B2B Marketing Traction

AUGUST 15, 2011

Kim cares about his customers and prospects and works hard to bring growth opportunities to them. He’s been talking up the online marketing and search engine optimization benefits of having a social media presence and let me know that his customers and prospects are often a bit puzzled about Facebook content. Did they win awards?

Facebook 100

Facebook Trade Show Press CPA 100

B2B Marketing Traction

DECEMBER 16, 2014

Does your brand make your customers feel good and what to associate with your company? Here’s how: By telling stories about how your product has not only helped your customer’s businesses but also their personal lives. Are you providing more free time for family, hobbies, healthy exercise and/or relaxation?

B2B Marketing 100

B2B Marketing Peer-to-peer Planning B2B 100

B2B Marketing Traction

MARCH 7, 2014

A good business social media presence should include most of these platforms: Google+, LinkedIn, Slideshare, Facebook, Twitter, Instagram, Pinterest, Vine and YouTube. Inbound marketing specialists optimize content to attract the right leads and convert leads to customers. You may need someone to create videos for your business.

Paid Search Agency 100

Paid Search Agency Advertising Agencies Marketing Management SMB 100

B2B Marketing Traction

JULY 11, 2011

Watch this 5 minute video to learn how you can set up social media to communicate to your customers and prospects very efficiently. You can watch this video in full screen or on YouTube by clicking in the lower right corner of the video screen above. You can also view the presentation slides on Slideshare.

Twitter 100

Twitter Facebook B2B Privacy 100

B2B Marketing Traction

NOVEMBER 8, 2012

Competitive Analysis – Pin competitor logos, images, cover photos and banners from Facebook and LinkedIn, Twitter and YouTube “skins” to a board that only you and your marketing project stakeholders can see. Pinterest secret boards allow us to do this online, more efficiently, and with a collaborative approach.

B2B Marketing 100

B2B Marketing Planning B2B Paid Search Agency 100

B2B Marketing Traction

JANUARY 3, 2014

Photos shared via Twitter and Instagram, videos on YouTube and Vine, and quickly scan-able content on SlideShare are the most shared and popular content. Although technically this is not a tactic… …as always, the best marketing is planned strategically, using deep knowledge of customer needs and marketplace trends.

Planning 100

Planning Tactics Marketing Plans Trade Show 100

B2B Marketing Traction

JULY 1, 2015

But sometimes marketing gets put at the bottom of the list, after selling, shipping, invoicing and making customers and employees happy. What do our customers need? Do they have an Instagram or YouTube presence and you don’t? ( It’s one thing, if done well, that can help your business or organization grow faster.

Planning 100

Planning B2B Marketing B2B Buyer Personas 100