Salesforce Marketing Cloud

NOVEMBER 16, 2023

How do you increase revenue, decrease costs, and maintain the best possible customer experience — all at the same time? Our research shows that 94% of business leaders feel their organization should be getting more value out of their data. Get the details What is customer service operations, and why is it important?

Work Management 72

Work Management Service Lead Scoring Lead Ranking 72

Salesforce Marketing Cloud

APRIL 10, 2024

How much do your customers like their self-service customer service experience with your business? Self-service lets your customers find the answers they need on their own time, without the help of an agent. Enabling your customers to help themselves also increases efficiency.

Service 59

Service Allocation Knowledge Base Customer Satisfaction 59

Vision Edge Marketing

FEBRUARY 21, 2023

If you’re like many of our customers, you compete every day to find new customers, and keep and grow the value of your existing customers. This same concept applies to organizations of all kinds. Movie studios conduct extensive market and customer research to gain insights into audience trends.

Work Management 237

Work Management Marketing Management Customer Satisfaction Lead Scoring 237

BenchmarkONE

OCTOBER 29, 2020

When used effectively, it can help develop relationships, solidify connections, and generate new business opportunities that can lead to tons of growth. In addition to automating routine tasks, there are virtually limitless ways you can leverage your CRM for customization and nurturing. Personalized Offers. Personalized Offers.

Customer Satisfaction 81

Customer Satisfaction CRM Creativity Budget Programs 81

Salesforce Marketing Cloud

DECEMBER 18, 2023

Think about what could happen if you don’t have a good handle on your field service assets. You might even jeopardize the safety of your employees, contractors , and customers. Enter asset service management, the process of effectively managing and maintaining physical assets in field service.

Work Management 59

Work Management Service Terms and Conditions Forecasting 59

Vision Edge Marketing

APRIL 30, 2024

At the heart of business value lies customer acquisition and retention. Dive into the essential metrics of brand equity and customer value to uncover the keys to long-term growth and lasting business value. It is the intangible value that a brand holds in the minds of your customers. It goes beyond mere monetary value.

Lead Scoring 206

Lead Scoring Lead Ranking Brand Identity Branding 206

Salesforce Marketing Cloud

MAY 8, 2024

Here’s a customer service statistic that will stop you in your tracks: 80% of customers say the experience a company provides is as important as its products and services. The same study reveals that 88% of customers say good customer service makes them more likely to purchase again.

Work Management 52

Work Management Statistics Service Companies 52

Televerde

MAY 2, 2022

Many businesses believe customer service outsourcing means sending their customers on a difficult journey with lots of frustration and few resolutions. However, outsourced customer service doesn’t have to be that way. It can lead to improved service and a better customer experience.

Service 97

Service Paid Search Agency Customer Satisfaction Advertising Agencies 97

Marketing Insider Group

OCTOBER 27, 2021

But not everyone in business development or sales can be 100% available to every existing or potential customer seeking answers, insight, and support at any given moment. Your clientele gets all the benefits of human interaction and personalization, but your organization suffers an unnecessary drain on resources. No, but it can be.

Sales Management 333

Sales Management Conversion Ad Building Marketing & Strategy 333

Salesforce Marketing Cloud

JANUARY 31, 2023

What kind of impact does equipment downtime have on your customers and your reputation? Prioritizing proactive field service can help you not only reduce operating costs but also keep your customers happier — and coming back. Discover how your company can be more proactive by checking out our latest field service guide today.

Work Management 98

Work Management Service Customer Satisfaction Terms and Conditions 98

Oktopost

OCTOBER 26, 2023

For financial services firms, establishing a robust and trustworthy brand image is pivotal for sustained success. And because customers tend to trust individuals over brands, employee advocacy is the best way to connect with your potential clients and build your reputation as a reliable financial expert.

Marketing Management 125

Marketing Management Service B2B Thought Leadership Thought Leadership 125

Vision Edge Marketing

FEBRUARY 13, 2024

The earliest humans discovered that repeated trial and error efforts could lead to more effective hunting methods and shelter construction. The iterative approach helped improve the quality of their products and services. Innovation : Iteration fosters a culture of experimentation, closely tied to innovation , leading to breakthroughs.

Work Management 231

Work Management Terms and Conditions Marketing Management Lead Scoring 231

Webbiquity

JANUARY 23, 2024

Acquiring new customers is vital for every business. But with the steep rise in customer acquisition costs , and research showing it costs up to five times more to acquire a new customer than to keep an existing one, you can’t ignore the importance of customer retention. What do you need for better customer retention?

