Marketing Insider Group

NOVEMBER 4, 2010

The curious and cautious B2B buyers B2B buyers are curious about how a product can make life easier and business better; however, they are also more cautious when making purchases because a mistake can be costly both for the company and their career. Each B2B customer will be thinking about products in the context of his or her own position.

Landing Pages 100

Landing Pages Top of Funnel Paid Search Agency Work Management 100

Marketing Insider Group

NOVEMBER 4, 2010

The curious and cautious B2B buyers B2B buyers are curious about how a product can make life easier and business better; however, they are also more cautious when making purchases because a mistake can be costly both for the company and their career. Each B2B customer will be thinking about products in the context of his or her own position.

Landing Pages 100

Landing Pages Top of Funnel Paid Search Agency Work Management 100

Marketing Insider Group

MAY 3, 2010

We think our product is way too cool, our sales force is way too sharp, or our brochures so compelling that what prospect wouldn’t just lay down for us. I am a B2B marketer because I think our job can be made simpler if we simply focus on the customer. And the truth is far from it. But that is all we do! I hope you’ll join me.

Planning 100

Planning Paid Search Agency Customer Satisfaction Enterprise Management 100

Marketing Insider Group

MAY 3, 2010

We think our product is way too cool, our sales force is way too sharp, or our brochures so compelling that what prospect wouldn’t just lay down for us. I am a B2B marketer because I think our job can be made simpler if we simply focus on the customer. And the truth is far from it. But that is all we do! I hope you’ll join me.

B2B Marketing 100

B2B Marketing Planning Paid Search Agency Customer Satisfaction 100

Marketing Insider Group

SEPTEMBER 15, 2010

This misses the point, of course, since social media is about customer relationships and not really about the technology at all. They are: Customers: something that is missing from many social media plans is the focus on customers. And once you have a customer, you need to keep them. The reason is context.

Social Media 100

Social Media Media Customer Satisfaction Web 2.0 100

Marketing Insider Group

JUNE 18, 2010

All this is starting to create massive and revolutionary changes in the way businesses in general and marketers in particular interact with customers. The web did not replace either. Customer lists provide a tremendous opportunity for selling additional solutions and services or upgrades. Other channels have not closed yet.

Tactics 100

Tactics Paid Search Agency Demand Generation Agencies Leads 100

Marketing Insider Group

SEPTEMBER 9, 2010

Well, we know that customers will pay a premium for brands they trust or simply will be more willing to spend their hard-earned money with a strong brand. Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty.

Social Media 100

Social Media Brand Identity Branding Media 100

Marketing Insider Group

OCTOBER 28, 2010

Think about the entire lifecycle from new product ideas all the way to customer retention. For example, effective demand generation with high quality content that meets customer needs will produce awareness and will drive consideration of your product. It starts with reaching across functional areas.

Planning 100

Planning Marketing Plans Work Management Budget Programs 100

Marketing Insider Group

JULY 13, 2010

“As user-generated content becomes a greater part of professional workflow, it is important for B2B marketers to understand not only where their customers are interacting, but also their motivations when they are consuming or participating in these communities.

Social Media 100

Social Media Peer-to-peer Social Marketing B2B Marketing 100

Marketing Insider Group

AUGUST 24, 2010

These chats can also allow a brand/product to create significant social capital. Consumers will see directly through tactics that result in a one-sided chat that focuses solely on the brand and it will turn them off almost instantly.

Organization 100

Organization Planning Paid Search Agency Allocation 100

Marketing Insider Group

OCTOBER 7, 2010

Time Line Close The Time Line close is effective when a product or service will impact a prospect’s project plan, especially if the purchasing decision is a prerequisite to other activities in the project plan. is a great closing tool with a product that has many clear benefits. I am sure it will help many of our agents.

Top of Funnel 100

Top of Funnel Telemarketing Work Management Marketing Management 100

Marketing Insider Group

DECEMBER 16, 2010

It has to be integrated into the existing editorial process and production process. What I think Jennifer and Mallary are suggesting is that only through real integration can we accomplish the value of customer engagement. I’m convinced that’s the only way we’re going to crack the engagement nut.”

Social Media 100

Social Media Media Enterprise Management Paid Search Agency 100

Marketing Insider Group

DECEMBER 16, 2010

It has to be integrated into the existing editorial process and production process. What I think Jennifer and Mallary are suggesting is that only through real integration can we accomplish the value of customer engagement. I’m convinced that’s the only way we’re going to crack the engagement nut.”

