Zoominfo

OCTOBER 12, 2022

My life would be a nightmare without it,” says Wing, a ZoomInfo global sales manager who focuses on Europe, the Middle East, and Africa. Whether you’re managing a handful of sales reps or a team of dozens, you need to monitor how pitch strategies are working, gauge trends in prospect feedback, and keep an eye on rep performance.

Work Management 130

Work Management Analysis Marketing Management Zoominfo 130

Zoominfo

SEPTEMBER 15, 2020

Buyer intent data tools make it easier to identify the when and how of a potential prospect’s consideration for purchasing a specific product or service. Tracking target accounts with these buying signals can streamline the selling process for your sales teams with data-driven efficiency. This could be you!)

Buyer Intent 100

Buyer Intent Intent Data Intent Budget Programs 100

Zoominfo

JUNE 28, 2023

At ZoomInfo, we think of go-to-market as encompassing the entire revenue-generating lifecycle: a cohesive motion that targets ideal customers through aligned sales and marketing strategies, built with high-quality data, seamless outreach and engagement, and scalable automation and orchestration. What is a Go-to-Market Strategy?

Marketing Analytics Tools 130

Marketing Analytics Tools Ideal Customer Profiles Work Management Marketing & Strategy 130

Customer Experience Matrix

DECEMBER 13, 2020

Traditional publishers like Meredith have collected their formerly-scattered customer data to enable cross-channel, individual-level targeting. And note that this is a way to sell based purely on context, so targeting doesn’t have to be based on individual identities. but so far seem like very niche marketing tools.

Marketing AI 367

Marketing AI Privacy Peer-to-peer Amazon 367

Zoominfo

OCTOBER 5, 2021

ZoomInfo MarketingOS Finally, ABM with data you can trust. Cross and Up-selling: Retaining current customers is great for your revenue stream. Plans for RTM and Distribution: You can’t sell a product if it doesn’t get to your customers. This grouping helps with targeting, approach, and overall selling strategy.

Enterprise Management 147

Enterprise Management Ideal Customer Profiles Marketing Analytics Tools Work Management 147

Zoominfo

MAY 25, 2021

These [systems] make direct sales and direct marketing more efficient by automating highly repetitive support tasks … and by reducing the time salespeople spend on non-selling tasks, like scheduling sales calls, compiling sales reports , generating proposals and bids, and entering orders,” the article proclaimed.

Automation 130

Automation Marketing Automation Services Zoominfo Planning 130

Zoominfo

DECEMBER 11, 2020

To guide you through the recruitment data ZoomInfo has collected, check out the following questions that job seekers can contemplate as they ponder a new position or career change. Companies that made significant investments in WFH technology will not drop the tools once COVID-19 vaccinations are widespread.

Enterprise Management 130

Enterprise Management Work Management Paid Search Agency Zoominfo 130

Martech Advisor

NOVEMBER 15, 2019

The recent Sales Tech Benchmark survey revealed much about usage and growth trends, and we’ve compiled the ten most notable points in this report, specially curated from a chat between Nancy Nardin from Smart Selling Tools and MarTech Advisor editor-in-chief Chitra Iyer. Table of Contents. What is Sales Tech?

Top of Funnel 82

Top of Funnel Enterprise Management Trends Marketing Management 82

Zoominfo

SEPTEMBER 18, 2018

It’s one of the most talked-about trends in the marketing world today. Example: A customer browses several sites that sell products to help with a specific illness. Example: You send a prospect several emails about your new marketing automation tool, which you think will interest them based on their past purchase history.

Personalization 206

Personalization Marketing Automation Services Paid Search Agency Zoominfo 206

Zoominfo

NOVEMBER 20, 2018

78% plan to adapt or increase their use of cross-channel attribution. Example: A prospect sees a paid Facebook advertisement for a recent blog post about essential tools for modern sales reps. Two weeks later, the same prospect opens a promotional email for an upcoming webinar about social selling. Last-touch attribution.

Marketing Attribution 236

Marketing Attribution Multi-Touch Attribution Lead Ranking B2B Marketing 236

SalesIntel

MAY 13, 2024

We’ll cover the different types of customer data you should focus on and discover the tools that can help you leverage it to the fullest extent. By collecting and segmenting customer data, analyzing trends, and creating detailed buyer personas, you can tailor your campaigns to resonate with specific segments’ preferences and behaviors.

Marketing Analytics Tools 52

Marketing Analytics Tools Ideal Customer Profiles Marketing Automation Services Marketing Management 52

Zoominfo

JANUARY 15, 2021

Sales reps can easily lose a successful sale if they don’t have the right tools or framework to work with. When sales teams adapt lead intelligence to selling strategies, they gain better perspectives of ideal target customers. Finding the best prospects goes beyond surface-level details like company name and phone number.

