Oktopost

AUGUST 10, 2023

This is where the strategic utilization of social media comes into play. While some businesses still put social media in the categories of brand awareness or community management exclusively, research claims that 75% of B2B buyers use social media to make buying decisions.

Social Media 62

Social Media Lead Ranking Sales Qualified Leads Peer-to-peer 62

Marketing Insider Group

JUNE 7, 2021

Common guesses may include ads, conferences, or even brand ambassadors on social media. In 2020, 70% of marketers were already actively investing in content marketing ( HubSpot ). It can help you convert leads and win new customers. The average ROI for social media ads is 0.86. Reach Your Ideal Customers.

Content Marketing 342

Content Marketing Planning Marketing Budget Creation Allocation 342

Martech

JUNE 10, 2022

HubSpot rolls out new product features almost every day, and some of the most exciting updates from the past month include: Playbooks, call transcription and call coaching are now available in the Professional level of Sales and Service Hub. Records imported from Salesforce to HubSpot can now be filtered using the native integration.

Enterprise Management 89

Enterprise Management Hubspot Features Ideal Customer Profiles 89

Hubspot

APRIL 29, 2019

I think you'll agree with me when I say digital marketing -- and all its sub-categories, including SEO, social media, content creation, email, and more -- is critical for any company's growth in 2019. Know your customer. Your best content ideas will come straight from the source -- your customers.".

Hubspot 101

Hubspot Tips Paid Search Agency Work Management 101

nDash

APRIL 7, 2022

You already know social media should be part of your content marketing strategy. Social media analytics tools allow you to compile data to answer tough questions about your strategies – like: Should I keep posting on Facebook? How Social Media Analytics Tools Benefit Your Content Marketing Strategy.

Social Media 52

Social Media Budget Programs Analytics Social Marketing 52

Marketing Insider Group

JULY 13, 2020

How do more leads, a steady flow of website traffic, stronger customer relationships, and higher revenue sound to you? Add in social media promotion, content planning , and content optimization, and sure, it’s not a cakewalk. Highly engaged customers. Appealing, right? So why haven’t you created a killer blog yet?

Paid Content 306

Paid Content B2B Thought Leadership Paid Search Agency Thought Leadership 306

Hubspot

FEBRUARY 18, 2020

As a millennial, social media has been around since I was in elementary school. Although using social media has been a daily habit for me since I was in high school, it wasn't until I became a marketer that I understood the power of it. Look at social listening tools. Myspace was created when I was nine years old.

Social Media 67

Social Media Social Marketing Automation Work Management 67

SmartBug Media

FEBRUARY 27, 2023

HubSpot SEO and CMS are two of the most popular tools used by businesses today. CMS stands for content management system, a software application used for creating, managing, and publishing content on websites. The CMS platform allows businesses to create, publish, and manage content on their websites quickly and easily.

CMS Development 96

CMS Development SEO Enterprise Management Hubspot 96

Martech

MARCH 22, 2024

It’s a foundational step that ensures the cornerstone content your team publishes is relevant and engaging to your target audience and aligned with strategic goals, market dynamics and industry trends. Brandwatch for consumer research on social media and influencer insights. for trending keywords in search.

Marketing AI 97

Marketing AI Content Marketing Enterprise Management Planning 97

Marketing Insider Group

NOVEMBER 9, 2020

The objective of marketing is to attract, engage, convert, and retain customers. The pandemic’s impact on marketing budgets continues to play out, but The CMO Survey , published in June 2020, shows a decrease in spending across the board. These focuses are in alignment with how customer needs change and other disruptions.

Marketing Budget 294

Marketing Budget Paid Content Budget Programs Marketing Budget Creation 294

Oktopost

JANUARY 11, 2024

It’s a continuous effort with endless puzzle pieces, and if they don’t all match together, it’s nearly impossible to finish the puzzle and convert prospects into customers. From email marketing to social media and sales outreach, there are various ways in which you can continuously generate demand for your product.

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Marketing Automation Services Demand 62

KoMarketing Associates

JANUARY 19, 2022

From communicating your brands’ identity through pillar page customization to building out blogs, WordPress is a great tool for B2B marketers to tell their story. Since I published my first WordPress post in 2011, I can’t tell you how many blogs I’ve written or websites my various teams have designed.

Work Management 248

Work Management Marketing Management Marketing Automation Services B2B Marketing 248

Marketing Insider Group

FEBRUARY 23, 2021

Case studies help you build a story around your customers, products, and services. And 90% trust what other customers say about a company over what the company says about itself. The longer-form content goes more in depth to describe a problem, solution, and outcome – all while keeping the customer at the center of the story.

