Directive Agency

FEBRUARY 22, 2019

As marketers, there are a million and two initiatives we run at once, and it can get difficult to keep track of what is working and what the data is telling us. Enter database marketing. What is Database Marketing? Internal Databases vs. External Databases. Why is Database Marketing Important for ROI?

Database Marketing 45

Database Marketing PPC Work Management Marketing Management 45

SalesIntel

JANUARY 24, 2022

Maybe your company has decided on new sales tools for the year to improve sales performance. Either way, you need information about how you can make the most of them once you pull the trigger. . At SalesIntel, we have years of experience connecting clients to the right sales tools to help them take their B2B sales to the next level.

Marketing Automation Services 52

Marketing Automation Services Work Management Marketing Management Top of Funnel 52

Only B2B

SEPTEMBER 28, 2023

In this blog, we’ll explore what B2B marketing personalization entails, the undeniable benefits it offers, and a step-by-step guide on how to integrate personalization seamlessly into your strategy. By analyzing this data, you can make more informed marketing decisions.

B2B Marketing 62

B2B Marketing Personalization Top of Funnel B2B 62

SmartBug Media

AUGUST 11, 2020

A knowledgeable, experienced marketing agency can help your manufacturing company: Expand marketing efforts. Stay informed about the latest marketing trends, tools, and technology. How can you determine if a marketing agency is a good investment for your manufacturing company? Hire a marketing agency.

Paid Search Agency 100

Paid Search Agency Advertising Agencies Ad Agencies Companies 100

Fount Media

MAY 16, 2021

.” Email marketing is a low-cost, easy-to-use marketing tool that generates real revenue for businesses regardless of their budget. One of the greatest benefits of database marketing is that it allows you to reach out to your most valuable clients, who are more likely to respond to your efforts.

Top of Funnel 52

Top of Funnel Ideal Customer Profiles Database Marketing Marketing Budget 52

Valasys

AUGUST 18, 2020

LinkedIn, besides, being a popular professional networking website can also be used as an effective tool to generate leads for B2B companies. Using LinkedIn as a marketing platform gives businesses an opportunity to communicate with their networks and find their clients as well. Step 2: Determine Your LinkedIn Marketing Strategy.

Paid Content 98

Paid Content Lead Generation Linkedin Sales Qualified Leads 98

Biznology

APRIL 2, 2015

Data drives B2B marketing today, and it’s a fast-evolving arena. New tools, new technologies, and most importantly, new buying behavior among businesses—these changes are accelerating the pace and driving new directions for B2B data-driven marketing. Real-time marketing gets real. The revenge of the nerds.

B2B Marketing 80

B2B Marketing B to B Marketing Management Paid Search Agency 80

Valasys

AUGUST 29, 2023

By processing historical customer data, intent signals, and other relevant information, AI can automatically categorize and prioritize accounts based on their potential for conversion and revenue generation. Real-time Insights: Provides up-to-date information for timely decision-making.

Marketing AI 52

Marketing AI Account Based Marketing Segmentation ABM 52

Adobe Experience Cloud Blog

NOVEMBER 20, 2018

The evolution of marketing automation has had a profound influence on marketers and buyers alike. From the days of spray-and-pray email marketing and complicated database marketing, the technology and expertise of marketers have truly elevated marketing automation as a practice.

Marketing Automation Services 134

Marketing Automation Services Marketing Automation Automation Trends 134

PureB2B

JUNE 13, 2017

The birth of marketing technology happened sometime in the 80’s , when computers became powerful enough to store large volumes of customer information. a customer management company, developed the first ever database marketing software, basically a primitive CRM platform. Email Marketing Software.

Marketing Automation Services 87

Marketing Automation Services Marketing Automation Work Management Marketing Management 87

Customer Experience Matrix

DECEMBER 14, 2016

The system can also look up information about a specific customer in real time if an ID is provided. Data can be read by Tableau and other third-party tools for analysis and reporting. But BlueVenn's signature selection tool has always the Venn diagram (intersecting circles). but kept the name for itself.

Marketing Management 120

Marketing Management Bundling Marketing Automation Services Personalization 120

Biznology

AUGUST 26, 2013

Your most important tool in B2B is, arguably, the marketing database. In fact, your database is the roadmap for your B2B marketing; it’s the “recorded history of the customer relationship.” So what goes into a marketing database? Contact(s) information. Photo credit: Wikipedia.

