Influitive

MAY 26, 2020

With that, another Forrester SiriusDecisions Summit is in the books. Influitive was proud to sponsor this virtual summit and connect with marketing, customer success and customer experience professionals from around the world. 1. […].

Forrester 29

Forrester Optimization Marketing & Strategy Marketing Strategy 29

Marketing Insider Group

OCTOBER 15, 2020

We were followed on the Webinar World agenda by both Forrester and SiriusDecisions analysts – organizations I had also worked with for many years. Finally, I’m seeing an increase in the “atomization” of events. So, there isn’t this need for one large physical event to equal one large digital experience.

Digital Transformation 356

Digital Transformation Webinar Metrics Planning B2B Thought Leadership 356

Marketing Insider Group

DECEMBER 8, 2020

Digital transformation is a necessity to stay competitive and meet customer needs. B2B SMBs can achieve digital transformation with minimal friction by adopting the right technology, committing to digital marketing, empowering employees, and delivering optimal experiences for customers. Investing in Digital Marketing.

Digital Transformation 276

Digital Transformation Marketing AI Work Management Marketing Management 276

Only B2B

FEBRUARY 1, 2024

.” – Mary Meeker, Partner at Kleiner Perkins With the ocean of customer data at your fingertips, identifying the right buying intent aligning your business offerings is critical to driving sales. This optimization not only increases customer engagement but also contributes to generating more revenue for your business.

Intent Data 71

Intent Data Intent Marketing Strategy Marketing & Strategy 71

Martech

AUGUST 9, 2023

Chris has been named a “Leader” of the ABM category by Forrester Research and Gartner Marketing and was DM News’ Technology Executive of the Year in 2018 and 2019. followers) Juliet Randall Juliet is Salesforce’s vice president for Global Account-Based Marketing Strategy. That’s plenty, but far from all.

Account Based Marketing 90

Account Based Marketing ABM DemandBase Marketing Analytics Tools 90

SpotMe Blog

JUNE 28, 2023

1 SpotMe Named a Leader in The Forrester Wave : B2B Event Management Technology, Q1 2023 report. SpotMe , named an all-in-one event management platform in The Forrester Wave report, is one of the best alternatives to Boomset.

Enterprise Management 52

Enterprise Management Webinar Metrics Marketing Management Best Practices 52

SpotMe Blog

JULY 28, 2023

Most of our customers, particularly in the life sciences and pharma industries, who were hosting hundreds of virtual events during the pandemic have now re-added in-person to their event mix. According to a German-based event efficiency platform, “26% of event marketers lack the time to measure the success of their events.”

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Work Management Marketing Management 52

Martech

JUNE 3, 2022

” Rather than tailoring messages to individual customers, marketers in the B2B space are recognizing the need to adopt account-based strategies to resonate with groups of executive-level buying groups. “The other thing that you need to make ABM successful is tight marketing and sales alignment,” Britt said.

Account Based Marketing 119

Account Based Marketing Ideal Customer Profiles ABM Top of Funnel 119

SpotMe Blog

AUGUST 20, 2021

SpotMe joins Adobe Exchange Partner Program to enable B2B Marketers to enrich their post-event campaigns and activities with event data. 20 2021 — SpotMe, a leading B2B event marketing platform, today announced it has joined the Adobe Exchange Partner Program. LAUSANNE, Switzerland, Aug.

Marketo 52

Marketo Marketing Automation Services Multi-Channel Marketing Management 52

SpotMe Blog

OCTOBER 13, 2021

SpotMe Anywhere integrates with Veeva CRM Events Management to deliver personalized interactions and ensure efficient compliance. The integrated solution helps medical and commercial teams better plan, deliver, and measure in-person, hybrid, and virtual event experiences for healthcare professionals (HCPs).

Paid Search Agency 52

Paid Search Agency Enterprise Management Advertising Agencies Webinar Metrics 52

SpotMe Blog

SEPTEMBER 21, 2021

SpotMe is pleased to announce their new solution for webinars, completing their end-to-end B2B event marketing platform. SpotMe customers can now host unlimited webinars powered by SpotMe’s Studio technology. Create : Custom branded webinars with interactivity in a modern web and mobile experience.

Enterprise Management 52

Enterprise Management Webinar Metrics Marketing Management Marketing Automation Services 52

SpotMe Blog

JULY 21, 2023

With 500,000+ people attending events run on SpotMe every month, we know what it takes to create an engaging experience from the moment guests land on your registration page to the moment they leave your event. Customize emails with your branding and event details. Look for software with flexible form customization.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Budget Programs 52

SpotMe Blog

MARCH 23, 2023

Put the ever-evolving event tech landscape on top of all that and it sure does make choosing the right event management technology more complex than ever. That’s why Forrester has released The Forrester Wave : B2B Event Management Technology, Q1 2023 report. Keen to get into the details?

