Spiralytics

APRIL 25, 2024

One way to hit them right is to personalize your messaging in all your marketing campaigns. Because 72% of B2B SaaS customers expect personalization. As B2B marketers leverage information to tailor their engagement strategies to resonate on a personal level with each customer. Here are some of the examples to get started.

CRM 62

CRM Cross-Selling Paid Search Agency B2B Marketing 62

Vision Edge Marketing

SEPTEMBER 19, 2023

In today’s rapidly evolving business landscape, achieving customer-centric organic growth has become paramount for every organization striving to stay competitive and thrive in their respective industries. Employ the action steps to make progress on each.

Enterprise Management 237

Enterprise Management Allocation Customer Satisfaction Lead Ranking 237

Act-On

APRIL 26, 2024

There are clear steps you need to take to build and implement a lead scoring model: Assemble your cross-functional squad As we mentioned earlier, lead scoring is a team sport. Let’s look at another lead scoring example with Debbie and Tyson. So let’s break it down.

Lead Ranking 130

Lead Ranking Lead Scoring Marketing Qualified Leads Ideal Customer Profiles 130

Lead Forensics

APRIL 16, 2024

This blog explores 10 ways AI and beyond can supercharge your sales game, from identifying high-potential leads to crafting personalized outreach and automating tasks. With this knowledge, you can personalize your outreach efforts to resonate on a deeper level.

Ideal Customer Profiles 52

Ideal Customer Profiles Cross-Selling Budget Programs High Quality Lead 52

Content Standard

MARCH 21, 2022

It’s no wonder personalization is one of the hottest topics in digital marketing. According to a McKinsey study , “Personalization at scale has the potential to create $1.7 What Are Some Examples of a Successful Personalization Strategy? trillion to $3 trillion in new value.” Wondering where to begin?

Planning 123

Planning Personalization Marketing & Strategy Multi-Touch Attribution 123

Salesforce Marketing Cloud

NOVEMBER 21, 2023

Field service can help drive revenue growth by selling to your existing customers, also called upselling or cross-selling. We’ve found that 65% of mobile workers are successfully selling to existing customers. Let’s dig into each of these best practices for upselling and cross-selling in field service.

Work Management 105

Work Management Service Cross-Selling Training 105

Marketing Insider Group

MAY 11, 2021

They may even expect businesses to offer custom-fit solutions to their needs and personalized customer experiences unmatched by the competition. Only then can you create truly personalized, seamless experiences to guide your leads through the sales funnel successfully. Upselling and Cross-Selling to Current Customers.

Lead Ranking 352

Lead Ranking Analytics Marketing AI Marketing Budget 352

Vision Edge Marketing

JUNE 6, 2023

Organizations that strive to be customer-centric and create customer value recognize the importance of understanding customer needs, preferences, and expectations and focus relentlessly on delivering exceptional customer experiences (CX), at every touchpoint. The CGO has a more operational focus, whereas the CSO has a more strategic focus.

Touchpoints 182

Touchpoints CMO Work Management Cross-Selling 182

NetLine

OCTOBER 2, 2023

When 90% of customers find personalization efforts appealing and it drives revenue growth of up to 30%, it’s not a question of whether or not content personalization marketing is relevant, but how to achieve it at scale. Content personalization marketing caters to all touch points throughout the customer experience journey.

Marketing AI 52

Marketing AI Personalization Marketing Management Paid Search Agency 52

ClearVoice

JULY 22, 2022

This guide explains how to write an effective CTA and gives you 15 excellent CTA examples to consider as you create your own. For example, you wouldn’t offer a product demo (bottom-of-funnel content) to someone who just found you (a top-of-funnel user). It’s time to get creative with your CTAs, folks.

Top of Funnel 95

Top of Funnel Examples Funnel Advertising Content 95

Martech

SEPTEMBER 11, 2023

Organizations that want happier customers should look holistically at the entire customer journey. Here are three big payoffs for organizations that decide to embrace a journey-centric approach. As an example, ING Financial Services used a journey-centric approach to learn more about both B2B customers and consumers.

Lead Ranking 140

Lead Ranking Forrester Lead Scoring Cross-Selling 140

Martech

FEBRUARY 15, 2024

Perhaps this project is the leverage you need to get that personalization project approved. Email and social are typically the first channels to focus on cross-selling the two brands. For example, microsites might be needed for prospecting campaigns, while deep product content can live within the site’s current structure.

Work Management 93

Work Management Brand Identity Branding Marketing Management 93

SmartBug Media

MARCH 13, 2024

Winning compensation plans are agile, reflect the values and personalities of your team, and have the features to motivate the sales team, enhance lead quality, and, ultimately, attract new business. For example, recognize and reward successful lead generation initiatives that involve collaboration between sales and marketing.