De-duplication 80

De-duplication B2B Marketing SIC Planning 80

Biznology

MAY 28, 2015

Most B2B marketers really struggle to get their arms around the reality of customer and prospect information. Of particular importance to data and data-driven marketing are these issues: Inattention to data and the database. With his clients, Ken never says “marketing database.” Everything old is new again.

Barriers 80

Barriers B2B Marketing Advertising Agencies B2B 80

The Point

MARCH 18, 2014

This is the only way that email is going to survive as a useful tool for any of us.”. I’ll even agree that any type of “spray and pray” advertising – the type that makes no attempt to target the right audience, deliver relevant content, or offer information of value, should be frowned upon if not outlawed completely.

Demand Generation Agencies 100

Demand Generation Agencies Advertising Agencies Marketo Demand Generation 100

SmartBug Media

FEBRUARY 11, 2021

See this step-by-step guide for how to set up your CAN-SPAM email footer information. First Name, Last Name, Email, Company, and so forth), what other types of information are your salespeople currently tracking? Can this information be standardized? Hubs Setup: Marketing, Sales, and Service.

Hubspot 105

Hubspot Planning CMS Development Marketing Automation Services 105

Customer Experience Matrix

SEPTEMBER 9, 2009

This matters because social media are an alternative gateway to finding Web content: instead of doing a search, I can ask my online community for information or recommendations. Although social media currently gather under 3% of online advertising, this will surely change as marketers work to find ways to exploit its potential.

Social Media 120

Social Media Narrowcasting Media Database Marketing 120

Biznology

MAY 28, 2014

Are you happy with the quality of the information in your marketing database? A new report from NetProspex confirms: 64% of company records in the database of a typical B2B marketer have no phone number attached. Pretty much eliminates phone as a reliable communications medium, doesn’t it? Probably not.

Data Hygiene 80

Data Hygiene B to B Marketing Analytics Tools Ideal Customer Profiles 80

Onalytica B2B

JANUARY 8, 2019

My very first professional job was an inside sales rep for a PC-based software company that sold developer tools in the early 90’s. It was pre-web and the marketing world was wholly focused on direct mail, advertising, tradeshows, and PR.

Marketing Budget 108

Marketing Budget Budget Programs Demand Generation Agencies Work Management 108

Biznology

JANUARY 30, 2015

Customers interact with us through a variety of channels, and often provide us with conflicting information. Our legacy databases are not as robust as we need. New tools and technologies emerge and must be evaluated. This can be an expensive, but very helpful, tool. Business data is complex and fast-changing.

De-duplication 80

De-duplication Work Management Marketing Management Marketing Attribution 80

Online Marketing Institute

JULY 31, 2012

Top Social Media Measurement and Tracking Tools. While Facebook and Twitter offer their own analytics tools, a host of third-party offerings exist to pick up where they leave off. Here, digital audience marketers chime in on the ones they’re using now, and why. Erin Hoskins, Senior Marketing Director, New Media, Meredit h.

Social Media 40

Social Media Enterprise Management Marketing Management CMS Development 40

NuSpark Consulting

DECEMBER 14, 2013

While email marketing may not have the current gravitas of social media marketing, it remains an important and underused tactic to reach potential customers for your business. When utilized correctly, email marketing is a powerful tool that can replenish and locate contacts for your company. Advertising'

Buy 100

Buy Blast Campaigns B2B Curation 100

Tony Zambito

OCTOBER 18, 2015

When the Internet came along, we began to see a seismic shift in how buyers gathered information and made decisions. As time progressed in the early decade of 2000 to 2010, reliance on the sales representative for product and solutions information began to diminish. The Internet Propels Buying Behavior Shifts.

Ideal Customer Profiles 100

Ideal Customer Profiles Profiling Buyer Personas Marketing Management 100

PureB2B

JUNE 13, 2017

The birth of marketing technology happened sometime in the 80's , when computers became powerful enough to store large volumes of customer information. a customer management company, developed the first ever database marketing software, basically a primitive CRM platform. Email Marketing Software. In 1986, ACT!,

Marketing Automation Services 62

Marketing Automation Services Marketing Automation Work Management Marketing Management 62

Customer Experience Matrix

SEPTEMBER 17, 2009

Summary: Acxiom's new social media marketing tool gathers public data about social media links and uses it to segment email lists. It's a different, and arguably more practical, approach to helping marketers take advantage of social media. The main application of this information is sending targeted emails.

Social Media 120

Social Media Segmentation Marketing Management Media 120

The Point

JULY 19, 2010

However, in my view, relying too heavily on Webinars as a lead generation tool is simply setting the proverbial bar too high, and doing so can eliminate a large subset of prospects who may have a genuine interest in your product or service but just don’t have the time or the inclination to attend an event. When are Webinars a fit?

