KoMarketing Associates

FEBRUARY 9, 2016

Video content in particular is an increasingly compelling tactic for business marketers to deploy throughout the funnel, with numbers to support its use. Marketers are seeing positive results when they include video in the marketing mix. It diversifies the content marketing mix. Customer Testimonial.

Video Marketing 120

Video Marketing B2B Marketing Planning B2B 120

Marketing Insider Group

JULY 15, 2010

During my presentation titled Lead Generation Programs That Work I walked through the 5 Steps to Achieve Lead Generation ROI. My answer: spend your budget on great content that the market will value, then use low cost tactics like SEO, email and social media to push that content out. What are the most successful lead sources?

Lead Generation 100

Lead Generation Budget Programs Work Management Lead Scoring 100

Marketing Insider Group

SEPTEMBER 9, 2010

And what role do marketers play in cultivating the brand and maintaining some level of consistency in our brand image? Well, we know that customers will pay a premium for brands they trust or simply will be more willing to spend their hard-earned money with a strong brand. It is so much bigger. Related Posts: Why Do You Tweet?

Social Media 100

Social Media Brand Identity Branding Media 100

Marketing Insider Group

SEPTEMBER 15, 2010

The reason I believe marketers are so confused about social media is because of this paradox. This misses the point, of course, since social media is about customer relationships and not really about the technology at all. They are: Customers: something that is missing from many social media plans is the focus on customers.

Social Media 100

Social Media Media Customer Satisfaction Web 2.0 100

Martech Advisor

JANUARY 29, 2020

As the world of aviation is witnesses an unprecedented digital transformation, managing expectation of digital-savvy customers have never been trickier before. However, most passengers are increasingly facing poor customer service both on the ground and in flight. Airport Services Play a Vital Role in Airline Customer Satisfaction.

Marketing AI 129

Marketing AI Marketing Management WOM Service 129

Marketing Insider Group

NOVEMBER 30, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy November 30, 2010 Subscribe Internet Trends From The Web 2.0 Summit Share The 7th Annual Web 2.0

Web 2.0 100

Web 2.0 Paid Content Trends Paid Search Agency 100

Marketing Insider Group

JUNE 3, 2010

Too often we grab the latest product brochure, sales presentation or case study and post it online. But customers are looking for you to demonstrate an understanding of their needs before they are ready to engage in the sales process. Remember the tip from yesterday about surveying and interviewing your customers?

Lead Scoring 100

Lead Scoring Lead Ranking Sales Qualified Leads Top of Funnel 100

Marketing Insider Group

AUGUST 24, 2010

This has resulted in marketers focusing on trying to enlist these individuals to become brand advocates. Tweet chats present an interesting opportunity for brands to engage directly with consumers. Would you incorporate tweet chats into your marketing campaigns? Share your thoughts, post a comment.

Organization 100

Organization Planning Paid Search Agency Allocation 100

Marketing Insider Group

JULY 1, 2010

How to Monitor, Analyze and Participate in Customer Conversations using Social Media This post is filled with information surrounding three main topics: 8 Stages of Listening, Developing a Listening Program and Identifying Specific Business Objectives.

Social Media 100

Social Media Resources Media Web 2.0 100

Marketing Insider Group

AUGUST 26, 2010

How to Monitor, Analyze and Participate in Customer Conversations using Social Media This post is filled with information surrounding three main topics: 8 Stages of Listening, Developing a Listening Program and Identifying Specific Business Objectives.

Social Media 100

Social Media Resources Media Web 2.0 100

Marketing Insider Group

DECEMBER 14, 2010

You can be a leader by starting with those big business challenges and present a strong business case on how to solve them. Too often, budgets and marketing plans are simply based on last year (minus some standard percent). Use the lingo and latest buzzwords. Or you can take a more courageous approach. I just thought he was smart.

