SmartBug Media

MARCH 25, 2020

Webinars are one of the best ways to generate quality leads , according to 73 percent of marketing and sales leaders polled by InsideSales.com. While whitepapers, guides, and e-books are a staple of inbound marketing efforts, using a different medium will appeal to a different audience. Increase customer retention (training).

Hubspot 72

Hubspot Webinar Metrics Template Budget Programs 72

SmartBug Media

FEBRUARY 24, 2021

To answer these questions, we created an email marketing impact report to help you understand if and how consumer behavior changed during the most critical months of the COVID-19 pandemic. The Benefits of Email Marketing. According to HubSpot, personalization is the No. Better sales and marketing alignment.

Email Marketing 104

Email Marketing Marketing Automation Services Paid Search Agency Click Rate 104

SmartBug Media

APRIL 6, 2023

A buyer persona is a semi-fictional representation of a business's ideal customer. The purpose of creating buyer personas is to help businesses understand their customers better, tailor their marketing efforts to their specific needs and preferences, and improve customer acquisition and retention. Going to a trade show?

Buyer Personas 98

Buyer Personas Planning Psychographics Paid Search Agency 98

ClickZ

JANUARY 22, 2020

In order to pick the most apt tool, marketers will need to keep in mind the usability, pricing, ease of integration, capabilities around email, social media, content, ecommerce, CRM and sales competencies, while choosing the right marketing automation software. Perfect for: Content Marketing. Search Marketing.

Marketing Automation Services 144

Marketing Automation Services Budget Programs Enterprise Management Marketing AI 144

Industrial Marketing Today

OCTOBER 14, 2011

Confused about Inbound Marketing? View this hilarious and entertaining video from HubSpot and it will tell you everything you ought to know about inbound marketing. and their success stories of inbound marketing with content. and their success stories of inbound marketing with content.

Inbound Marketing 60

Inbound Marketing Top of Funnel Marketing Automation Services Allocation 60

TrustRadius Marketing

APRIL 23, 2021

Inbound and Outbound marketing offer different approaches to achieving the same goals of generating leads, driving sales, and improving customer relations. Outbound marketing involves many of the classic sales strategies from before the turn of the century. This is the pull marketing to outbound’s push method.

Work Management 52

Work Management Marketing Automation Services Marketing Management Paid Search Agency 52

ClearVoice

OCTOBER 21, 2019

In this article, we’re taking a deeper look at four popular landing page builders — HubSpot, Unbounce, Instapage and Optimizely — to weigh the advantages and disadvantages of each to help you determine which tool is best for you and your business. ” Deep-dive review: HubSpot. HubSpot pros: Feature richness.

Landing Pages 49

Landing Pages Hubspot Optimization Marketing Automation Services 49

SmartBug Media

OCTOBER 30, 2019

A Look into the “Big Three” of Marketing Automation Tools. HubSpot , Marketo , and Pardot (in no particular order) are three of the main providers in the marketing automation world. They each provide a variety of solutions and key features that can be helpful in implementing an effective inbound marketing strategy.

Marketing Automation Services 60

Marketing Automation Services Enterprise Management Marketing Automation Work Management 60

Contently

OCTOBER 19, 2018

But there’s a point in the customer journey when avoiding your product starts to sound awkward, misleading, or even dishonest. Granted, it’s tricky determining where the line in the sand exists, but eventually, potential customers traveling through the funnel want to answers to direct questions.

Top of Funnel 167

Top of Funnel Work Management Marketing Management B2B Thought Leadership 167

Zoominfo

DECEMBER 19, 2018

While this is partially a result of Google’s ownership of YouTube, it’s also due to the sheer amount of video content being published these days. For this reason, we recently published comprehensive lists of helpful YouTube channels for recruiters and YouTube channels for sales professionals. 8. Capterra.

Youtube 220

Youtube Advertising Channels Work Management Marketing Attribution 220

Convince & Convert

AUGUST 13, 2015

If you’re still not able to generate an adequate amount of content, there are ways to successfully use and share content that is already published by other sources. Use Inbound Marketing Automation to Simplify the Process. Inbound marketing brings people to your site through great content. Use Third-Party Content.

Marketing Management 162

Marketing Management Content Marketing Marketing Automation Services Distribution 162

Hubspot

APRIL 23, 2020

Step into your customers' shoes and see if you can navigate the site well and find everything you want to find without encountering errors or long page load times. Your website is where visitors and customers go when they want to ask questions, read content, or purchase products or services. Choose the right software.

