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Storytellers – Variety’s CMO on Producing Over 70 Live Events Per Year

Anyword

The Storytellers , our series featuring candid interviews with executives from the publishing world, is part of our efforts to showcase successful thought-leaders and share their insights with the rest of the storytelling community. I was the Director of Marketing at a company called iFilm, which was a precursor to YouTube.

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[Storytellers Interview | Complex ] “Audience development has really become marketing.”

Anyword

Here at Keywee, we’re fortunate to work with many of the industry’s most cutting-edge and forward-thinking publishers. Every day we speak with some of the brightest members of the publishing world, and each day they teach us something new. We’re not strictly a publisher anymore; we’re more well-rounded.

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3 ways to adapt content for the era of social media entertainment

Sprout Social

In this article, you’ll learn how social media entertainment grew and ways you can approach it for your brand to increase your loyal customer base while staying relevant. Audience preferences for storytelling in marketing More time at home and on their phones also meant audiences were wanting for more entertainment.

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Demand Generation vs. Lead Generation: Comprehensive Comparison

Oktopost

Potential customers rarely grow on trees. . For that reason, marketing teams function not unlike expert fishermen with a hook and line in the earliest stages of appealing to potential customers, using techniques known as demand generation and lead generation. From there, they may be developed into loyal customers.

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8 Best Video Tools to Use in 2023 for Content Creation with a Spark

Scoop.it

To make sure that your video content is on par with your storytelling, and that you’re able to portray your brand and business properly with video, you should be able to produce high-quality videos. The tool is used by cross-collaborative teams like marketing, sales, HR, customer success, as well as for internal communication.

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Digital Marketing Trends: 11 Must-Follow Marketing Trends In 2022

seo.co

Drawing up a well-rounded campaign now requires marketers to be more agile and customer-centric when promoting their brand’s offerings. According to Forrester , in 2021, the customer service interactions via digital avenues are projected to increase by 40%. Customers want it, and brands that deliver it win.

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How Betches Quarantainment programming is helping Stella Artois reach millennial brides-to-be during lockdown

ClickZ

30-second summary: Betches Media is a digital publisher which was founded in 2011. Quarantainment programming, as defined by Betches, is “a digital getaway that combines curated and original content to help their audiences stay informed, engaged and entertained through COVID-19-induced quarantine.”.