Vidyard

APRIL 26, 2022

Unfortunately for creators and marketers, generating views is more challenging than ever due to the ever-increasing competition— around 30,000 hours of content are uploaded on YouTube every hour. In 2022, YouTubers must utilize the latest video tools and learn the platform’s ranking algorithm to stand out against the masses.

Youtube 65

Youtube Top of Funnel Lead Scoring Lead Ranking 65

Brightedge

DECEMBER 21, 2020

Many companies use YouTube marketing as a way to promote their businesses and products for audiences who prefer video as a way to interact with brands. YouTube is the second most visited search engine on the internet second to Google. Why YouTube marketing? YouTube marketing has allowed many businesses to establish their brand.

Youtube 59

Youtube Brand Identity Branding Advertising Agencies 59

Adobe Experience Cloud Blog

FEBRUARY 14, 2018

Second, live video is great for engaging your followers, increasing awareness about your business and brand, and ultimately, generating leads and driving more customers your way. If you are serious about live video streaming, Facebook and YouTube are the most obvious platforms and let’s be honest, the best choices out there.

Youtube 134

Youtube Facebook Video Marketing Viral Marketing 134

Convince & Convert

OCTOBER 21, 2014

They’d rather buy a story than a sale item , and they watch YouTube videos like there’s no tomorrow. What’s more, they research their interests on YouTube and Google interchangeably, and they can sniff out a phony from a mile away. Plan your marketing budget around YouTube.

Youtube 156

Youtube Generation Tips Long Tail Marketing 156

Hubspot

APRIL 10, 2019

Nowadays, almost every brand has a YouTube channel. Building a thriving YouTube channel is one of the most ambitious achievements a marketer can pursue. To help inspire you, we’ve put together a list of video ideas that HubSpot has experienced success with on our own YouTube channel. YouTube Video Ideas. Ask Me Anything.

Youtube 76

Youtube Advertising Channels Video Marketing Word of Mouth 76

Marketing Insider Group

JULY 11, 2023

What you consider valuable content might be seen as worthless by your customers when they’re trying to make a purchase. Ask yourself: Do your customers really value your content marketing enough to give up their contact info, email address, or even sign in with their social accounts? It’s kind of like a toll road.

Ad Exchange 239

Ad Exchange High Quality Lead Landing Pages Content 239

Hubspot

MARCH 14, 2018

Every day, five billion YouTube videos are watched around the world. The average YouTube session by any one viewer is roughly 40 minutes, up 50% from the previous year, according to Omnicore. Well, YouTube isn't just for amateur filmmakers and people videotaping their zainy housepets anymore. How to Make Money on YouTube.

Youtube 77

Youtube Advertising Agencies Adwords Mobile Advertising 77

Sprout Social

APRIL 3, 2024

Whether it’s a try-on haul on YouTube, a styling video on TikTok or a #HighStreet fit check on Instagram, fashion influencers have an impact on how the world showcases their self-expression through clothing. Influencers with strong engagement metrics are more likely to have a genuine relationship with their followers.

Advertising Agencies 97

Advertising Agencies Lead Ranking Youtube Blogger 97

Martech

JANUARY 3, 2024

While customers log off, advertisers will continue to spend and shift their budgets We’ll believe it when we see it. YouTube might offer a refuge If consumer apathy takes root generally across social media, as Gartner predicts, YouTube might prove more durable than the norm.

Gartner 140

Gartner Advertising Agencies Paid Search Agency Ad Exchange 140

Webbiquity

NOVEMBER 15, 2022

For instance, you might write copy for a LinkedIn article, delegate tasks to your team, film a TikTok, and edit video content for YouTube Shorts as part of your regular duties. There will also be many opportunities to collaborate on projects and build relationships with key stakeholders within your organization.

Social Media 308

Social Media Work Management Marketing Management Media 308

Oktopost

APRIL 4, 2024

Sean Broderick, Director of Product Marketing at Sitecore, named in the Top 100 Product Marketing Influencers and Host of The Product Marketing AI Podcast unravels the challenges and transformations of artificial intelligence (AI) and the essential relationships required in an organization to drive effective AI governance.

Marketing AI 69

Marketing AI Work Management Product Marketing Management 69

Oktopost

APRIL 18, 2024

Listen to the podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Watch the live recording: Episode summary Intent data helps you to prioritize accounts by capturing customer activities and gauging their level of purchase interest, otherwise known as buyer intent.