CMS Development 101

CMS Development Marketing Websites Work Management Ad Building 101

SalesIntel

JANUARY 21, 2022

Intent data is a set of behavioral and search signals to help marketers and sales professionals understand potential customers’ likelihood to purchase a product or service. According to HubSpot data , the average salesperson spends less than a third of their time selling. Take a More Precise Account-Based Marketing Approach.

Intent Data 98

Intent Data Sales Cycle Lead Ranking Lead Scoring 98

Customer Experience Matrix

FEBRUARY 13, 2014

The Interwebs have delivered an unusually rich trove of data about the marketing automation industry in the past few weeks. Taken together, these provide a clearer picture than usual of the state of marketing automation. Sadly, they didn''t publish additional details.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Marketing Automation 120

Zoominfo

OCTOBER 5, 2021

While this is partially a result of Google’s ownership of YouTube, it’s also due to the sheer amount of video content being published these days. If you’re on the hunt for new marketing resources, look no further. Capterra Capterra is a free online service to help businesses find the software they need.

Youtube 100

Youtube Advertising Channels Work Management Marketing Management 100

Hubspot

DECEMBER 15, 2014

Marketing is no exception and in fact it can be one of the most easily misunderstood areas of business. More specifically, inbound marketing is a frequently misunderstood area of business that has developed a few myths. 1) Inbound marketing is basically just putting white papers on your website.

Inbound Marketing 28

Inbound Marketing Work Management Marketing Management Planning 28

Hubspot

AUGUST 23, 2019

These include conversions, a boost in revenue, calls to action, inbound marketing, and improving customer relationships. These will give you a better understanding of the various ways your business can write and publish content to help you achieve the benefits we listed above … and more. Blogs are powerful business tools.

Examples 78

Examples Paid Search Agency Work Management Marketing Management 78

Hubspot

JULY 18, 2019

Have you ever found yourself working on a project in which you had to toggle between multiple software and applications? What if there was a way to connect your software to the applications you use in a way that successfully brings them together? Well, good news! This type of solution exists … it’s called an integration.

Work Management 78

Work Management Enterprise Management Marketing Management Cable 78

ClearVoice

FEBRUARY 24, 2019

White label marketing tools are those initially created by a third party but are available for subscription and license for individual companies as well as white label digital marketing agencies. What makes white label solutions truly attractive is that they can also be customized for other brands. Marketing automation: HubSpot.

Marketing Automation Services 93

Marketing Automation Services Advertising Agencies Marketing Management Paid Search Agency 93

SmartBug Media

DECEMBER 4, 2019

Breaking this down by industry, we see the following organic traffic conversion rates: Media or publishing: 20%. Marketing agency or consultancy: 20%. Technology (hardware, software, IT): 15%. Successful inbound marketing — visits, leads, customers, and so on — isn’t just about having content.

Organic Leads 111

Organic Leads Paid Content Sales Qualified Leads Lead Ranking 111

ClearVoice

APRIL 30, 2020

In 2020 and for the foreseeable future, having good lead generation software in place to capitalize on great content will still be an important strategy for marketers. However, with the wealth of lead generation tools out there, how do marketers know which tools are worth adding to their already-full tech stacks?

Lead Generation 95

Lead Generation Marketing Automation Services Budget Programs Lead Scoring 95

ClearVoice

JANUARY 26, 2024

Marketing is the tip of the spear for driving growth and new customer acquisition. Paid is straightforward, it’s sexy (to non-marketing executives, at least), and it’s a simple sell internally when navigating the budgeting process because of the instantly measurable ROI.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Hubspot

JULY 18, 2019

Let's say you have an amazing new product -- you've created a software that recommends the perfect pizza toppings for your personality, and you're excited to share your business with the world. But which method is right for you and your pizza software company? What is PPC? Organic SEO is about 5.66 times better than paid search ads.

Paid Content 78

Paid Content PPC Paid Search Agency Traffic 78

Webbiquity

JANUARY 25, 2010

Late last year, I sat in on a couple of social media marketing webinars from two of the best: Rick Burnes , Marketing Manager at HubSpot , and Chris Abraham of Abraham Harrison , along with Sally Falkow of Expansion Plus. According to Rick, inbound marketing is a magnet, attracting new business to your enterprise.

Social Media 100

Social Media Social Marketing Enterprise Management Marketing Analytics Tools 100

Walker Sands

JUNE 7, 2020

WordPress is one of the most commonly used content management tools due to its user-friendly interface that allows marketers to easily manage and publish content on your website, all without knowing how to code on the back-end. Customer Relationship Management.

