Only B2B
FEBRUARY 6, 2024
The global B2B intent data market is expected to reach a value of USD 2.16 billion by 2027, growing at a CAGR of 22.7% – [ Forbes report ] At this point, where the marketing landscape is full of noise, the most successful B2B businesses are already reaping the benefits of intent data — to maximize revenue.
TrustRadius Marketing
OCTOBER 3, 2022
But as B2B marketers face a seemingly endless supply of vendors and solutions, many struggle to understand the intent data trend or its importance. Even before the pandemic, 68% of B2B buyers preferred to research online independently , according to Forrester. What is intent data?
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Engagio
OCTOBER 11, 2023
And with buying centers more fragmented and buyer journeys more complex than ever, B2B data must go beyond mere lists of contacts and companies to include things like buying intent and existing tech stacks. Intent data : Determine which accounts are in-market for the products you sell.
Martech
OCTOBER 8, 2021
The new additions to the list are Demandbase, 6Sense, RollWorks and Triblio. The intent data informs B2B marketers about where accounts are at in their purchase journeys, while the integrations serve to automatically push the data into the ABM platforms for activation. Why we care.
DemandBase
JULY 16, 2020
The Demandbase sales team has achieved considerably higher results from personalized outreach than with generic blasting. Pillars of a successful one-to-few strategy include the use of intent data, 10-K SEC filings and company news, and video. Intent Data. Create multi-step outreach campaigns based on intent data.
Full Circle Insights
NOVEMBER 10, 2022
Study the Forrester B2B Revenue Waterfall: The Forrester B2B Revenue Waterfall is a great framework for implementing an ABM strategy; it’s helpful to develop a thorough understanding of how it works and which processes take place at the various stages. How to Enhance Your ABM Strategy by Leveraging Intent Data.
Martech
MAY 10, 2022
Last year, Forrester reported that about 90% of 650 tech buyers surveyed want vendors to provide content that’s relevant at every stage of the buying journey. But as we went through the purchasing cycle, I learned that TrustRadius had the ability to bring category level buyer intent data from the platform into our systems.”.
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