Work Management 88

Work Management Intent Data Buyer Intent Marketing Management 88

B2BMarketing.net

APRIL 18, 2024

Podcasting is a powerful tool for building relationships that can eventually lead to revenue generation. Drawing from past experiences, Dots witnessed a 10% conversion rate from guests to customers for clients using account-based podcasting. You need to know your audience really well and understand the problem you’re trying to solve.

Ideal Customer Profiles 52

Ideal Customer Profiles Top of Funnel Demand Generation Agencies Ad Building 52

Webbiquity

OCTOBER 22, 2020

By making yourself a key part of your brand, you can build a human connection with your customers. Such qualifications can require a considerable investment of time, effort, and expense, but may you win over the trust of more customers. Much like a blog, a YouTube channel can be used to offer advice. Join local business groups.

Business 218

Business Ideal Customer Profiles Work Management Youtube 218

Oktopost

NOVEMBER 9, 2022

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. While both strategies aim to connect better with customers through personal relationships that build revenue, social selling is more one-to-one rather than one-to-many. Want to hear more from renowned B2B marketing leaders? Catch all episodes here.

Social Media 125

Social Media Social Marketing Media Transparency 125

Marketing Insider Group

OCTOBER 21, 2021

Chatbots will become a customer service standard and start replacing live agents more and more frequently as machine learning algorithms grow more complex and are able to emulate human beings with almost spooky accuracy. It’s being used more and more as a tool for brands to reach customers. The Rise of Micro-influencer Marketing.

Marketing AI 361

Marketing AI Marketing Budget Paid Search Agency Mobile Advertising 361

Oktopost

MARCH 8, 2023

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. It’s all about building meaningful relationships with the right people. One of the ways Lauren suggests marketers can build an outstanding relationship is by creating custom pitches for each journalist. Catch all episodes here.

PR 117

PR Media Transparency Startups 117

Top Rank Marketing

DECEMBER 29, 2023

B2B Leaders Say Supply Chain Management Systems Are Most Important to the Customer Journey 17 percent of a B2B buyer’s complete purchasing journey is spent with a sales representative, with 44 percent of B2B buyers in the millennial demographic preferring no sales representative communication at all, while 87 percent of B2B leaders in the U.S.

Paid Search Agency 107

Paid Search Agency B2B Marketing Advertising Agencies Linkedin 107

Buffer

JANUARY 23, 2023

Connecting with customers authentically via YouTube Janet Hoang grew her small business from an Etsy store to a lifestyle brand, known as Janet Gwen , that now pulls in seven figure sales. Recently, the brand has seen a good amount of traction from their YouTube channel, specifically their YouTube Shorts.

Small Business Marketing 123

Small Business Marketing Social Media Media Marketing & Strategy 123

Top Rank Marketing

DECEMBER 1, 2023

Search Engine Roundtable How Are CMOs Chasing Consumers’ Attention? Adweek “Language can be complex or incredibly simple.

B2B Marketing 101

B2B Marketing Search Marketing B2B Multi-Channel 101

Marketing Insider Group

OCTOBER 17, 2023

Quick Takeaways Major search engines dominate web traffic, with Google, YouTube, and Bing accounting for 70.6% Understanding the Basics of SEO Competitor Analysis Major search engines, like Google, YouTube, and Bing, account for 70.6% They’re the words and phrases your potential customers type into search engines.

Analysis 255

Analysis SEO Lead Scoring Lead Ranking 255

Marketing Insider Group

APRIL 22, 2021

To build or grow a startup in 2021, you need to invest in tools that can help you optimize, automate, and improve every working part of your business – from sales and marketing to employees and customers. Kissmetrics gives you a comprehensive view of the buyer’s journey and customer behavior. Customer Support Tools for Startups.

Startups 363

Startups Marketing Budget Budget Programs Tools 363

Marketing Insider Group

DECEMBER 8, 2021

It’s easier and cheaper to keep current customers happy than to acquire new ones. This is such a good marketing lesson yet so many brands don’t prioritize their current customer relationships. They are too focused on customer acquisition. Building customer advocacy programs seem to be a thing of the past.

Enterprise Management 313

Enterprise Management Marketing Strategy Marketing & Strategy Work Management 313

Convince & Convert

MARCH 5, 2024

The Challenge of Building Customer Loyalty If you’re a brand leader today, it can feel like it’s harder than ever to build loyalty with customers. TWEET: 71% of consumers switched brands at least once over the past year, hunting for better deals, better product quality, or better customer service among many other reasons.

