Zoominfo

JULY 2, 2020

These tools not only perform day-to-day marketing functions like email, social media, and website updates but they also provide valuable insights into the types of campaigns and content that resonate with their audience. Establishing a hygiene process early on can help your business reap the rewards of marketing automation much faster.

Marketing Automation Services 113

Marketing Automation Services Marketing Automation Automation Work Management 113

Zoominfo

SEPTEMBER 18, 2018

They unsubscribe from your emails but continue to see frequent ads on their social media pages. Annoyed with the constant contact, the prospect leaves a negative comment on the brand’s social media pages. If your database is full of outdated or incorrect data, your personalization efforts will backfire completely.

Personalization 206

Personalization Marketing Automation Services Paid Search Agency Zoominfo 206

Zoominfo

JULY 5, 2018

Employee advocacy emerged a few years ago as a method to boost a brand’s reach, increase social media engagement and facilitate conversations about your company. Data Hygiene and The Future of Recruiting. As always, tweet us at @zoominfo and let us know what kind of content you want to see. Continue reading.

Data Hygiene 113

Data Hygiene B2B Zoominfo Storytelling 113

Zoominfo

JULY 29, 2019

Although most companies have now adopted some version of a data hygiene strategy, dirty data is still very much alive and well. How can it be that technology has come so far, and yet data quality issues still plague sales and marketing professionals? None of it would be possible without data. Click to tweet.

Data Hygiene 216

Data Hygiene Zoominfo Practices Marketing AI 216

Zoominfo

FEBRUARY 28, 2018

Improved data maintenance: Working off of bad, incomplete data is a quick way to kill your sales efficiency. In fact, inaccurate data wastes 27.3% The latest data hygiene tools keep your database clean, accurate, and up-to-date—on a scheduled basis or with the click of a button. of sales reps’ time.

Work Management 225

Work Management B2B Marketing Management B2B Sales 225

Zoominfo

FEBRUARY 5, 2019

We use this monthly post to highlight the great work the ZoomInfo team has contributed to outside publications. All marketers must possess some degree of writing proficiency, whether they’re writing blog posts, interacting with social media users, or simply drafting emails. Continue reading.

Buyer Personas 150

Buyer Personas Zoominfo B2B Work Management 150

Zoominfo

MARCH 4, 2018

link] pic.twitter.com/Cc84FomXzM — ZoomInfo (@ZoomInfo) April 3, 2020 2. Rise of Big Data Thanks to the internet, companies are far more connected to their prospects and customers. But with the latest technologies and data analysis, forecasting is much closer to being an exact science. Enter: social selling.

Process 130

Process Enterprise Management Work Management Marketing Management 130

Zoominfo

SEPTEMBER 5, 2018

Market intelligence involves two primary data types– external data and internal data. External data is readily-available information a business can gather through research. Examples include: Press releases and mass media: Industry news and press often contain information relevant to your business decision-making process.

Planning 140

Planning Zoominfo Data Hygiene Multi-Channel 140

Zoominfo

DECEMBER 5, 2017

Whether you conduct your sales outreach by phone, social media, or email—it’s undeniably an essential aspect of B2B sales. Emailing (21%) Data Entry (17%) Prospecting & researching leads (17%) Internal meetings (12%) Scheduling calls (12%) 3. social media touches ( source). The more information you have—the better!

Statistics 100

Statistics Cold Calling Peer-to-peer SMS 100

SmartBug Media

SEPTEMBER 27, 2021

What is data hygiene? Data hygiene describes the process of eliminating bad data to optimize your database and ensure you have only high-quality, relevant information. So what is bad data and what is good data? To learn more about data hygiene, contact one of our marketers in development.

Data Hygiene 96

Data Hygiene Hubspot Practices Marketing Management 96

Zoominfo

OCTOBER 5, 2021

Market intelligence involves two primary data types: external and internal data. External data is readily available information collected through research. Some examples include: Press Releases And Mass Media: Read industry reports and news stories for information that might inform your business decision-making process.

