Sprout Social

FEBRUARY 8, 2021

A happy customer is a repeat customer. To truly understand where you’re succeeding in customer satisfaction, you need a voice of the customer (VoC) program in place. Having an active and planned VoC program keeps your business informed on customer satisfaction and can help improve your products or services overall.

Customer Satisfaction 125

Customer Satisfaction Work Management Marketing Management Paid Search Agency 125

Lake One

OCTOBER 19, 2023

This engagement offers myriad benefits compared to a traditional social media strategy, including: Humanization : Individual employees often have important insights into the day-to-day use of a company’s products or services— insights that you might not know to ask about in a poll or focus group.

Social Media 52

Social Media Media Ideal Customer Profiles Work Management 52

Varicent

DECEMBER 7, 2021

Now, there’s also a plethora of channels your customers can buy through, whether it’s direct from your business and your sales reps, via your website, or through your partners and affiliates. Every budget management plan is built on assumptions, including what revenues are going to be booked over a quarter or a year.

Forecasting 98

Forecasting Analytics Work Management Marketing Management 98

Sprout Social

FEBRUARY 5, 2020

Social media is the world’s largest and most transparent focus group. Social listening lets you tap into that focus group, their conversations and the trends happening not just around your brand, but around your industry as a whole. Social listening tools contribute to sales and customer success. What power!

Tools 94

Tools Work Management Marketing Management Business 94

Outreach

APRIL 6, 2021

The concept of customer engagement has evolved in recent years, as more companies seek innovative ways to attract and retain loyal customers. But new data and analytical tools show that engagement is a top influencing factor in a customer's purchasing decision. What is Customer Engagement?

Work Management 88

Work Management Customer Satisfaction Marketing & Strategy Marketing Management 88

The Effective Marketer

FEBRUARY 10, 2011

I like Dan’s presentation for its brevity and focus on key action items based on solid data. What I wish he had shared is how the data from focus groups and MailChimp is broken down. No one knows your industry and customers better than you. billion emails sent. Test them, see if they work, then be the judge.

Planning 100

Planning Email Marketing Work Management Marketing Management 100

Optinmonster

MAY 27, 2020

Affiliate marketing is a marketing strategy involving individuals (affiliates) promoting your business and referring potential customers in exchange for a commission. Affiliates can be anyone from your existing customers, bloggers, influencers, industry experts, etc. Conversions: What action affiliates will earn a commission for.

Social Media 130

Social Media Paid Content Social Marketing Advertising Agencies 130

SnapApp

OCTOBER 17, 2017

Not only did the campaign miss the mark, but it also created negative press for the brand (and it likely caused them to lose some customers, too). . Marketing dollars were invested into TV and print ads that reinforced the lifestyle branding as well as publicity events in New York City’s shopping and nightlife districts. . .

Ideal Customer Profiles 48

Ideal Customer Profiles Top of Funnel Work Management Marketing Management 48

Martech Advisor

DECEMBER 16, 2019

The customer journey is no longer confined to the process of completing a transaction. It spans the journey from the moment when a prospect hears about your brand until they become your customer and it goes well beyond that. Customer experience (CX) is an intangible that sets your brand apart from the competition.

Marketing Automation Services 68

Marketing Automation Services Enterprise Management Customer Satisfaction Work Management 68

Integrated B2B

JANUARY 1, 2015

In her role as Customer Experience Director for enterprise software giant SAP’s Customer Office EMEA, Mette is responsible for a customer loyalty program that leaves most other programs far behind in terms of maturity and sophistication. In short, he epitomized the idea of a great customer experience.”.

Loyalty 40

Loyalty Enterprise Management Work Management Marketing Management 40

Sprout Social

MARCH 15, 2022

Those big and small actions make up your brand reputation management strategy—an absolute must-have in a digital-driven world. Whether it’s a botched NFT launch or a spokesperson who’s in the spotlight for all the wrong reasons, there’s an increasing array of events that can impact your brand reputation at a moment’s notice.

Work Management 124

Work Management Marketing Management Brand Identity Branding 124

Convince & Convert

MAY 18, 2012

This episode features special insights from hosts Jay Baer and Eric Boggs, Eric’s Social Media Stat of the week ( this week : social media users will tell an average of 53 people about their bad customer service experiences), and some tough questions for both hosts. Jay : I mean it’s a focus group of one at that point, is it not?

Paid Content 115

Paid Content Enterprise Management Work Management Marketing Management 115

Hubspot

SEPTEMBER 15, 2011

Used effectively, Twitter can help you promote your content, provide helpful customer service, generate leads and customers, and much more. In fact, companies that use Twitter generate 2x more leads than those that don't, and 42% of companies that use Twitter for marketing have acquired a customer through it.

Paid Content 28

Paid Content Twitter Work Management Paid Search Agency 28

Golden Spiral

APRIL 16, 2019

We don’t put the customers and their needs first. Your customers are calling your support lines. I was on a trip to go speak at an event, I was in the airport, I was buying some gum, I saw the title of this book, it was shocking, I’m like, “Well that looks interesting.” We don't put the customer and their needs first.

Positioning 48

Positioning Ad Building B2B Thought Leadership B2B 48

seo.co

APRIL 5, 2022

To use long-tail keyword phrases properly, most businesses conduct research, brainstorming about the potential long-tail phrases their customers might search for and comparing them against each other in terms of search volume and competition. ” screenshot taken from Wordstream’s free Keyword Suggestion tool.

Long Tail Marketing 122

Long Tail Marketing Keywords Traffic SEO 122

Metadata

JULY 8, 2021

But somehow, through my experience imparting subtraction strategies to a mostly disinterested group of 2nd graders, I’ve found myself uniquely fitted to use those exact skills to position, launch, and campaign software products. Here’s a few methods to capture insights at any level: Customer reviews. Let’s unpack it.

