Vidyard

APRIL 12, 2017

Vidyard expands the executive team to accelerate customer success and revenue growth through high-velocity, customer-centric go-to-market strategies. Jeff has more than two decades of leadership experience building SaaS, Cloud and Enterprise B2B software companies including Dynatrace, RSA Security, Navisite, Oracle and Akorri.

Enterprise Management 65

Enterprise Management Work Management Marketing Management Marketing Automation Services 65

Adobe Experience Cloud Blog

NOVEMBER 3, 2010

Have you seen the changes to the LinkedIn Company Pages? Here are four reasons why: Recommendations - Company specific recommendations on LinkedIn may become the Yelp of B2B Businesses, though you can’t benefit from this new feature until you create your Products and Services Page.

Paid Search Agency 48

Paid Search Agency Linkedin Marketing Management Companies 48

Adobe Experience Cloud Blog

NOVEMBER 3, 2010

Have you seen the changes to the LinkedIn Company Pages? Here are four reasons why: Recommendations - Company specific recommendations on LinkedIn may become the Yelp of B2B Businesses, though you can’t benefit from this new feature until you create your Products and Services Page.

Paid Search Agency 48

Paid Search Agency Linkedin Marketing Management Companies 48

Vidyard

APRIL 12, 2017

Vidyard expands the executive team to accelerate customer success and revenue growth through high-velocity, customer-centric go-to-market strategies. Jeff has more than two decades of leadership experience building SaaS, Cloud and Enterprise B2B software companies including Dynatrace, RSA Security, Navisite, Oracle and Akorri.

Enterprise Management 53

Enterprise Management Work Management Marketing Management Marketing Automation Services 53

Vidyard

APRIL 12, 2017

Vidyard expands the executive team to accelerate customer success and revenue growth through high-velocity, customer-centric go-to-market strategies. Jeff has more than two decades of leadership experience building SaaS, Cloud and Enterprise B2B software companies including Dynatrace, RSA Security, Navisite, Oracle and Akorri.

Enterprise Management 50

Enterprise Management Work Management Marketing Management Marketing Automation Services 50

SpotMe Blog

JULY 27, 2021

Using participant feedback to improve your product, recycling webinar content into written content and blog posts for your website, and posting old webinars on YouTube as evergreen content are just a few bonuses that come with hosting webinars. Or perhaps your Google, Facebook, or LinkedIn ad targeting is off.

Webinar Metrics 94

Webinar Metrics Paid Content ROI Sales Qualified Leads 94

Vidyard

NOVEMBER 6, 2018

While others sent utterly ignorable emails begging customers to give their permission, PortoBay Hotels took a different approach to ensure they would stand out and inspire their customers to act quickly. These are possibly the best B2B software “ads” ever (do yourself a favor and binge watch). The results have been amazing.

Video Marketing 65

Video Marketing Enterprise Management Generation Marketing Management 65

Anyword

SEPTEMBER 29, 2021

So copywriting needs to address both a number of media types (blogs, Google, and LinkedIn, among many others) and the types of readers that use a particular platform (for example, Instagram users prefer a different writing style than blog readers do). The technology will also support branding customization and can integrate live chat.

Marketing AI 52

Marketing AI Work Management Paid Search Agency Marketing Management 52

Vidyard

MARCH 23, 2021

You’ve even integrated your video platform with your customer relationship management (CRM) and marketing automation platforms to track views on the lead and account level. Use a verb in your CTA and customize your thumbnail image so it invites viewers to click. So you’ve created some videos. That’s all terrific.

Video Marketing 65

Video Marketing ROI Analytics CTR 65

Vidyard

MAY 5, 2016

Vidyard is hot because of its ability to customize videos in a similar way to how emails are customized for mass marketing. Companies such as Lenovo, Honeywell, LinkedIn, Cision, BMC Software and Citibank rely on Vidyard for their video marketing and analytics needs.

Enterprise Management 50

Enterprise Management Marketing Automation Services Marketing Management Vendors 50

Vidyard

MAY 5, 2016

“Vidyard is hot because of its ability to customize videos in a similar way to how emails are customized for mass marketing. Companies such as Lenovo, Honeywell, LinkedIn, Cision, BMC Software and Citibank rely on Vidyard for their video marketing and analytics needs.

Enterprise Management 50

Enterprise Management Marketing Automation Services Marketing Management Vendors 50

Vidyard

MAY 5, 2016

Vidyard is hot because of its ability to customize videos in a similar way to how emails are customized for mass marketing. Companies such as Lenovo, Honeywell, LinkedIn, Cision, BMC Software and Citibank rely on Vidyard for their video marketing and analytics needs.

Enterprise Management 50

Enterprise Management Marketing Automation Services Marketing Management Vendors 50

Vidyard

NOVEMBER 6, 2018

While others sent utterly ignorable emails begging customers to give their permission, PortoBay Hotels took a different approach to ensure they would stand out and inspire their customers to act quickly. These are possibly the best B2B software “ads” ever (do yourself a favor and binge watch). The results have been amazing.

