Remove CTR Remove Information Remove Long Tail Marketing Remove Stats
article thumbnail

The Data You’re Using to Calculate CTR is Wrong and Here’s Why

Moz

Posted by Luca-Bares Click Through Rate (CTR) is an important metric that’s useful for making a lot of calculations about your site’s SEO performance, from estimating revenue opportunity, prioritize keyword optimization, to the impact of SERP changes within the market. Let’s take a quick step back. Step 1: Pull your data.

CTR 53
article thumbnail

Google Search Console Keyword Ranking: Why SEOs Love It

Directive Agency

Because while Google Analytics is a phenomenal tool for general audience and site traffic analytics (prioritizing information on how your audience behaves once they get to the site), Google’s Search Console focuses on-site performance in and of itself. Under “Settings” in Google Search Console, you can find your “Crawl stats.”

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Should You Reoptimize Your Blog Content? 55 Marketers Respond

Referral Rock

And do they believe that long-tail keywords are the best tactic for websites with low domain authority? Freshness—updating a post to keep information current, and to reflect new and emerging developments on a topic—won out, with 73% deeming it most effective. Yes, prioritize long-tail keywords.

article thumbnail

Does Ad Quality Score Still Matter?

Single Grain

CTR is the number of clicks an ad receives divided by the number of times it’s shown (impressions). A higher CTR means the ad is more appealing to users. You can also use long-tail keywords that are more specific and targeted to your audience. Ad relevance. The page should be easy to navigate and load quickly.

article thumbnail

83 Exceptional Social Media and Marketing Statistics for 2014

Webbiquity

So before it gets replaced by the next trendy buzzwordy term, here’s some marketing-related big data for you: 83 valuable facts, stats, and research findings covering strategy, social media, SEO, online advertising, email marketing, content, blogging, social networking, video and more. 4 Marketing Management and Measurement Stats.

article thumbnail

31 Paid & Free SEO Tools That Will Improve Your Ranking

Single Grain

Dive Deeper: How Zero Search Volume Keywords Can Generate a Ton of Traffic 3) KeywordChef (Freemium) KeywordChef is a keyword research tool that helps you find tons of relevant long-tail keywords with clear search intent, making it easier to come up with ideas for high-ranking content.

article thumbnail

10 Effective SEO Techniques to Drive Organic Traffic in 2020

Single Grain

But make sure your headers are actually informative. Bullet points: When you have a lot of data — stats, facts, ideas, examples — packed into one paragraph, it makes it easier to read when you list them with bullet points (like this one!). The general rule is if you are listing three or more items, use bullet points. With 25% of U.S.

Traffic 145