Planning 69

Planning Optimization Cross-Selling Lead Ranking 69

Mereo

JULY 16, 2020

Organizations rely on alignment to attain sustainable revenue performance, and what better way to achieve that than physical proximity and regular meetings? In-person business and selling is paramount in effectiveness and engagement. Are there opportunities for your organization to Seek to Serve ?

Organization 53

Organization Cross-Selling Work Management Marketing Management 53

SmartBug Media

MARCH 4, 2024

The stakes are high for chief customer officers (CCOs) and the organizations they serve. For example, you can create segments for first-time buyers, repeat customers, high-value customers, and so on. Personalize marketing campaigns: Use purchase history data to personalize your marketing campaigns.

Hubspot 59

Hubspot Cross-Selling Lead Scoring Lead Ranking 59

SalesIntel

AUGUST 21, 2023

That’s where personalization for B2B marketing campaigns comes in handy. Research indicates that 97% of marketers see better results when they implement personalization in their marketing efforts. In this article, we’ll look at the benefits of personalization, some best practices, and more. What is Marketing Personalization?

Enterprise Management 40

Enterprise Management Marketing Budget Work Management Marketing Management 40

Content Marketing Institute

SEPTEMBER 4, 2018

That’s why we’re bringing back this post from last year with some updated examples. The concept of content marketing has been around for hundreds of years ( see an example from 1672 ), and the discipline has gained incredible popularity since 2010, according to Google Trends. It’s a perfect example of content marketing.

Examples 111

Examples Content Marketing Paid Search Agency Content 111

Marketing Insider Group

SEPTEMBER 28, 2021

So, which goals are the right ones for your organization? As you can see, the focus is on new customer acquisition, and there’s been little change in importance among organizations. Second, the success rate of selling to existing customers is much higher than new ones. It won’t be just one person. It’s a team.

Planning 272

Planning Lead Scoring Lead Ranking Gartner 272

Zoominfo

MARCH 9, 2021

Marketing teams work in a cross-functional capacity to develop ongoing, omni-channel strategies that utilize a portfolio of tactics to connect value propositions to the right audience. Demand generation is a joint effort between a business’s marketing and sales organizations. What is Demand Generation?

Demand Generation Agencies 225

Demand Generation Agencies Demand Generation Top of Funnel Demand 225

Webbiquity

NOVEMBER 9, 2021

It frequently determines whether your prospective customer wants decides to stick around and learn more, or cross you off the list. For example, a claim about being “first” or the “most innovative” may be backed up by the number of patents granted. Image credit: Noah Näf on Unsplash.

Ideal Customer Profiles 351

Ideal Customer Profiles Brand Identity Branding Differentiation 351

Whale Pages

FEBRUARY 21, 2020

SaaS Email Marketing Strategies + Examples. For example we subscribe to the Indie Hackers email. Most of it is UGC (User Generated Content) with a focus on stories (see the example below). For example, if doing things manually isn’t your cup of tea ?, They send us emails almost every day.

Email Marketing 89

Email Marketing Examples Marketing & Strategy Marketing Strategy 89

Martech

MARCH 4, 2024

Hi [First Name]’ This might be the classic example of marketing automation gone wrong. Personalizing an email can increase its effectiveness, so when you discover that you have first names in your email database, you change your subject line or salutation to include it. For example, “every new email list must meet these standards.”

Marketing Automation Services 124

Marketing Automation Services Marketing Automation Work Management Automation 124

Biznology

JUNE 22, 2017

Up until recently, hashtags were frowned upon when used on LinkedIn because they were a telltale sign of cross-posting content from Twitter (a big no-no). Examples: #B2BSales, #Marketing, #Accounting, #Finance, #Insurance. For example, #SalesTrainer might be a good term for someone who trains sales teams. Not anymore.

Linkedin 137

Linkedin Cross-Selling Social Networks Keywords 137

Sana Commerce

FEBRUARY 19, 2023

In the US alone, online furniture sales are estimated to cross $208.2 Supply chain disruption, material shortages, and reduced consumer spending all shape the way organizations have thought about digital transformation and strategy. billion by 2025. What is furniture e-commerce? The right platform is ready for anything.

Trends 98

Trends Cross-Selling Fulfillment B2B Sales 98

Salesforce Marketing Cloud

JUNE 14, 2023

Let’s face it: Hard sells and flashy demos can be effective ways to close. Not only will this help you build trust, which makes it easier to sell , but it will open the door to long-term relationships that can lead to upsells and cross-sells. But not always. Add case studies to help drive your point home.