Case Studies 283

Case Studies Case Study Studies Top of Funnel 283

Contently

FEBRUARY 16, 2023

More recently, data scientists have developed “ transformer” models which leverage newer NLP techniques that can process language data faster and allows developers to create powerful “large language models” using Internet content from search engines, social media posts, news reports, and chatbots, to name a few examples.

Lead Ranking 154

Lead Ranking Marketing AI Process SEO 154

Sprout Social

JUNE 28, 2023

There has never been more customer, competitor or industry data available to marketing teams. They empower teams to uncover insights or connect with customers in a faster, smarter way—all while offloading time-consuming tasks. Automation tools are popular in marketing departments. Why use marketing automation?

Marketing Automation Services 109

Marketing Automation Services Marketing Automation Enterprise Management Automation 109

Zoominfo

NOVEMBER 20, 2023

Early successes we’ve noted include assistance in analyzing campaign performance, creation of email sequences that reflect the company brand, and the summarization of core content into derivative assets, such as video scripts and social media posts. The results, however, are irrelevant if AI systems are fueled by low-quality data.

Marketing Analytics Tools 130

Marketing Analytics Tools Lead Ranking Generation Work Management 130

Scoop.it

MARCH 2, 2023

Marketers swear by its effectiveness in generating leads and sales, building brand awareness, and even boosting customer loyalty. Content marketing is a time-tested strategy for creating and publishing relevant, valuable, and informative content to a clearly defined audience to drive business goals. Social media content 3.43

Content Marketing 91

Content Marketing Lead Scoring Lead Ranking Brand Identity 91

Oktopost

JUNE 14, 2021

Potential customers rarely grow on trees. . For that reason, marketing teams function not unlike expert fishermen with a hook and line in the earliest stages of appealing to potential customers, using techniques known as demand generation and lead generation. From there, they may be developed into loyal customers.

Demand Generation Agencies 145

Demand Generation Agencies Demand Generation Lead Generation Paid Content 145

SmartBug Media

JULY 25, 2023

Marketers are using AI to target the right customers with the right message at the right time. In the marketing sector, AI presents an opportunity to increase campaigns’ efficacy, boost revenue, and build stronger relationships with customers. Look specifically at your ranking for targeted keywords and organic traffic numbers.

Marketing AI 98

Marketing AI Marketing Budget Paid Search Agency Marketing Budget Creation 98

Optinmonster

FEBRUARY 21, 2024

All of these related Google searches are LSI keywords that you can weave into your post. Another great tool you can use to find LSI keywords is LSI Graph. Another great tool you can use to find LSI keywords is LSI Graph. Just plug in your main keyword, and it will generate a list of related keywords.

Paid Content 72

Paid Content Traffic Webinar Metrics Marketing & Strategy 72

SmartBug Media

MAY 8, 2023

B2B content marketing should be an essential focus to connect with your customers. According to a forecast from HubSpot, short-form video has the highest ROI and will see the most growth in 2023. Businesses don’t want to forget blogging because it’s easily accessible with a low barrier to entry for prospective customers.

Marketing Strategy 98

Marketing Strategy Marketing & Strategy B2B Marketing Webinar Metrics 98

Only B2B

DECEMBER 29, 2022

DemandGen claims that before ever connecting with a business, 44% of potential customers watch three to five pieces of information. Establishing your content machine and strategy should be a top goal for 2023 if you haven’t yet done so, merely publish corporate news, or write content without a purpose or a plan.

B2B Marketing 127

B2B Marketing Trends Planning Paid Search Agency 127

SmartBug Media

AUGUST 24, 2022

HubSpot succinctly defines inbound marketing as follows: "Inbound marketing is a business methodology that attracts customers by creating valuable content and experiences tailored to them. With that basic understanding under our belts, let’s look more closely at how to create that valuable content for customers. Conversion path.

Inbound Marketing 98

Inbound Marketing Campaigns Top of Funnel Planning 98

Hubspot

JANUARY 8, 2020

Social media marketing has evolved and the need to build relationships with your followers has never been more important. Luckily, social platforms now offer useful features that can help build brand relationships, when used cleverly. Brands Using Social Media for Online Community Growth. Facebook groups: Peloton.

Social Media 79

Social Media Communities Brand Identity Branding 79

chiefmartech

DECEMBER 5, 2023

There was a meme circulating around social media last week of an agency marketer rambling in a “thought leadership” interview on TikTok. It was a jumbled jubilee of buzzword bingo – personalization, data, brand, experience, customer-centricity — that wound up saying absolutely nothing at all. I feel for the speaker.

