EveryoneSocial

JUNE 18, 2019

Word of Mouth Marketing, Or Why WOMM Has Always Been The Bomb Dot Com. As Ambassador Marketing puts it , “For centuries, word-of-mouth marketing (WOMM) has influenced purchasing decisions on everything from buying a new car to restaurant recommendations to software vendors.” WOMM Always Takes Home The Gold.

Word of Mouth 53

Word of Mouth WOMM WOM Paid Search Agency 53

Valasys

JANUARY 17, 2020

B2B marketers need to learn to prioritize Customer Experience Management (CEM) to stay close to their customers and to develop an all-inclusive marketing strategy that strikes a perfect balance between creative demands, budget limits & channel decisions of the marketers. Effective marketing is difficult to get right.

B2B Marketing 64

B2B Marketing Marketing AI Marketing Management B2B 64

Valasys

FEBRUARY 28, 2020

Ever wondered how to build customer loyalty with content marketing? Well, this operates on the simple philosophy of optimizing the omnichannel experiences of the customers, even after generating sales conversions. But again the question arises: How building customer loyalty is possible with content marketing? billion by 2020.

Loyalty 72

Loyalty Top of Funnel Content Marketing Ad Building 72

EveryoneSocial

SEPTEMBER 28, 2021

Think about all the times a friend, family member, or co-worker recommended a product or service to you and how that may have influenced your buying decision or perception of a brand. Word-of-mouth marketing (WOM) is when people gain interest in your brand, product, or services through their peers’ influence. on the 5 point scale.

Word of Mouth 98

Word of Mouth Statistics WOM Paid Search Agency 98

Valasys

MARCH 6, 2020

For B2B professionals who have spent quite a significant amount of their career managing & optimizing customer data, it is understood that a decoupled data regulation & customer experience framework may adversely impact personalized customer experiences, leading to client aversion & failure to inspire trust & transparency.

WOMM 45

WOMM Privacy Word of Mouth Transparency 45

Valasys

FEBRUARY 21, 2020

Before a product launch marketers deeply inspect about their brand identities, colors, fonts & other stylistic choices. Situating positive sentiments in the market about a product or service is just as important as product’s features and price. Wrapping Things Up.

Advertisements 52

Advertisements Advertising WOMM B2B Marketing 52

Valasys

JUNE 22, 2020

If you know how to use content to build your brand voice, your brand is recognized easily by your customers, as your marketing message cuts through the noisy clutter, allowing your prospects and customers to subconsciously and emotionally accept your brands. These include Apple, MailChimp, Duluth Trading Company, and many others.

WOMM 69

WOMM Ad Building Brand Identity Branding 69

Convince & Convert

JULY 2, 2014

Image via BigStockPhoto.com Yesterday I wrote a case study post on ReadyTalk and how they worked with Influitive to work with all of their happy customers to market their brand. It’s safe to say this man knows his stuff when it comes to engaging customers… Mark claims that in 10 years, every marketing team will have an advocate marketer.

Brand Identity 161

Brand Identity Branding WOMM WOM 161

Valasys

MAY 22, 2020

Serving personalized solutions to the prospects expedites their journeys through the sales funnel and not only boosts sales conversions but also helps in building long-lasting relationships with the customers. Read more on 8 Reasons why B2B Marketers Should Prioritize Word-of-Mouth-Marketing (WOMM).

Lead Generation 98

Lead Generation Sales Qualified Leads Lead Scoring Lead Ranking 98

Valasys

JULY 29, 2019

The technology is also called Emotional Analytics & provides insights about how a customer perceives a product. We breathe in an era where optimizing customers’ experiences are an indispensable element of B2B marketing endeavors & eventually paves the way for Conversion Rate Optimization (CRO).

Analytics 49

Analytics Marketing AI Work Management WOMM 49

Valasys

MARCH 5, 2020

As Ann Handley, the head of content marketing at MarketingProfs says, “Make your customers the hero of your stories,” this very much implies the current set-up of content strategy in 2020. For it to evolve it needs to be conversant to the highest degrees of relevance with the prospects as well as the existing customers.