Work Management 95

Work Management Cross-Selling Marketing Management Marketing & Strategy 95

Martech

FEBRUARY 13, 2024

This blueprint provides actionable steps for martech alignment within your organization. Match the required martech functionalities to these goals Do you need more robust personalization and experimentation capabilities, content creation tools for different regions or enhancements in mobile engagement?

Marketing Automation Services 94

Marketing Automation Services Work Management Lead Scoring Lead Ranking 94

Martech

OCTOBER 16, 2023

For example, under U.S. Here are seven common transactional email examples and see how they confirm a contractual relationship or the company’s part in the transaction: Welcome email (Yes, really. For example, I might order one or two things at a time from Amazon. We kept these reports in binders and checked them regularly.

Marketing Automation Services 132

Marketing Automation Services Marketing Automation Email Marketing Automation 132

ConvertKit

AUGUST 7, 2020

Why is organic Instagram growth so difficult? 5 simple tips to organically grow your Instagram following. Plant the seeds of organic Instagram growth. Organic growth—building a community of followers on Instagram without paying for adverts or sponsorships—is far more sustainable in the long run. Jump ahead. The problem?

Organization 69

Organization Peer-to-peer Ideal Customer Profiles Organic Leads 69

Top Rank Marketing

OCTOBER 19, 2023

To become customer-centric, listen to customers, understand their needs, personalize their experience and measure satisfaction. Customer centricity is the ability of people in an organization to understand customers’ situations, perceptions, and expectations. What can B2B brands learn from that example?

Rules 113

Rules B2B Marketing Work Management Customer Satisfaction 113

Moz

JULY 25, 2019

If you want to see success, cross-collaboration across your organic, content, and paid teams is absolutely key. But that takes a huge amount of effort, from untangling communication to cross-training to getting buy-in from everyone involved. Cross-train to build advocacy across teams. What's a search marketer to do?

Organization 54

Organization Tips Paid Search Agency Cross-Selling 54

Hubspot

DECEMBER 13, 2023

For example, if you work for a software company, you might call a prospect to introduce your advanced project management software and its benefits. Can you tell me more about your role and responsibilities within your organization?” “How You'll provide a brief overview of your product or service and try to gain their interest.

Work Management 67

Work Management Marketing Management Cross-Selling Budget Programs 67

SalesIntel

FEBRUARY 19, 2024

Shifting buyer preferences and behaviors, leading to a need for a more personalized and customer-centric approach. Neglecting the Personal Touch In our tech-driven world, the allure of automation can be overwhelming. Yet, amidst algorithms and autoresponders, the power of personal connections often gets sidelined.

Sales Management 95

Sales Management B2B Sales Top of Funnel Marketing & Strategy 95

Martech

DECEMBER 26, 2023

These ideas are organized into three categories: strategies, tools and tactics. Get organized After years of going to market through channels, suppliers are finding that they are offering too many, or too complicated, partner support offerings. These days, education is being delivered both online and in person.

Work Management 109

Work Management Advertising Agencies Ideal Customer Profiles Marketing Management 109

Oktopost

MARCH 4, 2024

Source B2B SaaS Marketing: The key differentiators and challenges Customer journey A typical B2C customer journey on the Amazon marketplace involves as few as two or three For example, let’s look at a typical B2C customer journey on the Amazon marketplace. An Amazon sale is completed in as few as two or three clicks.

Ideal Customer Profiles 62

Ideal Customer Profiles Top of Funnel B2B Marketing Marketing & Strategy 62

Martech

SEPTEMBER 29, 2023

I’ve organized these by category: Data, campaigns, sales and strategy. Prospecting data: Have a look at the integrated prospecting data platform called Anteriad Data Cloud, for self-service or managed data across B2B markets, buying groups, and intent, for content syndication, programmatic advertising and cross-channel communications.

Marketing Automation Services 89

Marketing Automation Services Budget Programs B2B Marketing Enterprise Management 89

Martech

FEBRUARY 21, 2024

Segment customers based on their demographics and purchase history to create personalized experiences. Here are just a few of the ways that AI-based tools and approaches can benefit brands and their customers at this part of the journey: Personalized content and recommendations. This can lead to increased engagement and loyalty.

Marketing AI 94

Marketing AI Optimization Allocation Customer Satisfaction 94

Sprout Social

JANUARY 3, 2023

To stretch social media’s impact in your organization, set up a continuous feedback loop to collect and analyze data from your customers and stakeholders. It also helps stay ahead of competitors and create personalized experiences for customers. The benefits of cross-team collaboration.

Social Media 122

Social Media Work Management Marketing Management Media 122