Navigate the Channel

OCTOBER 12, 2023

In today’s competitive building products marketplace, contractors and builders don’t want to be sold to, they want custom content that resonates with their beliefS – and their brands. Infographics help explain highly technical material, and pictures make content more appealing and shareable—especially on social media.

Tips 65

Tips Content Marketing Content FAQ 65

Webbiquity

NOVEMBER 16, 2018

Social media has transformed the way people interact with each other and how businesses market their offerings. But sometimes it’s incredibly frustrating to craft perfect social media posts, and schedule them at the optimal times, yet still get no likes, comments, pins, retweets, or shares on them.

Social Media 217

Social Media Media Best Practices Business 217

Zoominfo

DECEMBER 12, 2018

The B2B sales cycle has always been complex and multifaceted—and it’s grown even more complicated in recent years. And today, we’re focusing on one in particular—social media. We’ve often discussed social media and its many benefits, from customer engagement to brand awareness.

Sales Cycle 210

Sales Cycle Sales Management Social Media Top of Funnel 210

ClearVoice

AUGUST 15, 2023

Why Visuals Matter in Cybersecurity Content Marketing Visuals matter in cybersecurity content because they help potential customers learn complicated concepts quickly and thoroughly. For example, it’s easy to show a firewall in front of a network segment in an infographic. This could be challenging using words only.

Dwell 52

Dwell API Content Click Rate 52

Stevens & Tate

APRIL 12, 2023

When setting up accounts and profiles on various social media platforms to promote your brand, remember that your competitors are also on social media. Simply posting content on multiple platforms isn’t enough to get your brand at the forefront, especially without a clearly defined social media persona.

Social Media 80

Social Media Personalization Brand Identity Branding 80

ClearVoice

SEPTEMBER 11, 2023

To analyze vast amounts of data about your prospects and customers to support effective content personalization, you need the technology to collate and organize information from various sources, including website visits, purchase history, social media interactions, etc.,

Paid Search Agency 94

Paid Search Agency B2B Marketing Top of Funnel Enterprise Management 94

Zoominfo

JUNE 24, 2018

In today’s tech-driven world, businesses have constant access to their customers—for better or worse. Think about it, with chatbots, forums, review sites, email, social media, and mobile apps— modern customer relationships are more complicated than ever before. . The importance of improving customer relationships.

Enterprise Management 133

Enterprise Management FAQ Work Management Zoominfo 133

Marketing Insider Group

OCTOBER 28, 2019

Today’s customers don’t buy because you’ve hired a glitzy ad agency to make an award-winning TV commercial. customers lost faith in ads. Too often, customers don’t get the answers to those questions. Customer skepticism is even more prevalent in the business-to-business (B2B) sector. We’ll show you how to fix it.

Marketing & Strategy 234

Marketing & Strategy Marketing Strategy Content Marketing Paid Search Agency 234

Launch Marketing

SEPTEMBER 21, 2022

Personalized content, content that is tailored to the audience’s needs or characteristics, can increase the impact your marketing efforts have on customer and prospect relationships as well as help to build credibility. In marketing, reaching and connecting with your target audience is critical. Check out these four strategies.

Tactics 118

Tactics Buyer Personas Personalization Marketing Strategy 118

Webbiquity

NOVEMBER 28, 2017

While it’s almost unheard of for businesses to completely ignore social media these days, startups have to be especially mindful of its advantages and uses. When sharing your business content across social media is so conducive to growth and capital is so scarce, it’s important to get as much done for as little as possible.

Startups 252

Startups Social Media Marketing AI Budget Programs 252

Zoominfo

MAY 2, 2018

Think of it this way, someone who visits your website downloads your content, or engages with you on social media is more likely to do business with your company than someone picked at random. Without a clear idea of the end goal, lead generation becomes a lot more complicated than it needs to be. Let’s start at the beginning.

Lead Generation 203

Lead Generation Ideal Customer Profiles Lead Scoring Lead Ranking 203

ClearVoice

MAY 15, 2023

This helps them produce the right articles, emails, e-books, and other content based on a customer’s journey. Making things even more complicated, the terms thrown around in the marketing and sales funnels can be similar or the same. The marketing funnel Both funnels focus on a customer who might purchase a product or service.

Top of Funnel 98

Top of Funnel Marketing Funnels Content Marketing Paid Search Agency 98

Zoominfo

JANUARY 23, 2019

It not only requires a deep understanding of products and services but also an extreme familiarity with one’s customer base and access to the right tools and information. What would a valuable customer say is the most frustrating part of your product or service? Is there something about your product that causes you to lose deals?

