Zoominfo

OCTOBER 14, 2018

Try to see your forms from your customers’ perspective and fix any issues that could be impacting data quality. Invest in better data. Research and select a B2B data provider that allows you to search for prospects based on criteria that match your best buyers. Do you ask unnecessary questions? Are the labels confusing?

Cold Calling 198

Cold Calling Statistics B2B Data Hygiene 198

Zoominfo

AUGUST 2, 2020

Data Hygiene: Data decay is unavoidable. One downside of working with a vendor who sells their own data is that many don’t have ways to verify or update their database. . When comparing B2B data providers, be sure to ask if they verify it against multiple independent sources.

Enterprise Management 245

Enterprise Management Ad brokers Work Management Marketing Management 245

Zoominfo

AUGUST 9, 2018

The experts at ZoomInfo have scoured the internet to put together the following list of marketing productivity statistics. ADI also found that automation receives plenty of positive sentiment online, with saving time (30%) and big data analysis (25%) cited most frequently ( source ). It’s expected to reach $6.5

Statistics 160

Statistics Marketing AI Product Marketing Automation Services 160

Zoominfo

FEBRUARY 12, 2019

If you’ve read the ZoomInfo blog in the past you’re familiar with buyer personas. These profiles are constructed using a combination of existing customer data, anecdotal observation, and quantitative research. For more information about ZoomInfo, the leading business information company , contact our sales team today.

Lead Ranking 172

Lead Ranking Work Management Lead Management Marketing Management 172

Zoominfo

JULY 2, 2020

As you do your research, identify which vendors are known for providing the best customer service. According to research from Marketo and ReachForce, sales ignores up to 80% of marketing leads. Prioritize Data Hygiene As we said earlier, data hygiene can be one of the biggest obstacles to success when it comes to automation.

Marketing Automation Services 113

Marketing Automation Services Marketing Automation Automation Work Management 113

Zoominfo

JULY 12, 2021

When layers of data are tightly integrated with software, sales reps and marketers have the most effective way to successfully engage with prospects and find their next buyers. Companies use an average of 75 technologies, with the amount going up as the number of employees increases, according to 2020 research from ZoomInfo.

Work Management 147

Work Management Marketing Management Zoominfo Ad Building 147

Zoominfo

JULY 5, 2018

As more consumers turn to the internet to shop, conduct product research, and network, you must optimize your web presence to maintain relevancy. Data Hygiene and The Future of Recruiting. If you’ve missed out on earlier editions, you can find those here or visit the ZoomInfo blog for more content like this.

Data Hygiene 113

Data Hygiene B2B Zoominfo Storytelling 113

Zoominfo

FEBRUARY 28, 2018

The latest data hygiene tools keep your database clean, accurate, and up-to-date—on a scheduled basis or with the click of a button. Selling used to require much more manual work—planning presentations, scheduling calls, sending emails, and researching prospects. That’s 546 hours a year per full-time sales rep ( source )!

Work Management 225

Work Management B2B Marketing Management B2B Sales 225

Zoominfo

MARCH 4, 2021

Research is essential in this stage — you want to know who’s fit to be a buyer, and you want to tell them exactly what they want to hear. This is where SDRs focus on scoring as many meetings as possible, and research shows more than five touchpoints are required to secure an initial meeting. Practice data hygiene in all data systems.

Sales Cycle 246

Sales Cycle Ideal Customer Profiles Tips Lead Scoring 246

Zoominfo

FEBRUARY 5, 2019

We use this monthly post to highlight the great work the ZoomInfo team has contributed to outside publications. These profiles are made up of existing customer data, anecdotal observations, industry research and much, much more. Imagine a prospect researching two similar products.

Buyer Personas 150

Buyer Personas Zoominfo B2B Work Management 150

Zoominfo

MARCH 4, 2018

link] pic.twitter.com/Cc84FomXzM — ZoomInfo (@ZoomInfo) April 3, 2020 2. Rise of Big Data Thanks to the internet, companies are far more connected to their prospects and customers. Improved data maintenance : Working off of bad, incomplete data is a quick way to kill your sales efficiency.

Process 130

Process Enterprise Management Work Management Marketing Management 130

Zoominfo

SEPTEMBER 5, 2018

In fact, research shows over 73% of businesses are investing more than 20% of their overall technology budgets on intelligence and data analysis ( source ). Brands use market intelligence data to guide decision-making in all areas of their business, from product development to marketing campaigns and so much more.