Paid Content 59

Paid Content De-duplication WOMM Top of Funnel 59

Valasys

JUNE 19, 2020

Email marketing has always been an indispensable part of the B2B marketing landscape and is a way for businesses to communicate with their potential customers fast, incurring a minimum cost, and in an accessible and replicable manner. Some brands have desperately increased the number of emails being sent to their customers.

Email Marketing 71

Email Marketing Work Management Planning Word of Mouth 71

Valasys

AUGUST 19, 2019

Lead generation encompasses the marketing processes focused on stimulating & capturing the interests of ideal personas in a product or service; motivated by the purpose of developing sales pipelines. Tim Baker, Chief Product Officer at DataSift, quotes the importance of content marketing in driving businesses as follows: .

Lead Generation 40

Lead Generation Top of Funnel Lead Ranking Sales Qualified Leads 40

Valasys

MAY 28, 2020

In an era of omnichannel marketing, it is important for marketers to remind that alongside online advertising they also need to optimize the physical and offline experiences for their customers, and arranging event marketing is an excellent way to do that. Events work, whether taken offline or virtually. Event Marketing inspires trust.

Lead Generation 72

Lead Generation Event Marketing Generation Work Management 72

Valasys

MAY 1, 2020

Triggered email marketing campaigns are highly successful as they help in delivering highly personalized messages to the target persona at the right time, thereby optimizing customers’ experiences, saving time, and improving the probability of sales. What are Trigger Emails. Types of Triggered Email Marketing Campaigns.

Trigger Marketing 59

Trigger Marketing Email Marketing Campaigns Multivariate analysis 59

Valasys

MARCH 9, 2020

The modern – age B2B marketing is majorly about prioritizing the preferences of the customers. Scaling up personalization, to streamline sales helps customers sail quickly through the sales cycle, resulting in optimized the sales conversions. According to a report by Loyalty360.org

Sales Cycle 64

Sales Cycle Paid Content Marketing AI B2B Sales 64

Valasys

JULY 12, 2019

According to Daniel David, Manager, Digital Corporate Communications at Fuji Xerox: “It is about stepping out of the traditional B2B mindset and seeing your customers as people who live within the digital space as ‘customers’ as well. We do our best to optimize ROMI for our customers.

Cost 40

Cost ROMI Optimization B2B Marketing 40

Valasys

DECEMBER 23, 2019

Data-driven storytelling infuses an element of trust in the minds of the marketers & positively drives the singularity of customer experience management (CXM), which will be more vital than ever before in the coming year 2020. Think of this, customers want to be spoken of within a conversational tone.

Marketing AI 59

Marketing AI Enterprise Management B2B Marketing Work Management 59

Valasys

DECEMBER 18, 2019

According to Forbes Customer Experience Management (CXM) is amongst the potent most important investment areas for the marketers to thrive amidst the cutting-edge competition in the B2B world & establish their omnichannel reputation. It helps B2B clients connect with their customers & expedites their buying cycles.

B2B Marketing 59

B2B Marketing Paid Search Agency B2B Best Practices 59

Valasys

DECEMBER 16, 2019

B2B SaaS companies operate differently than other businesses – the product isn’t physical, the purchasing process usually isn’t self-service & the buying cycle is often prolonged beyond expectation. Therefore, including a product image with legible text can drive the maximum action from the audiences. .

Paid Search Agency 59

Paid Search Agency Facebook Ads B2B 59

Valasys

OCTOBER 14, 2019

In a fiercely competitive B2B world, where delivering phenomenal customers’ experience is paramount to optimizing purchases, having an inveterate strategy for omnichannel reputation management can help the businesses stand out in the fiercely competitive race for branding – by establishing immaculate brand resonances.

Marketing Management 58

Marketing Management Word of Mouth Brand Identity Branding 58

Valasys

JULY 6, 2020

The debates over customer retention and acquisition marketing have always been contentious for the business fraternity. Read more 8 Reasons Why B2B Marketers Should Prioritize Word-of-Mouth-Marketing (WOMM). According to research by Loyalty360, 95% of the customers expect businesses to communicate proactively, not reactively.