Business 100

Business Peer-to-peer Web 2.0 Customer Satisfaction 100

Marketing Insider Group

MAY 3, 2010

But B2B Marketing is complex with a need to appeal to both emotion and intellect. I am a B2B marketer because I think our job can be made simpler if we simply focus on the customer. Related Posts: The Role of B2B Marketing The Secret To B2B Social Media? But that is all we do! I hope you’ll join me.

Planning 100

Planning Paid Search Agency Customer Satisfaction Enterprise Management 100

Marketing Insider Group

MAY 3, 2010

But B2B Marketing is complex with a need to appeal to both emotion and intellect. I am a B2B marketer because I think our job can be made simpler if we simply focus on the customer. Related Posts: The Role of B2B Marketing The Secret To B2B Social Media? But that is all we do! I hope you’ll join me.

B2B Marketing 100

B2B Marketing Planning Paid Search Agency Customer Satisfaction 100

Marketing Insider Group

OCTOBER 28, 2010

Think about the entire lifecycle from new product ideas all the way to customer retention. Another huge mistake I see marketers make in planning is to put it off because “I don’t have my budget&# or “I haven’t been told what our goals are for next year.&# So why shouldn’t your marketing?

Planning 100

Planning Marketing Plans Work Management Budget Programs 100

Customer Experience Matrix

JULY 3, 2007

Let’s dig a bit deeper into the relationships I mentioned yesterday among systems for marketing performance measurement, marketing planning, and marketing simulation (e.g., marketing mix models, lifetime value models). Past marketing investments also affect current period results.

Planning 120

Planning Marketing Budget Creation Correlation Work Management 120

Marketing Insider Group

JULY 21, 2010

In this 2 nd phase, released in September, 2009, the companies partnered with research firm OTX to validate their findings but this time they presented the survey respondents with actual search engine results pages. Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.

Paid Search Agency 100

Paid Search Agency Web 2.0 Customer Satisfaction Keywords 100

Marketing Insider Group

DECEMBER 1, 2010

In this post, I will offer a preview of the thoughts I will deliver during the Focus Interactive Summit on Progressive B2B Marketing. Here is a copy of the presentation Confessions of a B2B Marketer as well. So what happened in B2B Marketing? The result of all this was redundancy like B2B marketing has never seen before.

B2B Marketing 100

B2B Marketing Planning Paid Search Agency Top of Funnel 100

Marketing Insider Group

AUGUST 12, 2010

As I stated before in Why am I in Marketing? our job is to support sales in their goal to acquire more customers and to keep our customers. Our marketing processes should support and even expect this natural shift by our sales colleagues. So when our “customers&# in sales ask for more leads, give them more.

Work Management 100

Work Management Marketing Management Sales Qualified Leads Lead Scoring 100

Marketing Insider Group

OCTOBER 12, 2010

The 4 Most Common Mistakes in B2B Content Marketing About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP. They would prefer to present in a warm environment rather than in a cold-call situation. There is a place for both services.

Sales Management 100

Sales Management Telemarketing Work Management Campaigns 100

Outgrow

JUNE 16, 2023

Customer Centric Marketing: Strategies for Success and Growth Want to have more customers by spending less money? There are a few underused marketing strategies that brands have used to achieve this. And customer centric marketing is one simple way to get started. What Is Customer Centric Marketing?

Marketing Strategy 52

Marketing Strategy Marketing & Strategy Outgrow Lead Scoring 52

Digilant

SEPTEMBER 5, 2023

What Is Omnichannel Marketing? In the simplest of terms, omnichannel marketing is an approach to marketing that addresses the customer experience on each channel — everything from desktop browsers and mobile apps to social media, podcasts, and more — as well as how customers transition among channels to make purchases.

Paid Content 59

Paid Content Paid Search Agency Planning Mobile Advertising 59

nDash

AUGUST 20, 2020

There are ten written content formats that are proven to be effective for content marketing: Blog posts. Presentations. Blog posts are probably the most widely used content marketing format. They usually present a problem or provide a solution and are written in a persuasive and authoritative tone. Presentations.