Customer Satisfaction 150

Customer Satisfaction Social Media Advertising Benchmark Acquisitions 150

Vision Edge Marketing

APRIL 4, 2023

In today’s business world, many of these decisions are about customers, competitors, personnel, operational, and strategic investments. According to Octolis, many companies are investing 2-6% of their total expenses on data analytics, which includes tools, salaries, and services. That’s about 2000 decisions per hour.

Lead Scoring 206

Lead Scoring Lead Ranking Allocation Analytics 206

Martech

MAY 16, 2024

It’s important that everyone is clear on the definition of customer experience. What is customer experience (CX)? Customer experience is the sum of all the interactions that a customer has with a brand over the life of the relationship with that brand. Build out a service blueprint to prove that point to your employees.

Customer Satisfaction 120

Customer Satisfaction Work Management Lead Scoring Lead Ranking 120

Vision Edge Marketing

JUNE 4, 2024

Successful positioning and messaging are the ingredients for writing and telling your business’s story, so it engages customers, evokes emotions, and drives action. A successful story demands more than creative flair—it requires rigorous research , customer-centricity, and validation. Assumptions can lead to costly missteps.

Validation 247

Validation Positioning Work Management Marketing Management 247

sagefrog

DECEMBER 13, 2023

One of the most significant decisions a facility can make in building the future of its business is who to outsource and entrust various facility maintenance services to. After all, selecting the right vendors can be the difference between employees and customers having a positive or negative experience at the facility.

Work Management 62

Work Management Marketing Management Planning Marketing Plans 62

Vision Edge Marketing

OCTOBER 10, 2023

Processes form the backbone of every customer-centric organization. Seventy-two percent of participants in the State of Business Process Management study agree or strongly agree that BPM practices and technologies have led to improvements in their organizations. Question : Why don’t organizations map their processes?

Process 230

Process Optimization Work Management Marketing Management 230

Salesforce Marketing Cloud

JANUARY 27, 2022

The need to elevate the status of customer service agents has never been more crucial. While many basic service requests can be handled by bots , artificial intelligence tools , or automation technologies , human interaction between customers and agents is necessary for complex problems. Watch the demo.

Enterprise Management 98

Enterprise Management Work Management Marketing Management Service 98

Marketing Insider Group

MAY 20, 2020

The answer to the question is not straightforward as humans are complex beings and what delivers satisfaction to them is complicated. Salary is not the best predictor of job satisfaction. Employees derive job satisfaction based on many aspects—with culture and values topping the list. Quick Takeaways. Senior leadership.

Lead Ranking 363

Lead Ranking Lead Scoring Customer Satisfaction Thought Leadership 363

Martech

NOVEMBER 6, 2023

But surprisingly, B2B businesses often overlook the importance of a great customer experience for their buyers, which is typically a top priority for B2C. B2B and B2C customers, despite their different needs, are still human decision-makers. A great customer experience matters for B2B, just as in B2C. Who are B2B customers?

B2B 135

B2B Customer Satisfaction Lead Scoring Lead Ranking 135

Salesforce Marketing Cloud

AUGUST 30, 2023

Customer expectations have never been higher. According to our research, 88% of customers say the experience a company provides is just as important as its products or services. Yet 82% of mobile workers struggle to balance speed with quality when providing field service.

Work Management 52

Work Management Marketing Management Efficiency Service 52

Act-On

NOVEMBER 15, 2023

Maybe it’s increasing revenue by a certain percentage or improving customer satisfaction. Research finds that over half of organizations report higher-quality leads because they use personas. Research can include customer surveys, sales team interviews, reviewing internal data, and more. Create persona profiles.

Sales Cycle 228

Sales Cycle Practices Marketing Automation Services Buyer Personas 228

NetLine

NOVEMBER 28, 2022

Customer service is important. . Depending on which side of the spectrum your business resides in, customer service can either lift you to new heights up or sink your business straight to the bottom of the sea. . No one wants to be bad at customer service on purpose. It’s always been a main philosophy”.

Work Management 59

Work Management Service Customer Satisfaction Lead Scoring 59

Martech

FEBRUARY 21, 2024

In my last article , we looked at how to best use data during the purchase stage of the customer journey and how effective use of data can enhance outcomes for both the customer and the brand. This is the third stage of the customer journey, where we work to retain and engage our existing customers over time.