Marketing Automation Services 52

Marketing Automation Services Tools Sales Qualified Leads Work Management 52

Hubspot

OCTOBER 26, 2022

Understand your ideal customer profile — inside and out. Capitalize on your inbound marketing. The potential customers you connect with will only buy from your company if they believe your solution is the best fit for their business — you could go so far as to say that B2B sales is the art of bridging that gap.

Ideal Customer Profiles 66

Ideal Customer Profiles Cold Calling Work Management B2B 66

Hubspot

JUNE 10, 2011

This is a guest post by Kevin Cooper, VP of Sales and Marketing at Insite Software. To learn more about Kevin, register for his upcoming webinar with HubSpot entitled "B2B eCommerce: The Next Frontier of Inbound Marketing". Hinging on the creation and deployment of relevant, dynamic content, inbound marketing: 1.

Inbound Marketing 28

Inbound Marketing eCommerce B2B Marketing B2B Thought Leadership 28

Hubspot

AUGUST 21, 2023

I am calling about our software that helps you with the strategic implementation of your biggest problems from Outbound Company. Think about who your best customers are (or who you've had the most success calling in the past) and look for common attributes. Voila — a list of potential customers. Is this a priority for you today?

Cold Calling 69

Cold Calling Template Work Management Enterprise Management 69

Hubspot

MAY 1, 2015

CRM stands for 'customer relationship management.' Keep on reading, folks, and we'll explain exactly what CRM software is and how to figure out whether you actually need one. And if you decide your business could use a CRM system of its own, get HubSpot's free CRM software here. What Is CRM Software?

Work Management 28

Work Management Marketing Management CRM Software 28

TrustRadius Marketing

FEBRUARY 28, 2019

Despite this, many marketers do not use this solution at full capacity. By integrating Google Analytics (GA) with marketing software, marketers can gather more advanced insights to drive brand management and engagement. How to boost brand engagement with digital marketing and analysis.

Marketing Analytics Tools 40

Marketing Analytics Tools Marketing Automation Services Paid Content Paid Search Agency 40

TrustRadius Marketing

FEBRUARY 28, 2019

Despite this, many marketers do not use this solution at full capacity. By integrating Google Analytics (GA) with marketing software, marketers can gather more advanced insights to drive brand management and engagement. How to boost brand engagement with digital marketing and analysis.

Marketing Analytics Tools 40

Marketing Analytics Tools Marketing Automation Services Paid Content Paid Search Agency 40

Hubspot

JANUARY 6, 2020

Fortunately, marketing will up its strategic presence in the organization in 2020. As companies move toward a flywheel model to create a streamlined customer experience start-to-finish, marketing teams will need to align with sales and service to bring in new leads while maintaining strong relationships with current customers.

Marketing AI 91

Marketing AI Lead Ranking Work Management Marketing Management 91

SmartBug Media

MAY 14, 2020

Prior to doing any work in HubSpot, decide how you want to customize the webinar follow-up email. To demonstrate in this post, we’ll have four types of emails based on audience: Customers and Opportunities who attended the webinar. Customers and Opportunities who attended the webinar. Leads who attended the webinar.

Webinar Metrics 105

Webinar Metrics Template Segmentation Hubspot 105

SmartBug Media

MARCH 19, 2020

This website has information on video marketing, video SEO, social videos, different video platforms, and even video pertaining to specific industries. Each month, it posts a leaderboard of top videos and publishers on Facebook and YouTube. Shakr is a DIY video creation software. Using Videos for Lead Generation.

Video Marketing 115

Video Marketing Practices Top of Funnel Work Management 115

Hubspot

JULY 16, 2014

Rand Fishkin recently hosted an Ask Me Anything (AMA) session on inbound.org -- the community for marketers to connect and share -- in order to create the space for inbound marketers, SEO professionals, and anyone else to ask their questions, voice their concerns, and gain insight from Fishkin''s experience and expertise.

Inbound Marketing 28

Inbound Marketing SEO Advertising Agencies Paid Search Agency 28

Hubspot

OCTOBER 19, 2010

This post is based on a question asked by the team at Rocket Matter, legal practice management software. Inbound marketing takes time, but most marketers only have a few hours in the schedule that they can carve out for inbound marketing, which can make prioritizing activites extremely difficult.

Marketing Mix 28

Marketing Mix Inbound Marketing Allocation Work Management 28

Hubspot

JANUARY 7, 2013

And the smart inbound marketers will then write articles to answer those questions, which not only attracts more prospects to their website, but also gives their sales team a piece of thought leadership content to share with the people they talk to. What I Look for in an Inbound Marketing Manager. Don't overlook this.

CMO 28

CMO Hubspot Work Management Marketing Management 28