Planning 140

Planning Zoominfo Data Hygiene Multi-Channel 140

Zoominfo

OCTOBER 14, 2018

Try to see your forms from your customers’ perspective and fix any issues that could be impacting data quality. Invest in better data. Research and select a B2B data provider that allows you to search for prospects based on criteria that match your best buyers. Do you ask unnecessary questions? Are the labels confusing?

Cold Calling 100

Cold Calling Statistics B2B Data Hygiene 100

Zoominfo

FEBRUARY 12, 2019

If you’ve read the ZoomInfo blog in the past you’re familiar with buyer personas. These profiles are constructed using a combination of existing customer data, anecdotal observation, and quantitative research. For more information about ZoomInfo, the leading business information company , contact our sales team today.

Lead Ranking 100

Lead Ranking Work Management Lead Management Marketing Management 100

Zoominfo

OCTOBER 5, 2021

Brands use market intelligence data to guide decision-making in all areas of their businesses, from product development to marketing campaigns to their entire go-to-market strategy. Market intelligence involves two primary data types: external and internal data. Is Market Intelligence The Same Thing As Market Research?

Planning 130

Planning Work Management Marketing Management Data Hygiene 130

SalesIntel

FEBRUARY 8, 2023

Typically, data is manually inputted at some point during the trip. When incorrect or misspelled data is entered into a system or entered into the wrong place (such as a duplicate), it can result in data consistency, good data hygiene, and deterioration. Our customers find SalesIntel the best ZoomInfo alternative.

Ideal Customer Profiles 52

Ideal Customer Profiles De-duplication De-duping B2B 52

Zoominfo

MARCH 3, 2021

Research is essential in this stage — you want to know who’s fit to be a buyer, and you want to tell them exactly what they want to hear. Engagement This is where SDRs focus on scoring as many meetings as possible, and research shows more than five touchpoints are required to secure an initial meeting. Set up consistent KPIs and goals.

Sales Cycle 100

Sales Cycle Ideal Customer Profiles Tips Lead Scoring 100

Zoominfo

DECEMBER 5, 2017

Emailing (21%) Data Entry (17%) Prospecting & researching leads (17%) Internal meetings (12%) Scheduling calls (12%) 3. Inaccurate data has a direct impact on the bottom line of 88% of businesses, with the average company losing 12% of its revenue as a result ( source ). Other initiatives include ( source ). emails, 35.9

Statistics 100

Statistics Cold Calling Peer-to-peer SMS 100

Zoominfo

MARCH 8, 2022

Databases must be cleaned, maintained, and appended regularly, in order to ensure that sales and marketing teams are operating with the best possible data. What does bad data actually cost businesses? According to a Gartner survey, companies estimate that bad data costs them nearly $13 million per year.

Cost 130

Cost High Quality Lead CAN-SPAM Buyer Personas 130

Content4Demand

MAY 21, 2020

This years’ Campaign Optimization Series , hosted by Demand Gen Report , put a spotlight on the strategies and tools marketers have seen success within this new environment, with targeted webcasts led by industry thought leaders addressing topics such as ABM for sales success, virtual event best practices, data strategies and more.

Marketing Budget 98

Marketing Budget Sales Management Webinar Metrics Top of Funnel 98

Zoominfo

JANUARY 23, 2019

There are multiple ways to conduct prospect and customer research– manual data analysis, market intelligence tools, customer surveys , etc. No matter which method you choose, there are certain data points you must pay close attention to. Bad data costs U.S. Up until now, we’ve only talked in hypotheticals.

Ad Building 100

Ad Building Peer-to-peer Ideal Customer Profiles Work Management 100

Zoominfo

APRIL 15, 2018

Not only does this prove the effectiveness of data-driven sales, but it also demonstrates how easy and attainable a data-driven strategy can be. Find case studies: Perhaps you don’t have a ton of sales data at your disposal—that’s okay, everyone has to start somewhere. As you can see, data hygiene needs to be a top priority.

Marketing & Strategy 170

Marketing & Strategy Marketing Automation Services Lead Scoring Lead Ranking 170

Zoominfo

APRIL 27, 2022

How to remain within data privacy regulations: Disorderly databases are the most likely candidates to house insecure data. There are several data hygiene practices you can implement to combat insecure data. Maintaining a sleek (but not small) database is a big part of data hygiene.

Ideal Customer Profiles 100

Ideal Customer Profiles De-duplication Data Hygiene Zoominfo 100

Zoominfo

MARCH 21, 2023

In fact, research from Salesforce shows that sales reps now spend about 28% of their week actually selling — down from 34% in 2018. Low CRM adoption because of poor data quality management ultimately costs operations teams valuable seller trust. There’s no question ZoomInfo has significantly impacted our revenue.

