Hubspot

MAY 17, 2021

Focusing on selling products rather than helping your audience. Nelson Chacon, the principal marketing manager of YouTube at HubSpot, says, "Don't sell, help. When businesses first started using social media sites, one of the older marketing tactics was to sell, sell, sell. They want help.

Youtube 99

Youtube Hubspot Tactics Video Marketing 99

TrustRadius Marketing

JANUARY 8, 2020

Hubspot’s ‘human’ voice, vast collection of educational materials and networking events have solidified its place as the authority on inbound marketing — and also as one of the most popular marketing automation platforms in the field. . But Hubspot might not be the right fit for everyone. . Let’s jump in.

Enterprise Management 52

Enterprise Management Hubspot Marketing Automation Services Marketing Management 52

Lead Forensics

APRIL 16, 2024

HubSpot Sales Hub: Provides built-in automation features for tasks like email follow-ups and data entry. AI can help you identify high-quality leads that perfectly align with your ideal customer profile (ICP). This personalized coaching helps you hone your skills, refine your approach, and close deals with greater confidence.

Ideal Customer Profiles 52

Ideal Customer Profiles Cross-Selling Budget Programs High Quality Lead 52

Martech

JANUARY 25, 2023

HubSpot Reporting now supports customizable fiscal years, dashboard property filters and parent-child calculated properties Is your fiscal year different from the calendar year? Previously, HubSpot supported sending notes to Slack channels via workflow, not sending from Slack to HubSpot. Check out the details below.

Ad Frequency 108

Ad Frequency Ideal Customer Profiles Hubspot Paid Search Agency 108

Marketing Insider Group

MAY 11, 2021

Taking CX seriously is an excellent way to stand out from the noise that’s saturating your industry to help you win loyal customers. Using critical consumer data can help you predict future behavior among customers. Having clear questions in mind will help you chart the right path to get the answers you’re looking for.

Lead Ranking 352

Lead Ranking Analytics Marketing AI Marketing Budget 352

Zoominfo

AUGUST 31, 2020

According to HubSpot research, 93% of consumers will be repeat buyers at companies with excellent customer service. Doing so may also offset declines in aging products a company sells. Go-to-market plays : Add-on campaigns, cross-sell campaigns, in-app message campaigns, user research, and product launches. Build Loyalty.

Marketing Management 264

Marketing Management Cross-Selling Ideal Customer Profiles Lead Ranking 264

Tomorrow People

MAY 30, 2022

This article shares 8 pointers to help you get started on the right track. This will help you understand which product updates will have maximum impact to your organisation. Treat it as an iterative process that can help you prove the hypotheses you have about people who use your product. How to get started. How to get started.

B2B Marketing 156

B2B Marketing Work Management Marketing Management Cross-Selling 156

Marketing Insider Group

NOVEMBER 30, 2021

While this is a great way to help your company grow, it isn’t the only way to keep your business and products or services top-of-mind. But if you’re just learning about customer marketing, we’re here to help you understand the far-reaching benefits it can provide. One area companies often neglect to invest in is customer marketing.

Trust Marketing 317

Trust Marketing WOM Marketing Budget Marketing & Strategy 317

Martech

MARCH 28, 2024

AI is turning out to be a huge help for startups, according to a new HubSpot report ( registration required). Here are some top-line findings: 86% of founders said the use of AI has helped their company’s GTM strategy. 74% say that AI has positively impacted their ability to upsell or cross-sell.

Marketing AI 59

Marketing AI Marketing Management Marketing Analytics Tools Eloqua 59

Vision Edge Marketing

JUNE 6, 2023

HubSpot provides an excellent example of a company that has a customer-centric culture. HubSpot also has a customer-first approach to product development, where they prioritize features based on customer feedback. Building cross-functional teams is a good way for CGOs to facilitate collaboration. Your First Step.

Touchpoints 182

Touchpoints CMO Work Management Cross-Selling 182

Lake One

AUGUST 14, 2023

And that’s where Lake One can help. Lately, we’ve been using tech and automation to help manufacturers increase inefficiencies across their sales, marketing, and support functions. This starts with helping manufacturers get extreme clarity on their key processes, like how a lead flows through their system.

Paid Search Agency 52

Paid Search Agency CRM Automation Ads 52

SmartBug Media

MAY 12, 2022

Have no fear—here are some of our favorite inbound marketing strategies to help you attract, engage, and delight your prospects and customers at each stage of their buyer’s journey. Helpful, informative, and relevant articles draw people to your website and build trust with readers, turning them into leads and then clients.

Inbound Marketing 105

Inbound Marketing Marketing Strategy Marketing & Strategy Paid Search Agency 105

Hubspot

MAY 19, 2020

According to HubSpot's State of Marketing Report, more than 67% of brands are leveraging it in 2020. The first (and most critical) step to picking target accounts is to start with your campaign goals: What is the business objective that closing these target accounts would help achieve? Because companies get stuck. Identify your goals.