Social Media 100

Social Media Media Enterprise Management Paid Search Agency 100

Marketing Insider Group

DECEMBER 1, 2010

Opt-outs increased and our brand image suffered — all because we were spamming our customers. What we need is Insight-driven marketing that starts with the customer. It’s about customers and getting them to chose us over the competition because we have better met their needs. Then the economy turned. Squeezed out.

B2B Marketing 100

B2B Marketing Planning Paid Search Agency Top of Funnel 100

Industrial Marketing Today

JUNE 29, 2010

One of the key findings from the study was that B2B marketers are realizing that developing brand awareness among their customers’ customers can capture a larger share of channel margins and build loyalty that can protect them against lower-priced competitors. Analytics is the new marketing creative!

Relevance 60

Relevance B2B Marketing Web 2.0 Brand Identity 60

Marketing Insider Group

AUGUST 10, 2010

You know that Social Media is Not a Strategy where the author comments: it’s not that companies tweet or post photos to flickr that is behind their success; it’s the fact that these efforts further their overall strategy of content creation, customer acquisition, and product positioning.

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Planning Paid Search Agency 100

Marketing Insider Group

AUGUST 10, 2010

You know that Social Media is Not a Strategy where the author comments: it’s not that companies tweet or post photos to flickr that is behind their success; it’s the fact that these efforts further their overall strategy of content creation, customer acquisition, and product positioning.

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Planning Paid Search Agency 100

Marketing Insider Group

AUGUST 12, 2010

our job is to support sales in their goal to acquire more customers and to keep our customers. So when our “customers&# in sales ask for more leads, give them more. You can’t “sell&# someone unless they are in the market to buy a product or service like yours. As I stated before in Why am I in Marketing?

Work Management 100

Work Management Marketing Management Sales Qualified Leads Lead Scoring 100

Marketing Insider Group

JULY 19, 2010

One responder can lead us to several opportunities within the company if the discussion we have is centered around the needs and pains of the company and not only one product or service. The representative needs to have many assets at the ready, as people like to view products or services in various ways.

Work Management 100

Work Management Marketing Management Lead Scoring Lead Ranking 100

Marketing Insider Group

MAY 12, 2010

Social media is hot mainly because it is new news to lots of folks in marketing and across our organizations that “the customer is indeed in charge”. Customers decide when and how to engage with us in the buying journey. If you need to create content – research the top trending keywords, article titles, and customer pain points.

Lead Generation 100

Lead Generation Sales Management Lead Ranking ROI 100

Online Marketing Institute

MARCH 13, 2011

It digs up information on Web visitors in real time, helping salespeople follow up on a visit with a cold call and a pitch. Detailed information is vital for spotting potential customers. “How do you leverage otherwise anonymous traffic? Together, this offers clues about what the visitor might be interested in buying.

Enterprise Management 40

Enterprise Management Marketing Automation Services Work Management Marketing Management 40

Buzz Marketing for Technology

JUNE 27, 2008

It is the younger generation that Tom mentions as possible change agents who use web 2.0 Web Advertising. Web Services. while dramatically improving customer satisfaction. If this particular use of blogs caught on broadly, it could represent a new approach to organizational knowledge management.â??

Enterprise Management 100

Enterprise Management Work Management Paid Content Marketing Management 100

Buzz Marketing for Technology

JULY 7, 2008

My advice - get people talking about the customer lifecycle from pre-consideration to post purchase. Social Media is really just facilitating what are actually much more natural human interaction behaviors than traditional web was able to support. Lots of diverse versions of this. The advice isn’t wrong - but too simplistic.

Social Media 100

Social Media Communities Wiki Work Management 100

Marketing Insider Group

OCTOBER 12, 2010

Simplicity Of Programs These programs are notoriously simple to create as you only need to provide a list of target companies and a product, solution or service you want to sell. The company will not incur any expense until the meeting takes place, and you can be assured that if the meeting is valueless, you will not pay for it.

Sales Management 100

Sales Management Telemarketing Work Management Campaigns 100

Marketing Insider Group

MAY 17, 2010

In B2B marketing organizations, the single most important way to keep customers is to build satisfaction and loyalty. The best way to get new customers is through positive referrals from existing customers. So, how do we build customer satisfaction and loyalty? And who does which piece? One that is engaged.

Customer Satisfaction 100

Customer Satisfaction Loyalty B2B Thought Leadership Paid Search Agency 100

Marketing Insider Group

MAY 17, 2010

In B2B marketing organizations, the single most important way to keep customers is to build satisfaction and loyalty. The best way to get new customers is through positive referrals from existing customers. So, how do we build customer satisfaction and loyalty? And who does which piece? One that is engaged.

