5 Ways B2B Technology Companies Can Build PPC Negative Keyword Lists
KoMarketing Associates
SEPTEMBER 4, 2019
If the news topic aligns with a company’s keywords, it could lead to a huge jump in impressions, a decrease in CTR, and lots of irrelevant traffic coming to the site. While this should not come as a surprise, having an ad show up for a competitor’s brand name can lead to the following results: Higher cost per click.
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