Marketing AI 95

Marketing AI Optimization Allocation Customer Satisfaction 95

Salesforce Marketing Cloud

JANUARY 23, 2024

Consider the value your most experienced, high-performing agents and field service technicians bring to your organization. They understand your product or service and know how to quickly address common customer issues and questions. Without their knowledge and expertise, you put customer satisfaction at risk.

Work Management 104

Work Management Customer Satisfaction Knowledge Base FAQ 104

Vidyard

SEPTEMBER 14, 2021

Financial services is an industry that’s on the brink of a new day. From customer service to new client contracts, everything is going digital—even selling. The financial services industry is recognizing a digital change that clients have wanted for a long time. 4 Types of Videos for Financial Services 2.1

Enterprise Management 139

Enterprise Management Work Management Marketing Management Sales Management 139

ATAK Interactive

JULY 29, 2019

In today’s world, customers have myriad options when it comes to Enterprise Resource Planning (ERP). These improvements work toward higher levels of customer service satisfaction. In the end, ERP is key to better business operations along with increased customer satisfaction. Customer prioritization.

Enterprise Management 78

Enterprise Management Work Management Marketing Management Service 78

Vidyard

JULY 4, 2019

For a financial services representative, video communication can be pivotal in establishing trust while meeting clients’ demands for a more personalized digital experience. Balancing Trust with Innovation Financial services (often called “FinServ”) remains an industry built on relationships and trust.

Enterprise Management 87

Enterprise Management Work Management Marketing Management Service 87

Go Beyond SEO

APRIL 16, 2024

Your website serves as a virtual storefront, representing your brand and attracting potential customers. It is essential to invest in a well-designed website that not only showcases your services but also drives growth and generates leads. A well-designed website can attract more customers and generate leads for your business.

Design 78

Design Marketing Websites Effectiveness Lead Scoring 78

SmartBug Media

MARCH 27, 2024

You know that the business landscape is more competitive than ever, and you believe your company has what it takes to rise above—but do you know if your customers’ sentiment backs up that belief? This article explores how leaders can effectively track these metrics to foster business growth and improve customer relationships.

Marketing Analytics Tools 59

Marketing Analytics Tools Customer Satisfaction Lead Ranking Lead Scoring 59

Martech

OCTOBER 10, 2023

” Creating a compelling and rewarding customer experience is top of mind for most brands these days, as it is common knowledge that consumers value the journey almost as much as the products and services they buy. In the first article of this three-part series, we explored the collaborative aspects of customer journey operations.

Customer Satisfaction 119

Customer Satisfaction Enterprise Management Work Management Multi-Channel 119

Heinz Marketing

JUNE 30, 2023

By Karla Sanders , Engagement Manager at Heinz Marketing In the ever-evolving landscape of B2B business, customer-led growth has emerged as a powerful approach to drive sustainable success. To truly understand the significance of metrics in B2B customer-led growth, let’s consider an example.

Churn Rate 107

Churn Rate Customer Satisfaction Lead Scoring Lead Ranking 107

Sprout Social

OCTOBER 27, 2022

What does it mean to have exceptional customer service? These ease your customer support teams’ workload, but they don’t always cater to the needs of your customers—especially if they have a unique or urgent issue. How do customers use social media for support? Automated phone systems? Website chatbots?

Social Media 103

Social Media Statistics Marketing Management Ideal Customer Profiles 103

Top Rank Marketing

OCTOBER 19, 2023

Let’s face it, B2B buyers expect more from the brands they buy from and to meet those expectations, business marketers must embrace a more customer-centric approach to all things B2B marketing. Happy customers = more revenue. It demands that the customer is the focal point of all decisions to create satisfaction and loyalty.

Rules 117

Rules B2B Marketing Work Management Customer Satisfaction 117

Hinge Marketing

NOVEMBER 30, 2021

In a blink of an eye, professional services firms went from casual Fridays at the office to virtual happy hours at home on Zoom; and now, most professionals are wondering if the “office” has become an obsolete relic of the 20th-century. Download The Digital Transformation Imperative: A Research Report for Professional Services Firms.

Digital Transformation 88

Digital Transformation Work Management Marketing Management Service 88

Outgrow

APRIL 8, 2024

It’s not just about having a great product or service; it’s about how customers perceive and connect with your brand. When customers like you, they tend to stick around, recommend it to others, and even buy more. To manage a brand — its reputation, customers, sales, etc.

Outgrow 52

Outgrow Customer Satisfaction Work Management Marketing Management 52