Customer Satisfaction 100

Customer Satisfaction Loyalty B2B B2B Thought Leadership 100

Buzz Marketing for Technology

JUNE 27, 2008

Think customers: The 1to1 Blog. Suns Open Work Program Cuts CO2 Emissions, Reduces Real Estate Costs, Improves Job Satisfaction; Additional Focus on Energy Efficient Products, Greener Datacenters Delivers Value for Sun and Customers. Collaboration 2.0. Enterprise Web 2.0. Hardware 2.0.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Webcast 100

WebMarketCentral

JULY 30, 2009

Here are four examples of social media marketing RONI: Your company fails to respond to a complaint about your product or service on a social media site. RONI: reduced customer satisfaction, damage (possibly severe) to brand. Tags: Web 2.0 Does anyone have any experience with BrandX thingamabobs?").

Social Media 20

Social Media Paid Content ROI Media 20

Marketing Insider Group

NOVEMBER 18, 2010

Customer satisfaction, loyalty and retention re-emerge as key metrics B2B marketers will use to measure the performance of their holistic marketing programs. We will re-discover that happy employees create loyal and satisfied customers who in turn improve profit margins. (I There is light at the end of the tunnel.

Paid Content 100

Paid Content B2B Marketing Paid Search Agency B2B 100

Marketing Insider Group

JULY 29, 2010

A company brand is directly impacted by the voice of its employees, along with customers, partners and the larger community and ecosystem in which it participates. Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty.

Social Media 100

Social Media Personalization Brand Identity Branding 100

Marketing Insider Group

JULY 27, 2010

Include thought leadership whitepapers, customer videos, podcasts, case studies, demos and product comparison guides. The cost will be low since you used existing content, house-list emails and a general desire to help your customers make a quality buying decision. Make sure you cover each buying stage.

Sales Management 100

Sales Management Paid Search Agency Lead Scoring Lead Ranking 100

Marketing Insider Group

MAY 10, 2010

In many ways, Social Media is simply another proof point of the power of customer-driven, inbound marketing. Push vs. Pull The battle has raged within B2B Marketing departments since the dawn of the web: push vs. pull, traditional direct marketing vs. newer inbound techniques like search. We have lost control of the message.

Social Media 100

Social Media Social Marketing Optimization Paid Search Agency 100

Marketing Insider Group

MAY 10, 2010

In many ways, Social Media is simply another proof point of the power of customer-driven, inbound marketing. Push vs. Pull The battle has raged within B2B Marketing departments since the dawn of the web: push vs. pull, traditional direct marketing vs. newer inbound techniques like search. We have lost control of the message.

Social Media 100

Social Media Social Marketing Optimization Paid Search Agency 100

Buzz Marketing for Technology

JUNE 27, 2008

User Satisfaction. It is their older peers that I have to repeat that lesson too (no printing the actual network diagram, complete with FW locations and IP addresses on marketing brochures; no giving away product roadmaps at Trade Shows.). Customers dont understand how software vendors work. Accentures View on Web 2.0

Enterprise Management 100

Enterprise Management Opinions Work Management Marketing Management 100

Marketing Insider Group

JULY 8, 2010

According to Reinier Evers, founder of trendwatching.com: &# While our current briefing on INNOVATION INSANITY is all about new consumer brands and products, it’s equally important to B2B professionals; after all, this is about creative thinking, and an obsession with fulfilling existing needs in new ways. How about your clients’ needs?”

Marketing Management 100

Marketing Management Peer-to-peer Burn Rate Customer Satisfaction 100

Marketing Insider Group

JULY 8, 2010

According to Reinier Evers, founder of trendwatching.com: &# While our current briefing on INNOVATION INSANITY is all about new consumer brands and products, it’s equally important to B2B professionals; after all, this is about creative thinking, and an obsession with fulfilling existing needs in new ways. How about your clients’ needs?”

B2B Marketing 100

B2B Marketing Marketing Management B2B Planning 100

Marketing Insider Group

SEPTEMBER 30, 2010

Or as I say “Sales is the customer of marketing.” Next, make sure you go on a sales call but I’ll go further to state that marketers should know how to demo products and how to make that 30-second pitch on why customers should chose you and your company. The 5 objectives are: Sales is your target audience.

Sales Management 100

Sales Management Top of Funnel Planning Paid Search Agency 100