Ad Building 182

Ad Building Peer-to-peer Ideal Customer Profiles Work Management 182

ClearVoice

JULY 17, 2023

Blogs, articles, videos, and infographics can help: Explain complicated concepts Highlight industry trends Share important insights But with great reward comes risk. Mapping your customer journey can provide an in-depth view of how your potential customers behave before purchasing at every step in the buying process.

Content Marketing 52

Content Marketing Marketing Management Planning Top of Funnel 52

Sprout Social

SEPTEMBER 1, 2022

Social media has made consumers more aware of current events than ever and they’re expecting the brands they love to speak out. It’s easy to conflate brand activism with social media activism. But social media activism is broad and often led by individuals or communities. What is brand activism?

Activities 76

Activities Brand Identity Branding Social Media 76

Zoominfo

SEPTEMBER 23, 2018

In a short span of a few years, podcasting has evolved from a niche form of media to one of the most popular ways to consume information today. Creating a podcast may seem complicated at first—but for modern marketers, it’s a relatively simple, cost-effective process. Podcast fans listen to 40% more shows than last year ( source ).

B2B 176

B2B RSS Microsite Skype 176

ClearVoice

AUGUST 14, 2023

Prospective customers develop a positive perception of your brand , making them more receptive to your offerings. Establishing trust and authority Cybersecurity SMEs may have to double their efforts to gain customers’ trust who prefer bigger, more established providers. Analyze customer data. Monitor industry trends.

Top of Funnel 52

Top of Funnel Webinar Metrics Marketing Strategy Marketing & Strategy 52

ClickZ

JULY 27, 2020

Whatever form it takes—paid ads, video, images, blog posts, social media posts, case studies, webinars, infographics, whitepapers, eBooks…well, you get the picture—its end goal is to drive growth for your business. Each of these top problems is addressed using data from the Content Marketing Institute’s (CMI) 2020 report.

Top of Funnel 145

Top of Funnel Work Management Marketing Management CMS Development 145

Scoop.it

MARCH 29, 2022

In the digital age, marketers, small business owners, and entrepreneurs often ask one question about social media: “how do I stand out from other accounts?” ” It’s no secret that social media is a powerful marketing tool. billion people will use social media in 2022.

Social Media 81

Social Media SEO Long Tail Marketing Media 81

Zoominfo

MAY 27, 2019

These tools not only perform day-to-day marketing functions like email, social media, and website updates but they also provide valuable insights into the types of campaigns and content that resonate with their audience. But, as many of us know, marketing automation can be complicated. Customer testimonials or case studies.

Marketing Automation Services 197

Marketing Automation Services Marketing Automation Work Management Marketing Management 197

ClearVoice

JULY 12, 2023

But in this day and age, it’s all about the customer. In a recent study, customer experience ranked first as businesses’ number one priority for the next five years. Here are some of the other stats from that study: 86% of buyers are willing to pay more for a great customer experience. The financial market is a crowded one.

Work Management 98

Work Management Content Marketing Marketing Management Multi-Channel 98

SmartBug Media

NOVEMBER 18, 2022

Inbound marketing is about drawing a prospective customer into your brand, business, or product through useful information that solves a pain point. This can look like someone coming to your website, clicking a social media post, or downloading literature about a question they’re asking. What Is Inbound Marketing?

Inbound Marketing 98

Inbound Marketing Top of Funnel Lead Ranking Sales Qualified Leads 98

Sage Marketing

APRIL 1, 2023

Like most things in life, B2B marketing is complicated. Outbound marketing and inbound marketing are terms that describe the difference between whether your marketing activities proactively reach out to your customers (outbound) or focus on creating content that draws them in (inbound).

Startups 52

Startups Ideal Customer Profiles B2B Marketing Paid Search Agency 52

Pam Didner

APRIL 2, 2021

Social media platforms have given everyone a chance to voice their opinions and connect with others. Social media is a virtual stage. In order to use media platforms effectively, businesses need to create content to increase sales, expand brand awareness, drive demand, and enable sales. Infographics.

Top of Funnel 106

Top of Funnel Planning Content Marketing Paid Search Agency 106

Spiralytics

MARCH 15, 2023

Social inclusivity has become a crucial issue, and many organizations and advocacy groups are looking for ways to stop discrimination against people experiencing social exclusion. But what about digital environments? Take web design, for instance. So, what does that leave you with? What Is Inclusive Web Design? Start with your team.