Video Marketing 57

Video Marketing Enterprise Management Generation Marketing Management 57

Vidyard

NOVEMBER 11, 2016

They are creating incredible high-quality content, measuring its performance and using detailed analytics to turn viewers into customers and revenue for their organizations. MongoDB wanted to use more customer testimonials to show the impact that MongoDB could have on their organizations. Best Use of Video for Sales Prospecting or ABM.

Top of Funnel 78

Top of Funnel Sales Management Enterprise Management Video Marketing 78

Vidyard

NOVEMBER 6, 2018

While others sent utterly ignorable emails begging customers to give their permission, PortoBay Hotels took a different approach to ensure they would stand out and inspire their customers to act quickly. These are possibly the best B2B software “ads” ever (do yourself a favor and binge watch). The results have been amazing.

Video Marketing 50

Video Marketing Enterprise Management Generation Marketing Management 50

Directive Agency

FEBRUARY 22, 2019

Strategically, in conjunction with PPC advertising platforms, this information can be analyzed and used to create a personalized experience for existing customers, as well as new prospects. Databases can come from private internal resources, which may contain contact information on existing leads and customers. Linkedin Ads.

Database Marketing 45

Database Marketing PPC Work Management Marketing Management 45

RebelMouse

FEBRUARY 13, 2019

Brands often have content across social channels on YouTube, Instagram, Facebook, and across many blogs without having a centralized place to bring all of it in to make the most out of it. AMP Support for Twitter and LinkedIn. Customer Journey. Customer Contests and Submissions. Custom Announcement Splash Pages.

Enterprise Management 40

Enterprise Management Brand Identity Branding Marketing Automation Services 40

RebelMouse

FEBRUARY 13, 2019

Brands often have content across social channels on YouTube, Instagram, Facebook, and across many blogs without having a centralized place to bring all of it in to make the most out of it. AMP Support for Twitter and LinkedIn. Customer Journey. Customer Contests and Submissions. Custom Announcement Splash Pages.

Enterprise Management 40

Enterprise Management Brand Identity Branding Marketing Automation Services 40

RebelMouse

FEBRUARY 13, 2019

Learn more about our clients: RebelMouse Case Studies Bring Together All Your Enterprise Content — Social/Blog Brands often have content across social channels on YouTube, Instagram, Facebook, and across many blogs without having a centralized place to bring all of it in to make the most out of it. It's fast, clean, beautiful, and it works.

Enterprise Management 40

Enterprise Management Brand Identity Branding Marketing Automation Services 40

Marketing Insider Group

FEBRUARY 5, 2024

Search Engine Journal) 97% of marketers incorporate customer data into their decision-making process. LinkedIn) An ABM strategy can boost marketing revenue by 208%. LinkedIn) 72% of consumers who conducted a local search visited a business within 5 miles. Gitnux) YouTube mobile video consumption grows by 100% every year.

Paid Content 219

Paid Content Stats Marketing Budget Webinar Metrics 219

Heinz Marketing

MARCH 1, 2021

Pacific on LinkedIn (also on demand) you can find the transcription and recording here on the blog every Monday morning. We are recording live on LinkedIn and YouTube every Thursday at 11:30 pacific, 2:30 eastern. So for those of you that are joining us on LinkedIn live, thanks very much for joining us. This is live.

Trigger Marketing 117

Trigger Marketing Intent Signal B2B Sales CMO 117

The Effective Marketer

MAY 9, 2011

Besides the rise of social media as marketing channel, the emergence of marketing technology, more specifically Marketing Automation systems, in which you can configure the automated distribution of content to customers and prospects has been changing the way marketers see and create conent. What used to be clear roles (i.e.

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

Adobe Experience Cloud Blog

SEPTEMBER 13, 2013

When Jay shared that piece of wisdom, my mind went straight to Dollar Shave Club’s super slick YouTube video, “ Our Blades are F *ing Great! Have you ever created a YouTube video that went viral, gaining millions of organic views? Have you ever created a YouTube video that went viral, gaining millions of organic views?

Tips 48

Tips Content Lead Scoring Lead Ranking 48

Onalytica B2B

JANUARY 18, 2017

Marketers are integrating more technology thinking into their work, embracing data-driven decision-making and software-enabled capability development. It’s an amazing field, combining the strengths of engineers, storytellers, artists, and data scientists to forge the future of customer experience. BMC Software. David Raab.

Enterprise Management 50

Enterprise Management Work Management Marketing Management Brand Identity 50

Vidyard

DECEMBER 2, 2015

With this integration, customers such as Altium, Elsevier, Gainsight, Insight, PatientKeeper, Sharp, TalentWise, Taulia, and Zuora are generating more leads, improving customer insights, and driving more revenue.

