Marketing Insider Group

JULY 13, 2020

How do more leads, a steady flow of website traffic, stronger customer relationships, and higher revenue sound to you? Post regularly, and you’ll expand your customer base and engage with your existing customers, helping to strengthen the all-important brand-buyer bond. Highly engaged customers. Appealing, right?

Paid Content 303

Paid Content B2B Thought Leadership Paid Search Agency Thought Leadership 303

Marketing Insider Group

JANUARY 24, 2022

In addition, SaaS companies are always playing a long game with customer acquisition, looking to create content that continually demonstrates the value of their brand so customers keep them top-of-mind when it comes time to purchase new solutions. Topics covered in SaaS content are often technical. Image Source.

Paid Search Agency 324

Paid Search Agency Content Marketing Companies Case Study 324

KoMarketing Associates

JANUARY 19, 2022

From communicating your brands’ identity through pillar page customization to building out blogs, WordPress is a great tool for B2B marketers to tell their story. Since I published my first WordPress post in 2011, I can’t tell you how many blogs I’ve written or websites my various teams have designed.

Work Management 248

Work Management Marketing Management Marketing Automation Services B2B Marketing 248

Martech

MARCH 22, 2024

It’s a foundational step that ensures the cornerstone content your team publishes is relevant and engaging to your target audience and aligned with strategic goals, market dynamics and industry trends. for trending keywords in search. Brandwatch for consumer research on social media and influencer insights. Keywordinsights.ai

Marketing AI 108

Marketing AI Content Marketing Enterprise Management Planning 108

Marketing Insider Group

FEBRUARY 23, 2021

Case studies help you build a story around your customers, products, and services. And 90% trust what other customers say about a company over what the company says about itself. The longer-form content goes more in depth to describe a problem, solution, and outcome – all while keeping the customer at the center of the story.

Case Studies 280

Case Studies Case Study Studies Top of Funnel 280

Oktopost

JUNE 14, 2021

Potential customers rarely grow on trees. . For that reason, marketing teams function not unlike expert fishermen with a hook and line in the earliest stages of appealing to potential customers, using techniques known as demand generation and lead generation. From there, they may be developed into loyal customers.

Demand Generation Agencies 145

Demand Generation Agencies Demand Generation Lead Generation Paid Content 145

Scoop.it

MARCH 2, 2023

Marketers swear by its effectiveness in generating leads and sales, building brand awareness, and even boosting customer loyalty. Content marketing is a time-tested strategy for creating and publishing relevant, valuable, and informative content to a clearly defined audience to drive business goals.

Content Marketing 92

Content Marketing Lead Scoring Lead Ranking Brand Identity 92

Sprout Social

AUGUST 17, 2022

These engagements include @ mentions , comments, #hashtags and keywords related to your brand. . Social media monitoring involves much more than just direct mentions and branded keywords , too. From competitive analysis to figuring out how to better serve your customers, monitoring serves as a treasure trove of insight.

Social Media 121

Social Media Tools Campaigns Media 121

Martech

SEPTEMBER 16, 2022

But these days, a more accurate statement is probably: customer experience is king. Businesses use content marketing strategies to generate brand awareness, educate prospects and customers and establish credibility. Providing the content customers need when they’re ready for it ultimately leads to better outcomes for marketers.

Digital Asset Management 137

Digital Asset Management Paid Content Work Management Marketing Management 137

Optinmonster

FEBRUARY 21, 2024

We add more information to our content to make it better and more relevant. All of these related Google searches are LSI keywords that you can weave into your post. Another great tool you can use to find LSI keywords is LSI Graph. Another great tool you can use to find LSI keywords is LSI Graph.

Paid Content 75

Paid Content Traffic Webinar Metrics Marketing & Strategy 75

SmartBug Media

MAY 8, 2023

B2B content marketing should be an essential focus to connect with your customers. According to a forecast from HubSpot, short-form video has the highest ROI and will see the most growth in 2023. Businesses don’t want to forget blogging because it’s easily accessible with a low barrier to entry for prospective customers.

Marketing Strategy 98

Marketing Strategy Marketing & Strategy B2B Marketing Webinar Metrics 98

Hubspot

APRIL 20, 2021

You pick keywords related to your business, create content with those keywords, and you’re set to watch your site grow — a simple three-step process, right? In this post, we’ll hear inspiring stories from HubSpot clients that have used our SEO tools to achieve business success. Beacon Digital Marketing.

CMS Development 98

CMS Development SEO Marketing & Strategy Paid Search Agency 98

Oktopost

JANUARY 11, 2024

It’s a continuous effort with endless puzzle pieces, and if they don’t all match together, it’s nearly impossible to finish the puzzle and convert prospects into customers. Demand generation tools leverage automation technologies to help you understand your customers better and make data-driven decisions.