Trends 100

Trends Aggregators Long Tail Marketing Startups 100

Martech

SEPTEMBER 16, 2022

But these days, a more accurate statement is probably: customer experience is king. Businesses use content marketing strategies to generate brand awareness, educate prospects and customers and establish credibility. Providing the content customers need when they’re ready for it ultimately leads to better outcomes for marketers.

Digital Asset Management 133

Digital Asset Management Paid Content Work Management Marketing Management 133

Anyword

JANUARY 21, 2022

Creating engaging content that your customers want to read and share builds a brand’s reputation and boost conversion or leads. The tool allows you to search popular keywords so that you can discover new, highly-engaged influencers in a specific industry. Buzzsumo is a great tool to have in your content marketing arsenal.

Budget Programs 98

Budget Programs Tools Content Marketing Planning 98

ClearVoice

JANUARY 31, 2024

Content Management Systems (CMS) Your content management system is the foundation of your content ops because it gives you a central platform for developing, managing, and publishing your content. Benefits: Suitable for e-commerce, social networking, and publishing sites.

Marketing Management 52

Marketing Management CMS Development Top of Funnel Marketing Automation Services 52

ClearVoice

JANUARY 31, 2024

Content Management Systems (CMS) Your content management system is the foundation of your content ops because it gives you a central platform for developing, managing, and publishing your content. Benefits: Suitable for e-commerce, social networking, and publishing sites.

Marketing Management 52

Marketing Management CMS Development Top of Funnel Marketing Automation Services 52

nDash

JANUARY 13, 2022

SEO: Ahrefs, HubSpot, and Semrush. Keyword research plays a pivotal role in whether or not your content ranks the way you want or if it gets lost in the shuffle. Use Ahrefs for keyword research, track keyword performance, analyze competitor’s keywords, and perform content gaps. Top 8 Content Marketing Tools.

Resource Management 95

Resource Management Marketing Automation Services Work Management Marketing Management 95

Lake One

SEPTEMBER 23, 2021

Do you have a great company with superb services, yet you’re struggling to attract new customers? This strategy focuses on turning strangers into customers and building your brand presence. Each stage has specific methods to convert casual observers of your company into customers, and ultimately, brand promoters.

Inbound Marketing 80

Inbound Marketing Top of Funnel Planning Marketing Analytics Tools 80

SmartBug Media

MAY 15, 2020

Here are a few key tips to help with effective search engine optimization: Use keywords. Keywords are short phrases that a person may use in a search engine when they’re trying to find something. If you need help creating keywords, tools like Moz’s Keyword Explorer and Google’s Keyword Planner are available.

Cost 105

Cost Paid Search Agency Planning Work Management 105

Tiecas

MARCH 21, 2024

However, those who manufacture custom-engineered systems sometimes struggle to see the same effectiveness from PPC. Your marketing team can do the heavy lifting but publish posts and articles under the byline of your Subject Matter Experts (SMEs). By the way, I published that post in 2013, and it is still pulling in traffic.

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

Sprout Social

APRIL 6, 2023

Within it, you can track the production and maintenance of different content formats ranging from social media posts and blogs to emails and events. Let’s say you run a podcast and want to publish two episodes in the coming month. This will ensure that your content is published regularly and on time.

Content 81

Content Work Management Ad Frequency Marketing Management 81

SmartBug Media

MARCH 19, 2021

As early pioneers of the inbound marketing movement, it should come as no surprise that the HubSpot blog is one of the most comprehensive resources for inbound marketers out there. In addition to blog articles and content, HubSpot also offers an amazing inbound marketing training curriculum —and it’s free! Social Media Examiner.

Paid Content 105

Paid Content Inbound Marketing Resources B2B Marketing 105

Tiecas

JANUARY 27, 2024

HubSpot ) Industrial blogs are essential in a content marketing strategy for several reasons: Thought leadership : Blogs provide a way to establish the company as a thought leader. Education and awareness: Industrial blogs enable the company to educate potential customers about its products, services, and manufacturing processes.

Top of Funnel 59

Top of Funnel Planning Content Marketing B2B Thought Leadership 59

SmartBug Media

FEBRUARY 4, 2020

SEO share of voice is analysis that shows which websites rank most frequently for a given set of keywords or topics in organic search. This type of exercise helps website owners better understand competitive pressures in search engines as well as identify link building, content creation, and social media opportunities.

SEO 96

SEO SERP Domain Analysis 96