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IBM Social Computing Guidelines

Buzz Marketing for Technology

Blogs, wikis, social networks, virtual worlds and social media. In the spring of 2005, IBMers used a wiki to create a set of guidelines for all IBMers who wanted to blog. IBMers are personally responsible for the content they publish on blogs, wikis or any other form of user-generated media. Country/region [ select ].

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20 Ways to Generate ROI from a Corporate Blog

Webbiquity

Through a blog, marketers become publishers, providing their audience with relevant and valuable content. Publishing has historically relied on advertising, or sponsorships, to pay for content production. Your customers’ words are more powerful than your own. Showcase your customer support.

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Oracle’s Updated Social Media Policy

Paul Gillin

All blogs, wikis, forums, and social networks hosted or sponsored by Oracle (e.g., com , wiki. Your personal blogs that contain postings about Oracle’s business, products, employees, customers, partners, or competitors. The Oracle Social Media Participation Policy applies to. com , forums. Twitter, social networking sites).

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B2B Lead Generation Blog: Content ideas for lead nurturing and tactics to use

markempa

Here are some direct mail content ideas: personal letters, dimensional mailers, books, newsletters, press releases, white papers, event invitations, research reports, case studies, success stories, article reprints and third-party articles. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

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Oracle’s Social Media Policy

Paul Gillin

All blogs, wikis, forums, and social networks hosted or sponsored by Oracle . Your personal blogs that contain postings about Oracle’s business, products, employees, customers, partners, or competitors. Protecting the confidential information of our employees, customers, partners, and suppliers is also important.

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How to engage your audience with a content hub

Scoop.it

To gain this control, you need to get intentional about the content you publish and curate. This includes both the content you publish to external audiences (your partners, leads, customers, and more), but also your employees. Design of your content hub, including icons, background, header, and custom HTML. The bad news?

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The Ultimate Glossary: 101 Social Media Marketing Terms Explained

Hubspot

Blogger - Blogger is a free blogging platform owned by Google that allows individuals and companies to host and publish a blog typically on a subdomain. Collecta - Collecta is a real-time search engine that includes results from from blogs, microblogs, news feeds and photo sharing services as they are published.