Martech

JULY 14, 2022

Last year, Forrester Research found the average number of buying interactions occurring during the purchase process soared by 10 to 27 in 2021. For example, Demandbase calls this convergence its “Smarter Go-To Market” offering, while Kwanzoo expects a B2B Go-To Market suite — anchored by its B2B GTM platform — to become standard.

Account Based Marketing 124

Account Based Marketing Enterprise Management Work Management Marketing Management 124

DemandBase

NOVEMBER 20, 2019

Today I made one of the easiest, hardest, and most gratifying decisions in my 12-year career as founder and CEO of Demandbase. I am proud to share that seven-year veteran and chief revenue officer of Demandbase, Gabe Rogol, will take the helm and lead this next chapter in our growth. The First $100 Million.

Account Based Marketing 80

Account Based Marketing DemandBase Forrester ABM 80

Martech

MAY 10, 2022

It was evident to me that we needed a better customer reviews program,” said Tonkin. “At Last year, Forrester reported that about 90% of 650 tech buyers surveyed want vendors to provide content that’s relevant at every stage of the buying journey. Read next: The B2B customer journey is set on a digital track.

Buying Cycle 95

Buying Cycle Intent Ideal Customer Profiles Planning 95

Martech

OCTOBER 8, 2021

The new additions to the list are Demandbase, 6Sense, RollWorks and Triblio. Salesforce’s “State of the Connected Customer” report found that an estimated 60% of business interactions now take place online, as opposed to 42% in 2019. This tendency, too, has increased as a result of the pandemic.

Account Based Marketing 106

Account Based Marketing ABM Ideal Customer Profiles Profiling 106

Only B2B

FEBRUARY 6, 2024

Put simply, B2B intent data reveals the buying intentions of potential customers. Industry Events and Webinars: Participate in relevant events and webinars to connect with potential customers actively seeking solutions in your domain. Read on, this blog provides you with a step-by-step guide for increased sales and marketing ROI.

Intent Data 62

Intent Data Intent B2B Sales ROI 62

InsightSquared

SEPTEMBER 5, 2018

As part of our 2018 presence, we are partnering with our customers, industry leaders, and the revenue ops community to host two break-out sessions, as well as sponsor Ops-Stars. Steve Keilen , VP, Sales and Customer Success, InsightSquared. Sales, marketing, and business operations are coalescing to form the rise of revenue operations.

Marketing Attribution 159

Marketing Attribution DemandBase Forrester Forecasting 159

Only B2B

SEPTEMBER 1, 2020

We know Demandbase, a titan lead generation company acquired Engagio. Demandbase CEO, Gabe Rogol, he too agreed that COVID is pacing the demise of old methods of lead generation. Now, what can be done to outreach our customers? In the ABM world, many B2B giants are proceeding with smart moves. Triblio is acquired by IDG.

Account Based Marketing 152

Account Based Marketing Planning Lead Ranking ABM 152

Engagio

MAY 3, 2021

That’s why I’m so thrilled to announce that Demandbase has made the bold move to acquire not just one leading B2B data provider, but two: InsideView , the leader in sales and marketing intelligence including firmographic and contact data, and DemandMatrix , the best provider of technographic data and intelligence. And neither do we.

DemandBase 71

DemandBase InsideView Lead Ranking Account Based Marketing 71

Engagio

SEPTEMBER 20, 2021

At Demandbase, we have a tried-and-tested, phased approach that will introduce you and your team to ABX so that you can find the right strategy among the countless possibilities that work for you. With Demandbase One, this step is simple. Collecting the right data. You need the right data. Figuring out who we want to target.

DemandBase 71

DemandBase Lead Ranking Marketing & Strategy Lead Scoring 71

ClickZ

JULY 3, 2019

He defined these ecosystems as companies coevolving capabilities around a new innovation, that “…work cooperatively and competitively to support new products, satisfy customer needs, and eventually incorporate the next round of innovations.” Source: Demandbase. Peter Isaacson is the CMO for Demandbase.

Account Based Marketing 107

Account Based Marketing ABM DemandBase Business 107

DemandBase

JULY 16, 2020

The Demandbase sales team has achieved considerably higher results from personalized outreach than with generic blasting. Adopting a one-to-few approach allows sales teams to effectively personalize at scale by creating and executing lightly-customized (personalized) outreach strategies. Personalization: It’s Not Just Jargon.

Outreach 86

Outreach Enterprise Management DemandBase Buy 86

DemandBase

MAY 28, 2020

According to Forrester (in their report “ Why Marketers Can’t Ignore Data Quality “), “Thirty-seven percent of marketers waste marketing spend as a result of poor marketing/media data quality. Check out this blog from @Demandbase, which lists five types of data that strengthen marketing performance. click to tweet.

Efficiency 71

Efficiency Account Based Marketing Sales Qualified Leads DemandBase 71

Full Circle Insights

NOVEMBER 10, 2022

Study the Forrester B2B Revenue Waterfall: The Forrester B2B Revenue Waterfall is a great framework for implementing an ABM strategy; it’s helpful to develop a thorough understanding of how it works and which processes take place at the various stages. This should be a joint effort between the sales and marketing teams.