Top of Funnel 207

Top of Funnel Sales Qualified Leads Sales Cycle Cross-Selling 207

Hubspot

AUGUST 30, 2023

79% reported that AI helped them focus more on the selling part. In our survey, 49% of salespeople said they don’t wholly trust AI tools such as ChatGPT, which sometimes provides false and inaccurate information. Such tools also recognize tonal and verbal cues to provide instant guidance. AI makes customer data more vulnerable.

Marketing AI 62

Marketing AI Top of Funnel Lead Ranking Work Management 62

Zoominfo

JULY 15, 2019

In the age of information overload, marketers face the challenge of separating flash-in-the-pan trends from truly valuable business tactics. Or, if your company sells intangible products like software and technical solutions, you can craft an email campaign offering a free trial of your product. On-site activation.

Activities 246

Activities Brand Identity Branding Sample 246

Biznology

DECEMBER 31, 2014

Early examples of this exciting new trend in prospecting were Jigsaw, a business-card swapping tool that allowed sales people to trade contacts, and ZoomInfo, which scrapes corporate websites for information about business people and merges the information into a vast pool of data for analysis and lead generation campaigns.

Marketing Automation Services 80

Marketing Automation Services Lead Ranking Tools B to B 80

Zoominfo

FEBRUARY 7, 2023

Inbound sales are when customers initiate contact with your business to inquire about the product or service you sell. Corporate leadership must prioritize and communicate the importance of cross-functional alignment, for any sales strategy to catch on. Use those trends to tweak your future training programs.

Marketing Automation Services 130

Marketing Automation Services Marketing & Strategy Lead Scoring Lead Ranking 130

Smarte

MAY 5, 2023

This enables the sales representative to cross-sell it. Using sales automation tools Technology has done wonders, and there are many sales automation tools available. Sales asset management tool: In the digital era, the quality of presentations is equally important. CRM is the backbone of many companies these days.

Product 52

Product Tips Work Management Ad Frequency 52

Zoominfo

MAY 3, 2020

78% plan to adapt or increase their use of cross-channel attribution. Sell to Marketers With Our Marketing Department Leads One-Touch Attribution Models As its name suggests, a one-touch attribution model attributes an entire conversion to one channel. Attribution provides efficiency gains of 15-30%.

Marketing Attribution 130

Marketing Attribution Multi-Touch Attribution Paid Content Sales Management 130

SmartBug Media

MAY 10, 2022

Seventy-five percent of those polled also noted that account-based marketing (ABM) had improved upsell and cross-sell opportunities via account-specific insights. Growing upsell and cross-sell opportunities. Again, we started with categories that could reveal trends in the data. Addressing low customer engagement.

Account Based Marketing 52

Account Based Marketing ABM Lead Scoring Lead Ranking 52

Zoominfo

OCTOBER 5, 2021

In the age of information overload, marketers face the challenge of separating flash-in-the-pan trends from truly valuable business tactics. Or, if your company sells intangible products like software and technical solutions, you can craft an email campaign offering a free trial of your product.

Activities 130

Activities Brand Identity Branding Sample 130

Hubspot

JULY 13, 2023

79% of sales professionals who use AI say AI tools are an important addition to their overall sales strategy, according to our State of AI survey. The Fear of Becoming Over-Reliant on AI Tools AI can be addictive , and 39% of sales professionals are afraid of becoming over-reliant on AI tools.

Marketing AI 55

Marketing AI Tips Work Management Ethics 55

Valasys

APRIL 3, 2023

In order to supplement their first-party data with a wider range of intent data sources, these organizations might sell that data to marketers at other businesses. Data on third-party intent: Some businesses sell information obtained from third-party websites to B2B marketers. First-party data collection is comparatively easy.

Intent Data 52

Intent Data Intent Marketing AI Marketing Analytics Tools 52

Engagio

SEPTEMBER 15, 2020

So a typical day for me: I’m usually working cross-functionally across our Sales, Marketing, Product, and Customer teams, and identifying areas where we can … enable our teams to do more. And then, you know, I think there are some other tools out there—some of the conversational intelligence tools. Know what good looks like.

Ideal Customer Profiles 71

Ideal Customer Profiles Work Management Tips Marketing Management 71

chiefmartech

APRIL 11, 2016

Nearly every exhibitor featured a reference to ABM, and many of the presenters touched on the trend as well. Content delivery tools, such as ad-serving & retargeting software, are being shaped around the account-level to facilitate this. Account-based marketing (ABM) was one of the biggest topics at the MarTech conference.

Account Based Marketing 40

Account Based Marketing Ideal Customer Profiles Buzz Enterprise Management 40

Zoominfo

DECEMBER 12, 2023

Form fills: Behind the scenes Like many companies with a well-developed sales motion, ZoomInfo relies on form submissions from our website as a vital source of leads. There is so much value in tools that have AI built into their data warehouse and in their CRM that can help them build a scoring propensity model.

