A Practitioner’s Guide to ABM
Full Circle Insights
SEPTEMBER 12, 2022
According to Forrester , sales and marketing teams that work together using an ABM strategy are 6% more likely to exceed revenue goals than teams who are not using ABM. If you’re not able to measure how engaged target accounts are with your campaigns or attribute sales to ABM efforts, then you’ll simply be in the dark on how you can improve.
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