Research 145

Research Loyalty Case Studies Communities 145

Webbiquity

FEBRUARY 28, 2023

Companies can then use this data to inform subsequent marketing strategies and improve the overall customer experience. This not only improves the customer experience, but also frees up valuable time and resources for marketing and sales teams. Offering customized pricing and promotions based on client history and buying behavior.

eCommerce 272

eCommerce Marketing AI B2B Marketing Trends 272

Webbiquity

DECEMBER 6, 2022

million photos and videos shared daily on Instagram; 694,000 hours of YouTube videos streamed by users; and. In what seems like a gap in the research, YouTube doesn’t appear on the list of the top seven B2B social media tools. It’s still an emerging discipline, based more on relationships than transactions.

Social Media 237

Social Media Allocation Social Marketing B2B Marketing 237

Oktopost

JANUARY 10, 2022

Listen to the Podcast: Or subscribe on Spotify or Youtube. Jen helps uncover why it’s crucial to have a social strategy, why brands don’t need a crazy active presence on every social network, and how to break through the social media noise to reach your customers and buyers. You can find Olivia and her guests on Spotify and Youtube.

Social Media 158

Social Media Media Transparency Webinar Metrics 158

Navigate the Channel

JANUARY 8, 2024

When customers and prospects look up, you’d better be there. Leveraging data and analytics can help businesses understand customer behavior, track micro-moments and refine marketing strategies accordingly. Overall, organizations that correctly utilize customer behavior analytics are more likely to achieve above average profitability.

Trends 123

Trends Marketing & Strategy Marketing Strategy Paid Search Agency 123

Marketing Insider Group

AUGUST 11, 2023

Why Social Media Is Important For Business Social media is important for business , because it allows a business to connect directly with customers. Customer Engagement: Social media allows businesses to interact with customers in real time, fostering community and deepening relationships. Share them to foster trust.

Social Networks 179

Social Networks Business Work Management Social Media 179

Martech

MAY 2, 2023

Marketers have to follow this space in order to meet many of their customers where they are. This is a business built on relationships and we know how important it is to bring the industry together at key times of the year.” YouTube is bringing smart advertising to short videos. The NewFronts. According to the company, 1.5

Paid Search Agency 117

Paid Search Agency Advertising Agencies Video Marketing Budget Programs 117

ClickZ

JANUARY 12, 2024

Imagine it as the first chapter of an engaging novel, where the story begins, intrigue is created, and the relationship with the reader—or in this case, the customer—starts to form. However, this approach often overlooks a critical aspect of customer acquisition and brand building.

Advertising Agencies 105

Advertising Agencies Top of Funnel Marketing Attribution ROAS 105

Oktopost

NOVEMBER 22, 2023

Now an essential tool for all marketing efforts, it has changed how brands reach their customers, build awareness, and foster connections with their audiences. Jump ahead B2B Social Media: Where Are Your Customers Now? Social media has revolutionized B2B marketing.

Social Media 117

Social Media Trends Media B2B 117

Oktopost

MARCH 2, 2022

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Suz is Oktopost’s Director of Demand Generation and focuses on initiating conversations with new customers for our sales team across the globe. Suz Barton, Director of Demand Generation at Oktopost takes on social selling vs. employee advocacy.

Transparency 117

Transparency Demand Generation Click Rate Youtube 117

Stevens & Tate

JULY 3, 2023

Improving Your Marketing Program 5 Strategies to Gain More YouTube Subscribers – June 27, 2023 Video content tends to engage audiences much more than any other type of content. It’s why YouTube and other video social media platforms are so popular. you make like: 4 essential Brand Components. To read more, click here.

Trends 70

Trends Planning Paid Search Agency Youtube 70

Sprout Social

JULY 21, 2022

For brands, social media networking sites offer an opportunity to build awareness, create a community of customers and followers and drive traffic to websites. By creating informative and engaging content, brands can cultivate relationships with customers and followers that lead to conversions. Video sharing sites.

Social Media 145

Social Media Social Marketing Media Curation 145

Biznology

JANUARY 31, 2020

Team includes the people with the most customer and market insight. ? Presents a true-to-life situation facing the target customer. ? summarizes research report, animates relationships or processes described in website product section). Relationships and processes are animated step by step. ? Organization. ? Messaging. ?

Video Marketing 138

Video Marketing Product Trade Show Differentiation 138

Sprout Social

JUNE 22, 2021

Rather than employ the spray and pray method, identifying which social media platforms a brand’s customers use is a more effective way to connect with one’s target audience. According to the latest Sprout Social Index™ Edition XVII: Accelerate , Facebook, Instagram and YouTube are the top three platforms where consumers follow brands.

Social Media 119

Social Media Stats Ideal Customer Profiles Media 119