Ideal Customer Profiles 78

Ideal Customer Profiles Account Based Marketing ABM Enterprise Management 78

Tomorrow People

JULY 21, 2021

Mike Volpe, CEO of Lola (former CEO of Hubspot). Pinterest was among the earliest companies to put together a cross-functional growth team. Growth marketers cover every stage of user experience: from acquisition and activation, to retention and up-sell. This helps to make clearer decisions on which activities to pursue.

Growth Marketing 207

Growth Marketing Multivariate analysis Planning Top of Funnel 207

SmartBug Media

APRIL 12, 2023

HubSpot Service Hub is an all-in-one customer service platform that helps businesses deliver exceptional customer experiences. With its powerful automation engine, Service Hub helps businesses streamline customer service processes, reduce costs, and improve customer satisfaction.

Customer Surveys 98

Customer Surveys Ideal Customer Profiles Work Management Customer Satisfaction 98

Webbiquity

JANUARY 18, 2024

Image credit: Torsten Dettlaff on Pexels With this in mind, here are eight helpful tips to guide your strategy toward not only delivering your messages to the right people, but also resonating with them. To ensure helpful testing, it’s essential to track key metrics such as open rates, click-through rates, and conversion rates.

Email Marketing 167

Email Marketing Work Management B2B Marketing Marketing Management 167

SmartBug Media

SEPTEMBER 28, 2023

It also enhances investor confidence and helps withstand economic challenges, contributing to long-term success. If your organization sells products, effective inventory control ensures you have the right products in stock to meet customer demand, reducing the risk of stockouts or overstock situations.

Marketing Budget 69

Marketing Budget Optimization Terms and Conditions Marketing & Strategy 69

Zoominfo

AUGUST 31, 2020

Build Loyalty According to HubSpot research, 93% of consumers will be repeat buyers at companies with excellent customer service. Doing so may also offset declines in aging products a company sells. Go-to-market plays : Add-on campaigns, cross-sell campaigns , in-app message campaigns, user research, and product launches.

Marketing Management 130

Marketing Management Cross-Selling Ideal Customer Profiles Lead Ranking 130

chiefmartech

SEPTEMBER 21, 2017

But then HubSpot approached me about the opportunity to help them shape their platform ecosystem strategy. A chance to help realize the martech platform potential that I’ve always believed was possible — how could I refuse? Of course, in my head I wondered: did HubSpot really want to lean into a platform worldview?

Hubspot 0

Hubspot Enterprise Management Work Management Marketing Management 0

Hubspot

DECEMBER 13, 2023

You might have a discovery call with a prospect to uncover their current marketing challenges and identify how automation can help. For example, if you sell CRM software, you might conduct a demo call to show the prospect how your system can streamline their sales processes and improve customer relationships.

Work Management 67

Work Management Marketing Management Cross-Selling Budget Programs 67

Zoominfo

DECEMBER 21, 2020

“Most companies looking to expand into new markets want to boost their sales and have identified a market in which they can see the potential for growth,” according to Marketo, which sells a marketing automation platform. Mirror, a rival of Peloton, sells a device that streams workout classes while allowing users to see their reflection.

Paid Search Agency 211

Paid Search Agency Lead Ranking Companies Planning 211

SmartBug Media

FEBRUARY 15, 2021

How can you ensure that your marketing strategy is helping your organization achieve the goal of continual growth? All of the above strategies help build consistent revenue growth over time. A new subscriber may be wondering how your solution can help ease their pain point. Maintain a Consistent Marketing Strategy.

Lead Ranking 98

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Marketing & Strategy 98

SmartBug Media

FEBRUARY 15, 2021

How can you ensure that your marketing strategy is helping your organization achieve the goal of continual growth? All of the above strategies help build consistent revenue growth over time. A new subscriber may be wondering how your solution can help ease their pain point. Maintain a Consistent Marketing Strategy.

Lead Ranking 98

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Marketing & Strategy 98

Martech

DECEMBER 26, 2023

This tier recruits and manages over 100,000 VARs and resellers globally who help their clients with cloud migrations. The most popular is the Distributor Development Fund, which helps the distributors recruit, activate and grow net new resellers. In short, partners need marketing help.

Work Management 112

Work Management Advertising Agencies Ideal Customer Profiles Marketing Management 112

Meerkat Marketing

DECEMBER 28, 2023

Here are 4 key trends that will define success and reshape how brands connect with audiences in 2024 Artificial intelligence in marketing 64% of marketers already use AI as part of their toolbox (according to Hubspot ) for content creation, research, search, admin tasks, customer experience and more.

Trends 80

Trends Advertising Agencies Lead Scoring Lead Ranking 80

Hubspot

NOVEMBER 21, 2023

To help you, we spoke to avid CRM users at HubSpot to explore strategies they suggest to enhance the effectiveness and power of your existing CRMin order to build lasting customer relationships. Customize CRM records to surface key information to specific teams,” suggests HubSpot Senior Inbound Consultant Bradlee McKibben.

