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4 tips to navigate the advertising impact of iOS privacy changes

Martech

While it may seem counter-intuitive, “iOS users are still not only a more lucrative customer base, but they are potentially more cost-effective,” says Thomas Petit, an independent app development consultant. All is not lost and there are ways to help you navigate these new changes. Get MarTech! In your inbox. See terms.

Privacy 108
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Use Your Unspent Marketing Budget On Content Marketing For Next Year

Marketing Insider Group

When the pandemic started, our content marketing agency actually gained customers. I spoke to all my colleagues, I dove into our CRM, I poured over our reports. There were 3 big reasons why these programs worked so well: They strategically planned customer-focused content to be delivered across the entire year. Not one lead.

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What Capabilities Should Be Built into Your Voice Search Strategy?

Content Standard

Incorporate Spoken and Long-Tail Keywords Creating content that reflects the way people speak can help you expand your voice search reach. Think of long-tail keywords that aren’t just contextually relevant to your brand, but that also include transactional phrases, local searches, and popular qualifiers.

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Four Great Ways to Use Personalization in Digital Marketing

Webbiquity

When someone hears their own name, that triggers a unique reaction in those parts of the brain associated with long-term memory. Personalized advertising is the act of using insights into whom a customer might be to increase the relevancy of an ad. A similar reaction takes place in the brain when people receive personalized content.

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Demonstrating the value of social to your CFO

Sprout Social

When I think about marketing leaders in my networks and our customers—whether it’s B2C or B2B—our roles encompass so much more than bringing awareness to our brand and positioning. A CMO’s charge is to show up as a clear mirror for the organization in terms of where we are succeeding, where we are failing and what our customers want.

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Top Sales Technology to Adopt for More Conversions

PureB2B

With technology, salespeople can boost their awareness, generate more leads, build long-term connections with prospects and customers, create an outstanding sales pipeline, increase response, and eventually optimize lead nurturing and conversion. Businesses will soon use cloud-based sales CRM software as the norm.

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Top Sales Technology to Adopt for More Conversions

PureB2B

With technology, salespeople can boost their awareness, generate more leads, build long-term connections with prospects and customers, create an outstanding sales pipeline, increase response, and eventually optimize lead nurturing and conversion. Businesses will soon use cloud-based sales CRM software as the norm.