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Marketing Automation Services Demand 62

SmartBug Media

AUGUST 24, 2022

HubSpot succinctly defines inbound marketing as follows: "Inbound marketing is a business methodology that attracts customers by creating valuable content and experiences tailored to them. With that basic understanding under our belts, let’s look more closely at how to create that valuable content for customers. Conversion path.

Inbound Marketing 98

Inbound Marketing Campaigns Top of Funnel Planning 98

Webbiquity

MARCH 13, 2019

I did a website analysis and custom demonstration for a local IT recruiting company recently. Blogging is the quickest way to generate a lot of keyword dense well optimized pages on your site around your keywords. I frequently answer questions on LinkedIn and leave a link to relevant blog posts I’ve written.

Social Media 206

Social Media Search Marketing Social Marketing Optimization 206

Zoominfo

NOVEMBER 20, 2023

The data underlying customer outreach needs to be incredibly accurate, enriched, and deep. For marketers, generative AI can analyze complex datasets and extract insights that teams can act on to inform their marketing strategy, engage new customers, and create messaging relevant to each of their key personas.

Marketing Analytics Tools 130

Marketing Analytics Tools Lead Ranking Generation Work Management 130

Anyword

JANUARY 21, 2022

Creating engaging content that your customers want to read and share builds a brand’s reputation and boost conversion or leads. The tool allows you to search popular keywords so that you can discover new, highly-engaged influencers in a specific industry. Buzzsumo is a great tool to have in your content marketing arsenal.

Budget Programs 98

Budget Programs Tools Content Marketing Planning 98

chiefmartech

DECEMBER 5, 2023

It was a jumbled jubilee of buzzword bingo – personalization, data, brand, experience, customer-centricity — that wound up saying absolutely nothing at all. Which is my — ha — awkward segue to announce that Frans Riemersma and I have just published Martech for 2024 , an 89-page report on the state of marketing technology as we head into 2024.

Trends 99

Trends Aggregators Long Tail Marketing Startups 99

Tiecas

JANUARY 27, 2024

Reaching the right audience with relevant content is not easy. HubSpot ) Industrial blogs are essential in a content marketing strategy for several reasons: Thought leadership : Blogs provide a way to establish the company as a thought leader. Start by choosing the right and relevant topics for your audience.

Top of Funnel 59

Top of Funnel Planning Content Marketing B2B Thought Leadership 59

SmartBug Media

MAY 12, 2022

Have no fear—here are some of our favorite inbound marketing strategies to help you attract, engage, and delight your prospects and customers at each stage of their buyer’s journey. Helpful, informative, and relevant articles draw people to your website and build trust with readers, turning them into leads and then clients.

Inbound Marketing 105

Inbound Marketing Marketing Strategy Marketing & Strategy Paid Search Agency 105

Televerde

DECEMBER 1, 2020

Buyers who find your site through Google are spread across all stages of the sales funnel – and most are nowhere near converting into a customer. SEO Lets You Reach Buyers at Every Stage of the Sales Funnel with Relevant Content. By studying your ranking keywords, you can figure out the general intent and stage behind each visitor.

Top of Funnel 85

Top of Funnel Marketing AI Lead Scoring Lead Ranking 85

Lake One

SEPTEMBER 23, 2021

Do you have a great company with superb services, yet you’re struggling to attract new customers? This strategy focuses on turning strangers into customers and building your brand presence. Each stage has specific methods to convert casual observers of your company into customers, and ultimately, brand promoters.

Inbound Marketing 80

Inbound Marketing Top of Funnel Planning Marketing Analytics Tools 80

Tiecas

MARCH 21, 2024

However, those who manufacture custom-engineered systems sometimes struggle to see the same effectiveness from PPC. Your marketing team can do the heavy lifting but publish posts and articles under the byline of your Subject Matter Experts (SMEs). By the way, I published that post in 2013, and it is still pulling in traffic.

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

nDash

JANUARY 13, 2022

SEO: Ahrefs, HubSpot, and Semrush. Ultimately, our goal is to find new ways to drive visitors the content they need, and that’s relevant to the answers they want. Keyword research plays a pivotal role in whether or not your content ranks the way you want or if it gets lost in the shuffle. Top 8 Content Marketing Tools.

Resource Management 95

Resource Management Marketing Automation Services Work Management Marketing Management 95

SmartBug Media

JULY 25, 2023

Marketers are using AI to target the right customers with the right message at the right time. In the marketing sector, AI presents an opportunity to increase campaigns’ efficacy, boost revenue, and build stronger relationships with customers. Look specifically at your ranking for targeted keywords and organic traffic numbers.