Planning 130

Planning Work Management Marketing Management Data Hygiene 130

Zoominfo

JANUARY 23, 2019

Engagement preferences – Do your best buyers prefer to engage with companies by phone, email, social media, in person? Identify Your Key Players and Accounts Now that you’ve gathered and analyzed your data, you have a good idea of what you’re looking for in a potential prospect. Bad data costs U.S.

Ad Building 100

Ad Building Peer-to-peer Ideal Customer Profiles Work Management 100

Zoominfo

APRIL 15, 2018

Fortune 1000 enterprises lose more money in operational inefficiency due to data quality issues than they spend on data warehouse and customer relationship management (CRM) initiatives ( source ). Bad data in customer communications can negatively impact total revenue by as much as 25% ( source ).

Marketing & Strategy 170

Marketing & Strategy Marketing Automation Services Lead Scoring Lead Ranking 170

Zoominfo

FEBRUARY 20, 2019

These numbers may catch your attention— but statistics alone don’t explain how and why dirty data hurts your bottom line. Without additional context, it’s easy to see why some companies continue to neglect data hygiene. In today’s blog post, we’re digging a bit deeper into the issue of dirty data. Let’s get into it!

Data Hygiene 157

Data Hygiene Marketing Automation Services Zoominfo Marketing Management 157

Zoominfo

MARCH 8, 2021

But for incidents like this, the 3-2-1 backup process would have made data recovery less stressful. The process suggests users to: Make three copies of each piece of data, stored in different locations. Use two types of media for storage, which include varieties of drives, tapes, discs, and cards.

Work Management 182

Work Management Spyware Marketing Management User-Generated Content 182

Zoominfo

JULY 30, 2019

Above all else, this branding mistake is the result of poor data hygiene. Without access to clean and accurate customer data, you’ll lack the insights you need to develop a comprehensive understanding of your target audience. But in the post-social media world, brands often take this desire to be trendy too far.

Paid Search Agency 193

Paid Search Agency Companies Brand Identity Branding 193

Zoominfo

MAY 13, 2019

What is a B2B data provider? The term data provider covers a wide array of business services. Think sales intelligence, pipeline prediction, data hygiene , CRM management, and so much more. In the early days, data providers started out as a way to sell contact information. Lets, jump into it!

Work Management 199

Work Management Marketing Management Sample Data Hygiene 199

SalesIntel

JUNE 16, 2023

ZoomInfo’s real-time updates and AI-powered insights enable sales teams to stay ahead of the game. ZoomInfo’s real-time updates and AI-powered insights enable sales teams to stay ahead of the game. SalesIntel, with its accurate data and user-friendly interface, stands out as a strong contender.

Comparison 52

Comparison Pricing Price Ideal Customer Profiles 52

Zoominfo

FEBRUARY 23, 2018

What Is A B2B Data Provider? The term “data provider,” covers a wide array of business services. Think sales intelligence , pipeline prediction, data hygiene, CRM management, and so much more. In the early days, B2B marketing data providers started as a way to sell contact information.

Enterprise Management 100

Enterprise Management Work Management Marketing Management B2B Sales 100

Zoominfo

JANUARY 23, 2019

Engagement preferences: Do your best buyers prefer to engage with companies by phone, email, social media, in person? Now that you’ve gathered and analyzed your data, you have a good idea of what you’re looking for in a potential prospect. Or, contact ZoomInfo to learn more about our leading sales intelligence solutions.

Ad Building 182

Ad Building Peer-to-peer Ideal Customer Profiles Work Management 182

Zoominfo

JULY 10, 2018

As SiriusDecisions put it, “Organizations must shift their focus from one-time data cleansing to ongoing data maintenance to turn the tide.”. Thankfully, recent technological advancements have made it easier than ever to prioritize ongoing data hygiene and automate this process.

Work Management 153

Work Management Marketing Management Planning Buyer Personas 153

B2B Marketing Zone Posts

AUGUST 3, 2010

True Confession: I Don’t Have a Social Media Strategy - Dianna Huff - B2B MarCom , July 22, 2010 Social media gurus tell you to have a strategy. True Confession: I Don’t Have a Social Media Strategy - Dianna Huff - B2B MarCom , July 22, 2010 Social media gurus tell you to have a strategy. Are you Being Discovered?

Ning 40

Ning Paid Content Facebook Sales Management 40