Ideal Customer Profiles 52

Ideal Customer Profiles Account Based Marketing ABM Webinar Metrics 52

DemandBase

FEBRUARY 21, 2019

What do you do when you and two colleagues have practiced Account-Based Marketing (ABM) for a combined 25+ years, participated in 1000+ customer and 2000+ prospect meetings, conducted 100+ ABM workshops and certified over 3000 ABM Experts, delivered hundreds of industry presentations, and are looking for something to do on our weekends?

Account Based Marketing 67

Account Based Marketing ABM DemandBase Top of Funnel 67

PathFactory

MAY 20, 2022

Well, that’s what I get in spades at Forrester Summit – for me personally and for PathFactory in general. I love Forrester Summit – always have done, always will. So, what validation did I get from Forrester Summit? Because here at PathFactory, we’re helping our customers achieve lots of this today.

Top of Funnel 52

Top of Funnel Enterprise Management Work Management Marketing Management 52

Metadata

NOVEMBER 17, 2021

You can see this when you look at the inclusion criteria for a Forrester or Gartner report on ABM Platforms — it reads like a Demandbase features list. When “ABM platforms” showed up 10 years ago from Demandbase, Terminus, and others ABM was accepted as a “technology.”. Example 1: Loom. Example 2: Zendrive.

Account Based Marketing 98

Account Based Marketing ABM Enterprise Management Work Management 98

DemandBase

NOVEMBER 3, 2019

As the landscape continues to grow, we’re seeing new categories introduced by analysts – take the Forrester New Wave( ): ABM Platforms Q2,2018 for example — ensuring that your gluttony of options shows no sign of waning. The post Stacking up for ABM Just Got (a Whole Lot) Easier appeared first on Account-Based Marketing – Demandbase.

Account Based Marketing 56

Account Based Marketing ABM DemandBase Forrester 56

Full Circle Insights

SEPTEMBER 22, 2022

Forrester developed a new B2B Revenue Waterfall based on ABM, and it illustrates why generating MQLs is no longer Job #1 for marketers — target account activation is. Target accounts can be new accounts the marketing team wants to engage, or existing customers marketing hopes to retain or engage to upsell or cross-sell.

Activities 52

Activities Account Based Marketing Marketing Qualified Leads Top of Funnel 52

Full Circle Insights

SEPTEMBER 28, 2022

The Forrester B2B Revenue Waterfall is an excellent framework for B2B sales because the sale can be complex and most involve groups of buyers. So, the goal is to acquire new accounts, or for current customers, to retain, upsell or cross-sell these accounts. Four types of sales with four types of targeted opportunities to track.

Account Based Marketing 52

Account Based Marketing ABM Full Circle Insights Bombora 52

Heinz Marketing

JULY 2, 2018

Demandbase is one of the leading providers of account based marketing technology to B2B companies. I think probably the best example of that for you guys more recently is the Forrester Wave that recently came out. Can you just kind of level set what was the wave about and how was Demandbase placed there? Peter: Sure.

Account Based Marketing 41

Account Based Marketing Peer-to-peer DemandBase Forrester 41

Top Rank Marketing

AUGUST 14, 2023

While there’s temptation to pass that saying off as a cliche, “research from Google and CEB has found that B2B customers are significantly more emotionally connected with their vendors and service providers than consumers.” ” ( via FT ) In fact, 95% of our decision-making takes place in the subconscious mind.

B2B 94

B2B Advertising Agencies Paid Search Agency Co-Registration 94

TrustRadius Marketing

OCTOBER 3, 2022

Even before the pandemic, 68% of B2B buyers preferred to research online independently , according to Forrester. By collecting and analyzing downstream intent data, brands can draw conclusions about prospective customers’ purchase intentions. It’s not just industry tactics and technologies that are changing.

Intent Data 52

Intent Data Top of Funnel Intent Work Management 52

Online Marketing Institute

JULY 31, 2009

Yesterday, Demandbase announced a new software suite to help marketers harvest passive traffic visiting Web sites. As part of a broader lead generation, on-demand platform, Demandbase offers a free, downloadable Web application built on Adobe AIR (one of 3 investors in an $8M round they also announced.) I’m sure I forgot a few.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Full Circle Insights

SEPTEMBER 12, 2022

It’s no secret– many B2B companies are using Account Based Marketing (ABM) as a key strategy to target prospects, specifically with the aim of reaching specific accounts that fit an ideal customer profile. A seamless customer journey facilitated by a knowledgeable sales team. That’s because it works. This list should not be random.

Account Based Marketing 98

Account Based Marketing ABM Full Circle Insights Ideal Customer Profiles 98

Martech

MARCH 10, 2022

This focuses on targeting top potential customers and uses both marketing and sales initiatives to capture the prospect’s interest and nurture them through the buying journey. What was already a high-growth industry has catapulted into hyper-speed as the world adapted to changing regulations, societal norms and customer needs.