Work Management 52

Work Management Marketing Management Budget Programs Software 52

Hubspot

APRIL 13, 2021

For instance, perhaps you sell software that can be used for different use cases in different industries. For instance, your audience profile might be a social media manager, even though the buyer persona is a company's CMO, since she'll have final sign-off. Next, let's dive into how you can write an audience profile.

Paid Content 86

Paid Content Ideal Customer Profiles Profiling Examples 86

Hubspot

JULY 31, 2020

As we strive to connect with our prospects and customers and provide them with value, our email marketing campaigns must resonate. An email marketing campaign is a series of emails a business uses to communicate with current and potentials customers. They are used to persuade customers to engage with the company. UncommonGoods.

Email Marketing 69

Email Marketing Campaigns Work Management Planning 69

Convert

OCTOBER 27, 2021

A/B testing is the process of taking one ‘event’ that your audience experiences, measuring its performance, then testing a variation of that experience to see which performs best. This event could be visitors interacting with your sales page, but it can easily apply to them clicking an advert or opening and reading an email.

Paid Content 52

Paid Content Paid Search Agency Budget Programs Work Management 52

B2B Digital Marketer

MARCH 4, 2021

So it’s like the ability to just go into this interactive conference that has been customized for you, which is exciting when we’re living in a virtual world right now of not being able to go and meet people and do things. Am I trying to reach potential customers? Do you call them, call them rooms? How do I do this?

B2B Marketing 98

B2B Marketing Social Marketing B2B Work Management 98

Martech

FEBRUARY 11, 2022

With so many brand messages flooding customer inboxes and smartphones, it’s no wonder marketers are having a hard time connecting with audiences. What’s more, that same data suggests brands may risk losing 38% of customers due to poor personalization. We’ll cover: What is personalization? Examples of personalized marketing.

Work Management 115

Work Management Personalization Marketing Management Marketing AI 115

B2B Marketing Zone Posts

NOVEMBER 2, 2010

Social CRM: Curb Your Enthusiasm , October 7, 2010 If you’re a marketer in a medium-to large-sized B2B company, you’re almost certainly using customer relationship management (CRM) software to track your customers and prospects. The big news of this event is the launch of Eloqua 10. Enterprise 2.0.

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40

Anteriad

APRIL 25, 2023

We’ve all been there—you’ve heard a new buzzword in a meeting or at an event and made a mental note to research what exactly it means later. This approach, instead of sending out messages to as many people as possible, puts the focus on individual accounts as markets of one. You’ve come to the right place.

Paid Content 95

Paid Content Sales Management B2B Sales Top of Funnel 95

Bluetext

JUNE 11, 2021

These agencies are growing, and their needs for hardware, software, and services are increasing along with them. . B2G is too broad a term, and even business-to-agency (B2A) abstracts away from the customer understanding your company needs to have to win contracts consistently.

Paid Search Agency 26

Paid Search Agency Advertising Agencies Ad Agencies Enterprise Management 26

Anteriad

APRIL 25, 2023

We’ve all been there—you’ve heard a new buzzword in a meeting or at an event and made a mental note to research what exactly it means later. This approach, instead of sending out messages to as many people as possible, puts the focus on individual accounts as markets of one. You’ve come to the right place.

Paid Content 84

Paid Content Sales Management Top of Funnel B2B Sales 84

Hubspot

FEBRUARY 12, 2019

User interface (UI) and user experience (UX) design focus on improving how website, app, and software users interact with and experience a product. Heck, HubSpot’s logo has really nothing to do with marketing, sales, or service software. Experience. These are all things that can be designed. Answer: It can. UI and UX Design.

Design 72

Design Work Management Marketing Management Verticals 72

Convince & Convert

SEPTEMBER 20, 2010

We are spending countless employee hours tweeting, retweeting, responding to tweets, figuring out whom to follow, secretly following celebs and athletes, and designing custom Twitter backgrounds. Nobody forced companies to get involved with their customers in this way. We just did it voluntarily. And for what? Interaction.

Twitter 145

Twitter CRM Business Paid Search Agency 145

Martech Advisor

APRIL 1, 2020

They are often early adopters and have a test-and-try mindset that can provide you with insights you can’t find in any focus group and while focus groups are great, they are also expensive and inefficient. Learn More: What Marketers Can Expect from the Customer Data Platform Boom.

Enterprise Management 55

Enterprise Management Privacy Protection Broadcasting Work Management 55

Martech Advisor

MARCH 30, 2020

They are often early adopters and have a test-and-try mindset that can provide you with insights you can’t find in any focus group and while focus groups are great, they are also expensive and inefficient. Learn More: What Marketers Can Expect from the Customer Data Platform Boom.

Enterprise Management 52

Enterprise Management Privacy Protection Broadcasting Work Management 52

Unbounce

OCTOBER 1, 2018

CRO can give your marketing team ideas for what you can be doing better to convert visitors into leads or customers, and it can help you discover which experiences are truly optimal, using A/B tests. Testing two or more variations of a given page to see which performs best can seem easy due to the increased simplification of testing software.

Optimization 96

Optimization Conversion Multivariate analysis Tips 96

Convince & Convert

JUNE 16, 2010

Create Demand, Not Messages Success with “social” marketing is becoming less about creating desire, positive sentiment or aspiration among customers. Whether B2B or B2C, customers are buying based on what they need. Success lies in discovering latent, hidden demand among customers and capturing it.

Social Media 119

Social Media Paid Content Media Webinar Metrics 119