Marketo 50

Marketo Enterprise Management Marketing Automation Services Marketing Management 50

Vidyard

DECEMBER 2, 2015

With this integration, customers such as Altium, Elsevier, Gainsight, Insight, PatientKeeper, Sharp, TalentWise, Taulia, and Zuora are generating more leads, improving customer insights, and driving more revenue.

Marketo 50

Marketo Enterprise Management Marketing Automation Services Marketing Management 50

Vidyard

DECEMBER 2, 2015

More than 100 customers now using Vidyard’s integration into Marketo to track video engagement data and turn viewers into customers. Video content is proven to be the most effective content type for engaging audiences and helping convert prospects into customers.

Marketo 50

Marketo Enterprise Management Marketing Automation Services Marketing Management 50

SmartBug Media

NOVEMBER 21, 2022

ABM aligns marketing and sales by identifying key accounts and building a plan around engaging those people before and after they become a customer. Generally, the stages of this approach look like this: Identify your list of target accounts and ideal customer profiles. Advocate—turn customers into advocates. Salesforce.

Account Based Marketing 105

Account Based Marketing Ideal Customer Profiles Marketing Automation Services ABM 105

Optinmonster

JANUARY 14, 2024

One of the key strengths of HubSpot is its ability to create personalized customer journeys through marketing automation, ensuring that potential customers receive relevant content at each stage of their buying process. It supports various platforms, including Facebook, Twitter, LinkedIn, Instagram, and Pinterest.

Marketing Automation Services 98

Marketing Automation Services Enterprise Management Work Management Marketing Management 98

seo.co

NOVEMBER 8, 2021

In addition to offering industry-leading digital marketing software, HubSpot’s blog is known for being one of the most innovative and resourceful in the industry. Marketo isn’t the most high-level blog on this list, but the diversity of topics makes it highly appealing. Shane Snow LinkedIn. Tim Ferriss LinkedIn.

SEO 98

SEO Work Management Marketing Management Advertising Agencies 98

seo.co

MARCH 8, 2020

In addition to offering industry-leading digital marketing software, HubSpot’s blog is known for being one of the most innovative and resourceful in the industry. Marketo isn’t the most high-level blog on this list, but the diversity of topics makes it highly appealing. Shane Snow LinkedIn. Tim Ferriss LinkedIn.

Internet Marketing 105

Internet Marketing SEO Social Marketing Marketing Websites 105

Optinmonster

JANUARY 14, 2024

One of the key strengths of HubSpot is its ability to create personalized customer journeys through marketing automation, ensuring that potential customers receive relevant content at each stage of their buying process. It supports various platforms, including Facebook, Twitter, LinkedIn, Instagram, and Pinterest.

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Work Management Marketing Management 52

Heinz Marketing

NOVEMBER 16, 2021

G2 defines data visualization as software that translates data and metrics into charts and graphs to help companies track business metrics and key performance indicators (KPIs) in real time so they can better understand performance and goals. Integrations: Marketo, Facebook, Salesforce, Microsoft Dynamics, Google Sheets, HubSpot, and more.

Marketing Automation Services 113

Marketing Automation Services Marketing Analytics Tools Work Management B2B 113

Oktopost

OCTOBER 26, 2020

It’s easy to assume that B2B social selling can and should be limited to LinkedIn, as Twitter and Facebook are almost exclusively B2C channels. LinkedIn company page monitoring. Robust B2B integration options including Salesforce, Act-On, Marketo, Hubspot, and Google Analytics . Why you need a social media management tool.

Enterprise Management 159

Enterprise Management Work Management Social Media Marketing Management 159

Metadata

DECEMBER 3, 2020

David Gerhardt: What I’ve learned about G’s take on things is there’s things that you can read about… He’s much more focused on what things can I read about my potential customers, and how can I be there. I know with Gainsight, the big story is creating the customer success hero, making them your people.

Paid Content 52

Paid Content B2B B2B Thought Leadership Top of Funnel 52

Metadata

DECEMBER 3, 2020

David Gerhardt: What I’ve learned about G’s take on things is there’s things that you can read about… He’s much more focused on what things can I read about my potential customers, and how can I be there. I know with Gainsight, the big story is creating the customer success hero, making them your people.

Paid Content 52

Paid Content B2B B2B Thought Leadership Top of Funnel 52

Content Marketing Institute

NOVEMBER 1, 2018

LinkedIn Website Demographics. Customer relationship management (CRM). Lexmark Enterprise Software. Survey tools/software. Here’s a recap of those favorites (top pick listed first): Account-based marketing (ABM). Salesforce. Demandbase. Artificial intelligence (AI) for content marketing. MarketMuse. PathFactory.

Marketing Automation Services 111

Marketing Automation Services Marketing Analytics Tools Resource Management Digital Asset Management 111