work in concert toward the main objectives—being efficient about increasing revenue. Market Focus.

Cost 136

Cost Forecasting Work Management Marketing Automation Services 136

Convince & Convert

APRIL 28, 2010

It is a social media engagement process that includes the idea of finding Influencers in your target markets. I think using the information in tandem would be great to add to social media strategies. Most of the enterprise clients I work with don't see Twitter as a crucial tool to reach their customer base. link] Amy D.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Lead Liaison

APRIL 15, 2016

Wistia-hosted videos embedded into a company’s website get additional perks with Lead Liaison’s marketing automation. Video analytics, such as who played the video, who engaged, and who converted, get saved into the marketing automation database. For more information, visit [link] or call 1-800-89-LEADS (895-3237).

Marketing Automation Services 48

Marketing Automation Services Enterprise Management Work Management Marketing Management 48

Customer Experience Matrix

JULY 28, 2009

But consumer marketing automation systems generally have more advanced database, segmentation, planning, project management and analytics. See the paper Demand Generation vs. Marketing Automation in the Resources section of the Raab Guide site for more on this topic.) Back to Entiera.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Management 120

Online Marketing Institute

JULY 31, 2009

There are at least 4 amorphous groups of solution providers also setting their sights on this space: 1) Lead generation services or tools – Because this category contains both service providers (that look more like agencies or telesales outsourcers) and software as a service vendors, there are probably more than I could possibly name.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

Buzz Marketing for Technology

JUNE 27, 2008

So even if I pay to upgrade to LinkedIn Business for $20 per month for the privilege of spamming (sorry, sending InMail) 3 people I dont know every month, it wont be much more useful than renting a list from a good old-fashioned arms dealer to the spam industry (aka the list rental industry, sometimes called Database Marketing).

Linkedin 100

Linkedin Google Enterprise Management Work Management 100

Online Marketing Institute

JULY 31, 2009

Posted by Laura Ramos at 12:26 PM in B2B Marketing , Lauras Posts , Marketing Measurement | Permalink Digg This | Save to del.icio.us It seems that many marketers believe that automated lead management and lead scoring is something only for large companies with large budgets and plenty of resources.

Lead Ranking 40

Lead Ranking Lead Scoring Enterprise Management Work Management 40

Navigate the Channel

AUGUST 21, 2023

Recycling or repurposing your marketing content for greater return on investment (ROI) is right out of the brand extension ideation playbook. Maybe you’ll need to invest additional resources in its introduction and distribution, but not as many as starting from zero to build a new brand or new marketing content.

B2B Thought Leadership 65

B2B Thought Leadership Lead Scoring Lead Ranking Content 65

Online Marketing Institute

MARCH 13, 2011

How about the more casual visitors who are interested in reading about your offering or company but perhaps not warmed up enough to fill in any information. As the first and leading application set in this space, one of the many differentiators in our offering for B2B marketing is a full integration with the top business contacts database.

Sales Qualified Leads 40

Sales Qualified Leads ReadyContacts High Quality Lead netFactor 40