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Top B2B Social Media Mistakes—and How to Avoid Them

Trade Press Services

Social media is a marketing mainstay, but it is also a fast-paced and competitive space where just a few missteps can lead to a lasting negative impact on a brand’s reputation. Social media is often seen as an area where B2B companies excel and B2C organizations struggle to stand out. What are your goals (e.g.

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Is Content Curation an Easy Way for Content Marketers to Do More.

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website Is Content Curation an Easy Way for Content Marketers to Do More With Less? Heck, even MS Word kept flagging curation as a misspelled word. So curated content is not something new. What is content curation? Hmmm…not very satisfying.

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Content Curation Tips That Will Help You Organize Your Content Calendar

Scoop.it

Content curation is not an easy task, especially considering the metric tons of content being published. A content calendar allows you to plan what content to curate, when, and how to streamline this overwhelming process. Keep that in mind when planning your content curation calendar so as to avoid curating repetitive content.

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How CPGs can realize the value of first-party data with a CDP

Martech

To help meet their brand marketing goals, CPGs have primarily focused budgets on the highly scalable third-party audiences curated by vendors and agency partners. First-party audiences can be activated in programmatic media to: Deepen consumer relationships through personalization and retargeting. CPGs and third-party audiences.

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The 14 Best Content Planning and Research Tools

Webbiquity

The app uses “lanes” to identify columns of where specific tasks or “cards” are in the process of your project, keeping your project organized.” — SmartBug Media. Online brainstorming tool enabling individuals or groups to create mindmaps, organize thoughts and ideas, and plan goals. Pricing: free to $21 per month.

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Bend Industry Norms with Developer-Free Designs

RebelMouse

organic loyalty and sustained reach is more competitive than ever. Brands, new media companies, and publishers don't have the time or money to invest in expensive developer teams to build out beautiful, design-heavy websites. But content creators and social curators don't have the luxury of time in today's industry.

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Best Marketing Books You Need To Read

Brightedge

The book is a good introduction to the role of social media marketing and PR. The first part is an argument why organizations, especially smaller businesses and nonprofits, should emphasize social media and how the efficient use of social media depends on a different way of thinking compared to traditional media.