Customer Satisfaction, Marketing Mix, Presentation and Telemarketing

Integrate Social Media Into Your Marketing Mix

Marketing Insider Group

NOVEMBER 1, 2010

At the same time, you know that social media has changed the marketing landscape : shouting to prospects with endless email offers may produce leads but you’re worried about the longer term implications to your market. So how do you incorporate social media into the marketing mix? Amplify good news.

Marketing Mix

Marketing Mix Social Media Social Marketing Media

The Secret To B2B Social Media?

Marketing Insider Group

DECEMBER 15, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 15, 2010 Subscribe The Secret To B2B Social Media? but rather “How?”

Social Media

Social Media Web 2.0 Media B2B

Lead Generation Programs That Work

Marketing Insider Group

JULY 15, 2010

During my presentation titled Lead Generation Programs That Work I walked through the 5 Steps to Achieve Lead Generation ROI. My answer: spend your budget on great content that the market will value, then use low cost tactics like SEO, email and social media to push that content out. What are the most successful lead sources?

Lead Generation

Lead Generation Budget Programs Work Management Lead Scoring

Top Takeaways From Blogwell Philly 2010

Marketing Insider Group

NOVEMBER 11, 2010

This was my first effort as a “Live-Blogger&# and I hope the speakers feel that I captured their presentations well. In one session I heard 3 different people ask an excellent presenter about ROI and “proof&# of results. I was truly impressed with the quality of the presenters and their content.

Web 2.0

Web 2.0 Paid Search Agency Customer Satisfaction Telemarketing

Social Media and The Brand

Marketing Insider Group

SEPTEMBER 9, 2010

And what role do marketers play in cultivating the brand and maintaining some level of consistency in our brand image? Well, we know that customers will pay a premium for brands they trust or simply will be more willing to spend their hard-earned money with a strong brand. It is so much bigger. Related Posts: Why Do You Tweet?

Social Media

Social Media Brand Identity Branding Media

The 4 Cs of Social Media

Marketing Insider Group

SEPTEMBER 15, 2010

The reason I believe marketers are so confused about social media is because of this paradox. This misses the point, of course, since social media is about customer relationships and not really about the technology at all. They are: Customers: something that is missing from many social media plans is the focus on customers.

Social Media

Social Media Media Customer Satisfaction Web 2.0

Be A Hero: Choose Appointment Setting for Your Next Campaign

Marketing Insider Group

OCTOBER 12, 2010

Telemarketing services are continuing to grow in popularity, due to the low cost and high ROI; however, the difficulty lies in which telemarketing tactic to utilize. The training is critical to the success as the callers must understand your offering, but this is constant amongst all telemarketing tactics. That is so true!

Sales Management

Sales Management Telemarketing Work Management Campaigns

8 Essential Social Media Resources

Marketing Insider Group

JULY 1, 2010

How to Monitor, Analyze and Participate in Customer Conversations using Social Media This post is filled with information surrounding three main topics: 8 Stages of Listening, Developing a Listening Program and Identifying Specific Business Objectives.

Social Media

Social Media Resources Media Web 2.0

Internet Trends From The Web 2.0 Summit

Marketing Insider Group

NOVEMBER 30, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy November 30, 2010 Subscribe Internet Trends From The Web 2.0 Summit Share The 7th Annual Web 2.0

Web 2.0

Web 2.0 Paid Content Trends Paid Search Agency

9 Essential Social Media Resources

Marketing Insider Group

AUGUST 26, 2010

How to Monitor, Analyze and Participate in Customer Conversations using Social Media This post is filled with information surrounding three main topics: 8 Stages of Listening, Developing a Listening Program and Identifying Specific Business Objectives.

Social Media

Social Media Resources Media Web 2.0

6 Content Marketing Tips That Drives Leads

Marketing Insider Group

JUNE 3, 2010

Too often we grab the latest product brochure, sales presentation or case study and post it online. But customers are looking for you to demonstrate an understanding of their needs before they are ready to engage in the sales process. Remember the tip from yesterday about surveying and interviewing your customers?

Lead Scoring

Lead Scoring Lead Ranking Sales Qualified Leads Top of Funnel

Tweet Chats: Organized Chaos or Untapped Marketing Opportunity

Marketing Insider Group

AUGUST 24, 2010

This has resulted in marketers focusing on trying to enlist these individuals to become brand advocates. Tweet chats present an interesting opportunity for brands to engage directly with consumers. Would you incorporate tweet chats into your marketing campaigns? Share your thoughts, post a comment.

Organization

Organization Planning Paid Search Agency Allocation

Whatever Happened To The Business Case

Marketing Insider Group

DECEMBER 14, 2010

You can be a leader by starting with those big business challenges and present a strong business case on how to solve them. Too often, budgets and marketing plans are simply based on last year (minus some standard percent). Use the lingo and latest buzzwords. Or you can take a more courageous approach. I just thought he was smart.