Enterprise Management 59

Enterprise Management Forrester Marketing Management B2B 59

Online Marketing Institute

DECEMBER 1, 2010

Eventbrite Eventbrite empowers you with simple but powerful tools to manage, promote and sell out your event. Eventbrite provides everything you need including custom page templates and the ability to sell tickets. Twitter Twitter can offer limitless value in promoting your event. It’s free to sign up and get started.

Social Media 40

Social Media Event Marketing Social Marketing B2B Marketing 40

Valasys

APRIL 15, 2020

B2B lead nurturing is all about engaging with a targeted group of prospective customers by providing hyper-tailored solutions to their pain-points according to their specific stages in the buying cycles. Read more on How to Build Customer Loyalty with Content Marketing. If you get that part right, selling is easy.”.

Lead Nurturing 59

Lead Nurturing Lead Scoring Lead Ranking Sales Qualified Leads 59

Valasys

MARCH 30, 2020

According to a study by CMO , 71% of the companies that invested in account-based marketing reported their Return on Investment (ROI) is somewhat or significantly higher than traditional marketing methods. According to research by Forrester , ABM maturity and B2B Sales Revenue are Intertwined.

Account Based Marketing 59

Account Based Marketing ABM B2B Sales B2B 59

Customer Experience Matrix

SEPTEMBER 3, 2009

Many are contradictory, but it's clear that marketers need to invest in social media, which might eventually replace search as the primary way that customers find them. I’m sitting on a panel next week that will discuss long-term marketing trends. Where are marketers moving their budgets? in 2009 to 8% in 2014.

Spending 120

Spending Media Mobile Advertising Forrester 120

SpotMe Blog

JUNE 30, 2023

Applying these personalized marketing techniques helps potential attendees feel like they’re on a customized journey to your event. Just make sure you continue that journey once they come to your event! SpotMe was named a Leader in The Forrester Wave : B2B Event Management Technology, Q1 2023 report.

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Network Marketing Work Management 52

SpotMe Blog

JUNE 28, 2023

Engaging customers and building long-lasting relationships takes up a lot of time and energy. You’ve tried social media, content marketing, and networking. But have you tried webinar marketing? Discover how to increase customer engagement and loyalty with webinar marketing. What is webinar marketing?

Webinar Metrics 59

Webinar Metrics Enterprise Management Planning Work Management 59

Adobe Experience Cloud Blog

JUNE 15, 2013

Author: Tania O''Connor Webinars, done well, can be an integral part of your event marketing mix. They are a chance to get to know your market, leverage the expertise that resides in your organization, and establish thought leadership. Event Marketing' This is particularly important.

Webinar Metrics 48

Webinar Metrics Rules Thought Leadership Sales Qualified Leads 48

Valasys

APRIL 10, 2020

The term personalization in account-based marketing means not just identifying and targeting the accounts of high-value, but also deploying account-based data and technology as key account-based solutions to help companies attract engage and convert prospects and then analyze their performances by competitive benchmarking. Using Retargeting.

Account Based Marketing 52

Account Based Marketing Marketing & Strategy Webinar Metrics Marketing Strategy 52

markempa

AUGUST 30, 2007

Jill Konrath: Selling to Big Companies Jill Konrath: SNAP Selling: Speed Up Sales and Win More Business with Todays Frazzled Customers Josiane Chriqui Feigon: Smart Selling on the Phone and Online: Inside Sales That Gets Results Michael W. 3: Positioning: How To Test, Validate, And Bring Your Idea To Market

Lead Generation 120

Lead Generation Generation B2B Thought Leadership Leads 120

Marketing Insider Group

JANUARY 6, 2020

The events provide attendees with valuable insights, emerging strategies, the latest innovative technologies, and best practices from major brands. Topics covered include content strategy, usability and design, customer engagement, social media, targeting and optimization, marketing automation, and more. Brand Manage Camp.

Conference 58

Conference Marketing AI Work Management Marketing Management 58

Brandpoint

JUNE 7, 2018

Why attend: This year’s sessions focus on building traffic, expanding brand awareness, improving customer service and gaining insight into today’s latest digital tools. “A community of people passionate about marketing, selling, and delighting customers in an inbound way. ” Content Marketing World.

Conference 132

Conference Enterprise Management Work Management Marketing Management 132

SpotMe Blog

AUGUST 4, 2023

How Event Check-In Software Works Event check-in software allows you to create a custom registration form to capture attendee info like: Name Email Company Some event check-in software even has customizable registration pages based on conditional logic, so you can give your attendees a fully personalized experience.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Budget Programs 52

Hubspot

JANUARY 3, 2012

In Lead Nurturing Campaigns: Companies leveraging marketing automation tools to efficiently deploy lead nurturing campaigns are known to generate awesome results. In fact, Forrester Research reports that companies that excel at lead nurturing generate 50% more sales-ready leads at 33% lower cost. What are we missing?