Ideal Customer Profiles 130

Ideal Customer Profiles Demand Generation Marketing Budget Lead Ranking 130

Zoominfo

JULY 31, 2019

With decay like that, it’s no wonder companies struggle to keep their data clean. But, before we begin to teach you the ways of data hygiene, here’s exactly what we mean when we refer to bad data : Missing fields. Data entered in the wrong field. In an environment where data is currency, quality is key.

B2B Sales 173

B2B Sales Enterprise Management Data Hygiene B2B 173

Zoominfo

FEBRUARY 6, 2019

Data hygiene. That is, data quality is one of the biggest challenges facing businesses today. Consider these statistics ( source ): 62% of organizations rely on marketing and prospect data that’s up to 40% inaccurate. Perhaps you’ve seen these numbers before and are well aware of the problem that is dirty data.

Data Hygiene 178

Data Hygiene Zoominfo Lead Scoring Lead Ranking 178

Zoominfo

MAY 13, 2019

What is a B2B data provider? The term data provider covers a wide array of business services. Think sales intelligence, pipeline prediction, data hygiene , CRM management, and so much more. In the early days, data providers started out as a way to sell contact information. Conduct your research.

Work Management 199

Work Management Marketing Management Sample Data Hygiene 199

SalesIntel

JUNE 16, 2023

Main features: Over 20 million companies are available Proprietary and accurate company technographic data that you can export to your own database Unlimited data access Data on Buying Intent including over 12,000 topics Over 14 million human-verified contacts 95% accurate B2B account and contact information.

Comparison 52

Comparison Pricing Price Ideal Customer Profiles 52

Zoominfo

JULY 30, 2019

Above all else, this branding mistake is the result of poor data hygiene. Without access to clean and accurate customer data, you’ll lack the insights you need to develop a comprehensive understanding of your target audience. They research your history, read reviews, monitor your social media interactions, and more.

Paid Search Agency 193

Paid Search Agency Companies Branding Brand Identity 193

Zoominfo

FEBRUARY 23, 2018

What Is A B2B Data Provider? The term “data provider,” covers a wide array of business services. Think sales intelligence , pipeline prediction, data hygiene, CRM management, and so much more. In the early days, B2B marketing data providers started as a way to sell contact information. Conduct Your Research.

Enterprise Management 100

Enterprise Management Work Management Marketing Management B2B Sales 100

Zoominfo

NOVEMBER 25, 2018

As you do your research, identify which vendors are known for providing the best customer service. In fact, research suggests that companies with strong sales and marketing alignment achieve a 20% annual growth rate ( source ). Prioritize Data Hygiene. How to get More from Your B2B Data.

Marketing Automation Services 113

Marketing Automation Services Marketing Automation Work Management Marketing Management 113

Zoominfo

NOVEMBER 28, 2018

Here at ZoomInfo we talk a lot about buyer personas —what they are, why you need them, and how to create them. Although no data set will ever be 100% accurate, implementing a more dynamic approach to data collection and data maintenance will significantly improve the quality of your data.

Buyer Personas 100

Buyer Personas Business B2B Zoominfo 100

Zoominfo

JANUARY 23, 2019

There are multiple ways to conduct prospect and customer research– manual data analysis, market intelligence tools, customer surveys, etc. No matter which method you choose, there are certain data points you must pay close attention to. Or, contact ZoomInfo to learn more about our leading sales intelligence solutions.

Ad Building 182

Ad Building Peer-to-peer Ideal Customer Profiles Work Management 182

Strategic-IC

SEPTEMBER 7, 2021

It's all about data hygiene. Consider how you can enhance your first-party data (integrating the right ABI tech with your CRM, where possible). ZoomInfo enables you to cross-reference current data on 100M+ companies and 130M+ contacts ?. What are target accounts researching? And for good reason.

Account Based Marketing 62

Account Based Marketing ABM Top of Funnel Ideal Customer Profiles 62

Zoominfo

NOVEMBER 27, 2018

Yet, research reveals shorter isn’t always better. Be sure to make ongoing data hygiene a standard practice in your business. If your email marketing strategy needs a tune-up, email list companies like ZoomInfo can help. The post 5 Email Marketing Myths for the Modern Marketer appeared first on ZoomInfo Blog.

Email Marketing 100

Email Marketing CAN-SPAM Opt-out Click Rate 100

Zoominfo

NOVEMBER 28, 2018

Here on the ZoomInfo blog, we regularly cover topics related to business data and business data management. In fact, there are very few aspects of business data we have yet to cover. But, today we’re venturing into uncharted territory to discuss a recent—and necessary—trend in business data.

Zoominfo 145

Zoominfo Buyer Personas Business B2B 145