Account Based Marketing 108

Account Based Marketing Ideal Customer Profiles Enterprise Management Work Management 108

DemandBase

JANUARY 3, 2019

Forrester B2B Forum. Everyone’s talking about building customer-centric experiences, but how exactly do you go about that? Forrester’s B2B Forum has the answer and will dive into the tactics and strategies that go into building marketing and sales experiences that revolve around the customer. November 5-6, Austin, TX.

Conference 55

Conference Account Based Marketing B2B Marketing B2B 55

Engagio

JUNE 20, 2023

With ABM technologies, sales and marketing teams can now align on where revenue will come from and more effectively navigate the non-linear digital customer journey. The real buyers are the select group of people within an account that Forrester talks about. The post Demandbase CEO on Coming Sea Changes appeared first on Demandbase.

DemandBase 62

DemandBase Account Based Marketing Aggregators ABM 62

Online Marketing Institute

MARCH 13, 2011

asks Martin Longo, chief technology officer of startup Demandbase , based in San Francisco. Last week, his company released a tool, called Demandbase Stream, that aims to answer this question. Detailed information is vital for spotting potential customers. “How do you leverage otherwise anonymous traffic?

Enterprise Management 40

Enterprise Management Marketing Automation Services Work Management Marketing Management 40

Strategic-IC

NOVEMBER 10, 2020

Less than 1% of leads turn into customers. I define account-based marketing as total marketing and sales alignment around who are target customers and the efforts to go get them. They align with the same outcome in mind: to get a specific account as a customer. Forrester Research. Demandbase in eWeek. Salesforce.

Account Based Marketing 62

Account Based Marketing ABM Stats Top of Funnel 62

Valasys

MAY 27, 2019

Account Based Marketing is a practice wherein, the potential customers (which comprise of all the decision makers within a target company) are segmented primarily on the basis of their technographic & firmographic data & deliver highly personalized experiences, based on the awareness of their accounts. Source: SiriusDecisions).

Account Based Marketing 69

Account Based Marketing Inbound Marketing B2B Marketing Marketing & Strategy 69

Adobe Experience Cloud Blog

MARCH 6, 2017

Demandbase conducted a survey that revealed 80% of marketing executives of companies with more than 250 employees believe that AI will revolutionize marketing by 2020. The main impact of AI in marketing is on improving the customer experience. Identifying prospective customers (53%). More detailed analysis of campaigns (56%).

Marketing AI 134

Marketing AI Work Management Marketing Management Lead Ranking 134

DemandBase

JUNE 16, 2020

I am incredibly proud to announce that Demandbase, the leader in Account-Based Marketing, has just completed the acquisition of Engagio, one of the true pioneers of the ABM category. Today is a huge day—for Demandbase, for Engagio, for the ABM ecosystem and for the wider B2B market. But most of all, it’s a huge day for our customers.

DemandBase 97

DemandBase Account Based Marketing Enterprise Management Marketing Automation Services 97

Valasys

MARCH 30, 2020

ABM maturity and B2B sales revenue are intertwined, with ABM contributing to shorter sales cycles, optimized customer experiences and pulsation of other account-specific strategies for fueling and driving the demand generation engine. According to research by Forrester , ABM maturity and B2B Sales Revenue are Intertwined.

Account Based Marketing 59

Account Based Marketing ABM B2B Sales B2B 59

Adobe Experience Cloud Blog

JUNE 27, 2010

The need to better understand online behaviors to convert leads jump-started the evolution of customer relationship management (CRM). Activate the intersection of marketing, customer services and sales to attract hotter sales leads. Accessing sites like Demandbase, LinkedIn and Jigsaw from the tools already in use.

CRM 48

CRM Marketing Management Jigsaw Web 2.0 48

DemandBase

JUNE 9, 2020

Demandbase is an ABM Platform leader, again. We are pleased to announce that we’ve been recognized by Forrester as a leader in The Forrester New Wave: ABM Platforms, Q2 2020 report. Forrester first published a New Wave on ABM Platforms back in 2018, officially bringing the Account-Based Marketing category to the mainstream.

DemandBase 69

DemandBase Account Based Marketing ABM Forrester 69

Directive Agency

JANUARY 9, 2019

You can take this a step further and split-test using LinkedIn’s Lead Gen Form versus sending the user to a custom landing page. Tactic #2: Take Advantage of Google Customer Match. Upon uploading the list, Google will match (hence the name ‘Customer Match’) the emails provided to a Google account. How does it work?

Account Based Marketing 45

Account Based Marketing Tactics Lead Ranking Marketing Qualified Leads 45

SnapApp

JULY 11, 2017

The B2B customer experience isn’t a shifting landscape anymore. Your customers are relying on honest peer reviews, and they’re not fooled by 100% 5-star evaluations. . If 22% of sales reps think that their customers are more reliant on them now, what are those customers relying on them for ? Source: Demandbase. .

Buy 70

Buy Process B2B Peer-to-peer 70