Webinar Metrics 100

Webinar Metrics Demand Generation Agencies BtoB Demand Generation 100

Biznology

MARCH 6, 2015

Marketing automation systems are increasingly baking this option into their tools. This is why it’s a good idea to do periodic de-duplications by functional title to get a sense of new names that have popped up at the companies in your database. B2B Marketing B2B marketing Big Data data hygiene database marketing'

De-duplication 80

De-duplication B2B Marketing Work Management Marketing Management 80

Customer Experience Matrix

SEPTEMBER 30, 2016

One that sits right on the border is Reltio , which fits the CDP criteria* but goes beyond customer data to all types of enterprise information. That puts it more in the realm of Master Data Management, except that MDM is highly technical while Reltio is designed to be used by marketers and other business people.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Ideal Customer Profiles 120

PureB2B

AUGUST 3, 2016

Sharing valuable information is a great way to get customers to trust your brand, and blogging is the perfect platform for you to do exactly that. Once you’ve captured their attention, offering a suitable reward in return for their contact information is a great way to generate qualified leads. Try Marketing Tools Like a Slide-in CTA.

Lead Generation 62

Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 62

Hinge Marketing

MARCH 1, 2016

Digital marketing technologies that help us reach out to prospects, convert leads into clients and then retain those clients. Database marketing systems that personalize communications with prospects and clients. Marketing and sales tools that automate and optimize lead generation and our nurturing efforts.

Marketing Management 48

Marketing Management Service Budget Programs Thought Leadership 48

PureB2B

DECEMBER 30, 2019

Navigating through the e-marketplace can be a challenging process but with the right tools and strategies, enterprises can find themselves ahead of the competition. Businesses, along with practically any and all types of transactions, are carried out in the digital world.

SEO 62

SEO Marketing & Strategy B2B Lead Scoring 62

PureB2B

DECEMBER 5, 2019

Integrate Marketing and Sales Data – Without the integration of marketing and sales data, the information will not reveal the whole story for marketing to create a viable strategy that sales can be on board with. Data is a very powerful tool that marketers can use to help their company get ahead of the competition.

B2B 62

B2B Validation Sales Qualified Leads Verticals 62

PureB2B

AUGUST 3, 2016

From highly personal journals and day-in-a-life updates, blogs have metamorphosed into its present day format as an important online business tool. In fact, HubSpot claims that marketers who prioritize blogging are thirteen times more likely to have a positive return on investment. Try Marketing Tools Like a Slide-in CTA.

Lead Generation 48

Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 48

Industrial Marketing Today

AUGUST 26, 2011

They know what they need and are looking at vendor sites for specific information. Those marketing tactics need to be updated to make them effective in today’s context. Here are some suggestions: Add QR codes to your print ads to tie together your online and offline marketing. Use dynamic content in your email marketing.

Inbound Marketing 60

Inbound Marketing Paid Search Agency Companies Ad Frequency 60

Biznology

JUNE 29, 2017

Use data appending to gather more information about the customer. Your database marketing partner can add data points to your customer record that will suggest effective reactivation strategies. Discounts are widely used by marketers today—because they work. Prepopulate the webform with the customer’s information.

Tips 196

Tips Budget Programs Data Hygiene Intent Signal 196

Convince & Convert

SEPTEMBER 14, 2010

We have many good tools at our disposal right now we could be putting to use. As marketers, we need to reach our customers where they are and social media’s potential in that regard is unquestionable. Trust me when it comes to tools if your team is not co-creating and collaborating good luck getting at what you put into it.

Social Media 124

Social Media Work Management Marketing Management Media 124

Directive Agency

MARCH 27, 2017

The best B2B marketers are always looking to improve their craft and hone their skills, which is why the following fifteen B2B marketing books are required reading for any marketer looking to create and foster lasting inter-business relationships. The Fundamentals of Business to Business Sales and Marketing by John M.

B2B Marketing 49

B2B Marketing B2B Paid Search Agency Social Media 49

PureB2B

MAY 30, 2022

Which tools can you implement to start growing your firm’s contact list—and winning those new accounts—today? Without leads, B2B marketers don’t have prospects. Monitoring your lead creating tactics will help you unravel which tools are bringing the best ROI. Using Database Marketing to Drive B2B Lead Generation.

Work Management 62

Work Management Lead Generation Paid Content Sales Qualified Leads 62