WOMM 84

WOMM Word of Mouth Top of Funnel Business 84

Valasys

DECEMBER 20, 2019

Marketers need to break the glass ceilings associated with stereotypical B2B marketing activities & focus on creating new creative strategies to reach audiences, earn their attention & inspire actions to drive sales conversions and positive word-of-mouth marketing (WOMM) as well as retention post-purchase.

Advertising Agencies 59

Advertising Agencies Enterprise Management Work Management Marketing Management 59

Valasys

SEPTEMBER 25, 2019

To keep the Customer Acquisition Cost (CAC) at an optimal & not to scale the Lifetime value (LF); the B2B companies can opt for either a generalized or explicit targeting methodology (keeping in view their niche & audience base). Alternatively, the products or services may be exposed to an entirely new audience base.

Cost per Lead 55

Cost per Lead WOMM Webinar Metrics ROMI 55

Valasys

APRIL 17, 2020

Creating valuable and contextual pieces of content that the customers can rely on helps the brands in innumerable ways, be it driving optimized sales revenue, attracting positive word-of-mouth marketing (WOMM) or building a strong reputation across omnichannel. B randing lies at the core of every B2B marketing endeavor.

Content Marketing 59

Content Marketing Planning Business Work Management 59

Valasys

FEBRUARY 17, 2020

It can boost your brand awareness; help you collect loyal followers as well as can entice your readers to become customers. of the customers, as well as the insights, gathered based on the past browsing history of the customers also serve as an important criterion for audience targeting. The ‘fit’ & intent-data.

Distribution 52

Distribution Planning Marketing & Strategy Marketing Strategy 52

Valasys

AUGUST 6, 2019

The targeting technics in marketing are broadly divided based on those meant for aiming demographics, psychographic & behavioral insights, firmographics, technographics, and past-buying habits of the customers as well as the research methodologies employed by them. Builds grander customer loyalty.

Marketing AI 45

Marketing AI Top of Funnel B2B Sales Marketing Budget 45

Valasys

AUGUST 26, 2019

Omnichannel content strategies encompass multichannel sales approaches that have been optimized to provide customers with a holistic & 360-degree shopping experience. The customer might be shopping online from a desktop or mobile device, via iPhones or through other popular referral channels but the experience needs to be seamless.

Paid Content 40

Paid Content Top of Funnel B2B Marketing Marketing AI 40

Valasys

JULY 16, 2019

The modern B2B world businesses are witnessing transcendence – by raising their digitization games to showcase their products or services & by enhancing their web presence leveraging integrated approaches to build full-proof multichannel strategies for their marketing endeavors.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Marketing Automation Services 40

Valasys

SEPTEMBER 20, 2019

Viral content can in created in innumerable ways such as in the form of customer-friendly videos and testimonials & in the form of a standalone edgy content which can appeal to a large number of marketers. Very often, humorous posts work very well.

Viral Marketing 40

Viral Marketing Marketing & Strategy Marketing Strategy B2B Marketing 40

Valasys

JULY 25, 2019

… By creating content designed to address the pain points and needs of your ideal customers, you attract qualified prospects and build trust and credibility for your business.”. Product development is also vastly influenced by the growth hacker mindset. Thank You” page can also be used to display new content offerings.

Inbound Marketing 45

Inbound Marketing B2B Marketing Marketing AI WOMM 45

Valasys

OCTOBER 29, 2019

Create exemplary Pieces of Content : Encouraging pieces of content to promote marketing ideas & to promote brand equity & resonance is amongst one of the most impactful ways to market your products & services. Furthermore, as per research by Pardot, boosting customer retention rates by as low as 5% boosts profit by up to 95%.

Small Business Marketing 49

Small Business Marketing Creativity WOMM B2B Marketing 49

Valasys

JULY 8, 2019

Beyond technology, rationality & facts & figures, B2B marketing is also about establishing genuine connections with the prospects & the existing customers alike. According to a research published in Epsilon, it was deduced that 80% of the customers are more likely to make a purchase when brands offer personalized experiences.

Storytelling 56

Storytelling Top of Funnel B2B Marketing Word of Mouth 56