CRM 53

CRM Marketing Automation Services Optimization Cross-Selling 53

Zoominfo

MAY 25, 2021

These [systems] make direct sales and direct marketing more efficient by automating highly repetitive support tasks … and by reducing the time salespeople spend on non-selling tasks, like scheduling sales calls, compiling sales reports , generating proposals and bids, and entering orders,” the article proclaimed.

Automation 252

Automation Marketing Automation Services Zoominfo Planning 252

Hubspot

DECEMBER 23, 2021

There's a wealth of opportunity for more business beyond each initial purchase — and practices known as cross-selling and upselling can help you tap into it. Cross-selling is encouraging the purchase of anything in conjunction with the primary product. Cross-Selling a Cheeseburger. Let's jump in.

Cross-Selling 97

Cross-Selling Work Management Marketing Management Forecasting 97

Hubspot

OCTOBER 24, 2022

HubSpot's 2022 Sales Strategy & Trends Report takes a closer look at these trends and how sales leaders can leverage them. Prioritizing upselling and cross-selling over winning new clients. It's a well-known fact in business: selling to existing customers is easier than converting new ones.

Cross-Selling 49

Cross-Selling Lead Ranking Hubspot Work Management 49

Martech

MARCH 10, 2022

And with ABM tech platforms becoming mainstream, it is much easier to implement (think of platforms such as Marketo, Pardot, and HubSpot). Aim to identify a composite pattern of digital cross-channel account behavior that suggests interest and enables a very focused sales engagement into those targeted segments/accounts. Why use them?

Account Based Marketing 108

Account Based Marketing Ideal Customer Profiles Enterprise Management Work Management 108

Hubspot

APRIL 1, 2024

Welcome to "The Pipeline" — a weekly column from HubSpot, featuring actionable advice and insight from real sales leaders. Budgets were inflated and inbound leads were plentiful, which created a distorted view of what it’s like to sell. You don’t need new leads to upsells or cross-selling to your existing customers.

Ideal Customer Profiles 56

Ideal Customer Profiles Lead Ranking Lead Scoring Leads 56

ATAK Interactive

SEPTEMBER 4, 2020

As more and more B2B buyers expect and value personalization, account-based marketing (ABM) has captured the attention of B2B companies looking for real, sustainable business growth with a more targeted approach to selling to companies and prospects. How to Get the Most Out of HubSpot’s Target Accounts. Courtesy of HubSpot.

Account Based Marketing 97

Account Based Marketing Sales Qualified Leads Ideal Customer Profiles Top of Funnel 97

ATAK Interactive

JULY 21, 2020

Today’s buyers have a strong preference to buy from sellers that can add value and help them with their purchase decision. We recommend the following sales enablement tools to include in your toolkit: HubSpot. HubSpot is one of the top sales enablement software (and the one we use!). This is where sales enablement comes in.

B2B Sales 148

B2B Sales Work Management B2B Thought Leadership Marketing Management 148

Hubspot

NOVEMBER 20, 2023

We'll highlight some valuable AI tips and tricks that can help you streamline your workflows and achieve greater efficiency. In our annual State of Sales Survey of more than 1,400 global sales professionals, 20% of respondents said AI and automation tools most effectively help them find and score leads. AI Tips and Tricks 1.

Marketing AI 51

Marketing AI Ideal Customer Profiles Lead Scoring Lead Ranking 51

Hubspot

NOVEMBER 16, 2023

I sat in the virtual crowd at INBOUND 2023, eagerly absorbing the keynote speech from Yamini Rangan, CEO of HubSpot. And the most intelligent way to use intelligence as a B2B GTM professional is to drive customer retention.” – Yamini Rangan, CEO at HubSpot Yes! The Age of Intelligence Selling is more challenging than ever.

Work Management 53

Work Management Marketing Management Marketing Analytics Tools Marketing AI 53

SmartBug Media

AUGUST 10, 2020

Trade shows give exhibitors (you) and attendees the opportunity to sync face-to-face, which can help build the trust and deeper connection needed to support longer, sometimes more complex sales cycles. What Is Upselling and Cross-Selling? Sometimes, upselling and cross-selling are used interchangeably as if they are the same.

Cross-Selling 81

Cross-Selling Trade Show Marketing Budget Marketing Automation Services 81

Martech

SEPTEMBER 29, 2023

The platform enables buying-committee selection, and message development and design for outbound campaigns through email and display advertising, all ready to run through Hubspot or Salesforce. They have partnered with SWK Technologies and other integrators to help you get going seamlessly. Over time, the tool gets smarter.

Marketing Automation Services 95

Marketing Automation Services Budget Programs B2B Marketing Enterprise Management 95