Marketing AI 98

Marketing AI Marketing Budget Paid Search Agency Marketing Budget Creation 98

Hubspot

OCTOBER 13, 2020

This post is a part of Made @ HubSpot, an internal thought leadership series through which we extract lessons from experiments conducted by our very own HubSpotters. Now, customers have a wealth of options available online 24/7. Define your product-exploration keywords. The way people shop has radically changed.

SERP 67

SERP Lead Scoring Lead Ranking Enterprise Management 67

Strategic-IC

JUNE 25, 2019

Intent platforms such as Nexus can help you uncover which accounts are actively in-market for your solutions; not only will you have insight into the keywords your prospects are consuming content around, but you will also be able to uncover accounts that are trending upwards in terms of intent. Related: 2.

Marketing Automation Services 84

Marketing Automation Services Paid Content CMS Development Paid Search Agency 84

Hubspot

APRIL 25, 2019

Your title is prime real estate for two things: product information and keywords. For most products, these are one and the same, but some sellers opt to add a few additional keywords to increase their chances of popping up on Amazon SERPs. We recommend using all of them, only if you have nine high-quality, relevant images.

Amazon 100

Amazon Paid Content Marketing & Strategy Marketing Strategy 100

Only B2B

DECEMBER 29, 2022

The old saying “content is king” is still relevant today. DemandGen claims that before ever connecting with a business, 44% of potential customers watch three to five pieces of information. HubSpot claims that one of the best ways for B2B businesses to get leads is through SEO. Content Marketing. Produce more leads.

B2B Marketing 126

B2B Marketing Trends Planning Paid Search Agency 126

ClearVoice

JANUARY 2, 2024

Content marketing often yields a higher Return on Investment (ROI) than traditional advertising, especially as the marketing landscape shifts towards digital, customer-centric approaches. Consistently providing relevant, valuable content helps position your business as an industry authority. Customer retention.

ROI 52

ROI Advertisements Advertising Marketing Automation Services 52

Go Beyond SEO

JANUARY 25, 2024

The reality of the modern internet era dictates that visibility is the currency of growth, and it’s here that SEO Consultant services—encompassing keyword research, on-page optimization, link building, and bespoke content creation—become indispensable. The assertion stands strong: are SEO consultant services worth it?

Consulting 60

Consulting SEO Lead Scoring Lead Ranking 60

Sprout Social

APRIL 6, 2023

Let’s say you run a podcast and want to publish two episodes in the coming month. With a content calendar, you will be able to set schedules to finish each of these tasks in order to publish the episode on the desired date. This will ensure that your content is published regularly and on time.

Content 81

Content Work Management Ad Frequency Marketing Management 81

Only B2B

MARCH 10, 2022

These stages are as follows: Customer awareness and research: The customer is aware of a solution they require or an issue they are experiencing, and they are beginning to learn more about it. For on-boarding, they’ll be transferred to customer success. HubSpot provides a CRM for free. Notice a trend here?

Lead Generation 118

Lead Generation Sales Management Paid Content Sales Qualified Leads 118

Martech

JUNE 3, 2022

There’s an overwhelming selection of relevant and vital skills, and the savvy marketer needs to choose the perfect program to fit their needs and gain critical training and certification. With LinkedIn Learning, aspiring digital marketers can choose from over 1,000 relevant courses and more than 21,000 video tutorials.

Course 115

Course Paid Content Marketing Analytics Tools Work Management 115

ClearVoice

JANUARY 31, 2024

Content Management Systems (CMS) Your content management system is the foundation of your content ops because it gives you a central platform for developing, managing, and publishing your content. Benefits: Suitable for e-commerce, social networking, and publishing sites. You also ensure a smoother, more efficient production system.

Marketing Management 52

Marketing Management CMS Development Top of Funnel Marketing Automation Services 52

ClearVoice

JANUARY 31, 2024

Content Management Systems (CMS) Your content management system is the foundation of your content ops because it gives you a central platform for developing, managing, and publishing your content. Benefits: Suitable for e-commerce, social networking, and publishing sites. You also ensure a smoother, more efficient production system.

Marketing Management 52

Marketing Management CMS Development Top of Funnel Marketing Automation Services 52

Hubspot

MAY 26, 2021

From optimizing your images and conducting keyword research to setting up a site structure and internal linking strategy. on-page SEO) and works to add credibility, relevance, trustworthiness, and authority to your domain. Encourage your customers to leave positive reviews online. Yet, you're still struggling to rank on Google.

SEO 96

SEO Domain Lead Scoring Lead Ranking 96