Top of Funnel 98

Top of Funnel Effectiveness Lead Ranking Content Marketing 98

Biznology

DECEMBER 17, 2012

Consider these facts: 91% of marketing leaders believe successful brands use customer data to drive business decisions (source: BRITE/NYAMA ). HERTZ : With over 8300 locations worldwide in 146 countries, Hertz keeps its finger on the pulse of its customers with customer satisfaction. The problem?

Case Study 80

Case Study Case Studies Studies Customer Satisfaction 80

Circle Studio

OCTOBER 12, 2017

Algorithm – Search engine formulas that determine what content is displayed when a user makes a search query and presents search results in terms of relevance, as opposed to chronologically. Learn More About Content Marketing. Learn More About Customer Experience. Exposure – Presentation of media to target audience.

Paid Content 60

Paid Content Top of Funnel Advertising Agencies Demand Generation Agencies 60

Vidyard

JULY 17, 2015

You’re convinced that your company should be using more video in its marketing materials, presentations, and online conversations. Here are a few suggestions of ways some popular brands are using video, and how you can implement similar ideas into your marketing mix: 1. That’s sometimes easier said than done.

Storytelling 58

Storytelling Video Marketing Peer-to-peer Customer Satisfaction 58

Heinz Marketing

OCTOBER 15, 2018

Well, thanks very much for subscribing to the podcast, and every episode of Sales Pipeline Radio, past, present and future. You will always find at SalesPipelineRadio.com , we, every week, are featuring some of the best and brightest minds in B2B sales and marketing. Through check-in, you can ask custom questions.

Top of Funnel 62

Top of Funnel Enterprise Management Budget Programs CMO 62

Biznology

FEBRUARY 23, 2015

DEMANDBASE : A B2B marketing cloud helped B2B marketers make the right content technology investment by using a white paper, infographic, webinar, Slideshare, and a live presentation to spotlight tools that can maximize the power of content. Maersk now has more than 1.5m The successful campaign earned a 23.5

Case Study 80

Case Study Case Studies Studies Enterprise Management 80

Content Standard

JULY 26, 2016

I pulled up the final strategy presentation and headed into the conference room to present. I sat in the same conference room with the whole marketing team. My personal quest was to go from content marketing Novice to content marketing Expert. The Increasing Complexity of Marketing and Content Marketing Strategy.

Marketing & Strategy 40

Marketing & Strategy Marketing Strategy Enterprise Management Planning 40

Marketing Insider Group

SEPTEMBER 30, 2010

MarketingSherpa released a 2-part series called “Bridging the Gap: 5 Objectives for Improving Relations between Sales and Marketing” (Part 1) and (Part 2). Or as I say “Sales is the customer of marketing.” I have also seen this exponential inclrease in performance when marketing and sales align behind the customer!

Sales Management 100

Sales Management Top of Funnel Planning Paid Search Agency 100

Anteriad

APRIL 25, 2023

This approach, instead of sending out messages to as many people as possible, puts the focus on individual accounts as markets of one. Advocate marketing The combination of customer service and marketing to have customers satisfied. A satisfied customer is rewarded for the advocacy they perform for the company.

Paid Content 95

Paid Content Sales Management B2B Sales Top of Funnel 95

Anteriad

APRIL 25, 2023

This approach, instead of sending out messages to as many people as possible, puts the focus on individual accounts as markets of one. Advocate marketing The combination of customer service and marketing to have customers satisfied. A satisfied customer is rewarded for the advocacy they perform for the company.

Paid Content 84

Paid Content Sales Management Top of Funnel B2B Sales 84

Full Circle Insights

JANUARY 26, 2021

Agile Marketing, which focuses on being quick, nimble, and responsive to change, seems made for the present moment. The sense of accomplishment that comes with completing a project is part of it, but perhaps the higher rate of satisfaction also comes from using an approach that fits the times. An Intro to Full Circle Matchmaker.

Planning 52

Planning Sales Management Lead Ranking Marketing Attribution 52