Business

Business Peer-to-peer Web 2.0 Customer Satisfaction

How To Focus On Your Marketing Plan

Marketing Insider Group

OCTOBER 28, 2010

Think about the entire lifecycle from new product ideas all the way to customer retention. Another huge mistake I see marketers make in planning is to put it off because “I don’t have my budget&# or “I haven’t been told what our goals are for next year.&# So why shouldn’t your marketing?

Planning

Planning Marketing Plans Work Management Budget Programs

Why am I in Marketing?

Marketing Insider Group

MAY 3, 2010

But B2B Marketing is complex with a need to appeal to both emotion and intellect. I am a B2B marketer because I think our job can be made simpler if we simply focus on the customer. Related Posts: The Role of B2B Marketing The Secret To B2B Social Media? But that is all we do! I hope you’ll join me.

Planning

Planning Paid Search Agency Customer Satisfaction Enterprise Management

Why am I in Marketing? | B2B Marketing Insider

Marketing Insider Group

MAY 3, 2010

But B2B Marketing is complex with a need to appeal to both emotion and intellect. I am a B2B marketer because I think our job can be made simpler if we simply focus on the customer. Related Posts: The Role of B2B Marketing The Secret To B2B Social Media? But that is all we do! I hope you’ll join me.

B2B Marketing

B2B Marketing Planning Paid Search Agency Customer Satisfaction

How To Use Paid Search To Target Buyers By Stage

Marketing Insider Group

JULY 21, 2010

In this 2 nd phase, released in September, 2009, the companies partnered with research firm OTX to validate their findings but this time they presented the survey respondents with actual search engine results pages. This allowed the research to quantify very few differences in actual behavior vs. reported behavior.

Paid Search Agency

Paid Search Agency Web 2.0 Customer Satisfaction Keywords

Marketing Leads: Quality Vs. Quantity

Marketing Insider Group

AUGUST 12, 2010

As I stated before in Why am I in Marketing? our job is to support sales in their goal to acquire more customers and to keep our customers. Our marketing processes should support and even expect this natural shift by our sales colleagues. So when our “customers&# in sales ask for more leads, give them more.

Work Management

Work Management Marketing Management Sales Qualified Leads Lead Scoring

Confessions Of A B2B Marketer

Marketing Insider Group

DECEMBER 1, 2010

In this post, I will offer a preview of the thoughts I will deliver during the Focus Interactive Summit on Progressive B2B Marketing. Here is a copy of the presentation Confessions of a B2B Marketer as well. So what happened in B2B Marketing? The result of all this was redundancy like B2B marketing has never seen before.

B2B Marketing

B2B Marketing Planning Paid Search Agency Top of Funnel

How To Align Marketing With Sales

Marketing Insider Group

SEPTEMBER 30, 2010

MarketingSherpa released a 2-part series called “Bridging the Gap: 5 Objectives for Improving Relations between Sales and Marketing” (Part 1) and (Part 2). Or as I say “Sales is the customer of marketing.” I have also seen this exponential inclrease in performance when marketing and sales align behind the customer!

Sales Management

Sales Management Top of Funnel Planning Paid Search Agency

B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

APRIL 25, 2023

This approach, instead of sending out messages to as many people as possible, puts the focus on individual accounts as markets of one. Advocate marketing The combination of customer service and marketing to have customers satisfied. A satisfied customer is rewarded for the advocacy they perform for the company.

Paid Content

Paid Content Sales Management B2B Sales Top of Funnel

B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

APRIL 25, 2023

This approach, instead of sending out messages to as many people as possible, puts the focus on individual accounts as markets of one. Advocate marketing The combination of customer service and marketing to have customers satisfied. A satisfied customer is rewarded for the advocacy they perform for the company.

Paid Content

Paid Content Sales Management Top of Funnel B2B Sales

B2B Marketing Zone

Integrate Social Media Into Your Marketing Mix

The Secret To B2B Social Media?

Trending Sources

Lead Generation Programs That Work

Top Takeaways From Blogwell Philly 2010

Social Media and The Brand

The 4 Cs of Social Media

Be A Hero: Choose Appointment Setting for Your Next Campaign

8 Essential Social Media Resources

Internet Trends From The Web 2.0 Summit

9 Essential Social Media Resources

6 Content Marketing Tips That Drives Leads

Tweet Chats: Organized Chaos or Untapped Marketing Opportunity

Whatever Happened To The Business Case

How To Focus On Your Marketing Plan

Why am I in Marketing?

Why am I in Marketing? | B2B Marketing Insider

How To Use Paid Search To Target Buyers By Stage

Marketing Leads: Quality Vs. Quantity

Confessions Of A B2B Marketer

How To Align Marketing With Sales

B2B Sales and Marketing Terms: A Complete Glossary

B2B Sales and Marketing Terms: A Complete Glossary

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