KoMarketing Associates

SEPTEMBER 16, 2020

80% of marketers say ABM improves customer lifetime values, while 86% say it improves win rates. Instead of trying to use the same “one size fits all” approach to all their accounts, many B2B marketers have been segmenting their target accounts. Namely IT, or whoever manages your company’s customer data. Embrace Intent.

Account Based Marketing 269

Account Based Marketing Budget Programs Planning Paid Search Agency 269

KoMarketing Associates

SEPTEMBER 14, 2013

B2B e-commerce extends far beyond traditional product purchases and into subscriptions, software add-ons, renewal services, and premium memberships, among other opportunities. Customers (B2B or B2C) are buying more like “prosumers”. Here are questions and perspective from my phone interview with Michael.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Top of Funnel 120

KoMarketing Associates

JUNE 1, 2017

“We are seeing tremendous growth in brands looking at the entire “customer journey,” meaning that they understand no one is glued to their TV screen watching commercials all day long. Most people use multiple devices, looking at many different screens and channels.

Advertising Agencies 120

Advertising Agencies Video Marketing Paid Search Agency Top of Funnel 120

KoMarketing Associates

AUGUST 13, 2019

Tailored and personalized programs and campaigns based on deep customer insight (if customers get the same experience and inside-out messaging, it’s not ABM!)” Industry / Segment – “A moderate or larger number of new or existing accounts in the same vertical or other specific segment”.

Account Based Marketing 122

Account Based Marketing Top of Funnel B2B Marketing Practices 122

KoMarketing Associates

AUGUST 13, 2019

Tailored and personalized programs and campaigns based on deep customer insight (if customers get the same experience and inside-out messaging, it’s not ABM!)” Industry / Segment – “A moderate or larger number of new or existing accounts in the same vertical or other specific segment”.

Account Based Marketing 122

Account Based Marketing Top of Funnel B2B Marketing Practices 122

KoMarketing Associates

SEPTEMBER 8, 2020

But if that’s not a purchase you want to make right now (or your current headshot is good enough and is less than 7 years old), you could get a friend to take a “professional-enough” photo of you. They’re about your clients, customers, or the next company that will hire you. Do get a great profile headshot for yourself.

Linkedin 165

Linkedin B2B Marketing Ideal Customer Profiles B2B 165

KoMarketing Associates

OCTOBER 7, 2013

Consider this example: a possible customer comes to your site, looks around for a while, and maybe even adds items to their cart, but for whatever reason (e.g. Instead of simply hoping your customer returns, you place targeted ads on other sites they visit to make sure your brand is on their mind as they browse the web.

B2B Marketing 120

B2B Marketing B2B Marketing Management Banner Ads 120

KoMarketing Associates

JANUARY 12, 2016

Backstory is part of a strategy to build believability and depth between customers or prospects and our brands, in all the places and ways we connect with them. According to an IDC study released about a year ago, 65% of B2B buyers usually engage a sales rep only after they’ve already made a purchase decision. One More For The Road.

Planning 120

Planning Paid Search Agency Multi-Channel Marketing & Strategy 120

KoMarketing Associates

APRIL 14, 2016

If your blog, detailed product pages, customer reviews, and how-to guides aren’t online (or are thin), does your business really exist? This means the clock is ticking loudly for companies trying to find purchase in an existing market or spark a new segment. Content has the cues. Do not pass GO, do not collect $50.

Startups 120

Startups Work Management Marketing Management Content Marketing 120

KoMarketing Associates

SEPTEMBER 18, 2012

Social media is not only a customer communication-specific marketing strategy. While the report does not delve into specifics, B2B marketers are leveraging social media for customer service, product marketing, hiring and recruiting, and traffic and lead acquisition. The Role of Social Media.

BtoB 120

BtoB Social Media Paid Search Agency Media 120

KoMarketing Associates

MAY 12, 2021

Many B2B buyers were already doing much to most of their purchasing and research online before the pandemic. Digital self-service or just “self-service” is a collection of marketing and customer service tactics that allow clients or customers to resolve issues or answer questions on their own through digital channels.

Work Management 166

Work Management Marketing Automation Services Marketing Management Demand Generation Agencies 166

KoMarketing Associates

JANUARY 28, 2020

Then, factor in that less than 20 percent of businesses consider legacy relationships a factor when purchasing an enterprise software solution digitally, and the writing is on the wall. Target Specific Segments of the Audience. Target Specific Segments of the Audience. Achieve Search Engine Visibility for Many Keyword Targets.

Marketing Automation Services 162

Marketing Automation Services Software B2B Marketing Content Marketing 162

KoMarketing Associates

SEPTEMBER 20, 2018

A smart algorithm might be able to crunch the data on thousands of visits and tell you which particular pages (maybe even in what order) your highest-value, most likely customers view. So you can show ads based on CRM data like scheduled demos, email clicks, phone calls – every possible way you could communicate with a prospect or a customer.

Paid Content 121

Paid Content Effectiveness Ad Frequency Marketing Automation Services 121

KoMarketing Associates

SEPTEMBER 18, 2018

One-third of Millennials report having budget and/or sign-off on enterprise technology purchases of $10,000+. As the workforce ages, the generations with purchasing power are shifting as well. On average, there are about 7 people involved in B2B solutions purchases. Business segment pages. Industry news.

Top of Funnel 121

Top of Funnel B2B Marketing Marketing & Strategy Marketing Strategy 121

KoMarketing Associates

MARCH 15, 2018

For example, if your company hasn’t been utilizing social media as a relevant customer service and acquisition channel, this year would be a great time to start. It gives them an opportunity to fix issues and address customer frustrations. Video doesn’t have to be live or 3D to get your B2B customers interested.

Paid Content 178

Paid Content B2B Marketing B2B Thought Leadership B2B 178

KoMarketing Associates

AUGUST 20, 2019

Yet, to this day it is one of the most common places we default to when we need to make a purchase, evaluate a company, or answer a question. From reaching your target audience to achieving your marketing goals there is a lot to consider in the rapidly evolving B2B marketing segment. Source: Getty Images. Final Thoughts.

B2B Marketing 121

B2B Marketing Top of Funnel Planning Work Management 121

KoMarketing Associates

JULY 14, 2015

In fact, we’ve learned that B2B tech buyers typically read between 2 to 5 pieces of a brand’s content before making a purchase. In fact, we’ve learned that B2B tech buyers typically read between 2 to 5 pieces of a brand’s content before making a purchase.

Top of Funnel 120

Top of Funnel B2B Marketing Content Marketing Branding 120