Lead Generation 28

Lead Generation Top of Funnel Generation Lead Scoring 28

Martech

SEPTEMBER 21, 2021

Marketing automation focuses on the definition, scheduling, segmentation and tracking of marketing campaigns, allowing the marketing and sales organizations to nurture leads with highly personalized content aimed at attracting and retaining customers. Mobile marketing. geo-fencing or beaconing) or during events.

Marketing Automation Services 130

Marketing Automation Services Enterprise Management Work Management Marketing Management 130

DiscoverOrg

SEPTEMBER 14, 2018

“The ABCs of ABM (Account Based Marketing)” Thursday, 9/27 – 1:00 PM ( Marriott Marquis, Yerba Buena Salon 8). Our B2B customers expect personalization, and that means Account-Based Marketing (ABM). See how BT Global Services improved engagement, account management, and customer relationships.

Account Based Marketing 207

Account Based Marketing Top of Funnel First-Mover Advantage ABM 207

SpotMe Blog

JUNE 29, 2023

We’ve spent 750+ hours analyzing how our life science customers are using digital-first events as a powerful channel in their pharmaceutical marketing strategy. Read on to discover how to overcome the biggest pharma marketing challenges with events and how to create a successful pharma marketing plan.

Paid Content 52

Paid Content Webinar Metrics Marketing Budget Marketing Strategy 52

SpotMe Blog

SEPTEMBER 22, 2022

50% of our event platform customers are from the life science industry. We have 10+ years’ experience in the medical education event field. Doreen suggests analyzing your HCP demographic data to understand what the doctors attending your events prefer. There’s no doubt about it. How do we know? Engagement.

Webinar Metrics 59

Webinar Metrics Enterprise Management Trends RFP 59

DiscoverOrg

SEPTEMBER 17, 2018

“The ABCs of ABM (Account Based Marketing)” Thursday, 9/27 – 1:00 PM ( Marriott Marquis, Yerba Buena Salon 8). Our B2B customers expect personalization, and that means Account-Based Marketing (ABM). See how BT Global Services improved engagement, account management, and customer relationships.

Account Based Marketing 120

Account Based Marketing Top of Funnel First-Mover Advantage ABM 120

Single Grain

OCTOBER 11, 2019

With that in mind, let’s take a look at how you can start growing your e-commerce brand by taking it offline and in to the power of event marketing. Benefits of Event Marketing for E-commerce. Live events are a perfect way for any brand to showcase their personality and connect with their fans in a meaningful way.

Event Marketing 101

Event Marketing Top of Funnel Sales Qualified Leads Lead Scoring 101

Heinz Marketing

OCTOBER 29, 2018

You’ll enjoy Laura Vogel , in an episode called “ The B2B Event Marketing Gap That Will Make Or Break Your Success “ Laura says: “… a lot of event managers these days … are great at being able to produce an event. For more info, be sure to check out MailTag.io ! Matt: Yeah, love it.

Top of Funnel 62

Top of Funnel Work Management Enterprise Management Conference 62

Content4Demand

JANUARY 7, 2020

Event marketers can offer registration packages at different price levels for sessions only, sessions and special events and an all-inclusive package with pre-conference workshops. Content marketers can include embedded videos or podcasts, links to additional content or quick ways to request a demo or register for a webinar.

Webinar Metrics 54

Webinar Metrics Peer-to-peer B2B Marketing & Strategy 54

Single Grain

DECEMBER 27, 2019

Dive Deeper: How to Use Event Marketing to Generate Leads & Close Sales. According to Forrester, the podcast industry may surge north of $1 billion in ad revenue in 2020. Trend #7: Higher Marketing Budgets for Podcast Content. Get A Free Consultation. How Much Work Does It Really Take to Build a Popular Podcast?

Paid Content 23

Paid Content Trends Marketing Budget Marketing AI 23

SnapApp

DECEMBER 14, 2016

Read on to discover which B2B marketing trends you should be leveraging in 2017 to achieve success for your company and customers. Leading marketers in 2017 will strive to create a culture focused on delivering valuable content to their customers that translates into better marketing results. Joe Pulizzi.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62

chiefmartech

MAY 31, 2022

You can see from the chart above that agile has found its way into a wide variety of marketing activities: marketing operations, creative services, website operations, social media, advertising, etc. ” (To be fair, in a virtual/hybrid event world, the pacing and adaptability of events marketing has increased significantly.).

Planning 113

Planning Work Management Marketing Management Marketing & Strategy 113