Lead Ranking 130

Lead Ranking Lead Scoring Marketing Analytics Tools Sales Qualified Leads 130

Albacross

JANUARY 17, 2020

When it comes to sales, using the right tool can have a huge impact on your bottom line. Albacross asked experts to share their Top 3 Sales Tools for the coming year. Best Sales Tools According to Experts. Below are the top six sales tools mentioned in our roundup. No need to worry, though. We’ve got your back.

Marketing Automation Services 122

Marketing Automation Services Top of Funnel Budget Programs Work Management 122

Zoominfo

JULY 30, 2019

If your company produces and sells products, you likely know who you’re selling to. Perhaps you sell a sales enablement tool , and your target customers are sales managers and executives at small and medium sized businesses. Mistake #4: Your brand follows every trend. Instead, carve out your own identity.

Paid Search Agency 193

Paid Search Agency Companies Brand Identity Branding 193

Zoominfo

JUNE 15, 2022

Greater personalization Personalized marketing isn’t just a trend — it’s a customer expectation. ZoomInfo MarketingOS Finally, ABM with data you can trust. Customer profiles are based on a representative cross-section of your actual customer base. Let’s take a look at an example ICP for a customer that sells B2B software.

Ideal Customer Profiles 130

Ideal Customer Profiles Profiling Work Management Marketing Management 130

Online Marketing Institute

MARCH 13, 2011

Last week, his company released a tool, called Demandbase Stream, that aims to answer this question. Applications such as Salesforce.com already let sales staff keep track of existing customers or potential customers, but Demandbase Stream falls into a newer category of tools designed to help them find new customers in the first place.

Enterprise Management 40

Enterprise Management Marketing Automation Services Work Management Marketing Management 40

Hubspot

JULY 17, 2023

AI sales software refers to a category of tools that leverage artificial intelligence (AI), natural language processing (NLP) algorithms, and machine learning (ML) to streamline the sales process. They can identify trends and bottlenecks, make accurate forecasts, and provide actionable insights. 4 Benefits of AI Sales Assistants 1.

Marketing AI 51

Marketing AI Work Management Marketing Management Forecasting 51

Salesforce Marketing Cloud

JANUARY 18, 2024

Business growth expert Tiffani Bova said it best: “How you sell matters. The best sales processes make selling easy by helping you optimize sales conversations, delivering the right value at the right time. Build product knowledge Today, clients expect sales reps to know every detail about the product they’re selling.

Process 59

Process Ad Building Work Management Buyer Personas 59

SalesIntel

MAY 26, 2023

We’ll also compare ZoomInfo, Seamless, Lusha, and SalesIntel pricing and how our new unlimited data access plan benefits your team. To excel in their roles, sales professionals need comprehensive information on prospective customers, including company profiles, key contacts, industry trends, and market insights.

Marketing Analytics Tools 95

Marketing Analytics Tools Paid Search Agency Marketing AI Zoominfo 95

accelerate agency

AUGUST 10, 2021

In the same way, SaaS tools are one of the most essential elements of your business toolbox. What are SaaS tools? SaaS, or software as a service tools are products accessed through a cloud-based system that provide features to streamline single or multiple business functions. Benefits of using SaaS tools for your business.

Marketing Automation Services 52

Marketing Automation Services Work Management Enterprise Management Tools 52

Zoominfo

FEBRUARY 19, 2019

Cross-Channel Consistency. If you’re a regular reader of the ZoomInfo blog you’ll know we’ve discussed buyer personas in extensive detail. At ZoomInfo, the three main types of people we serve are B2B sales professionals, marketers, and recruiters. This next step will vary depending on the type and range of products you sell.

Top of Funnel 189

Top of Funnel Buyer Personas B2B Zoominfo 189

accelerate agency

FEBRUARY 16, 2023

They say a bad workman blames their tools. Well, with this list of SaaS tools that’s never going to be a good excuse. As the SaaS industry continues to grow, supporting your business with the right tech stack and digital tools becomes even more crucial. What do we mean, though, by SaaS tools?

Marketing Automation Services 52

Marketing Automation Services Budget Programs Work Management Enterprise Management 52

accelerate agency

FEBRUARY 16, 2023

They say a bad workman blames their tools. Well, with this list of SaaS tools that’s never going to be a good excuse. As the SaaS industry continues to grow, supporting your business with the right tech stack and digital tools becomes even more crucial. What do we mean, though, by SaaS tools?

Marketing Automation Services 52

Marketing Automation Services Budget Programs Work Management Enterprise Management 52

Zoominfo

OCTOBER 5, 2021

Whether they arrive via SEO, organic social, paid social, or paid search, your site personalization tool will automatically recognize them and instantly transform to cater to their interests. This process requires a website personalization tool and a third-party data provider. says David Zahner, audiences lead at ZoomInfo. “If

Marketing Websites 130

Marketing Websites Personalization Ideal Customer Profiles Paid Search Agency 130