Design 62

Design Opt-out User-Generated Content Lead Scoring 62

SmartBug Media

MAY 11, 2023

The idea behind content marketing is that providing valuable, relevant content will help attract a defined audience—your ideal customers—by being exceptionally useful to them. Content that falls under “content marketing” includes: Blog posts Case studies E-books Webinars White papers Infographics Videos Social media.

Webinar Metrics 98

Webinar Metrics Marketing Strategy Marketing & Strategy CMS Development 98

Sprout Social

JANUARY 30, 2019

Do you have your social media marketing strategy squared away for 2019? Because 2018 was a whirlwind year for social marketing to say the least. All the while brands got bolder, launching conscious and seemingly controversial campaigns as customers want to see brands get real. Maybe it’s more social-savvy customers.

Social Media 112

Social Media Social Marketing Marketing Strategy Marketing & Strategy 112

Launch Marketing

SEPTEMBER 21, 2022

Personalized content, content that is tailored to the audience’s needs or characteristics, can increase the impact your marketing efforts have on customer and prospect relationships as well as help to build credibility. In marketing, reaching and connecting with your target audience is critical. Check out these four strategies.

Tactics 62

Tactics Buyer Personas Personalization Marketing Strategy 62

seo.co

SEPTEMBER 7, 2021

Some writers focus on creating content for blogs, while others are experts at crafting social media posts or articles that will be published online. Don’t try to make your content too “academic” or complicated; it should be readable by a 12-year old and still hold the interest of an adult.

SEO 111

SEO Long Tail Marketing Content Keywords 111

Oktopost

SEPTEMBER 6, 2022

And, by using elements of B2C strategy, B2B marketers can attract, engage, and retain more customers. You can use social data to develop your buyer personas along with other forms of market research. Are they a customer of your competitor? And how do you increase customer trust? Let’s dive in. Who do they report to?

Work Management 62

Work Management Marketing Management Buyer Personas B2B 62

seo.co

FEBRUARY 10, 2022

Or, you could focus on customer retention and drive your efforts toward your help and support content. You could focus more on generating traffic, or getting more conversions, or just reaching a wider social audience so you can attract more followers. You’ve got a content marketing strategy, but is it working? Goal criteria.

Paid Content 98

Paid Content ROI Content Marketing Marketing Analytics Tools 98

Zoominfo

JULY 30, 2018

To do so, these search engines operate using complicated algorithms that rely on a specific set of ranking indicators to assess the content relevance and quality. Someone can easily grab your infographic to use on their blog, then link back to your site. The Importance of SEO for Digital Content Creation. Keep reading.

SEO 180

SEO Long Tail Marketing Lead Scoring Lead Ranking 180

Contently

JANUARY 8, 2020

We’ve been talking about the importance of video and infographics for years, but marketers have been slow to make the investment. And as we revealed in our financial services benchmark report earlier this month, videos and infographics greatly outperform other formats. Invest in multimedia content (the data backs it up).

Top of Funnel 188

Top of Funnel Tips Content Marketing Planning 188

nDash

JUNE 13, 2022

In a separate survey conducted by Salsify , we can see that 54% of audiences research product quality, and 42% research customer service before making a buying decision. The ultimate goals for your content should include: Building customer trust. Fuel for social media engagement. What’s the solution?

Top of Funnel 98

Top of Funnel Work Management Marketing Management Paid Search Agency 98

Belkins

AUGUST 20, 2020

In our opinion, appointment setting is one of the most complicated parts of closing a deal. Before you get started with an appointment-setting conversation, don’t forget to pay a visit to your prospects’ website and social media. The appointment-setting stage, however, is a wild ride. Be as illustrative as possible.

Sales Qualified Leads 111

Sales Qualified Leads High Quality Lead Work Management Tips 111

ClearVoice

SEPTEMBER 22, 2020

The health and wellness industry is booming. Worth close to $5 trillion globally, the health industry remains one of the fastest-growing categories. Add in the health insurance sector, and you’ll see another $5 billion in revenue by 2026. COVID-19 will only serve to expand opportunities in this space, as will new healthcare technologies.

Top of Funnel 111

Top of Funnel Work Management Content Marketing Management 111

ClearVoice

SEPTEMBER 19, 2022

Compelling copy fast-tracks your casual site visitors’ transition into paying customers. Here are some examples: ToFu (top of the funnel): How-to guides, informative blog posts, industry news, infographics, listicles, etc. Use customer data to write highly resonating copy. Why do past customers cancel their subscriptions?

Top of Funnel 52

Top of Funnel Copywriting Digital Marketing Funnels Funnel Advertising 52